gistfile1.txt

# Alpha.

Think Anthropologie meets West Elm with a dash of Mad Men. 

Timeless, clean-lined with a nod toward the androgynous. 

Beard oil and hairpins, art prints and bow-ties. 

Our customer is stylish, and values things made by hand -- and recognizes that high-quality items are worth the price. They’ve graduated from the home section at Target to Crate and Barrel; they’ve (mostly)  moved on from IKEA to West Elm, and their favorite home decor items came from Renegade Craft Fair. 

One new item every week, 
one collection every month,
one “lookbook” every season.

 It goes a little something like this: 

Each item released in a month shares an aesthetic with everything else in the collection; they’re related even if they’re not similar; they belong in the same person’s personal collection of well-designed items. The items are displayed on the 1st of the month, nicely photographed as a collection. One item is opened for sale every week; in the final week all four items are available, pending availability. 

Limited-edition, made by hand. Unique. Upscale. Priced accordingly.