Split into 3 parts:
- Boon Chew giving an overview of reflections, what was learnt and covered in IxDA London in 2014
- Kevin McCullagh gave a talk about the pros and perils of predicting trends (and the future!) giving examples and insight from his work with clients over the years
- Everybody was split into groups and tasked with discussing what trends had impacted or influenced them in 2014, and what to look at for 2015, with a focus on the subjects IxDA London should cover in the year ahead.
- Problem in the UK knowing what
Interaction Designis nobody knows what it means. The best way to explain it through examples; how it's been applied - Meaningless being an
IAorUX designerunless you have examples - Craft around a theme or topic
- Try to get real world examples because "that's where the real stuff happens"
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Use what we've already done/learned that help us learn and influence our current and future work
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Donald A Schon - The Reflective Practicioner. Observed all sorts of people (office workers, nurses, etc)
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Most of work happens in practice in situ
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Explained reflection in 3 ways:
- Reflection in Action
- Reflection on Action
- Ladders of Reflection
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What we're doing isn't quite that but good to keep in mind
An approach to the design of products, software and services...where I use objects from the physical world to help think about and design products and software
-- Durrell Bishop (ex. BERG, IDEO, AAPL)
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How would you design the original Mac?
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Break it down into its parts
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Use physical objects to create a visual means to explain how the system works
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He sees the value in the meeting of the physical and virtual world
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FutureHeads covered the Design Education -- Student Show and Tell
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LIFE and DEATH ("conceptual but progressive")
- Growbot
- Bossy
- Wandular
- Funeral Planning Kit
- Knit 01
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Finance Money
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IxDA in outside spaces
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Urban IxD
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TV interfaces
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Wearables
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IOT
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Slides from all the speakers are all available on the line. No point in rehashing in these here notes
-> YAY: Gartner Hype Cycle 2014
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Go through the 5 phases and people eventually find real value from things that have been introduced years ago (3D printing for example)
- Plan use trends to think about the future
Strategy should be created from the future backwards Never make forecasts -- especially about the future.
- You can't predict the future but there's no harm
The future is part of every designers job
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Book: Competing for the future (1994)
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Foresight:
- Makes sense of a world in flux
- Brings clarity to planning, situates
- Stratefy within a future context
- BUT YOU CAN'T PREDICT THE FUTURE(!)
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You learn form your hits and misses -- forced into reflection
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How to think about the future
- Whats relevant for your project
- Society, Economy, Technology trends
- VENN DIAGRAM WOO
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Micro and macro trends
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Benefits of structuring trends and overlapping them
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You can see that you're calling the same trend 3 different things
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Useful to see which are close to each other
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Take that, form a selection criteria, then narrow it down to a small amount
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"Design trend filtering"
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"Which are mobile relevant", "Which are relevant to mass consumers"
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Cheeky clickable interface
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Some trends are really long term -- over decades. Other can last a week or 2
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You need to make a call on that
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Airline will be thinking 15/20 years ahead but social media will be in minutes and hours
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BEWARE THE FADS but fads can be useful
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Can we get a feel if this has legs or does it have a whiff of a fad
-> YAY HYPE CYCLE ALL ABOARD CHOO CHOO but not everything rides along the curve!
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Tech is not inevitable (3D TV LOL)
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Hand writing was thought to be the holy grail -- it wasn't
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The future is a mix of change and continuity
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I totally have that guys shirt
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Think about whats relevant to the market sector/industry
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Put sociology before technology
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Watching the moon landing
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History or future
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History doesnt move in straight lines
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People get carried away with tech. Tech isnt the driver of the future, its one of the factors
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The feminisation of society -- role and impact of woman on society
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Culture of fear
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Most risk free society we're obsessed by FEAR
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Beware technological determinism
Once is an accident Twice is a coincidence Three times is a trend
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BEWARE PATTERN RECOGNITION
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Be an informed contrarian
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SEARCH FOR AUTHENTICITY
- Marketisation of everyday life
- I am not a target market
- Trust crisis
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Seattle riots && NO LOGO was published && 9/11 && ENRON
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Don't accept all of the trends. Dig underneath; be contrarian.
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Some things are obvious and some things need debating. Worth debating and debating is productive
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Have a point of view
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Trends rarely concur
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Future context: assumptions about developments that could influence the development of the service
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Useful to have a framework and assess on a regular basis. Discuss; move it around
Hold strong options weakly..if you must forecast then forecase often -- and be the first to prove yourself wrong
-- Paul Saffo
- Clients say they're drowning in noise but it's much easier to get hold of information
- Whats real and what's hot air that people are just repeating (/ reposting)
- Ask difficult question to flush out the bullshit
- Looking at the future is a way to predict the present
- Sometimes to inspire, sometimes its setting a context to make a decision
- Educated set of assumptions but STILL GUESSING
## Discussion session
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Walking into a village carrying kilos of water
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Introduce a pipeline as a easy solution
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But what are the after effects or unforeseen consequences?
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Designing for complex systems
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Designing for true human factors
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Coming back to true human factors
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Design is very rarely ethical because our job is to provide solutions to a problem but it doesn't sound like ethics are something should be pushing
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RETURN TO BASICS