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April 25, 2009 20:32
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== Coworking == | |
Jon Pierce & Brian del Vecchio | |
heads of popular Cambridge, MA coworking space Betahouse | |
25 April 2009, BarCamp Boston 4, Boston MA, 16:00-16:40 | |
http://betahouse.org | [email protected] | |
- coworking space + incubator | |
- started out when people were working at home but wanted the social interaction with office | |
- coworking: about community and facilities, not primarily money | |
- jon pierce: at first not making money off of the coworking | |
- more about community than anything | |
- betahouse: loft space | |
- technology and entrepreneurship | |
- hosting parties, meetings, all to support the community at large | |
- to build community, word of mouth, good relationship for the community | |
- didn't have to do any marketing to maintain 20 people at betahouse for the past few years | |
- check out betahouse.org -- no marketing | |
- starting betahouse | |
- starting small | |
- finding a place (sublease) | |
- find people interested enough to make a down payment | |
- if you're interested in starting a space, join google groups coworking | |
- http://groups.google.com/group/coworking | |
- but people are doing it wrong: refi'ing house, 3 year lease, desks, where are coworkers? | |
- grow organically through COMMUNITY, compile just in time | |
- in other news, start small, grow organically, don't anticipate huge growth | |
- have the community first, not the facility first | |
- dangerous to assume people will flock in | |
- 'Jelly' to start off, work with people (like weekly devhouses) | |
- then they started to get commitments | |
- CULTIVATE small DEDICATED, PASSIONATE community of people | |
- don't get a space first and try to fill it up | |
- what are you trying to get out of it? | |
- profit? not aligned with coworking very much | |
- community? let's not try to make a huge profit, low enough cost, but have great people | |
- building SOCIAL capital vs. building CASH capital | |
- build a GLUE that people want to STAY at, for longevity of the space | |
- vs. 50 to 100 people | |
- space is just to SERVE community | |
- 20 people at betahouse, 50 enthusiasts in the community | |
- selective based on limited space | |
- diffusion in acceptance | |
- being selective b/c of limited space gives YOU leverage | |
- incubate startups in betahouse that have grown to 6 | |
- grow out of the space eventually | |
- cultural things: dog friendly? music? how does community agree? | |
- lead by example: set example by playing music upstairs | |
- upstairs LOUD, downstairs QUIET. people decide | |
- day to day involvement in community | |
- talk and negotiate about music, conscious on how it affects others | |
- citizenspace, new work city | |
- coworking is NOT: resource to rent out for money or convenience | |
- it is REALLY REALLY ABOUT COMMUNITY. |
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