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Last active December 19, 2015 16:19
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Aral Balkan's design manifesto as presented in his talk "Superheroes and villains of design" at ThinkingDigital 2013 (http://vimeopro.com/thinkingdigital/2013/video/70030549)
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manifesto.md

Details matter. The little things matter. Because they are a reflection of our own attention to detail, which itself is a symptom of caring about the time, the effort and the experiences of the people who use the things that we make.

We all have a tiny amount of time in this world and then we die. And we spend that time having experiences. Experiences with people and experiences with things. The quality of those experiences determine the quality of our lives.

We as designers, as the people who craft experiences, have a profound responsibility. A responsibility to not take for granted the limited time that people have on this earth. A responsibility to make that time as painless, as empowering, as enjoyable, and as delightful as we can.

Because this is all there is.

And it's up to us to make it better.

-- Aral Balkan (@aral)

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