builds the dynamic form and fills with data via JavaScript

gistfile1.txt

$(document).ready(function () {

  // click event-listener for discounted link
  $('#marketing-discounted-link').click(function(){
    // data from data attributes
    var data = $('#marketing-discounted-data').data();
    var url  = $(this).attr('href');
    var dynForm = buildForm(data, url);

    dynForm.submit();
    return false;
  });

  // builds the dynamic form and fills with data
  // this form will send when the discounted link was clicked
  function buildForm(data, url){
    var form = $('<form>', {
      'action': url,
      'method': 'post'
    });

    $.each(data, function(key, value) {
      var newKey = key.replace(/([a-z])([A-Z])/g, '$1-$2').toLowerCase();
      form.append( $('<input>').attr('name', newKey).val(value) );
    });

    return form;
  }
});