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magigo/广告有效性模型.md

Created February 2, 2015 09:32
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广告有效性模型.md
  1. 曝光，取决于广告位的天然属性（对点击起决定性作用）
  2. 关注，不要干扰或打断用户的任务，明确揭示推荐的原因，符合用户的兴趣和需求
  3. 理解，广告在用户能理解的兴趣范围、与关注度相匹配的理解门槛
  4. 信息接受，广告商、广告认可度，广告位的认可度
  5. 保持，艺术性带来的记忆效果
  6. 购买，在用户的价格敏感接受范围内
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