Shopify Foundations Certification

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In which circumstance should a merchant use a multi-store setup instead of Shopify Markets?
When a merchant needs completely unique online store experiences for different markets, controlled by different entities in different regions

Shopify Markets allows merchants to localize which feature for different regions?
Domains

Shopify Markets Pro enables which merchant functionality?
Handling tax remittance and regulatory compliance in each new market

With Shopify Markets Pro, Shopify becomes the merchant of record and is the legal entity responsible for which aspects of a merchant's business?
Shipping, duties and taxes, and payments

What capability does Shopify offer merchants to support cross-border selling?
Selling internationally from a single store with Shopify Markets

What challenge is solved by Shopify Markets Pro for merchants trying to expand internationally?
Managing compliance as it relates to tax, duties, and restrictions

What is cross-border selling?
Providing products to buyers in another country

Which app lets merchants recommend the country and language for their visitors based on their browser preferences and location?
Geolocation app

Which characteristic makes a merchant eligible for Shopify Markets?
Selling globally from a single Shopify store, with a single business entity

Which characteristic does an ideal merchant for Shopify Markets Pro need to possess?
Merchant is interested in having an external merchant of record

Which merchant profile is the right target audience for Shopify Markets?
Merchants who want to charge and display duties and taxes at checkout

Which use case is a benefit of using Shopify Markets?
Selling in multiple currencies from the same Shopify store

A merchant wants to use Shopify Markets to expand internationally. Which business requirement makes it necessary to use a multi-store setup instead?
Business divisions needing ownership over their region's operations

A merchant wants to use Shopify Markets to expand internationally, and sell in local currencies. Which business requirement makes it necessary to use multiple stores instead?"
Using a third-party payment provider

A small Brazilian fashion retailer has recently found success through a number of viral social media posts and is looking to quickly scale their business to cater to their growing international customer base. Which Shopify product should they use to help them reach their international customers, without needing needing to worry about taxes and compliance for new countries they sell to?
Shopify Markets Pro

Bill is a Shopify Partner assigned to support a merchant with Shopify Markets as they expand online internationally. The merchant asks Bill if Shopify Markets can support localized content to cater to regional and cultural aspects in each market.
Storefront content can be customized and translated into different languages.

Diva Creations are fashion retailers in the US who want to expand their business to Europe and are looking to set up Shopify Markets. Which feature of Shopify Markets can they benefit from?
Setting up the store in local languages

Sam & Co is a medium-sized business in the US that wants to expand to the Asia Pacific region. A Shopify Partner advises the merchant to consider Shopify Markets Pro so they have an external Merchant of Record (MoR). What are the benefits of using an external MoR?
The MoR assumes responsibility for the merchant's sales, meaning that all tax & compliance responsibilities are handled by the MoR and not the merchant.

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A merchant is determining whether Shopify POS Lite or POS Pro has the features they need to run their retail operations.
Attribute sales to specific staff members

A Ecuadorian bakery is interested in migrating to Shopify and using Shopify's POS. How would they source hardware?
Review compatible third-party POS hardware and purchase through a third-party retailer directly

A French patisserie is looking to completely customize the look and feel of their customers' buying experience both online and in-store. Which Shopify POS Pro feature will help them with this goal?
Customize printed receipts with their website URL, store hours, promotions, or policies.

Jack's BBQ Sauce is an online-only brand that has recently had an increase in popularity due to their recent appearance on a cooking competition. They are attending their first trade show next week. What is an effective reason to recommend Shopify POS to this merchant?
Shopify POS Lite/Pro customer profiles are shared across all online and retail purchases for future re-marketing campaigns

What is the cost of POS Lite?
It is included with all Shopify plans

What is the cost of POS Pro for merchants not using Shopify Plus?
$89/month per location

Which type of merchant data can be migrated in bulk?
Staff profiles and permissions

What should be done after integrating the Shopify POS hardware?
Perform test transactions and refunds to confirm the POS is working

Which feature is available only on Shopify POS Pro?
Manage and fulfill local pickup and delivery orders directly from your Shopify POS.

Which merchant profile would be suitable to use POS Lite?
A brand who primarily sells online but sells in-person once a year at a crafter's exposition

Which merchant profile would be suitable to use POS Pro?
A traditional retailer with 10 permanent locations across the United States and Canada

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All Shopify Plus Certified App Partners must provide which of the following?
First response to critical support requests within 30 minutes.

If a merchant is actively trying to increase traffic to their store how might Shopify Plus help with that goal?
Advanced Email Marketing

How many countries is Shopify Plus available in?
175

When a partner pitches Shopify Plus to a merchant, what is a key selling point they should mention?
Rapid deployment, no installation needed

What is one sign that a merchant is a good prospect for Shopify Plus?
They're actively trying to increase conversions using a variety of business tools.

What kind of organizations does Shopify usually work with for the Shopify Plus Partner Program?
Design and Development agencies

What type of Shopify Partner earns revenue by referring their social media audience to Shopify?
Shopify Affiliates

Which is a benefit of joining the Shopify Plus Certified App Program?
Inclusion in the Shopify Plus Certified App Directory

Which is a requirement of the Shopify Plus Certified App Program?
Establish and maintain app rating of greater than 4.0 after reaching 10 reviews.

Which of the following is a Merchant growth barrier?
A merchant's (GMV) is growing year over year, triggering the need for additional support.

Which of the following are the Plus Partner Program requirements?
Existing profile of merchants

Which of the following best describes a Merchant Success Manager?
Helps merchants take advantage of opportunities to grow their business on Shopify Plus.

Which option is a key feature of Shopify Plus?
Designed for high-volume, high-growth businesses

Which Shopify Plus feature helps merchants accelerate growth?
Shopify Audiences

Which Shopify Plus feature helps merchants operate at scale?
Expansion/Multi-store

Which Shopify product earns a Partner 80% of the total revenue from the one-time sale price?
Shopify apps

A merchant has expressed an interest in upgrading to Shopify Plus. What question should a partner ask to determine if the merchant is a good fit?
How are they thinking about marketing and advertising?

A merchant is concerned about the cost of IT maintenance exponentially increasing as their company grows past $500,000 per year. What Shopify Plus feature can help with this issue?
Shopify’s cloud-based services - with no extra costs for servers, hosting, upgrades, or patches.

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A merchant's analytics reveals a large number of visitors leave their website after only viewing one page.
Bounce rate

The Partner Dashboard is the best place to keep everything they need all in one place.
Stores that a partner is developing or managing for their clients with collaborator access.

Meeting deadlines is an example of which characteristic of building trust?
Reliability

What type of store does Shopify recommend a partner create and transfer while building a store for a merchant?
Development Store

Before a partner submits a referral for a prospective Shopify Plus merchant, they need to know the answers to a number of questions to qualitfy the lead.
What is the merchant’s ideal timeline for signing on?

While working with a prospective Shopify Plus merchant, what is a pre-contract step within the sales cycle?
Working with the Sales team to help a partner qualify the lead

A merchant is interested in improving their supply chain process. They want to know how long it takes to manufacture a single product from start to finish.
Cycle time

Which Shopify Plus team member focuses on providing long-term strategic guidance?
Merchant Success

Which Shopify Plus team member focuses on helping with technical scoping during the sales process?
Solutions Engineer

Which KPI is calculated by the total number of orders divided by the total number of visitors?
Conversion rate

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After running their business for 3 years, an established merchant would like to increase their revenue. How can a partner help them earn more money?

At what stage in the customer journey are case studies a recommended type of content marketing?
Consideration stage

Building an authentic and engaged social media following is a cost-effective way for a brand to market their products to potential customers. What is one method for directly engaging with followers?
Reply to direct messages and comments through the brand’s social pages

Content marketing uses educational and entertaining content to build brand awareness and loyalty. What is an example of content marketing?
A collaboration between a clothing company and a well-known artist

Conducting keyword research is one step in the SEO process. What is an online resource for finding keywords?
Moz.com

Creating customer segments makes marketing campaigns more effective. What is one built-in customer segment filter available in Shopify?
shopping habits

Defining a target market is an important part of a marketing strategy. How can a partner help a merchant who has a small base of sales determine their audience?

Encouraging customers to keep coming back by offering valuable rewards to increase purchase frequency is an example of which app type found on the Shopify App Store?
Loyalty program app

How are sitemaps used to support SEO?

How should a partner help pre-commerce/launch stage merchants build their customer base?
Define their target audience

If a merchant is selling successfully, but wants to increase their overall revenue, what type of app(s) should they install to help increase their average order value (AOV)?

Why is it important that merchants know and understand the marketing-related analytics of their business?
So they can make informed choices about where to invest in future advertising campaigns

Why is SEO an important digital marketing practice?
It boosts the website's search engine ranking, which increases visibility.

What is a benefit of hiring an influencer to market a brand’s product?
It will expand the merchant’s reach by exposing the product to a new audience

What is one way merchants can benefit from content marketing?
They can learn more about their competitors

Which type of app should a merchant consider installing if they want to connect with potential customers without collecting personal emails and phone numbers?
Push notification app

Which is a key feature of Google Analytics?
Visibility into a store's sales funnel to help understand when customers are leaving before purchasing

Which social media platform allows merchants to sync products from a Shopify store, allowing customers to shop directly within the app?
Instagram

Which statement describes the Awareness stage of the customer journey?
The customer identifies their frustrations and searches for a solution to the problem

Which two elements are typically included in a social media marketing strategy?
Research and content programming

A Uruguayan furniture merchant wants to know whether more customers browse their site using mobile or desktop. Which Shopify Analytics insight would answer this question?
Sales by traffic source / Sessions by device type

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What report should a merchant use in order to see where the majority of their sales are processed?
Sales by channel

What report should a merchant use in order to establish sales between a particular date range?
Sales over time

How does Shopify Audiences share audience lists with Plus merchants to help them save time and make more money?
Shopify Audiences automatically sends the list to the merchant’s advertising account

What Shopify Analytics feature is only available to merchants on the Plus and Advanced Shopify plans?
Merchants can create and save new reports.

Shopify Analytics gives an overview of key insights that show merchants how their store is performing at a glance. How do these insights help a merchant make more money?
Merchants can monitor recent sales to establish trends.

What metric is available on the Analytics home screen?
Online Store conversion rate

There are regulations in place around the world that dictate how businesses collect, handle, and share customer data. What should merchants do to comply with privacy regulations?
Consult with legal guidance

A merchant who has recently migrated their business to Shopify is unaware of how to see the level of traffic to their new online store. What is the only way of determining the level of site traffic over time to their online store?
Filter the data displayed on the analytics home screen of Shopify Analytics by date in order to display storefront sessions for a specific period of time.

A merchant offered a flash sale only available in the United States. They want to compare the success of the flash sale against other international orders not part of the sale. What filter would a merchant put in place to view data that takes into account this specific data point?
Billing region is the United States

There are several different types of reports available through Shopify Analytics. Which are the only reports merchants on the Basic Shopify plan can access?
All 3 acquisition reports

What is the difference between data and analytics?
Analytics involves extrapolating meaningful actionables from raw data.

What is one way that using Shopify Analytics benefits a merchant?
It can help to optimize marketing and advertising spending.

What is an advantage to using mobile apps for customer data collection instead of relying on cookies?
Apps can offer a more personalized experience for customers.

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When selling themes, what amount of money must a developer earn in a year before you have to pay a 15% revenue share on your earnings?
$1 million USD

A developer is entitled to what percentage of the total revenue from themes sold through the Shopify Theme Store on the first $1 million USD?
100%

What is the name of the design system used to design apps in the Shopify admin?
Polaris

What does CLI stand for in Shopify CLI?
Command Line Interface

Who builds most apps listed in the Shopify App Store?
Third-party developers

The overall layout of an online store is controlled by what?
Theme

What is a benefit of using Oxygen to deploy a custom storefront?
Oxygen removes the need to maintain an independent server infrastructure

What is the Shopify's development stack used to accelerate a custom storefront build on Shopify?
Hydrogen and Oxygen

Before a developer customizes a theme, it's a good idea to do which the following tasks?
Create a back up copy

A Shopify theme must meet which standard in order to be listed in the Shopify Theme Store?
Storefront filtering