57 Little Things to Double Check Before Your Website Launch
- Web copywriting has been proofread. Spelling and grammar are correct.
- Paragraphs, headers, lists, and other formatting are correct.
- Copyright date (perhaps in the footer) includes the current year.
- Company contact details are accurate throughout the website.
- Generic content, such as lorem ipsum, has been properly removed and replaced.
- Images are in the correct places, formatted and working on all devices.
- Videos are in the correct places, formatted and working on all devices.
- Audio files are in the correct places, formatted and working on all devices.
- All premium content, such as case studies, ebooks, and whitepapers, have been proofread. Spelling and grammar are correct.
- All premium content, such as case studies, ebooks, and whitepapers, are stored in their proper libraries/databases and work properly.
- Rights to images, fonts, and other content have been properly licensed and/or cited.
- Website pages are compatible across browsers (IE 7 8, 9 and 10, Firefox, Chrome, Safari).
- Website pages are compatible across devices (Android, iPhone, tablets).
- CSS/HTML is properly validated.
- Scripts are optimized across web pages.
- Images are optimized across web pages.
- CSS is optimized across web pages.
- Favicon is in place and rendering properly.
- Paragraph styles are working properly (headers, lists, block quotes).
- Forms are submitting data properly.
- Thank-you message or page displays after form is submitted.
- Form data is being emailed to a recipient and/or stored in a company database.
- Auto-responders are working properly (if applicable).
- Internal links across web pages are working properly.
- External links across web pages are working properly, and open in a new tab.
- Social media share icons are working properly.
- Feeds are working properly (RSS, news, social media).
- Company logo is linked to the homepage.
- Load time for site pages is optimized.
- 404 Redirect pages are in place (page-not-found.aspx).
- Integrations with third-party tools, such as your CRM, e-commerce software, and/or marketing platform, are running smoothly.
- Pages have unique page titles (fewer than 70 characters, includes keywords).
- Pages have unique meta descriptions (fewer than 156 characters, includes keywords).
- Pages have keywords (fewer than 10, all words appear in page copy).
- Metadata is properly in place for any content in an RSS feed.
- Metadata is properly in place for any social media sharing content.
- Spelling and grammar are correct in all metadata.
- Alt tags have been added to every image.
- A dynamic XML sitemap has been created.
- The XML sitemap has been submitted to search engines.
- Page URLs consistently reflect site information architecture.
- 301 redirects are in place for all old URLs (redirecting old to new pages).
-
rel="nofollow"tags are in place on applicable links and pages.
- Your website analytics codes have been inserted on website.
- Relevant IP addresses have been excluded from analytics tracking.
- Funnels and goals have been properly created in your analytics software (if applicable).
- Google Webmaster and Google Analytics accounts have been properly synced.
- Google AdWords and Google Analytics accounts have been properly synced (if applicable).
- 24/7 monitoring scripts are installed.
- A copy of the final website has been made for backup purposes.
- Ongoing copies of the website are being created and stored on a regular basis.
- Passwords and other website credentials are stored in a secure database.
- Web pages offer accessibility for users with disabilities (WAI-ARIA).
- Web pages announce if the website uses cookies (required in some countries).
- Website is compliant with usage rights for purchased or borrowed code, images, and fonts.
- Terms and privacy policies are visible to website visitors.
- Website is PCI compliant (if you’re storing and processing credit cards).