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magigo/位置拍卖理论.md

Created February 4, 2015 11:29
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位置拍卖理论.md

竞价系统理论

  1. 位置拍卖
  2. 对称纳什均衡
  3. 定价机制，VCG--对象的首位应等于给他人带来的价值损害，广义第二高价--会收取广告主更多的费用
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