Remove all Magento 2 test Sample Data

Magento 2 - Remove all customer data

SET FOREIGN_KEY_CHECKS=0;

TRUNCATE TABLE `customer_entity`;
TRUNCATE TABLE `customer_entity_datetime`;
TRUNCATE TABLE `customer_entity_decimal`;
TRUNCATE TABLE `customer_entity_int`;
TRUNCATE TABLE `customer_entity_text`;
TRUNCATE TABLE `customer_entity_varchar`;
TRUNCATE TABLE `customer_address_entity`;
TRUNCATE TABLE `customer_address_entity_datetime`;
TRUNCATE TABLE `customer_address_entity_decimal`;
TRUNCATE TABLE `customer_address_entity_int`;
TRUNCATE TABLE `customer_address_entity_text`;
TRUNCATE TABLE `customer_address_entity_varchar`;
TRUNCATE TABLE `customer_grid_flat`;
TRUNCATE TABLE `customer_log`;
TRUNCATE TABLE `customer_visitor`;
TRUNCATE TABLE `persistent_session`;
TRUNCATE TABLE `salesrule_customer`;
TRUNCATE TABLE `magento_customerbalance`;
TRUNCATE TABLE `magento_customerbalance_history`;
TRUNCATE TABLE `magento_customercustomattributes_sales_flat_order`;
TRUNCATE TABLE `magento_customercustomattributes_sales_flat_order_address`;
TRUNCATE TABLE `magento_customercustomattributes_sales_flat_quote`;
TRUNCATE TABLE `magento_customercustomattributes_sales_flat_quote_address`;
TRUNCATE TABLE `magento_customersegment_customer`;
TRUNCATE TABLE `magento_customersegment_event`;
TRUNCATE TABLE `magento_customersegment_event`;
TRUNCATE TABLE `magento_customersegment_website`;
TRUNCATE TABLE `magento_targetrule_customersegment`;
TRUNCATE TABLE `salesrule_customer`;

SET FOREIGN_KEY_CHECKS=1;

Magento 2 - Remove all orders invoices

SET FOREIGN_KEY_CHECKS = 0;

TRUNCATE TABLE `gift_message`;
TRUNCATE TABLE `quote`;
TRUNCATE TABLE `quote_address`;
TRUNCATE TABLE `quote_address_item`;
TRUNCATE TABLE `quote_id_mask`;
TRUNCATE TABLE `quote_item`;
TRUNCATE TABLE `quote_item_option`;
TRUNCATE TABLE `quote_payment`;
TRUNCATE TABLE `quote_shipping_rate`;
TRUNCATE TABLE `reporting_orders`;
TRUNCATE TABLE `sales_bestsellers_aggregated_daily`;
TRUNCATE TABLE `sales_bestsellers_aggregated_monthly`;
TRUNCATE TABLE `sales_bestsellers_aggregated_yearly`;
TRUNCATE TABLE `sales_creditmemo`;
TRUNCATE TABLE `sales_creditmemo_comment`;
TRUNCATE TABLE `sales_creditmemo_grid`;
TRUNCATE TABLE `sales_creditmemo_item`;
TRUNCATE TABLE `sales_invoice`;
TRUNCATE TABLE `sales_invoiced_aggregated`;
TRUNCATE TABLE `sales_invoiced_aggregated_order`;
TRUNCATE TABLE `sales_invoice_comment`;
TRUNCATE TABLE `sales_invoice_grid`;
TRUNCATE TABLE `sales_invoice_item`;
TRUNCATE TABLE `sales_order`;
TRUNCATE TABLE `sales_order_address`;
TRUNCATE TABLE `sales_order_aggregated_created`;
TRUNCATE TABLE `sales_order_aggregated_updated`;
TRUNCATE TABLE `sales_order_grid`;
TRUNCATE TABLE `sales_order_item`;
TRUNCATE TABLE `sales_order_payment`;
TRUNCATE TABLE `sales_order_status_history`;
TRUNCATE TABLE `sales_order_tax`;
TRUNCATE TABLE `sales_order_tax_item`;
TRUNCATE TABLE `sales_payment_transaction`;
TRUNCATE TABLE `sales_refunded_aggregated`;
TRUNCATE TABLE `sales_refunded_aggregated_order`;
TRUNCATE TABLE `sales_shipment`;
TRUNCATE TABLE `sales_shipment_comment`;
TRUNCATE TABLE `sales_shipment_grid`;
TRUNCATE TABLE `sales_shipment_item`;
TRUNCATE TABLE `sales_shipment_track`;
TRUNCATE TABLE `sales_shipping_aggregated`;
TRUNCATE TABLE `sales_shipping_aggregated_order`;
TRUNCATE TABLE `tax_order_aggregated_created`;
TRUNCATE TABLE `tax_order_aggregated_updated`;
TRUNCATE TABLE `vault_payment_token_order_payment_link`;

TRUNCATE TABLE `sequence_order_0`;
TRUNCATE TABLE `sequence_invoice_0`;
TRUNCATE TABLE `sequence_shipment_0`;
TRUNCATE TABLE `sequence_creditmemo_0`;
TRUNCATE TABLE `sequence_order_1`;
TRUNCATE TABLE `sequence_invoice_1`;
TRUNCATE TABLE `sequence_shipment_1`;
TRUNCATE TABLE `sequence_creditmemo_1`;
/*Add According to your store ids */;
/*example: TRUNCATE TABLE `sequence_order_2`; */;

ALTER TABLE `sales_order` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS = 1;

Magento 2 - Remove all products and related data

SET FOREIGN_KEY_CHECKS = 0;
TRUNCATE TABLE `catalog_category_product`;
TRUNCATE TABLE `catalog_category_product_index`;
TRUNCATE TABLE `catalog_category_product_index_tmp`;
TRUNCATE TABLE `catalog_compare_item`;
TRUNCATE TABLE `catalog_product_bundle_option`;
TRUNCATE TABLE `catalog_product_bundle_option_value`;
TRUNCATE TABLE `catalog_product_bundle_price_index`;
TRUNCATE TABLE `catalog_product_bundle_selection`;
TRUNCATE TABLE `catalog_product_bundle_selection_price`;
TRUNCATE TABLE `catalog_product_bundle_stock_index`;
TRUNCATE TABLE `catalog_product_entity`;
TRUNCATE TABLE `catalog_product_entity_datetime`;
TRUNCATE TABLE `catalog_product_entity_decimal`;
TRUNCATE TABLE `catalog_product_entity_gallery`;
TRUNCATE TABLE `catalog_product_entity_int`;
TRUNCATE TABLE `catalog_product_entity_media_gallery`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value_to_entity`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value_video`;
TRUNCATE TABLE `catalog_product_entity_text`;
TRUNCATE TABLE `catalog_product_entity_tier_price`;
TRUNCATE TABLE `catalog_product_entity_varchar`;
TRUNCATE TABLE `catalog_product_index_eav`;
TRUNCATE TABLE `catalog_product_index_eav_decimal`;
TRUNCATE TABLE `catalog_product_index_eav_decimal_idx`;
TRUNCATE TABLE `catalog_product_index_eav_decimal_tmp`;
TRUNCATE TABLE `catalog_product_index_eav_idx`;
TRUNCATE TABLE `catalog_product_index_eav_tmp`;
TRUNCATE TABLE `catalog_product_index_price`;
TRUNCATE TABLE `catalog_product_index_price_bundle_idx`;
TRUNCATE TABLE `catalog_product_index_price_bundle_opt_idx`;
TRUNCATE TABLE `catalog_product_index_price_bundle_opt_tmp`;
TRUNCATE TABLE `catalog_product_index_price_bundle_sel_idx`;
TRUNCATE TABLE `catalog_product_index_price_bundle_sel_tmp`;
TRUNCATE TABLE `catalog_product_index_price_bundle_tmp`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_agr_idx`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_agr_tmp`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_idx`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_tmp`;
TRUNCATE TABLE `catalog_product_index_price_downlod_idx`;
TRUNCATE TABLE `catalog_product_index_price_downlod_tmp`;
TRUNCATE TABLE `catalog_product_index_price_final_idx`;
TRUNCATE TABLE `catalog_product_index_price_final_tmp`;
TRUNCATE TABLE `catalog_product_index_price_idx`;
TRUNCATE TABLE `catalog_product_index_price_opt_agr_idx`;
TRUNCATE TABLE `catalog_product_index_price_opt_agr_tmp`;
TRUNCATE TABLE `catalog_product_index_price_opt_idx`;
TRUNCATE TABLE `catalog_product_index_price_opt_tmp`;
TRUNCATE TABLE `catalog_product_index_price_tmp`;
TRUNCATE TABLE `catalog_product_index_tier_price`;
TRUNCATE TABLE `catalog_product_index_website`;
TRUNCATE TABLE `catalog_product_link`;
TRUNCATE TABLE `catalog_product_link_attribute`;
TRUNCATE TABLE `catalog_product_link_attribute_decimal`;
TRUNCATE TABLE `catalog_product_link_attribute_int`;
TRUNCATE TABLE `catalog_product_link_attribute_varchar`;
TRUNCATE TABLE `catalog_product_link_type`;
TRUNCATE TABLE `catalog_product_option`;
TRUNCATE TABLE `catalog_product_option_price`;
TRUNCATE TABLE `catalog_product_option_title`;
TRUNCATE TABLE `catalog_product_option_type_price`;
TRUNCATE TABLE `catalog_product_option_type_title`;
TRUNCATE TABLE `catalog_product_option_type_value`;
TRUNCATE TABLE `catalog_product_relation`;
TRUNCATE TABLE `catalog_product_super_attribute`;
TRUNCATE TABLE `catalog_product_super_attribute_label`;
TRUNCATE TABLE `catalog_product_super_link`;
TRUNCATE TABLE `catalog_product_website`;
TRUNCATE TABLE `catalog_url_rewrite_product_category`;
TRUNCATE TABLE `cataloginventory_stock`;
TRUNCATE TABLE `cataloginventory_stock_item`;
TRUNCATE TABLE `cataloginventory_stock_status`;
TRUNCATE TABLE `cataloginventory_stock_status_idx`;
TRUNCATE TABLE `cataloginventory_stock_status_tmp`;
TRUNCATE TABLE `downloadable_link`;
TRUNCATE TABLE `downloadable_link_price`;
TRUNCATE TABLE `downloadable_link_purchased`;
TRUNCATE TABLE `downloadable_link_purchased_item`;
TRUNCATE TABLE `downloadable_link_title`;
TRUNCATE TABLE `downloadable_sample`;
TRUNCATE TABLE `downloadable_sample_title`;
TRUNCATE TABLE `product_alert_price`;
TRUNCATE TABLE `product_alert_stock`;
TRUNCATE TABLE `report_compared_product_index`;
TRUNCATE TABLE `report_viewed_product_aggregated_daily`;
TRUNCATE TABLE `report_viewed_product_aggregated_monthly`;
TRUNCATE TABLE `report_viewed_product_aggregated_yearly`;
TRUNCATE TABLE `report_viewed_product_index`;
TRUNCATE TABLE `sequence_product`;
INSERT  INTO `catalog_product_link_type`(`link_type_id`,`code`) VALUES (1,'relation'),(2,'bundle'),(3,'super'),(4,'up_sell'),(5,'cross_sell');
INSERT  INTO `catalog_product_link_attribute`(`product_link_attribute_id`,`link_type_id`,`product_link_attribute_code`,`data_type`) VALUES (1,2,'qty','decimal'),(2,1,'position','int'),(3,4,'position','int'),(4,5,'position','int'),(6,1,'qty','decimal'),(7,3,'position','int'),(8,3,'qty','decimal');
INSERT  INTO `cataloginventory_stock`(`stock_id`,`website_id`,`stock_name`) VALUES (1,0,'Default');
SET FOREIGN_KEY_CHECKS = 1;

DELETE FROM url_rewrite where entity_type = 'product';