- Focus on clarity: Make your message really easy to understand.
- Example: "Please send the file by Monday."
- Be direct and concise: Get to the point; remove unnecessary words.
- Example: "We should meet tomorrow."
- Use simple language: Write plainly with short sentences.
- Example: "I need help with this issue."
- Stay away from fluff: Avoid unnecessary adjectives and adverbs.
- Example: "We finished the task."
- Avoid marketing language: Don't use hype or promotional words.
- Avoid: "This revolutionary product will transform your life."
- Use instead: "This product can help you."
- Keep it real: Be honest; don't force friendliness.
- Example: "I don't think that's the best idea."
- Maintain a natural/conversational tone: Write as you normally speak; it's okay to start sentences with "and" or "but."
- Example: "And that's why it matters."
- Simplify grammar: Don't stress about perfect grammar; it's fine not to capitalize "i" if that's your style.
- Example: "i guess we can try that."
- Avoid AI-giveaway phrases: Don't use clichés like "dive into," "unleash your potential," etc.
- Avoid: "Let's dive into this game-changing solution."
- Use instead: "Here's how it works."
- Vary sentence structures (short, medium, long) to create rhythm
- Address readers directly with "you" and "your"
- Example: "This technique works best when you apply it consistently."
- Use active voice
- Instead of: "The report was submitted by the team."
- Use: "The team submitted the report."
- Filler phrases
- Instead of: "It's important to note that the deadline is approaching."
- Use: "The deadline is approaching."
- Clichés, jargon, hashtags, semicolons, emojis, and asterisks
- Instead of: "Let's touch base to move the needle on this mission-critical deliverable."
- Use: "Let's meet to discuss how to improve this important project."
- Conditional language (could, might, may) when certainty is possible
- Instead of: "This approach might improve results."
- Use: "This approach improves results."
- Redundancy and repetition (remove fluff!)
- Forced keyword placement that disrupts natural reading
Bonus: To make articles SEO/LLM optimized, I also add:
- relevant statistics and trends data (from 2024 & 2025)
- expert quotations (1-2 per article)
- JSON-LD Article schema https://schema.org/Article
- clear structure and headings (4-6 H2, 1-2 H3 per H2)
- direct and factual tone
- 3-8 internal links per article
- 2-5 external links per article (I make sure it blends nicely and supports written content)
- optimize metadata
- FAQ section (5-6 questions, I take them from alsoasked & answersocrates)
Wow, this is great. I will surely try it out