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You have to build a company using your limited resources. You start out with a team of 3 represented by the blue cylinders and on each turn you have to choose how best to apply them to creating your product and/or selling to customers. As your company grows, you can employ more people but your choices are still limited by its size and capability.
Each team compamy has 2 artifacts
- The publically visible state of the company
- and the market intellegence you build up over the course of the game and keep private
Everyone in the game is competing for customers on the board. They are grouped in to 4 categories
Green - early adopters who do not expect many features through to Red - high-value early majority, expects a full-featured product
The aim of the game is to sell to the red customer but, of course you don't know what they want so you have to take the risk that you'll build the wrong thing in earlier rounds.
Each time your turn comes around, you must
FIRST - Allocate your (limited) resources as described below
SECOND - Perform the applicable actions IN THIS ORDER
- Experiment: to discover what customers want by (temporarily) flipping the tiles
- Take a card
- Read it out
- Flip x tiles
- Build: Adding or removing features to/from your product. Note bigger products are more complicated so you need to allocate more resources to change them
- Sell: to customers
- Allocate n team members according to the colour and team capabilities
- Flip the tile you want to sell to (keep it hidden)
- If your product meets the customer's needs...
- put it back face-up and put your marker on it to show it's your customer
- put it back face down and mark it. The sale has failed and the customer is burned - no longer avialable to you
- Company Buidling: Improving your teams capabilities through training and improving the codebase