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Last active February 24, 2018 01:48
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---カテゴリ1. Too Much Information
===説明:We notice things already primed in memory or repeated often.
Availability heuristic
Attentional bias
Illusory truth effect
Mere exposure effect
Context effect
Cue-dependent forgetting
Mood-congruent memory bias
Frequency illusion
Baader-Meinhof Phenomenon
Empathy gap
Omission bias
Base rate fallacy
===説明:Bizarre/funny/visually-striking/anthropomorphic things stick out mo
re than non-bizarre/unfunny things.
Bizarreness effect
Humor effect
Von Restorff effect
Picture superiority effect
Self-relevance effect
Negativity bias
===説明:We notice when something has changed.
Anchoring
Conservatism
Contrast effect
Distinction bias
Focusing effect
Framing effect
Money illusion
Weber–Fechner law
===説明:We are drawn to details that confirm our own existing beliefs
Confirmation bias
Congruence bias
Post-purchase rationalization
Choice-supportive bias
Selective perception
Observer-expectancy effect
Experimenter's bias
Observer effect
Expectation bias
Ostrich effect
Subjective validation
Continued influence effect
Semmelweis reflex
===説明:We notice flaws in others more easily than flaws in ourselves.
Bias blind spot
Naïve cynicism
Naïve realism
---カテゴリ2. Not Enough Meaning
===説明:We find stories and patterns even in sparse data
Confabulation
Clustering illusion
Insensitivity to sample size
Neglect of probability
Anecdotal fallacy
Illusion of validity
Masked man fallacy
Recency illusion
Gambler's fallacy
Hot-hand fallacy
Illusory correlation
Pareidolia
Anthropomorphism
===説明:We fill in characteristics from stereotypes, generalities, and prio
r histories
Group attribution error
Ultimate attribution error
Stereotyping
Essentialism
Functional fixedness
Moral credential effect
Just-world hypothesis
Argument from fallacy
Authority bias
Automation bias
Bandwagon effect
Placebo effect
===説明:We imagine things and people we're familiar with or fond of as bett
er
Out-group homogeneity bias
Cross-race effect
In-group bias
Halo effect
Cheerleader effect
Positivity effect
Not invented here
Reactive devaluation
Well-traveled road effect
===説明:We simplify probabilities and numbers to make them easier to think
about
Mental accounting
Appeal to probability fallacy
Normalcy bias
Murphy's Law
Zero sum bias
Survivorship bias
Subadditivity effect
Denomination effect
Magic number 7+-2
===説明:We think we know what other people are thinking
Illusion of transparency
Curse of knowledge
Spotlight effect
Extrinsic incentive error
Illusion of external agency
Illusion of asymmetric insight
===説明:We project our current mindset and assumptions onto the past and fu
ture
Telescoping effect
Rosy retrospection
Hindsight bias
Outcome bias
Moral luck
Declinism
Impact bias
Pessimism bias
Planning fallacy
Time-saving bias
Pro-innovation bias
Projection bias
Restraint bias
Self-consistency bias
---カテゴリ3. Need To Act Fast
===説明:To act, we must be confident we can make an impact and feel what we
do is important
Overconfidence effect
Social desirability bias
Third-person effect
False consensus effect
Hard-easy effect
Lake Wobegone effect
Dunning-Kruger effect
Egocentric bias
Optimism bias
Forer effect
Barnum effect
Self-serving bias
Actor-observer bias
Illusion of control
Illusory superiority
Fundamental attribution error
Defensive attribution hypothesis
Trait ascription bias
Effort justification
Risk compensation
Peltzman effect
===説明:To stay focused, we favor the immediate, relatable thing in front o
f us
Hyperbolic discounting
Appeal to novelty
Identifiable victim effect
===説明:To get anything done, we tend to complete things we've invested tim
e & energy in.
Sunk cost fallacy
Irrational escalation
Escalation of commitment
Generation effect
Loss aversion
IKEA effect
Unit bias
Zero-risk bias
Disposition effect
Pseudocertainty effect
Processing difficulty effect
Endowment effect
Backfire effect
===説明:To avoid mistakes, we tend to preserve our autonomy and group statu
s, and avoid irreversible decisions.
System justification
Reverse psychology
Reactance
Decoy effect
Social comparison bias
Status quo bias
===説明:We favor options that appear simple or have more complete informati
on over more complex, ambiguous options.
Ambiguity bias
Information bias
Belief bias
Rhyme as reason effect
Bike-shedding effect
Law of Triviality
Delmore effect
Conjunction fallacy
Occam's razor
Less-is-better effect
---カテゴリ4. What Should We Remember?
===説明:We edit and reinforce some memories after the fact
Misattribution of memory
Source confusion
Cryptomnesia
False memory
Suggestibility
Spacing effect
===説明:We discard specifics to form generalities
Implicit associations
Implicit stereotypes
Stereotypical bias
Prejudice
Negativity bias
Fading affect bias
===説明:We reduce events and lists to their key elements
Peak–end rule
Leveling and sharpening
Misinformation effect
Serial recall effect
List-length effect
Duration neglect
Modality effect
Memory inhibition
Primacy effect
Recency effect
Part-list cueing effect
Serial position effect
Suffix effect
===説明:We store memories differently based on how they were experienced
Levels of processing effect
Absent-mindedness
Testing effect
Next-in-line effect
Google effect
Tip of the tongue phenomenon
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