JouwWeb is a Dutch online website builder. Due to the ever growing share of mobile and tablet users, there was a need to support said devices. Nevertheless, the main focus was on releasing the latest version. Because most users have been using the service from a pc, focus was put on desktop usage.
This thesis describes the process of redesigning the mobile JouwWeb experience to better fit mobile devices. For this research, several methods of information retrieval have been used: desk research for discovering devices to focus on and as a basis for usability testing, interviews and surveys for finding out user goals and behavior, and usability research to test if prototyped features were user friendly.
Recommendations have been made on how to implement the redesigned features in the application. Based on the issues discovered while prototyping functionality, it has been suggested to pick a new direction for mobile users and focus on creating a hybrid app to evade browser behavior which deters the user experience.