Reading a (Shopify) feed with jQuery

feed.liquid

<div id="blog">
          {% assign feed_url = "http://shopledge.myshopify.com/blogs/news.atom" %}
          
          <script type="text/javascript">            
            var api = "http://ajax.googleapis.com/ajax/services/feed/load?v=1.0&callback=?&q={{ feed_url }}&num=5";
            jQuery.getJSON(api, function(data){				
				      // Check for error
				      if (data.responseStatus == 200) {	
					      // Process the feeds
					      var feed = data.responseData.feed;
					      var msg = feed.title;
					      
					      msg += '<ul>';		
		            for (var i=0; i<feed.entries.length; i++) {			
			            var entry = feed.entries[i];			
			            var entryDate = new Date(entry.publishedDate);
			            var pubDate = entryDate.toLocaleDateString();
			
			            msg += '<li><a href="'+ entry.link +'" title="View this feed at '+ feed.title +'">'+ pubDate + entry.title +'</a>';				              
				          msg += '<div>'+ entry.content + '</div></li>';
			          }			
			          msg += '</ul>';
			          
				      } else {
					      // Handle error if required
					      if (options.showerror)
						      if (options.errormsg != '') {
							      var msg = options.errormsg;
						      } else {
							      var msg = data.responseDetails;
						      };						      
				      };
				      jQuery("#feed").append(msg);
			      });            
          </script>
          <div id="feed"></div>          
        </div>