paulsocal

GoodMeasure Landing Page Copy

Based on April Dunford's positioning framework

Positioning approach: Pain-first with roofing examples, "See it in action" primary CTA, direct & confident tone.

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Hero

paulsocal

GoodMeasure Positioning Analysis

Using April Dunford's "Obviously Awesome" Framework

Date: January 2026 Audience: Founding Team Purpose: Strategic discussion on product positioning

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paulsocal

osascript -e 'id of app "Adobe After Effects CC 2020"'
osascript -e 'id of app "Adobe After Effects CC 2019"'

mdfind -onlyin /Applications kMDItemCFBundleIdentifier=='com.adobe.AfterEffects'

paulsocal

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