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magigo/广告购买平台.md

Created February 5, 2015 08:12
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广告购买平台.md

Trading Desk

  1. 非RTB流量的ROI优化

  2. 目标 给定总预算，再多广告网络中采买并优化ROI

  3. 若干关键问题

    在合适的流量segment上投放广告

    在每个投放上合理地出嫁优化ROI

    对每个segment的量以及

  4. EfficientFrontier

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