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Calculate binary statistical significance (with 99% confidence)
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// require('jStat'); | |
function calculateSignificance(a_sessions, a_conversions, b_sessions, b_conversions) { | |
a_cr = a_conversions / a_sessions; | |
b_cr = b_conversions / b_sessions; | |
a_stdErr = Math.sqrt(a_cr * (1 - a_cr) / a_sessions); | |
b_stdErr = Math.sqrt(b_cr * (1 - b_cr) / b_sessions); | |
// get_z_score() | |
const z_score = | |
(a_cr - b_cr) / | |
Math.sqrt(Math.pow(a_stdErr, 2) + Math.pow(b_stdErr, 2)); | |
const p_value = NORMDIST(z_score, 0, 1, true); | |
console.table({ | |
a_cr: _.round(a_cr, 2), | |
b_cr: _.round(b_cr, 2), | |
a_stdErr: _.round(a_stdErr, 2), | |
b_stdErr: _.round(b_stdErr, 2), | |
z_score: _.round(z_score, 3), | |
p_value: _.round(p_value, 4), | |
}); | |
return p_value > 0.99; | |
function NORMDIST(x, mean, sd, cumulative) { | |
// Check parameters | |
if (isNaN(x) || isNaN(mean) || isNaN(sd)) return "#VALUE!"; | |
if (sd <= 0) return "#NUM!"; | |
// Return normal distribution computed by jStat [http://jstat.org] | |
return cumulative | |
? jStat.normal.cdf(x, mean, sd) | |
: jStat.normal.pdf(x, mean, sd); | |
} | |
} |
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