Fill out this worksheet for each blog post. This will help me get a handle on what needs to be said and how I should say it.
Summarize this blog post:
(This is just a brain dump. Write a paragraph, jot down a few bullets, or get really detailed if necessary. Whatever you think does the idea justice.)
In a single sentence, what's the most important point you want to get across?
Who is the audience for this post?
(It's fine if there's more than one audience, but let's strive to always identify the primary audience.)
After the reader finishes this post, what should they know?
(Any technical specs, policy information, legal details, or other important information that needs to be communicated?)
After the reader finishes this post, what should they be motivated to do?
(Is there a call to action? If there are multiple calls to action, which is the most important?)
As I research this post, are there any particular resources I should reference?
Is there anything else I should know before I start writing?