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November 10, 2015 16:57
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Usability, class presentation, prototype.
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Marketplace for used college/school material (ie: books). | |
Kevin | |
Male, 25-34 years old | |
Dublin | |
Motivations & Goals | |
Kevin never bought books online, but he is confident in his ability to do so. | |
He wants cheaper books. He sees the need to buy a new book every year as a waste of resources and money. | |
Sometimes Kevin, or his tutors, contact alumni in order to inquire about used material, namely books. | |
He says its very cheap, and when you find them, its usually worth it. | |
Frustrations | |
Kevin states that the price per year is very expensive. | |
Sometimes very little changes from year to year, with only small corrections between editions. | |
In his own words: "The price is extortion and in reality books will be of little use. Better options online via Amazon etc" | |
Background | |
Kevin is a full time student, without children. | |
Altough he does not buy the material with his own money, he is aware of the costs. | |
He never bought books online before. | |
He considers a viable option to buy used books, from other students. | |
Technology | |
Kevin states that he is quite confident in his ability to navigate the web, and order products from online shops such as Amazon. |
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