MyContentView.xaml

<?xml version="1.0" encoding="UTF-8"?>
<ContentView xmlns="http://xamarin.com/schemas/2014/forms"
     xmlns:x="http://schemas.microsoft.com/winfx/2009/xaml"
     x:Class="Hum.Views.EventListItemView">
    <Label Text="{Binding Title}" />
</ViewCell>

MyContentView.xaml.cs

using Xamarin.Forms.Internals;
using Xamarin.Forms;

public class MyContentView : ContentView {
  
  [Preserve]
  public string Title {get;set;}

  public MyContentView(){
    BindingContext = this;
    Title = "Hello World!";
    InitializeComponent();
  }
}