gistfile1.txt

== Designing for Technophobes ==

- alternative reality
- bridging the gap between.
- take a lot of drugs to match technophobes ;)
- early and often
- FAMILIARITY - one less hurdle to feel comfortable in the environment
- look for "superusers" - not coders, but they like technology, fluent in the vocabulary
- get as many people as possible - first time users
- nontechnical users don't read
- get into the mindset of technophobes
- intuitive software EMPOWERS technophobes - level of accomplishment - hate sw that makes them feel stupid
- so low amount of powerusers
- google docs: don't even think about saving
- many tech things are taught by someone in their life