dataLayer example for Google Tag Manager

gistfile1.js

dataLayer = [{
    'page': 'search',
    'searchedKeyword': 'rc car',
    'visitorType': 'high-value',
    'nrDisplayedResults': '70',
    'appliedFilters': [ 'price' : '<10' , 'color' : 'red' ], //applied filters
    'nrAvailableFilters': '4', // number of available filters
    'priceRanges': [ '0-10$' : '23' , '11$-49$' : '2' , '50$-99$' : '45' ], //pricing range of products
    'searchCategory': 'boyToys',
    'productReviews': [ '0 reviews' : '68' , 'positive reviews' : '0' , 'negative reviews' : '2' ]    
}];