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magigo/在线广告的独特性.md

Created February 3, 2015 03:05
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在线广告的独特性.md
  1. 技术和计算导向，精细的受众定向，技术式的广告的决策和交易朝着计算驱动的方向发展
  2. 可衡量性，点击可衡量，从98年到现在横幅广告的点击率从10%降到0.1%
  3. 标准化，技术投放和精准定向促进了在线广告的标准化
  4. 媒体概念的差异化
  5. 美国广告行业协会，iab，4A，ANA
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