GTM Universal Tag

gtm.liquid

<script>
   var g_account = 'AW-0000000';
   var send_to = 'AW-00000000/egZ000000000000000';
   
   var enhanced_conversion_data = {
   "first_name": "{{ checkout.billing_address.first_name }}",
   "last_name": "{{ checkout.billing_address.last_name }}",
   "home_address": {
   "street": "{{ checkout.billing_address.street }}",
   "city": "{{ checkout.billing_address.city }}",
   "region": "{{ checkout.billing_address.province }}",
   "postal_code": "{{ checkout.billing_address.zip }}",
   "country": "{{ checkout.billing_address.country_code }}"
   }
   }
   if("{{ checkout.email }}"){
   enhanced_conversion_data.email = "{{ checkout.email }}";
   }
   if("{{ checkout.billing_address.phone }}"){
   enhanced_conversion_data.phone_number = "{{ checkout.billing_address.phone }}";
   }
</script>

<script async src="https://www.googletagmanager.com/gtag/js?id="+g_account></script>
<script>
   window.dataLayer = window.dataLayer || [];
   function gtag(){dataLayer.push(arguments);}
   gtag('js', new Date());
   gtag('config', g_account, {'allow_enhanced_conversions': true});
</script>
{% if first_time_accessed %}
<script>
   gtag('event', 'conversion', {
   'send_to': send_to,
   'value': {{ checkout.total_price | divided_by: 100.0 }},
   'currency': '{{ currency }}',
   'transaction_id': '{{ order_number }}',
   });
</script>
{% endif %}