WordPress - Change custom post type "Enter Title Here" placeholder

custom-post-type-title-placeholder.php

// via http://www.paulund.co.uk/change-the-enter-title-text-for-custom-post-types
// just saving it here for later reference

function change_default_title( $title ){
     $screen = get_current_screen();
     if  ( $screen->post_type == 'product' ) {
          return 'Enter New Product Here';
     }
}
add_filter( 'enter_title_here', 'change_default_title' );