script.coffee

    tpl = _.template($('#tpl-modal_select-product-first').html())
    opts =
      autoResize: true
      autoCenter: false
      arrows: false
      helpers:
        overlay: {closeClick: false}
      closeBtn: false
      afterShow: ()->
        window.location.href = "#{BASE_URL}#{pex.REAL_INDEX_PATH}"
    $.fancybox tpl({text:__.pleseSelectProductFirst}), opts

tempate.blade.php

@section('tpl-modal_select-product-first')
    <div class="text">
        <h4><i class="fa fa-exclamation-triangle"></i> <%=text%></h4>
    </div>
@stop

<script type="text/template" id="tpl-modal_select-product-first">@yield('tpl-modal_select-product-first')</script>