Loss in x86 assembly

loss.asm

; I don't know why i made this
; nasm -f elf *.asm; ld -dynamic-linker /lib/ld-linux.so.2 -m elf_i386 -s -o fuckyou -lc *.o
extern printf
extern exit

section .data
    str1 times 23 db 0

section .text
global _start

_start:
    lea eax, [str1]
    ; Keep the loss here
    mov dword [eax], 4C692049h
    mov byte [eax + 4], 0000000Ah
    mov dword [eax + 5], 4C204949h
    mov byte [eax + 9], 0000000Ah
    mov dword [eax + 10], 73696854h
    mov dword [eax + 14], 20736920h
    mov dword [eax + 18], 73736F6Ch
    ; Kick the string
    push eax
    call printf
    pop eax
    ; And kys
    mov eax, 0xa
    call exit