Install the App to Simulator Using xcodebuild

installApp.sh

# This script creates the .app file from the project, 
# saves it into a path, 
# runs the simulator 
# and installs the app.
#!/bin/bash

xcodebuild -workspace <workspace name>.xcworkspace \
-scheme <scheme name> \
-sdk iphonesimulator \
-destination 'platform=iOS Simulator,name=iPhone 14,OS=16.4' \
clean build install DSTROOT=./App                                 # `DSTROOT=` sets the path of generated .app file.

xcrun simctl boot "iPhone 14"                                     # Boot the simulator

xcrun simctl install booted ./App/Applications/<app name>.app     # Install the App file