Chrematistics in Marketing

Kojève at the bank

a desire for universal recognition

>Kojève’s stressing of the chapter on Lord and Bondsman in Hegel’s Phenomenology of Spirit. This duality formed around the question of desire, mutual recognition, and intersubjectivity through negation, and is inarguably Kojève’s most enduring legacy in twentieth and twenty-first century thought, so definitively sculpting the discourse around identity and difference that for someone like Lacan, “every reference to ‘Hegel’ should be glossed ‘Kojève’”

Kojèvian desire

desire and social alterity

money and debt: interrelational

desire’s role in the formation of subjectivity

>Man who desires a thing like a human acts not so much in order to take possession of the thing as to make his right recognized by another […] over this thing, to make himself recognized as owner of the thing.

action guided by lack

money as subject formation 

Kojève’s stressing of the chapter on Lord and Bondsman in Hegel’s Phenomenology of Spirit. This duality formed around the question of desire, mutual recognition, and intersubjectivity through negation, and is inarguably Kojève’s most enduring legacy in twentieth and twenty-first century thought, so definitively sculpting the discourse around identity and difference that for someone like Lacan, “every reference to ‘Hegel’ should be glossed ‘Kojève’”

http://d-scholarship.pitt.edu/37960/13/Wilson_Trevor_Dissertation_ETD.pdf

Man who desires a thing like a human acts not so much in order to take possession of the thing as to make his right recognized by another […] over this thing, to make himself recognized as owner of the thing.
—A. Kojève, Esquisse d’une phénoménologie du droit

Kojève at the Bank

Desire Risk Form