view_permission.py

from django.db.models.signals import post_syncdb
from django.contrib.contenttypes.models import ContentType
from django.contrib.auth.models import Permission

def add_view_permissions(sender, **kwargs):
    """
    This syncdb hooks takes care of adding a view permission too all our 
    content types.
    """
    # for each of our content types
    for content_type in ContentType.objects.all():
        # build our permission slug
        codename = "view_%s" % content_type.model

        # if it doesn't exist..
        if not Permission.objects.filter(content_type=content_type, codename=codename):
            # add it
            Permission.objects.create(content_type=content_type,
                                      codename=codename,
                                      name="Can view %s" % content_type.name)
            print "Added view permission for %s" % content_type.name

# check for all our view permissions after a syncdb
post_syncdb.connect(add_view_permissions)

reference:

https://gist.github.com/nicpottier/880901
http://blog.nyaruka.com/adding-a-view-permission-to-django-models