Use a WP CLI command to prepare your plugins for release. For more info see https://philkurth.com.au/tips/use-a-wp-cli-command-to-prepare-your-plugins-for-release/

class-make-release-command.php

<?php


namespace WpLandingKitPlugin;


use WP_CLI;
use WP_CLI_Command;


/**
 * Class MakeRelease
 * @package WpLandingKit
 */
class MakeReleaseCommand extends WP_CLI_Command {


	const PLUGIN_SLUG = 'wp-landing-kit';
	const PLUGIN_DIR_PATH = WP_CONTENT_DIR . '/plugins/' . self::PLUGIN_SLUG;
	const RELEASES_DIR_PATH = WP_CONTENT_DIR . '/releases';


	/**
	 * Files & directories to exclude when building the archive.
	 */
	const RELEASE_EXCLUSIONS = [
		'.*',
		'tests',
		'bin',
		'phpunit.xml.dist',
		'node_modules',
		'package.json',
		'package-lock.json',
		'webpack.mix.js'
	];


	private $positional_args;
	private $associative_args;


	/**
	 * Creates a release archive with the version name appended to the archive file.
	 * e.g; my-plugin-name-v1.2.3.zip
	 *
	 * ## OPTIONS
	 *
	 * [--suffix=<suffix>]
	 * : Optional suffix to append to end of archive file name. Leading hyphen is automatically added.
	 *
	 * @param $positional_args
	 * @param $associative_args
	 */
	public function __invoke( $positional_args, $associative_args ) {
		$this->positional_args = $positional_args;
		$this->associative_args = $associative_args;

		exec( $this->shell_command(), $output );

		foreach ( $output as $line ) {
			WP_CLI::log( $line );
		}

		WP_CLI::success( 'Done.' );
	}


	/**
	 * Build the shell command sequence.
	 *
	 * @return string
	 */
	private function shell_command() {
		// Assign class constants and method outputs to vars so we can interpolate in our shell command string. This
		// just keeps the command easier to read as opposed to sprintf'ing the shit out of it.
		$slug = self::PLUGIN_SLUG;
		$plugin_dir = self::PLUGIN_DIR_PATH;
		$releases_dir = self::RELEASES_DIR_PATH;
		$suffix = $this->suffix();
		$version = $this->version_suffix();
		$exclusions = $this->format_exclusions();

		return "rsync -a $exclusions $plugin_dir $releases_dir \
            		&& cd $releases_dir \
            		&& zip -rm {$slug}{$version}{$suffix}.zip $slug \
            		&& cd - \
            		&& open $releases_dir;";
	}


	/**
	 * Extract the value of the suffix arg passed to the CLI command and format it ready for use in the release archive
	 * file name.
	 *
	 * @return string
	 */
	private function suffix() {
		return ( $suffix = WP_CLI\Utils\get_flag_value( $this->associative_args, 'suffix' ) )
			? "-$suffix"
			: '';
	}


	/**
	 * Extract the plugin version from the plugin headers and format it ready for use in the release archive file name.
	 *
	 * @return string
	 */
	private function version_suffix() {
		$data = get_plugin_data( $this->plugin_file_path(), false, false );

		return empty( $data['Version'] ) ? '' : "-v{$data['Version']}";
	}


	/**
	 * Build full path to plugin main file.
	 *
	 * @return string
	 */
	private function plugin_file_path() {
		return self::PLUGIN_DIR_PATH . DIRECTORY_SEPARATOR . self::PLUGIN_SLUG . ".php";
	}


	/**
	 * Build the exlude associative args as expected by the rsync command.
	 *
	 * @return string
	 */
	private function format_exclusions() {
		if ( empty( self::RELEASE_EXCLUSIONS ) ) {
			return '';
		}

		return join( ' ', array_map( function ( $pattern ) {
			return "--exclude=\"$pattern\"";
		}, (array) self::RELEASE_EXCLUSIONS ) );
	}


}

commands.sh

# To make a release, just call your command.
# This will produce a my-plugin-v1.0.zip file.
wp makerelease

# If you need to suffix your release to differentiate it without 
# changing the version, use the --suffix="whatever" assoc arg. 
# This will produce a my-plugin-v1.0-feature-test.zip file.
wp makerelease --suffix="feature-test"

wp-config.php

<?php

use WpLandingKitPlugin\MakeReleaseCommand;

if ( defined( 'WP_CLI' ) && WP_CLI ) {  
	try {
    		require 'lib/MakeReleaseCommand.php';
		WP_CLI::add_command( MakeReleaseCommand::COMMAND, MakeReleaseCommand::class );
    
	} catch ( \Exception $e ) {
	    	// Your command appears to have shit the bed… ¯\_(ツ)_/¯
	}
}