wp-loop.php

<?php
$products_args = array(
    'post_type' => 'products',
    'posts_per_page' => 10
);
$products_query = new WP_Query($products_args);
?>

<?php if ($products_query->have_posts()): ?>
    <?php while ($products_query->have_posts()): $products_query->the_post(); ?>
      <article class="entry">
          <header class="entry__heading">
            <h2 class="entry__title"><?php the_title(); ?></h2>
          </header>
          <div class="entry__content">
            <?php the_content(); ?>
          </div>
      </article>
    <?php endwhile; ?>
<?php endif; ?>

<?php wp_reset_postdata(); // Reset Post Data ?>