Created
August 18, 2021 12:19
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Distribution of credit amongst the different channels based on a cazoo customer journey example
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| Touchpoint Channel | first_touchpoint_credit | last_touchpoint_to_order_credit | last_touchpoint_to_lead_credit | linear_attribution_to_order_credit | linear_attribution_to_lead_credit | position_based_to_order_credit | position_based_to_lead_credit | last_touchpoint_to_order_non_dir_credit | last_touchpoint_to_lead_non_dir_credit | linear_attribution_to_order_non_dir_credit | linear_attribution_to_lead_non_dir_credit | position_based_to_order_non_dir_credit | position_based_to_lead_non_dir_credit | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Direct | 0.00% | 0.00% | 0.00% | 14.29% | 0.00% | 3.16% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| 0.00% | 0.00% | 0.00% | 71.43% | 0.00% | 15.79% | 0.00% | 0.00% | 0.00% | 83.33% | 0.00% | 18.75% | 0.00% | ||
| Facebook Ads | 0.00% | 0.00% | 100.00% | 4.76% | 50.00% | 1.05% | 50.00% | 0.00% | 100.00% | 5.56% | 50.00% | 1.25% | 50.00% | |
| Generic Paid Search | 100.00% | 0.00% | 0.00% | 4.76% | 50.00% | 40.00% | 50.00% | 0.00% | 0.00% | 5.56% | 50.00% | 40.00% | 50.00% | |
| Organic Search | 0.00% | 100.00% | 0.00% | 4.76% | 0.00% | 40.00% | 0.00% | 100.00% | 0.00% | 5.56% | 0.00% | 40.00% | 0.00% |
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