This app shows a vertical label, just like for a bookmark in a window.

app.js

var flip = Ti.UI.create2DMatrix();
flip = flip.rotate(-90);
 
var commonSideTextOne = Ti.UI.createWebView({
    html: '<p style="color:#fff;font-size: 10pt; padding-top: 2pt; font-family: futura;">Engine and <br />Drive Train</p>',
    transform: flip,
    top: 100,
    left: 100,
    width: 180,
    height: 120,
    backgroundColor: '#000'
});

var button = Ti.UI.createButton({
	title:'Click for new window',
	top: 0, 
	left: 0,
});

button.addEventListener('click',function(){
	var win2 = Ti.UI.createWindow({
		backgroundColor:'white',
		fullscreen:'true',
	});
	win2.add(commonSideTextOne);
	win2.open();
	win2.addEventListener('close',function(){
		win2.remove(commonSideTextOne);
		win2 = null;
	});
});

var win = Ti.UI.createWindow({backgroundColor:'white'});
win.add(button);
win.open();