Created
May 1, 2018 01:36
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| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'NONE'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'OTHER'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'MOBILE NEW FEED'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'DESKTOP NEW FEED'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'RIGHT SIDE HAND'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'SITE LINK'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'ACQUISITION'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'QUOTES'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'CONTENT'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'CONVERSIONS'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'PRICE EXTENSIONS'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'NEWS FEED'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'CAROUSEL'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'YAHOO SPONSORED MAIL ADS'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'DOMAIN RETARGETIGN'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'CUSTOM SEGMENT TARGETING'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'PARTNER OFFER'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'PROSPECTING'); | |
| INSERT INTO poc_dw.campaign_types(name) VALUES ( 'AD_HOC'); | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'COVENTRY'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'EXCELLUS'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'FIDELIS'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'HUMANA'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'JOHNS HOPKINS'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'KAISER'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'MEMORIAL HERMANN'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'PROVIDENCE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'REGENCE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'SCAN'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'TUFTS'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'WELLCARE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'AARP'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'ANTHEM'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'GEISINGER'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'HARVARD PILGRIM'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'HIGHMARK'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'HORIZON'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'MEDICAL MUTUAL'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'UNIVERA'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'VERIZON'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'MUTUAL OF OMAHA'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'UNITED HEALTHCARE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'HEALTH INSURANCE INNOVATIONS'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'AARP & UNITED HEALTHCARE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'NONE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'BLUE CROSS BLUE SHIELD'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'OSCAR'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'MOLINA'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'WELLPOINT'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'PIVOT'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'AGILE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'PLAN-F'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'COVERAGE-GAPS'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'MEDICARE-ADVANTAGE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'FIRST-TIME-MEDICARE'); | |
| INSERT INTO poc_dw.carriers(name) VALUES ( 'EASYMEDICARE'); | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'EMAIL'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'MEDIA BUYS'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'AFFILIATE'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'DIRECT MAIL'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'PUSH NOTIFICATION'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'SMS'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'SOCIAL'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'NATIVE'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'CONTEXTUAL'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'EXPERIMENTAL'); | |
| INSERT INTO poc_dw.channels(name) VALUES ( 'PROMOTED CONTENT'); | |
| COMMIT TRANSACTION ; | |
| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.click_types(name) VALUES ( 'HEADLINE'); | |
| INSERT INTO poc_dw.click_types(name) VALUES ( 'PROMOTION EXTENSION'); | |
| INSERT INTO poc_dw.click_types(name) VALUES ( 'SITELINK'); | |
| INSERT INTO poc_dw.click_types(name) VALUES ( 'PRICE EXTENSION'); | |
| INSERT INTO poc_dw.click_types(name) VALUES ( 'PHONE CALLS'); | |
| INSERT INTO poc_dw.click_types(name) VALUES ( 'NONE'); | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.data_sources(name) VALUES ( 'SUREHITS ADVERTISER'); | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION; | |
| DROP TABLE poc_dw.keywords; | |
| create table poc_dw.keywords( | |
| id bigint identity(0,1) PRIMARY KEY, | |
| keyword_id varchar(64), | |
| keyword varchar(1024), | |
| tier_label varchar(2), | |
| source_id INT REFERENCES poc_dw.data_sources | |
| ); | |
| COMMIT TRANSACTION; | |
| rollback; | |
| BEGIN TRANSACTION; | |
| DROP TABLE poc_dw.fact_costs; | |
| CREATE TABLE poc_dw.fact_costs ( | |
| process_date DATE DISTKEY, -- Raw no-compression, if compressed the blocks get skewed. | |
| product_id INT REFERENCES poc_dw.products(id), | |
| monetization_id INT REFERENCES poc_dw.monetization(id), -- Remember, default encoding is LZO | |
| traffic_source_id INT REFERENCES poc_dw.traffic_sources(id), | |
| match_type_id INT REFERENCES poc_dw.match_type(id), | |
| channel_id INT REFERENCES poc_dw.channels(id), | |
| vertical_id INT REFERENCES poc_dw.verticals(id), | |
| device_id INT REFERENCES poc_dw.devices(id), | |
| carrier_id INT REFERENCES poc_dw.carriers(id), | |
| campaign_type_id INT REFERENCES poc_dw.campaign_types(id), | |
| theme_id INT REFERENCES poc_dw.themes(id), | |
| click_type_id INT REFERENCES poc_dw.click_types(id), | |
| keyword_id INT REFERENCES poc_dw.keywords(id), | |
| keyword VARCHAR(512) ENCODE ZSTD, | |
| adgroup_id BIGINT, | |
| adgroup_name VARCHAR(256) ENCODE ZSTD, | |
| ad_id VARCHAR(128) ENCODE ZSTD, | |
| final_url VARCHAR(MAX) ENCODE ZSTD, -- Text is synonym of VARCHAR(256), not a real text! | |
| base_landing_page VARCHAR(MAX) ENCODE ZSTD, | |
| sub_id VARCHAR(64) ENCODE ZSTD, | |
| clicks INT ENCODE ZSTD, | |
| impressions INT ENCODE ZSTD, | |
| quality_score INT ENCODE ZSTD, | |
| cpc DECIMAL(20,2) ENCODE ZSTD, | |
| cost DECIMAL(20,2) ENCODE ZSTD, | |
| avg_position DECIMAL(10,2) ENCODE ZSTD, | |
| conversions DECIMAL(10,2) ENCODE ZSTD, | |
| current_max_cpc DECIMAL(10,2) | |
| ) | |
| COMPOUND SORTKEY (process_date, product_id); | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.keywords(keyword_id, keyword, tier_label, source_id) | |
| SELECT | |
| keyword_id, | |
| keyword, | |
| keyword_tier_type AS tier_label, | |
| ds.id AS source_id | |
| FROM dw.keyword_tier_traffic_source ktts | |
| INNER JOIN poc_dw.data_sources ds ON ktts.traffic_source = CASE WHEN ds.name LIKE 'GOOGLE%' | |
| THEN 'GOOGLE' | |
| WHEN ds.name LIKE 'BING%' | |
| THEN 'BING' | |
| ELSE ds.name END | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION; | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE SUPPLEMENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE OTHER'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PLAN F'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PLAN G'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PLAN N'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PLAN J'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PART B'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'DENTAL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SENIOR INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'WHAT IS MEDIGAP'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'OBAMACARE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFORDABLE CARE ACT/ACA'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'INDIVIDUAL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'EXCHANGE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MARKETPLACE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'GOVERNMENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICAL INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'COMPANIES'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SELF EMPLOYED'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SHORT TERM'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'TRUMPCARE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AMERICAN HEALTHCARE ACT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'DEADLINE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'OPEN ENROLLMENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MAJOR MEDICAL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CATASTROPHIC/HDHP'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SPANISH TERMS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'LONG TERM'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'OBAMACARE EXCHANGE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ADVANTAGE INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ADVANTAGE MEDICARE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ADVANTAGE PART C'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE PART C'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ADVANTAGE PLANS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ADVANTAGE SENIOR'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ADVANTAGE OTHER'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PART C OTHER'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SUPPLEMENTAL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SUPPLEMENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CARRIER'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'COMPLETE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICAL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'GMAIL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'BRAND'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HEALTH INSURANCE INNOVATIONS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HEALTH INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'GOV'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SPANISH'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ENROLLMENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PRIVATE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HEALTHCARE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SUBSIDY'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HDHP'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFORDABLE CARE ACT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CATASTROPHIC'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'LOW INCOME'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HEALTH PLAN FINDER'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'GET COVERED'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'GOLD'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PPO'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'TRUMP'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE ELIGIBILITY'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'GENERIC'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'FAMILY HEALTH INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HEALTH INSURANCCE COMPANIES'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'INDIVIDUAL HEALTH INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PRIVATE HEALTH INSURANSE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'COVERED CA'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HIGH DEDUCTIBLE HEALTH PLAN'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'INTERVIEW1-30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'LANDING-PAGE-30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'LOOKALIKE-LEADS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'LOOKALIKE-VISITORS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'NONE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SUBSIDY EXCHANGE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SUBSIDY MARKETPLACE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'DRIP'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'WELCOME'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CONFIRMATION'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'O64'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'O65'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_60D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_90D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_180D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_3D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_7D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_14D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_60D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_90D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_180D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_3D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_7D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_14D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_60D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_90D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_180D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_3D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_7D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_14D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_60D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_90D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-NEWFORM-TRAFFIC_180D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-LEADS_90D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'IN-MARKET-HEALTH-INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'IN-MARKET-RETIREMENT-PLANNING'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'IN-MARKET-EMPLOYMENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'IN-MARKET-TRAVEL-HOSPITALITY'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'IN-MARKET-HOME-DECOR'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-INTEREST-ONLY'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CM-LEADS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CM-SIMILAR-AUDIENCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'KTC-COMPETITORS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'KTC-KEYWORDS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'TOPICS-HEALTH-INSURANCE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PROMO EXTENSIONS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-NEWS-JUNKIES'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-TV-LOVERS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-COOKING-ENTHUSIASTS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PLAN B'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE EBOOK'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'COVERAGE GAPS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE ADVANTAGE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'MEDICARE QUIZ'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'All-Website-Traffic_30D_18-24'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'All-Website-Traffic_30D_25-40'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'All-Website-Traffic_30D_41-54'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'All-Website-Traffic_30D_55-63'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'Customer-Match_Seed-List_30D_18-24'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'Customer-Match_Seed-List_30D_25-40'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'Customer-Match_Seed-List_30D_41-54'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'Customer-Match_Seed-List_30D_55-63'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-BARGAIN-SHOPPERS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CUSTOMER-MATCH_SEED-LIST'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-BARGAIN-HUNTERS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-SHUTTERBUGS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-AVID-INVESTORS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-BOOK-LOVERS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AFFINITY-PET-LOVERS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CUSTOM-AUDIENCE-1'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_14D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_7D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_3D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'CUSTOMER-MATCH_SEED-LIST'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-WEBSITE-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-1-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'ALL-INTERVIEW-2-TRAFFIC_30D'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'OLD CAMPAIGNS'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'COBRA'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'HMO'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'METAL'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'SILVER'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'BRONZE'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'PLATINIUM'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'QUALIFYING LIFE EVENT'); | |
| INSERT INTO poc_dw.themes(name) VALUES ( 'AD_HOC'); | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION ; | |
| CREATE TABLE poc_dw.match_type ( | |
| id BIGINT IDENTITY(0,1) PRIMARY KEY, | |
| name VARCHAR(50) | |
| ) DISTSTYLE ALL; | |
| INSERT INTO poc_dw.match_type(name) | |
| SELECT distinct UPPER(matchtype) from dw_src.adwords_keyword WHERE matchtype is not null; | |
| COMMIT TRANSACTION ; | |
| BEGIN TRANSACTION ; | |
| DROP TABLE poc_dw.campaign; | |
| CREATE TABLE poc_dw.campaign ( | |
| id BIGINT IDENTITY(0,1) PRIMARY KEY, | |
| campaign_id varchar(32), | |
| name VARCHAR(256), | |
| source_id INT REFERENCES poc_dw.data_sources | |
| ) DISTSTYLE ALL; | |
| INSERT INTO poc_dw.campaign(campaign_id, name, source_id) | |
| select distinct campaign_id, campaign,0 as data_source_id from dw_src.adwords_keyword; | |
| COMMIT TRANSACTION ; | |
| BEGIN TRANSACTION ; | |
| INSERT INTO poc_dw.campaign(campaign_id, name, source_id) | |
| select distinct campaignid, campaign_name,2 as data_source_id from dw_src.bing_keyword where process_date >= '2017-01-01'; | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION ; | |
| INSERT INTO poc_dw.campaign(campaign_id, name, source_id) | |
| select distinct campaign_id, campaign_name,4 as data_source_id from dw_src.tron_yahoo_keyword; | |
| COMMIT TRANSACTION; | |
| ROLLBACK ; | |
| BEGIN TRANSACTION ; | |
| INSERT INTO poc_dw.fact_costs(process_date, | |
| product_id, | |
| monetization_id, | |
| traffic_source_id, match_type_id, channel_id, vertical_id, device_id, carrier_id, campaign_type_id, theme_id, click_type_id, keyword_id, adgroup_id, adgroup_name, keyword, ad_id, final_url, base_landing_page, sub_id, clicks, impressions, quality_score, cpc, cost, avg_position, conversions) | |
| SELECT | |
| process_date, | |
| p.id AS product_id, | |
| m.id AS monetization_id, | |
| ts.id AS traffic_source_id, | |
| mt.id AS match_type_id, | |
| c.id AS campaign_id, | |
| ch.id AS channel_id, | |
| v.id AS vertical_id, | |
| d.id AS device_id, | |
| ct.id AS campaign_type_id, | |
| t.id AS theme_id, | |
| clt.id as click_type_id, | |
| k.id as keyword_id, | |
| ad_group_id, | |
| ad_group, | |
| ak.keyword, | |
| 'NA' AS ad_id, | |
| REPLACE(REPLACE(REPLACE(CASE WHEN d.name = 'DESKTOP' | |
| THEN finalurl | |
| ELSE mobilefinalurl END, '"', ''), '[', ''), ']', '') AS final_url, | |
| REPLACE(REPLACE(REPLACE(CASE WHEN d.name = 'DESKTOP' | |
| THEN SUBSTRING(finalurl, 0, POSITION('?' IN finalurl)) | |
| ELSE SUBSTRING(mobilefinalurl, 0, POSITION('?' IN mobilefinalurl)) END, '"', ''), '[', ''), | |
| ']', '') AS base_landing_page, | |
| sub_id, | |
| clicks, | |
| impressions, | |
| quality_score, | |
| maxcpc/ 1000000.00 as cpc, | |
| cost, | |
| avgposition as avg_position, | |
| conversions | |
| FROM dw_src.adwords_keyword ak LEFT JOIN poc_dw.products p ON ak.customer_id = replace(p.account_id, '-', '') | |
| LEFT JOIN poc_dw.monetization m ON m.name = 'CLICK' | |
| LEFT JOIN poc_dw.traffic_sources ts ON ts.name = 'GOOGLE' | |
| LEFT JOIN poc_dw.match_type mt ON mt.name = UPPER(ak.matchtype) | |
| LEFT JOIN poc_dw.campaign c ON c.campaign_id = ak.campaign_id AND c.source_id = 0 | |
| LEFT JOIN poc_dw.channels ch ON ch.name = 'SEARCH' | |
| LEFT JOIN poc_dw.verticals v ON p.name = v.name | |
| LEFT JOIN poc_dw.devices d ON d.name = ak.device | |
| LEFT JOIN poc_dw.carriers ca ON ca.name = ak.carrier_name | |
| LEFT JOIN poc_dw.campaign_types ct ON ct.name = ak.campaign_type_name | |
| LEFT JOIN poc_dw.themes t ON t.name = ak.theme_name | |
| LEFT JOIN poc_dw.click_types clt ON clt.name = UPPER(ak.clicktype) | |
| LEFT JOIN poc_dw.keywords k ON k.keyword_id = ak.keywordid | |
| -- WHERE AK.process_date >= '2018 | |
| COMMIT TRANSACTION; | |
| BEGIN TRANSACTION ; | |
| INSERT INTO poc_dw.fact_costs(process_date, | |
| product_id, | |
| monetization_id, | |
| traffic_source_id, match_type_id, channel_id, vertical_id, device_id, carrier_id, campaign_type_id, theme_id, click_type_id, keyword_id, adgroup_id, adgroup_name, keyword, ad_id, final_url, base_landing_page, sub_id, clicks, impressions, quality_score, cpc, cost, avg_position, conversions) | |
| SELECT | |
| process_date, | |
| p.id AS product_id, | |
| m.id AS monetization_id, | |
| ts.id AS traffic_source_id, | |
| mt.id AS match_type_id, | |
| c.id AS campaign_id, | |
| ch.id AS channel_id, | |
| v.id AS vertical_id, | |
| CASE WHEN bk.device = 'Computer' THEN 1 WHEN bk.device = 'Tablet' THEN 4 WHEN bk.device = 'Smartphone' THEN 2 END AS device_id, | |
| ct.id AS campaign_type_id, | |
| t.id AS theme_id, | |
| clt.id as click_type_id, | |
| k.id as keyword_id, | |
| CAST(bk.adgroupid AS BIGINT), | |
| adgroupname, | |
| bk.keyword, | |
| bk.adid AS ad_id, | |
| REPLACE(REPLACE(REPLACE(CASE WHEN bk.device = 'Computer' | |
| THEN finalurl | |
| ELSE bk.finalmobileurl END, '"', ''), '[', ''), ']', '') AS final_url, | |
| REPLACE(REPLACE(REPLACE(CASE WHEN bk.device = 'Computer' | |
| THEN SUBSTRING(finalurl, 0, POSITION('?' IN finalurl)) | |
| ELSE SUBSTRING(finalmobileurl, 0, POSITION('?' IN finalmobileurl)) END, '"', ''), '[', ''), | |
| ']', '') AS base_landing_page, | |
| sub_id, | |
| clicks, | |
| impressions, | |
| quality_score, | |
| bk.average_cpc as cpc, | |
| bk.spend, | |
| bk.average_position as avg_position, | |
| conversions | |
| FROM dw_src.bing_keyword bk LEFT JOIN poc_dw.products p ON bk.accountnumber = p.account_id | |
| LEFT JOIN poc_dw.monetization m ON m.name = 'CLICK' | |
| LEFT JOIN poc_dw.traffic_sources ts ON ts.name = 'BING' | |
| LEFT JOIN poc_dw.match_type mt ON mt.name = UPPER(bk.biddedmatchtype) | |
| LEFT JOIN poc_dw.campaign c ON c.campaign_id = bk.campaignid AND c.source_id = 2 | |
| LEFT JOIN poc_dw.channels ch ON ch.name = 'SEARCH' | |
| LEFT JOIN poc_dw.verticals v ON p.name = v.name | |
| LEFT JOIN poc_dw.carriers ca ON ca.name = bk.carrier_name | |
| LEFT JOIN poc_dw.campaign_types ct ON ct.name = bk.campaign_type_name | |
| LEFT JOIN poc_dw.themes t ON t.name = bk.theme_name | |
| LEFT JOIN poc_dw.click_types clt ON clt.name = 'NONE' | |
| LEFT JOIN poc_dw.keywords k ON k.keyword_id = bk.keywordid | |
| where process_date >= '2017-01-01' | |
| COMMIT TRANSACTION; | |
| ROLLBACK ; | |
| select distinct device from dw_src.bing_keyword; | |
| BEGIN TRANSACTION ; | |
| /*INSERT INTO poc_dw.fact_costs(process_date, | |
| product_id, | |
| monetization_id, | |
| traffic_source_id, match_type_id, channel_id, vertical_id, device_id, carrier_id, campaign_type_id, theme_id, click_type_id, keyword_id, adgroup_id, adgroup_name, keyword, ad_id, final_url, base_landing_page, sub_id, clicks, impressions, quality_score, cpc, cost, avg_position, conversions)*/ | |
| SELECT | |
| yk.date, | |
| p.id AS product_id, | |
| m.id AS monetization_id, | |
| ts.id AS traffic_source_id, | |
| mt.id AS match_type_id, | |
| c.id AS campaign_id, | |
| ch.id AS channel_id, | |
| v.id AS vertical_id, | |
| d.id AS device_id, | |
| ct.id AS campaign_type_id, | |
| t.id AS theme_id, | |
| clt.id as click_type_id, | |
| k.id as keyword_id, | |
| yk.adgroup_id,--ad_group_id, | |
| yk.adgroup_name, | |
| yk.keywod, | |
| yk.ad_id AS ad_id, | |
| yk.destination_url AS final_url, | |
| SUBSTRING(destination_url, 0, POSITION('?' IN destination_url)) AS base_landing_page, | |
| yk.subid, | |
| clicks, | |
| impressions, | |
| 0 as quality_score, | |
| yk.cpc as cpc, | |
| yk.spend, | |
| yk.average_position as avg_position, | |
| conversions | |
| FROM dw_src.tron_yahoo_keyword yk LEFT JOIN poc_dw.products p ON yk.advertiser_id = p.account_id | |
| LEFT JOIN poc_dw.monetization m ON m.name = 'CLICK' | |
| LEFT JOIN poc_dw.traffic_sources ts ON ts.name = 'YAHOO SEARCH' | |
| LEFT JOIN poc_dw.match_type mt ON mt.name = UPPER(yk.keyword_match_type) | |
| LEFT JOIN poc_dw.campaign c ON c.campaign_id = yk.campaign_id AND c.source_id = 4 | |
| LEFT JOIN poc_dw.channels ch ON ch.name = 'SEARCH' | |
| LEFT JOIN poc_dw.verticals v ON p.name = v.name | |
| LEFT JOIN poc_dw.devices d ON d.name = yk.device_type | |
| LEFT JOIN poc_dw.carriers ca ON ca.name = yk.carrier_name | |
| LEFT JOIN poc_dw.campaign_types ct ON ct.name = yk.campaign_type_name | |
| LEFT JOIN poc_dw.themes t ON t.name = yk.theme_name | |
| LEFT JOIN poc_dw.click_types clt ON clt.name = 'NONE' | |
| LEFT JOIN poc_dw.keywords k ON k.keyword_id = yk.keyword_id | |
| -- WHERE AK.process_date >= '2018 | |
| COMMIT TRANSACTION; |
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