GA4 - Dimensions & Metrics Cheatsheet - Changelog.md

GA4 - Dimensions & Metrics Cheatsheet - Changelog.md

GA4 - Dimensions & Metrics Cheatsheet - Changelog

Learn about the new features and functionalities in the GA4 Dimensions and Metrics Cheatsheet release notes.

February 02, 2025

New Metrics and Dimensions

• Item custom metric
• Consented session starts
• Consented total sessions
• Budgeting nth point

Added to Customization Options

• Transaction ID
• Event name
• Is Conversion Event
• Landing Page

Added to Filter Options

• Event name
• Is Conversion Event

Added to Explorations

• Landing Page

Other Changes

Enhanced descriptions, minor improvements, and small documentation updates.

Latest update: v1.4.9 – all data refreshed.

October 29, 2024

New Metrics and Dimensions

• Access Records
• Purchases per user

Deprecated Metrics and Dimensions

• CM360 default channel group

• DV360 default channel group

• Google Ads default channel group

• Manual default channel group

• SA360 default channel group

• First user CM360 default channel group

• First user DV360 default channel group

• First user manual default channel group

• First user SA360 default channel group

• First user Google Ads default channel group

• Session CM360 default channel group

• Session DV360 default channel group

• Session Google Ads default channel group

• Session manual default channel group

• Session SA360 default channel group

Added to Explorations

• Session SA360 ad group ID
• Session SA360 ad group name
• Session SA360 campaign
• Session SA360 creative format
• Session SA360 engine account ID
• Session SA360 engine account name
• Session SA360 engine account type
• Session SA360 keyword text
• Session SA360 manager account ID
• Session SA360 manager account name
• Session SA360 medium
• Session SA360 query
• Session SA360 source
• Session SA360 source / medium

Allowed in InChannelGroupings

• Manual ad content

GA4 vs GA4 360

Added Saved Segments, Tokens, and Data Import Limits.

Other Changes

Selectors have been added to choose available metrics in Benchmarking, as well as dimensions and metrics in allowedInAccessRecords. También along with improvements to descriptions and populated fields.

All data updated - v1.4.7.

August 04, 2024

🆕 New Dimensions:

• Each scope manual ad content
• Conversion action name

Type Changes:

• Integer to float:

  • Add to carts per user
  • Total ad revenue per user
  • Checkouts per user
  • Transactions per user

• Integer to Percent:

  • New user rate

GA4 Events and Parameters

🆕 New events related to lead generation.

• qualify_lead
• disqualify_lead
• working_lead
• close_convert_lead
• close_unconvert_lead

🆕 New parameters:

• disqualified_lead_reason
• lead_status
• unconvert_lead_reason

GA4 vs GA4 360

Limits have been added to Saved Comparison and Custom Channel Groups.

The features Big Query Fresh Daily and Assign users to report collections have been added to the comparison of GA4 vs GA4 360.

All data updated - v1.4.3.

June 20, 2024

🆕 Metrics and Dimensions

• Add to carts per user
• Checkouts per user
• Transactions per user
• Budgeting projection category
• Total ad revenue per user
• Audience ID
• New user rate
• Audience user list ID
• All Conversions By Conversion Date
• All Conversions By Interaction Date
• All conversions (by conv. time) - CTP
• Selected Account All Conversions By Interaction Date
• Audience List Size: Display
• Audience List Size: Gmail campaign
• Audience List Size: Search
• Audience List Size: YouTube
• Conversion Campaign Name
• Conversion Default Channel Grouping
• Conversion Medium
• Conversion Source
• Conversion Source Medium
• Conversion Source Platform
• First user manual marketing tactic
• Session manual marketing tactic

✔️ Added to Customization:

• Primary channel group
• Currency Code
• Item coupon
• Item promotion ID
• Local item price

✔️ Added to Filters/Comparisons

• Primary channel group
• Item affiliation
• Item brand
• Item Category
• Item Category 2
• Item Category 3
• Item Category 4
• Item Category 5
• Item coupon
• Item ID
• Item name
• Item Variant
• Item List ID
• Item List name
• Item List position
• Item promotion creative name
• Item promotion creative slot
• Item promotion ID
• Item promotion name
• Local item price

✔️ Added to Reporting Pickers

• Primary channel group
• First user primary channel group

✔️ Added to API

• Manual campaign ID
• Manual campaign name
• Manual creative Format
• Manual marketing tactic
• Manual medium
• Manual source
• Manual source / medium
• Manual source platform
• Manual term
• Primary channel group
• Audience ID
• First user campaign ID
• First user creative Format
• First user manual campaign ID
• First user manual campaign name
• First user manual creative Format
• First user manual default channel group
• First user manual medium
• First user manual source
• First user manual source / medium
• First user manual source platform
• First user manual term
• First user Source / medium
• CM360 account ID
• CM360 account name
• CM360 advertiser ID
• CM360 advertiser name
• CM360 campaign ID
• CM360 campaign name
• CM360 creative format
• CM360 creative id
• CM360 creative name
• CM360 creative type
• CM360 creative ID
• CM360 creative version
• CM360 medium
• CM360 placement cost structure
• CM360 placement ID
• CM360 placement Name
• CM360 rendering ID
• CM360 site ID
• CM360 site name
• CM360 source
• CM360 source / medium
• First user CM360 account ID
• First user CM360 account name
• First user CM360 advertiser ID
• First user CM360 advertiser name
• First user CM360 campaign ID
• First user CM360 campaign name
• First user CM360 creative format
• First user CM360 creative id
• First user CM360 creative name
• First user CM360 creative type
• First user CM360 creative type ID
• First user CM360 creative version
• First user CM360 default channel group
• First user CM360 medium
• First user CM360 placement cost structure
• First user CM360 placement ID
• First user CM360 placement Name
• First user CM360 rendering ID
• First user CM360 site ID
• First user CM360 site name
• First user CM360 source
• First user CM360 source / medium
• DV360 advertiser ID
• DV360 advertiser name
• DV360 campaign ID
• DV360 campaign name
• DV360 creative format
• DV360 creative id
• DV360 creative name
• DV360 creative type
• DV360 creative ID
• DV360 exchange ID
• DV360 exchange name
• DV360 insertion order ID
• DV360 insertion order nameID
• DV360 line item ID
• DV360 line item name
• DV360 medium
• DV360 partner ID
• DV360 partner name
• DV360 source
• DV360 source / medium
• First user DV360 advertiser ID
• First user DV360 advertiser name
• First user DV360 campaign ID
• First user DV360 campaign name
• First user DV360 creative format
• First user DV360 creative id
• First user DV360 creative name
• First user DV360 creative type
• First user DV360 creative ID
• First user DV360 exchange ID
• First user DV360 exchange name
• First user DV360 insertion order ID
• First user DV360 insertion order nameID
• First user DV360 line item ID
• First user DV360 line item name
• First user DV360 medium
• First user DV360 partner ID
• First user DV360 partner name
• First user DV360 source
• First user DV360 source / medium
• SA360 ad group ID
• SA360 ad group name
• SA360 campaign ID
• SA360 campaign name
• SA360 creative format
• SA360 engine account ID
• SA360 engine account name
• SA360 engine account type
• SA360 keyword text
• SA360 manager account ID
• SA360 manager account name
• SA360 medium
• SA360 query
• SA360 source
• SA360 source / medium

✔️ Added to Explorations

• Organic Google Search clicks
• Organic Google Search average position
• Organic Google Search click through rate
• Organic Google Search impressions
• Elapsed time from last page request
• Manual ad content
• Manual campaign ID
• Manual campaign name
• Manual creative Format
• Manual medium
• Manual source
• Manual source / medium
• Manual source platform
• Manual term
• First user campaign ID
• First user creative Format
• First user manual campaign ID
• First user manual campaign name
• First user manual creative Format
• First user manual default channel group
• First user manual medium
• First user manual source
• First user manual source / medium
• First user manual source platform
• First user manual term
• First user Source / medium
• CM360 account ID
• CM360 account name
• CM360 advertiser ID
• CM360 advertiser name
• CM360 campaign ID
• CM360 campaign name
• CM360 creative format
• CM360 creative id
• CM360 creative name
• CM360 creative type
• CM360 creative ID
• CM360 creative version
• CM360 medium
• CM360 placement cost structure
• CM360 placement ID
• CM360 placement Name
• CM360 rendering ID
• CM360 site ID
• CM360 site name
• CM360 source
• CM360 source / medium
• First user CM360 account ID
• First user CM360 account name
• First user CM360 advertiser ID
• First user CM360 advertiser name
• First user CM360 campaign ID
• First user CM360 campaign name
• First user CM360 creative format
• First user CM360 creative id
• First user CM360 creative name
• First user CM360 creative type
• First user CM360 creative type ID
• First user CM360 creative version
• First user CM360 default channel group
• First user CM360 medium
• First user CM360 placement cost structure
• First user CM360 placement ID
• First user CM360 placement Name
• First user CM360 rendering ID
• First user CM360 site ID
• First user CM360 site name
• First user CM360 source
• First user CM360 source / medium
• DV360 advertiser ID
• DV360 advertiser name
• DV360 campaign ID
• DV360 campaign name
• DV360 creative format
• DV360 creative id
• DV360 creative name
• DV360 creative type
• DV360 creative ID
• DV360 exchange ID
• DV360 exchange name
• DV360 insertion order ID
• DV360 insertion order nameID
• DV360 line item ID
• DV360 line item name
• DV360 medium
• DV360 partner ID
• DV360 partner name
• DV360 source
• DV360 source / medium
• First user DV360 advertiser ID
• First user DV360 advertiser name
• First user DV360 campaign ID
• First user DV360 campaign name
• First user DV360 creative format
• First user DV360 creative id
• First user DV360 creative name
• First user DV360 creative type
• First user DV360 creative ID
• First user DV360 exchange ID
• First user DV360 exchange name
• First user DV360 insertion order ID
• First user DV360 insertion order nameID
• First user DV360 line item ID
• First user DV360 line item name
• First user DV360 medium
• First user DV360 partner ID
• First user DV360 partner name
• First user DV360 source
• First user DV360 source / medium
• SA360 ad group ID
• SA360 ad group name
• SA360 campaign ID
• SA360 campaign name
• SA360 creative format
• SA360 engine account ID
• SA360 engine account name
• SA360 engine account type
• SA360 keyword text
• SA360 manager account ID
• SA360 manager account name
• SA360 medium
• SA360 query
• SA360 source
• SA360 source / medium
• First user SA360 ad group ID
• First user SA360 ad group name
• First user SA360 campaign ID
• First user SA360 campaign name
• First user SA360 creative format
• First user SA360 engine account ID
• First user SA360 engine account name
• First user SA360 engine account type
• First user SA360 keyword text
• First user SA360 manager account ID
• First user SA360 manager account name
• First user SA360 medium
• First user SA360 query
• First user SA360 source
• First user SA360 source / medium

✔️ Added to Looker Studio

• Manual campaign ID
• Manual campaign name
• Manual creative Format
• Manual marketing tactic
• Manual medium
• Manual source
• Manual source / medium
• Manual source platform
• Manual term
• Primary channel group
• First user campaign ID
• First user creative Format
• First user manual campaign ID
• First user manual campaign name
• First user manual creative Format
• First user manual default channel group
• First user manual medium
• First user manual source
• First user manual source / medium
• First user manual source platform
• First user manual term
• First user Source / medium
• CM360 account ID
• CM360 account name
• CM360 advertiser ID
• CM360 advertiser name
• CM360 campaign ID
• CM360 campaign name
• CM360 creative format
• CM360 creative id
• CM360 creative name
• CM360 creative type
• CM360 creative ID
• CM360 medium
• CM360 placement cost structure
• CM360 placement ID
• CM360 placement Name
• CM360 rendering ID
• CM360 site ID
• CM360 site name
• CM360 source
• CM360 source / medium
• First user CM360 account ID
• First user CM360 account name
• First user CM360 advertiser ID
• First user CM360 advertiser name
• First user CM360 campaign ID
• First user CM360 campaign name
• First user CM360 creative format
• First user CM360 creative id
• First user CM360 creative name
• First user CM360 creative type
• First user CM360 creative type ID
• First user CM360 creative version
• First user CM360 default channel group
• First user CM360 medium
• First user CM360 placement cost structure
• First user CM360 placement ID
• First user CM360 placement Name
• First user CM360 rendering ID
• First user CM360 site ID
• First user CM360 site name
• First user CM360 source
• First user CM360 source / medium
• DV360 advertiser ID
• DV360 advertiser name
• DV360 campaign ID
• DV360 campaign name
• DV360 creative format
• DV360 creative id
• DV360 creative name
• DV360 creative type
• DV360 creative ID
• DV360 exchange ID
• DV360 exchange name
• DV360 insertion order ID
• DV360 insertion order nameID
• DV360 line item ID
• DV360 line item name
• DV360 medium
• DV360 partner ID
• DV360 partner name
• DV360 source
• DV360 source / medium
• First user DV360 advertiser ID
• First user DV360 advertiser name
• First user DV360 campaign ID
• First user DV360 campaign name
• First user DV360 creative format
• First user DV360 creative id
• First user DV360 creative name
• First user DV360 creative type
• First user DV360 creative ID
• First user DV360 exchange ID
• First user DV360 exchange name
• First user DV360 insertion order ID
• First user DV360 insertion order nameID
• First user DV360 line item ID
• First user DV360 line item name
• First user DV360 medium
• First user DV360 partner ID
• First user DV360 partner name
• First user DV360 source
• First user DV360 source / medium
• SA360 ad group ID
• SA360 ad group name
• SA360 campaign ID
• SA360 campaign name
• SA360 creative format
• SA360 engine account ID
• SA360 engine account name
• SA360 engine account type
• SA360 keyword text
• SA360 manager account ID
• SA360 manager account name
• SA360 medium
• SA360 query
• SA360 source
• SA360 source / medium
• First user SA360 ad group ID
• First user SA360 ad group name
• First user SA360 campaign ID
• First user SA360 campaign name
• First user SA360 creative format
• First user SA360 engine account ID
• First user SA360 engine account name
• First user SA360 engine account type
• First user SA360 keyword text
• First user SA360 manager account ID
• First user SA360 manager account name
• First user SA360 medium
• First user SA360 query
• First user SA360 source
• First user SA360 source / medium

✔️ Added to Audiences

• Campaign
• Creative Format
• Manual ad content
• Manual campaign ID
• Manual campaign name
• Manual creative Format
• Manual default channel group
• Manual medium
• Manual source
• Manual source / medium
• Manual source platform
• Manual term
• Source / medium
• First user campaign ID
• First user creative Format
• First user manual campaign ID
• First user manual campaign name
• First user manual creative Format
• First user manual default channel group
• First user manual medium
• First user manual source
• First user manual source / medium
• First user manual source platform
• First user manual term
• First user source / medium
• Session campaign ID
• Session creative Format
• Session manual campaign ID
• Session manual campaign name
• Session manual creative Format
• Session manual default channel group
• Session manual medium
• Session manual source
• Session manual source / medium
• Session manual source platform
• Session manual term
• Session source / medium
• CM360 account ID
• CM360 account name
• CM360 advertiser ID
• CM360 advertiser name
• CM360 campaign ID
• CM360 campaign name
• CM360 creative format
• CM360 creative id
• CM360 creative name
• CM360 creative type
• CM360 creative ID
• CM360 creative version
• CM360 default channel group
• CM360 medium
• CM360 placement cost structure
• CM360 placement ID
• CM360 placement Name
• CM360 rendering ID
• CM360 site ID
• CM360 site name
• CM360 source
• CM360 source / medium
• First user CM360 account ID
• First user CM360 account name
• First user CM360 advertiser ID
• First user CM360 advertiser name
• First user CM360 campaign ID
• First user CM360 campaign name
• First user CM360 creative format
• First user CM360 creative id
• First user CM360 creative name
• First user CM360 creative type
• First user CM360 creative type ID
• First user CM360 creative version
• First user CM360 default channel group
• First user CM360 medium
• First user CM360 placement cost structure
• First user CM360 placement ID
• First user CM360 placement Name
• First user CM360 rendering ID
• First user CM360 site ID
• First user CM360 site name
• First user CM360 source
• First user CM360 source / medium
• Session CM360 account ID
• Session CM360 account name
• Session CM360 advertiser ID
• Session CM360 advertiser name
• Session CM360 campaign ID
• Session CM360 campaign name
• Session CM360 creative format
• Session CM360 creative id
• Session CM360 creative name
• Session CM360 creative type
• Session CM360 creative type ID
• Session CM360 creative version
• Session CM360 default channel group
• Session CM360 medium
• Session CM360 placement cost structure
• Session CM360 placement ID
• Session CM360 placement Name
• Session CM360 rendering ID
• Session CM360 site ID
• Session CM360 site name
• Session CM360 source
• Session CM360 source / medium
• DV360 advertiser ID
• DV360 advertiser name
• DV360 campaign ID
• DV360 campaign name
• DV360 creative format
• DV360 creative id
• DV360 creative name
• DV360 creative type
• DV360 creative ID
• DV360 exchange ID
• DV360 exchange name
• DV360 insertion order ID
• DV360 insertion order nameID
• DV360 line item ID
• DV360 line item name
• DV360 medium
• DV360 partner ID
• DV360 partner name
• DV360 source
• DV360 source / medium
• First user DV360 advertiser ID
• First user DV360 advertiser name
• First user DV360 campaign ID
• First user DV360 campaign name
• First user DV360 creative format
• First user DV360 creative id
• First user DV360 creative name
• First user DV360 creative type
• First user DV360 creative ID
• First user DV360 exchange ID
• First user DV360 exchange name
• First user DV360 insertion order ID
• First user DV360 insertion order nameID
• First user DV360 line item ID
• First user DV360 line item name
• First user DV360 medium
• First user DV360 partner ID
• First user DV360 partner name
• First user DV360 source
• First user DV360 source / medium
• ** Session DV360 advertiser ID**
• ** Session DV360 advertiser name**
• ** Session DV360 campaign ID**
• ** Session DV360 campaign name**
• ** Session DV360 creative format**
• ** Session DV360 creative id**
• ** Session DV360 creative name**
• ** Session DV360 creative type**
• ** Session DV360 creative ID**
• ** Session DV360 exchange ID**
• ** Session DV360 exchange name**
• ** Session DV360 insertion order ID**
• ** Session DV360 insertion order nameID**
• ** Session DV360 line item ID**
• ** Session DV360 line item name**
• ** Session DV360 medium**
• ** Session DV360 partner ID**
• ** Session DV360 partner name**
• ** Session DV360 source**
• ** Session DV360 source / medium**
• SA360 default channel group
• SA360 ad group ID
• SA360 ad group name
• SA360 campaign ID
• SA360 campaign name
• SA360 creative format
• SA360 engine account ID
• SA360 engine account name
• SA360 engine account type
• SA360 keyword text
• SA360 manager account ID
• SA360 manager account name
• SA360 medium
• SA360 query
• SA360 source
• SA360 source / medium
• First user SA360 ad group ID
• First user SA360 ad group name
• First user SA360 campaign ID
• First user SA360 campaign name
• First user SA360 creative format
• First user SA360 engine account ID
• First user SA360 engine account name
• First user SA360 engine account type
• First user SA360 keyword text
• First user SA360 manager account ID
• First user SA360 manager account name
• First user SA360 medium
• First user SA360 query
• First user SA360 source
• First user SA360 source / medium
• Session SA360 ad group ID
• Session SA360 ad group name
• Session SA360 campaign ID
• Session SA360 campaign name
• Session SA360 creative format
• Session SA360 engine account ID
• Session SA360 engine account name
• Session SA360 engine account type
• Session SA360 keyword text
• Session SA360 manager account ID
• Session SA360 manager account name
• Session SA360 medium
• Session SA360 query
• Session SA360 source
• Session SA360 source / medium

Other Changes:

🔄 Changes from conversions to key events

• conversionPathLength
• isConversionEvent
• adsCostPerConversion
• adsPreferredLastClickAttributedConversions
• adsPreferredLastClickPathAttributedConversions
• averageConversionPathLength
• averageDaysToConversion
• buyerConversion
• conversions
• conversionsForEvent
• costPerConversion
• dataDrivenAttributedConversions
• dataDrivenPathAttributedConversions
• dataImportCostPerConversion
• daysToConversion
• firstClickAttributedConversions
• firstClickPathAttributedConversions
• firstTimeBuyerConversion
• lastClickAttributedConversions
• lastClickPathAttributedConversions
• linearAttributedConversions
• linearPathAttributedConversions
• positionBasedAttributedConversions
• positionBasedPathAttributedConversions
• sessionConversionRate
• sessionConversionRateForEvent
• timeDecayAttributedConversions
• timeDecayPathAttributedConversions
• userConversionRate
• userConversionRateForEvent

Improvements descriptions, populated field..

All data updated - v1.4.1.

December 03, 2023

GA4 Changes:

• ✔️ Added to GA4:

  • New Dimensions:

    • DV360 marketing tactic
    • DV360 partner ID
    • DV360 partner name
    • First user DV360 marketing tactic
    • First user DV360 partner ID
    • First user DV360 partner name
    • First user manual source / medium
    • First user manual source platform
    • First user SA360 ad group ID
    • First user SA360 manager account ID
    • First user SA360 source / medium
    • Manual source / medium
    • Manual source platform
    • SA360 ad group ID
    • SA360 manager account ID
    • SA360 manager account name
    • SA360 source / medium
    • Session DV360 marketing tactic
    • Session DV360 partner ID
    • Session DV360 partner name
    • Session manual source / medium
    • Session manual source platform
    • Session SA360 ad group ID
    • Session SA360 manager account ID
    • Session SA360 manager account name
    • Session SA360 source / medium

  • New Metrics:

    • Elapsed time from last page request

• ✔️ Added to Audiences:

  • Item custom dimensions
  • Item list ID
  • Item list position
  • Item promotion creative name
  • Item promotion creative slot
  • Item promotion name

• ✔️ Added to Customization:

  • Item custom dimensions

• ✔️ Added to API:

  • New Dimensions:
    • Audience resource name

• ✔️ Added to Looker Studio:

  • New Dimensions:
    • Audience resource name

❌ The following attribution-related dimensions were eliminated

• Last engaged ad account name
• Last engaged Google Ads ad account name
• Last engaged Google Ads ad group ID
• Last engaged Google Ads ad group name
• Last engaged Google Ads ad network type
• Last engaged Google Ads campaign ID
• Last engaged Google Ads campaign channel
• Last engaged Google Ads campaign external customer ID
• Last engaged Google Ads medium
• Last engaged Google Ads campaign
• Last engaged Google Ads campaign query
• Last engaged Google Ads campaign query word count
• Last engaged Google Ads source
• Last engaged Google Ads source / medium
• Last engaged Google Ads source platform
• Last engaged Google Ads campaign type
• Last engaged Google Ads keyword match type
• Last engaged Google Ads keyword text
• Last engaged Google Ads query match type
• Last engaged Google Ads session account name
• Last engaged Google Ads session ad group ID
• Last engaged Google Ads session ad group name
• Last engaged Google Ads session campaign ID
• Last engaged Google Ads session campaign channel
• Last engaged Google Ads session campaign external customer ID
• Last engaged Google Ads session campaign medium
• Last engaged Google Ads session campaign
• Last engaged Google Ads session campaign query
• Last engaged Google Ads session campaign query word count
• Last engaged Google Ads session campaign source
• Last engaged Google Ads session campaign source / medium
• Last engaged Google Ads session source platform
• Last engaged Google Ads session keyword match type
• Last engaged Google Ads session keyword text
• Last engaged Google Ads session query match type
• Last engaged ad group ID
• Last engaged ad group name
• Last engaged ad network type
• Last engaged campaign ID
• Last engaged campaign channel
• Last engaged campaign external customer ID
• Last engaged medium
• Last engaged campaign
• Last engaged campaign query
• Last engaged campaign query word count
• Last engaged source
• Last engaged source / medium
• Last engaged source platform
• Last engaged campaign type
• Last engaged keyword match type
• Last engaged keyword text
• Last engaged query match type
• Last engaged session account name
• Last engaged session ad group ID
• Last engaged session ad group name
• Last engaged session campaign ID
• Last engaged session campaign channel
• Last engaged session campaign external customer ID
• Last engaged session campaign medium
• Last engaged session campaign
• Last engaged session campaign query
• Last engaged session campaign query word count
• Last engaged session campaign source
• Last engaged session campaign source / medium
• Last engaged session source platform
• Last engaged session keyword match type
• Last engaged session keyword text
• Last engaged session query match type

❌ The following metrics were eliminated

• Ads preferred last click attributed revenue temporary
• Data driven attributed revenue temporary
• First click attributed revenue temporary
• Item revenue temporary
• Last click attributed revenue temporary
• Linear attributed revenue temporary
• Position based attributed revenue temporary

Other Changes:

Change characteres limits GA4 vs GA4 360:

Type	Event-parameter value
GA4	100
GA4 360	500 (web) & 100 (apps)

The limit of 50 scheduled reports per property is added.

GA4 now includes sampling in the GA4 Reports and cardinality in the Explorer.

All data updated - v1.3.7.

October 17, 2023

GA4 Changes:

• ✔️ Added to GA4:

  • New Dimensions:
    • DV360 source / medium
    • Primary channel group
    • First user DV360 source / medium
    • First user primary channel group
    • Session DV360 source / medium
    • Session primary channel group

• Calculated Metrics are available:

  • Explorations ✔️
  • Customization ✔️

Calculated metrics limits are added to GA4 vs GA4 360:

Type	Limit
GA4	5
GA4 360	50

Google Ads campaign type updates the description to include Demand Gen campaigns.

All data updated - v1.3.5.

September 18, 2023

GA4 Changes:

• 🔄 Rename the - App-instance ID parameter to Effective user ID and updated the description as well.

All data updated - v1.3.3.

GA4 Changes:

• ✔️ Added to GA4:

  • New Dimensions:
    • CM360 creative ID
    • CM360 creative type ID
    • CM360 source / medium
    • First user CM360 creative ID
    • First user CM360 creative type ID
    • First user CM360 source / medium
    • Session CM360 creative ID
    • Session CM360 creative type ID
    • Session CM360 source / medium

• ❌ Removed from GA4 EXPLORER:

  • Event revenue
  • Ecommerce revenue

• ✔️ Added to GA4 DATA API:

  • Currency

  • Item discount amount

  • Announcement

• Looker Studio changes:

  • ✔️ Added:

    • Currency
    • Item discount amount

  • ❌ Removed:

    • Audience ID
    • Latitude
    • Longitude
    • Latitude Longitude

Other changes:

• The page_location parameter is increased from 420 to 1000 characters limit.
• Minor changes and bug fixes

All data updated - v1.3.1.

July 31, 2023

GA4 Changes:

• ✔️ Added to Explorer:
  • New Metrics:
    • Gross item revenue
    • Gross purchase revenue
    • Refund amount

Our Updates

• 🆕 New section with all GA4 parameters and events.
• Minor changes and bug fixes

All data updated - v1.3.0.

July 19, 2023

GA4 Changes:

• ✔️ Added to GA4

  • New Metrics:
    • A/B testing ad revenue from variance_square computation
    • A/B testing experiment last updated timestamp in msec
    • A/B testing revenue from variance_square computation
    • A/B testing total revenue from variance_square computation
    • A/B testing user engagement from variance_square computation
    • Calculated Metric

• ✔️ Added to Customization Library:

  • New Dimensions:
    • Item affiliation
    • Item brand
    • Item category
    • Item category2
    • Item category3
    • Item category4
    • Item category5
    • Item ID
    • Item location ID
    • Item name
    • Item variant
    • Item list ID
    • Item list name
    • Item list position
    • Item promotion creative name
    • Item promotion creative slot
    • Item promotion name
    • Shipping tier
  • New Metrics:
    • Gross item revenue
    • Items added to cart
    • Items checked out
    • Items clicked in promotion
    • Items viewed
    • Items viewed in list
    • Items viewed in promotion
    • Items purchased
    • Item refund amount
    • Item revenue
    • Purchase revenue
    • Refund amount
    • Gross purchase revenue
    • Shipping amount
    • Tax amount

Fixed some bugs reported by the people 💕

All data updated - v1.2.5.

June 20, 2023

GA4 Changes:

• ✔️ Added to GA4
  • New Metrics:
    • Session duration
• ✔️ Added to Audiences:
  • New Metrics:
    • Session duration

✔️ Added to Looker Studio:

• Achievement ID
• Ad format
• Ad source
• Ad unit exposure
• Ad unit
• Ads clicks
• Ads cost per click
• Ads cost
• Ads impressions
• ARPPU
• ARPU
• Average purchase revenue per user
• Average purchase revenue
• Average session duration
• Bounce rate
• Campaign ID
• Character
• Continent ID
• Continent
• Conversions count for one event
• Cost per conversion
• Crash-affected users"
• Crash-free users rate"
• Date + hour (YYYYMMDDHH)
• Date hour and minute
• DAU / MAU
• DAU / WAU
• Day of week name
• Default channel group
• File extension
• File name
• First user campaign ID
• First user custom channel group
• First user default channel group
• First user Google Ads account name
• First user Google Ads campaign ID
• First user Google Ads campaign type
• First user Google Ads campaign
• First user Google Ads creative ID
• First user Google Ads customer ID
• First user Google Ads keyword text
• First user Google Ads query
• First user manual ad content
• First user manual term
• First user source / medium
• First user source platform
• First-time purchaser conversion
• First-time purchasers per new user
• Google Ads campaign ID
• Google Ads campaign type
• Google Ads campaign
• Google Ads creative ID
• Google Ads customer ID
• Google Ads keyword text
• Google Ads query
• Gross item revenue
• Gross purchase revenue
• Group ID
• Hour
• ISO week of ISO year
• ISO week of the year
• ISO year
• Item affiliation
• Item list position
• Item location ID
• Item promotion creative slot
• Item refund amount
• Item variant
• Item-list click events
• Item-list click events
• Item-list view events
• Landing page + query string
• Landing page
• Latitude
• Level
• Link classes
• Link domain
• Link ID
• Link text
• Link URL
• Longitude
• Manual ad content
• Manual term
• Method
• Minute
• New / returning
• Nth hour
• Nth minute
• Nth year
• Organic google search average position"
• Organic google search click through rate
• Organic google search clicks"
• Organic google search impressions"
• outbound
• Page location
• Page path and screen class
• Page referrer
• Percent scrolled
• Platform / device category
• Promotion clicks
• Promotion views
• Publisher ad clicks"
• Publisher ad impressions"
• Purchase revenue
• Purchaser conversion
• Refund amount
• Return on ad spend"
• Return on ad spend
• Scrolled users
• Search term
• Session campaign ID
• Session campaign ID
• Session conversion rate for one conversion
• Session conversion rate
• Session custom channel group
• Session Google Ads account name
• Session Google Ads ad group name
• Session Google Ads ad network type
• Session Google Ads campaign ID
• Session Google Ads campaign type
• Session Google Ads campaign
• Session Google Ads creative ID
• Session Google Ads keyword text
• Session Google Ads query
• Session manual ad content
• Session manual term
• Session SA360 ad group name
• Session SA360 campaign ID
• Session SA360 campaign
• Session SA360 creative format
• Session SA360 engine account ID
• Session SA360 engine account name
• Session SA360 engine account type
• Session SA360 keyword text
• Session SA360 medium
• Session SA360 query
• Session SA360 source
• Session source / medium
• Session source platform
• Sessions per user
• Shipping amount
• Shipping tier
• Source / medium
• Tax amount
• Test data filter ID"
• Test data filter name
• Transactions per purchaser
• User conversion rate for one conversion
• User conversion rate
• Video provider
• Video title
• Video URL"
• Views per session
• Views per user
• Virtual currency name
• Visible
• WAU / MAU
• Year month
• Year week

• ❌ Remove from Audiences:
  • Dimensions:
    • Shipping tier

Other Changes

• Change dimension name from Mobile device info to Device info

• 📈 Increased the GA4 DATA API QUOTAS:

QUOTA	GA4	GA4 360
Core Tokens Per Property Per Day	25,000 200,000	250,000 2,000,000
Core Tokens Per Property Per Hour	5,000 40,000	50,000 400,000
Core Tokens Per Project Per Property Per Hour	1,750 14,000	17,500 140,000
Core Concurrent Requests Per Property	10	50
Core Server Errors Per Project Per Property Per Hour	10	50
Realtime Tokens Per Property Per Day	25,000 200,000	250,000 2,000,000
Realtime Tokens Per Property Per Hour	5,000 40,000	50,000 400,000
Realtime Tokens Per Project Per Property Per Hour	1,750 14,000	17,500 140,000
Realtime Concurrent Requests Per Property	10	50
Realtime Server Errors Per Project Per Property Per Hour	10	50
Funnel Tokens Per Property Per Day	25,000 200,000	250,000 2,000,000
Funnel Tokens Per Project Per Property Per Hour	5,000 40,000	50,000 400,000
Funnel Tokens Per Project Per Property Per Hour	1,750 14,000	17,500 140,000
Funnel Concurrent Requests Per Property	10	50
Funnel Server Errors Per Project Per Property Per Hour	10	50

• Change dimension name from Mobile device info to Device info
• Change backendName definition of the following parameters:

BackendName	OLD	New
ARPU	(total_ad_revenue + revenue)/active_users	(total_ad_revenue + revenue - refund_value)/active_users
Total Revenue	total_ad_revenue + revenue	total_ad_revenue + revenue - refund_value
Return on non-Google ad spend	(total_ad_revenue + revenue)/data_import_cost	(total_ad_revenue + revenue - refund_value)/data_import_cost
Combined revenue per cohort total first opens	(total_ad_revenue + revenue)/cohort_total_first_opens	(total_ad_revenue + revenue - refund_value)/cohort_total_first_opens
Combined revenue per cohort total first visits	(total_ad_revenue + revenue)/cohort_total_first_visits	(total_ad_revenue + revenue - refund_value)/cohort_total_first_visits
Return on ad spend	(total_ad_revenue + revenue)/adwords_cost	(total_ad_revenue + revenue - refund_value)/adwords_cost

All data updated - v1.2.3.

May 02, 2023

GA4 Changes:

• ✔️ Added to GA4

  • New Metrics:
    • Gross item revenue
    • Low engagement sessions
  • New Dimensions:
    • Mobile device info
    • User property timestamp

• ✔️ Added to Audiences:

  • New Dimensions:

    • Item ID
    • Item name
    • Item promotion ID
    • Event name
    • Mobile device info

  • New Metrics:

    • Gross item revenue
    • Item revenue
    • Items added to cart
    • Low engagement sessions

• ❌ Removed from Audiences:

  • Product name

• ✔️ Added to API:

  • New Dimensions:

    • Custom Channel
    • First User Custom Channel
    • Session Custom Channel

  • New Metrics:

    • Gross item revenue
    • Item refund amount
    • Refund amount
    • Gross purchase revenue

• 🔁 Change to calculated metric:

  • Item revenue
  • Ads preferred last click attributed revenue
  • Data driven attributed revenue
  • First click attributed revenue
  • Last click attributed revenue
  • Linear attributed revenue
  • Position based attributed revenue
  • Time decay attributed revenue

Old Backend Name	Backend Name
product_info_revenue	product_info_revenue-product_info_refund
ads_preferred_last_click_attributed_revenue	ads_preferred_last_click_attributed_revenue-ads_preferred_last_click_attributed_refund_value
data_driven_attributed_revenue	data_driven_attributed_revenue-data_driven_attributed_refund_value
first_click_attributed_revenue	first_click_attributed_revenue-first_click_attributed_refund_value
last_click_attributed_revenue	last_click_attributed_revenue-last_click_attributed_refund_value
linear_attributed_revenue	linear_attributed_revenue-linear_attributed_refund_value
position_based_attributed_revenue	position_based_attributed_revenue-position_based_attributed_refund_value
time_decay_attributed_revenue	time_decay_attributed_revenue-time_decay_attributed_refund_value

• Other changes:
  • 🔁 Only Revenue is now gross purchase revenue
  • 🔁Transactions per purchaser change from Integer type to Float type

Other Updates

• GA4 🆚 GA4 360:

  • Added Item-scoped custom dimensions limits
  • [**Changes the limit of metrics and dimensions that can be applied in the

  from 10 to 20.**](https://data.ga4spy.com/ga4-vs-ga4-360?type=limits)

  • Certain limits on data import are changed

Data Import	GA4	GA 360
Total storage	10 GB	10 GB 1 TB
Daily uploads	24 GB 120	24 GB 120

All data updated - v1.2.0.

March 21, 2023

GA4 Changes:

• ✔️ Added to GA4

  • New Metrics:
    • Conversions (by conv. time)
    • Google Ads conversions

• ✔️ Added to Audiences:

  • New Dimensions:
    • Manual term
    • Item list name
    • Product name
    • Country
    • Minute
    • New / returning
  • New Metrics:
    • Items added to cart
    • Items checked out
    • Items viewed in list
    • Items purchased
    • Item revenue
    • Item-list click events
    • Event value
    • Views

• ✔️ Added to Looker Studio:

  • New Metrics:
    • Items added to cart
    • Items checked out
    • Items clicked in list
    • Items clicked in promotion
    • Items viewed
    • Items viewed in list
    • Items viewed in promotion

• ✔️ Added to API:

  • New Dimensions:
    • Day of week

Other Updates

• GA4 🆚 GA4 360:
  • Added custom channel groups limits
  • Added roll-up and subproperties limits
  • Added Age, gender, and interest Data Retention
  • Updated account limits

Description	GA4	GA4 360
Properties per account	100 2000	100 2000

All data updated.

March 06, 2023

GA4 Changes:

• ✔️ Added to GA4

  • New Dimensions:
    • Experience - variant ID
    • Measurement ID
    • GMP app ID
    • Day of week name
    • ISO week of the year
    • ISO week of ISO year
    • ISO year
    • Year month
    • Year week

• ✔️ Added to Subproperties Filters:

  • Measurement ID
  • GMP app ID

• ✔️ Added to API:

  • New Dimensions:
    • Day of week name
    • ISO week of the year
    • ISO week of ISO year
    • Year month
    • Year week
    • Item promotion creative slot
    • Item list position
    • Item location ID"

• 🔁 Added back to the customization of the report library:

  • Metrics:
    • Refunds

• 🔁 Added back to the customization of the report library:

• 📈 Increased the GA4 DATA API QUOTAS:

QUOTA	GA4	GA4 360
Core Tokens Per Project Per Property Per Hour	1,250 1,750	12,500 17,500
Realtime Tokens Per Project Per Property Per Hour	1,250 1,750	12,500 17,500
Funnel Tokens Per Project Per Property Per Hour	1,250 1,750	12,500 17,500

Our Updates

• Filters and UX enhancements.

All data updated.

February 20, 2023

GA4 Changes:

• ✔️ Added to Explorer:
  • New Metrics:
    • Items purchased
• 🔁 Change from item-scoped to event-scoped:
  • Metrics:
    • Item-list click events
    • Item-list view events
    • Promotion clicks
    • Promotion views
• 🖊️ Rename
  • Metrics:
    • From Unique user scrolls to Scrolled users
• ❌ Removed from the report library customization:
  • Metrics:
    • Refunds
• ✔️ Added to API:
  • New Dimensions:
    • Continent
    • Continent ID
    • Test data filter ID
  • New Metrics:
    • Views per user
    • Scrolled users
• ❌ Removed from documentation of Automatically collected events:
  • Event:
    • notification_send

Our Updates

• GA4 🆚 GA4 360:

  • Change from Automatic expanded data sets to Expanded data sets functionality
  • Added metric limit in free report
  • Added metric limit in customize reports

• Improved copying to the clipboard.

All data updated.

January 11, 2023

GA4 Changes:

• ✔️ Added to Explorer:
  • New Metrics:
    • Item discount amount
    • Items added to cart
    • Items checked out
    • Items clicked in list
    • Items clicked in promotion
    • Items viewed
    • Items viewed in list
    • Items viewed in promotion
    • Shipping amount
    • Tax amount
  • New Dimensions:
    • Currency
    • Item affiliation
    • Item variant
    • Local item price
    • Shipping tier
• ✔️ Added to Audiences:
  • Item category
  • Item category2
  • Item category3
  • Item category4
  • Item category5
  • Item variant
  • Shipping tier
  • Item affiliation
  • Item brand

Our Updates

• GA4 🆚 GA4 360:
  • Added Account Limits
  • Added Data Freshness

All data updated.

December 23, 2022

• 🔁 Back to Explorations:
  • Item brand
  • Item category
  • Item category 2
  • Item category 3
  • Item category 4
  • Item category 5

Updated descriptions

All data updated.

🎄 Merry Christmas and Happy New Year 🎅

December 1, 2022

• 🆕 New Dimensions: Item parameter name
• 🆕 New Metrics: All conv. (by conv. time)

Minor Changes

Name changes dimensions & metrics

• Add-to-carts → Add to carts
• Item list clicks → Item-list click events
• Item purchase quantity → Items purchased
• Item list clicks → Item-list click events
• Item list views → Item-list view events
• Item promotion clicks → Promotion clicks
• Item promotion views → Promotion views
• Item views → Item view events

💥 GA4 🆚 GA4 360:

• Limits
• Features
• Integrations

Link: https://data.ga4spy.com/ga4-vs-ga4-360

All data updated.

November 16, 2022

• 🆕 New Dimensions: Landing page Minus Query String, Item Custom dimensions slots from 01 to 27, Session salesforce marketing cloud activity ID
• 🆕 New Metrics: Item revenue temporary, Refund amount, Purchase revenue temporary, Ads preferred last click attributed revenue temporary, Data driven attributed revenue temporary, First click attributed revenue temporary, Last click attributed revenue temporary, Linear attributed revenue temporary, Position based attributed revenue temporary, Time decay attributed revenue temporary
• ✔️ Added to Explorations:Views per session,Average session duration
• ❌ Remove from Explorations: Item brand,Item category, Item category 2, Item category 3, Item category 4, Item category 5
• ✔️ Added to Customization: Views per session ,Average session duration
• Custom channel dimensions not yet available, but if nothing changes they will be available: ✔️ Audiences, ✔️ Customization, ✔️ Reporting Pickers, ✔️ Filters/Comparisons

Other changes:

• ⚠️ Beginning November 7, 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to Google Analytics Data API (GA4) quotas: https://support.google.com/looker-studio/answer/12182485

Minor Changes

Name changes dimensions & metrics

• Item refund → item refund amount
• Landing Page → Landing Page + query string
• grouping → group.

All data updated.

November 02, 2022

• ✔️ Added to Explorations: hour, nthHour, dateHour
• ❌ Remove: customChannelGroupingSlot09
• 🆕 Custom Insight dimensions and metrics has been added.

• Update changes in descriptions

Other

• Feedback button added

All data updated.

October 18, 2022

• ✔️ Added to customize reports: uniqueUserScrolls
• ❌ Remove from Audiences: campaignName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsKeywordText, googleAdsQuery, sourceMedium, trafficOrigin, firstUserTrafficOrigin, sessionTrafficOrigin
• ❌ Remove customize reports: nthDay

All data updated.

October 16, 2022

• Data restriction information has been added:

  • Revenue data
  • Cost data

• Reporting Pickers has been added.

All data updated.

October 04, 2022

🆕 Added dimensions:

The dimensions related to the customized channel grouping appear.

• sessionCustomChannelGroupingSlot01
• customChannelGroupingSlot01
• firstUserCustomChannelGroupingSlot01

🆕 Added Metrics:

• itemInfoItemsAddedToCart
• itemInfoItemsCheckedOut
• itemInfoItemsClickedInList
• itemInfoItemsClickedInPromotion
• itemInfoItemsViewed
• itemInfoItemsViewedInList
• itemInfoItemsViewedInPromotion

🆕 Metrics added to the Data API Schema

• advertiserAdClicks
• advertiserAdCost
• advertiserAdCostPerClick
• advertiserAdCostPerConversion
• advertiserAdImpressions
• itemsAddedToCart
• itemsCheckedOut
• itemsClickedInList
• itemsClickedInPromotion
• itemsViewed
• itemsViewedInList
• itemsViewedInPromotion
• returnOnAdSpend

Schema compatibility changes announcement

Minor Changes

Added to Audiences

sessionGoogleAdsAccountName, sessionGoogleAdsAdGroupId, sessionGoogleAdsAdGroupName, sessionGoogleAdsCustomerId, sessionGoogleAdsKeywordText, sessionGoogleAdsQuery, sessionSourceMedium, sessionTrafficOrigin, source, sourceMedium, trafficOrigin, campaignName, dateHour, defaultChannelGrouping, firstUserGoogleAdsAccountName, firstUserGoogleAdsAdGroupId, firstUserGoogleAdsAdGroupName, firstUserGoogleAdsCustomerId, firstUserGoogleAdsKeywordText, firstUserGoogleAdsQuery, firstUserSourceMedium, firstUserTrafficOrigin, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCustomerId, googleAdsKeywordText, googleAdsQuery, hour, medium

Added to filters/comparisons and customization

week, year, date, dateHour, day, dayOfWeek

All data updated.

September 18, 2022

GA4 API Schema Changes:

• Item list clicks: from itemListClicks to itemListClickEvents.
• Item list views: from itemListViews to itemListViewEvents
• Item promotion clicks: from itemPromotionClicks to promotionClicks
• Item promotion views: from itemPromotionViews to promotionViews
• Item purchase quantity: from itemPurchaseQuantity to itemsPurchased
• Item views: from itemViews to itemViewEvents

Removed information related to cm360Dv360SiteId:

Other changes: Improved and information related to custom metrics and dimensions, countCustomParamMetric and averageCustomParamMetric

All data updated.

September 04, 2022

The following dimensions are removed from the GA4 Explorer

• Firebase Cloud Messaging:

  • Message ID
  • Message name
  • Topic
  • Message time

• Screen/Page:

  • App screen name
  • Screen class
  • Screen name

• Geography:

  • Latitude
  • Longitude

• Publisher:

  • Ad unit code

• Improved search engine response speed

• Added ability to filter by dimensions and metrics

• UX/UI improvements

• 🆕 New header

All data updated.

August 22, 2022

• 🆕 Added metrics:

  • conversionsForEvent
  • googleAdsAllConversions
  • googleAdsConsistentConversionsDiff
  • googleAdsConversionTypeHasConfigDiff

• 🆕 Added dimensions:

  • conversionExportStream
  • eachScopeCampaignId
  • eachScopeCampaignName
  • eachScopeCreativeFormat
  • eachScopeDefaultChannelGrouping
  • eachScopeMedium
  • eachScopeSource
  • eachScopeSourcePlatform

• 🆕 Added dimensions and metrics to the API.

  • firstUserGoogleAdsCampaignId
  • firstUserGoogleAdsCampaignName
  • googleAdsCampaignId
  • googleAdsCampaignName
  • sessionGoogleAdsCampaignId
  • sessionGoogleAdsCampaignName
  • sessionSa360CampaignId
  • campaignId
  • campaignName
  • firstUserCampaignId
  • firstUserCampaignName
  • sessionCampaignId
  • sessionCampaignName

• Improvements in the search engine and url filters.

• Added links and html formatting to description and populated fields.

• UI & UX improvements

All data updated.

August 02, 2022

New dimension added:

• Experiment - Variant Name

• Experiment - Variant ID

• FirstUserCampaignIsManual

• sessionCampaignIsManual

• Added share button

• Added populated information field and data

All data updated.

July 20, 2022

New dimension added:

• firstUserCampaignIsManual
• sessionCampaignIsManual
• expCombinationName (Experiment - variant name)

Custom dimensions and metrics appear in the library report customization options.

Added to the API:

• Search Ads 360
• sessionCampaignId
• sessionConversionRate
• userConversionRate

Interface:

• Populated field is added.
• Filters field changed to Filters/Comparisons.
• Updated descriptions

All data updated.

June 06, 2022

• Campaign Manager 360 dimensions are added. This new linkage is coming soon.
• A new dimension is added: campaignIsManual.
• The utm_term and utm_content parameter information is updated and is probably already available in some account 🥳
• Improved dimension/metric descriptions and names.
• Improved mode🚽.
• API parameter added a GA4SPY
• Aesthetic tweaks and updated content.

All data updated.

April 25, 2022

Added dimensions:

• currencyCode
• localItemPrice

Added Metric:

• averageRevenuePerUser

Added to interface:

• Filter and availability field in subproperties.

All data updated.

April 13, 2022

Initial Release

Launch Tweet