JavaScript function to handle quotes within injected text assigned to Title attribute of a HTML element

QuotesInInjectedText.html

Before:
elem.append('<a title="'results[i].title
+ '" href="http://www.youtube.com/embed/' + results[i].id + '?autoplay=1&vq=small&autohide=2&iv_load_policy=3" >' + results[i].title + '</a>');

function htmlEscape(str) {
    return String(str)
            .replace(/'/g, ''')
            .replace(/"/g, '"');
}

After:
elem.append('<a title="'htmlEscape(results[i].title)
+ '" href="http://www.youtube.com/embed/' + results[i].id + '?autoplay=1&vq=small&autohide=2&iv_load_policy=3" >' + results[i].title + '</a>');