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LaTeX SWOT (Streghts, Weaknesses, Opportunities, Threats) Matrix snippet.
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\documentclass[11pt]{scrartcl} | |
\usepackage{selinput} | |
\usepackage[margin=2cm]{geometry} | |
\usepackage{enumitem,varwidth} | |
\usepackage[svgnames]{xcolor} | |
\usepackage{tikz} | |
\usetikzlibrary{shapes.geometric} | |
\usepackage{lmodern} | |
\parindent0em | |
\begin{document} | |
\section{SWOT Matrix - \emph{(Strengths, Weaknesses, Opportunities, Threats)}} | |
\begin{tikzpicture}[ | |
pentagon/.style={% | |
shape=regular polygon, regular polygon sides=5, minimum size=7.3cm, inner | |
sep=-1mm, draw, fill=DarkSeaGreen!75!yellow | |
}, font=\scriptsize\sffamily, thick | |
] | |
% \draw[help lines] (-16,-16) grid (16,16); | |
\filldraw[thin,gray,fill=gray!25] (-8,-8) rectangle (8,8); | |
\filldraw[thin,gray,fill=white] (-7.15,-7.15) rectangle (7.15,7.15); | |
\draw[thin,gray] (7.15,7.15)--(8,8) (-7.15,7.15)--(-8,8) (-7.15,-7.15)--(-8,-8) | |
(7.15,-7.15)--(8,-8); | |
% Strengths | |
\draw[thin,gray] (-0.025,0.025)--(-7.05,0.025)--(-0.025,7.05)--cycle; | |
\node[pentagon,rotate=45] at (-3.75,3.75) { | |
\begin{varwidth}{\linewidth} | |
\begin{itemize}[leftmargin=*,noitemsep] | |
\item Technical and business expertise | |
\item Stable management team | |
\item Economies of scale | |
\item Financial stability | |
\item Acquisition capabilities | |
\item Domestic market orientation | |
\item Training programs | |
\item Loyalty and retention | |
\end{itemize} | |
\end{varwidth} | |
}; | |
\draw (-2,2) node[rotate=45] {\large\textbf{Strengths}}; | |
% Weaknesses | |
\draw[thin,gray] (0.025,0.025)--(7.05,0.025)--(0.025,7.05)--cycle; | |
\node[pentagon,rotate=-45] at (3.75,3.75) { | |
\begin{varwidth}{\linewidth} | |
\begin{itemize}[leftmargin=*,noitemsep] | |
\item Centralized decisions | |
\item Marketing capabilities | |
\item Accounts cross-selling | |
\item Win on price image | |
\item BPO market | |
\item No differentiation | |
\end{itemize} | |
\end{varwidth} | |
}; | |
\draw (2,2) node[rotate=-45] {\large\textbf{Weaknesses}}; | |
% Opportunities | |
\draw[thin,gray] (-0.025,-0.025)--(-7.05,-0.025)--(-0.025,-7.05)--cycle; | |
\node[pentagon,rotate=135] at (-3.75,-3.75) { | |
\begin{varwidth}{\linewidth} | |
\begin{itemize}[leftmargin=*,noitemsep] | |
\item Marketing push | |
\item Adding BPO capabilities | |
\item Pricing structure | |
\item Business process approach | |
\item Annuity engagement | |
\end{itemize} | |
\end{varwidth} | |
}; | |
\draw (-2,-2) node[rotate=135] {\large\textbf{Opportunities}}; | |
% Threats | |
\draw[thin,gray] (0.025,-0.025)--(7.05,-0.025)--(0.025,-7.05)--cycle; | |
\node[pentagon,rotate=-135] at (3.75,-3.75) { | |
\begin{varwidth}{\linewidth} | |
\begin{itemize}[leftmargin=*,noitemsep] | |
\item High-risk deals | |
\item Image change inability | |
\item Degree of automation | |
\item Profitability losses | |
\end{itemize} | |
\end{varwidth} | |
}; | |
\draw (2,-2) node[rotate=-135] {\large\textbf{Threats}}; | |
\draw(0,-7.55) node {\Large EXTERNAL}; | |
\draw(0,7.55) node {\Large INTERNAL}; | |
\draw(-7.55,0) node[rotate=90] {\Large POSITIVE}; | |
\draw(7.55,0) node[rotate=270] {\Large NEGATIVE}; | |
\draw(-0.6,0.6) node {\Huge\textbf{S}}; | |
\draw(0.6,0.6) node {\Huge\textbf{W}}; | |
\draw(-0.6,-0.6) node {\Huge\textbf{O}}; | |
\draw(0.6,-0.6) node {\Huge\textbf{T}}; | |
\end{tikzpicture} | |
\end{document} |
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