# get UTC date (rfc-2822) for Unix epoch
date -Ru -r 0
# get Local time date for Unix epoch
date -R -r 0
# as above but for gdate and rfc-3339
gdate --rfc-3339=seconds -ud @0
## current UTC in epoch milliseconds
time=$(gdate +%s%N|cut -b1-13)
# map these that don't start their name with clip (negative regex)
cat content.json |jq '.[] | {name: .name, id:.id, url:.asset_urls[0], description:.description} | select(.name | test("^clip")|not)'
# stringify JSON content
cat some-somple-metacontent.json|jq '.|tostring'