Sample of TableViewRow selection color.

app.js

/**
 * Sample app.js to demonstrate TableViewRow selection color.
 */

var win = Ti.UI.createWindow();
var data = [];
for (var i = 0; i < 10; i++) {
	var row = Ti.UI.createTableViewRow({
		title : 'Row ' + i,
		backgroundColor : '#68a',
		backgroundSelectedColor : '#f68', // Android & MobileWeb
		selectedBackgroundColor : '#f68'  // iOS.
	});
	data.push(row)
}
var table = Ti.UI.createTableView({
	data : data
});

win.add(table);
win.open();