Internet of Things products rely on hardware sensors. These are little devices that monitor things like room temperature, heart rate, compass reading, etc. Sensors need to be cheap and plentiful. Low prices mean ultra-low profit margins.
So how do you make money in the sensor business?
- Only allow access from a front end you control, and charge for the front end.
- Don't bother trying, let suckers eat the tiny margin.
- Give away the sensor and own the data center and/or UI.
Those are the consensus as far as I can tell, anyway. But I don't know if I believe this is all you can do. So here are my contrarian answers:
- Sell a lot. Win by brute force.
- Raise prices. If your sensor is so valuable, why can't you charge for it?
Yes. Go to hardware store and look at light switches - they're amazing little things and they cost almost nothing. If you want to be in the light switch business, you've got to move tons of these suckers.
On the other hand, you can make a pretty damned good living out of being an electrician.