robertparker · December 12, 2014 05:03
diff --git a/welcome-to-the-integration-decade b/welcome-to-the-integration-decade
 ##Welcome to the Integration Decade

 We are commonly told there is a bubble. That is only partially true -- what is actually happening is a natural response to the mistaken thought that a single company would "win" the tech space. Instead, we are evolving towards a fragmented space. 

 What that means is that our identities live across different platforms, with a poor effect on user experience. Companies today building "platforms" and "networks" seem to define user experience strictly within the context of the app they are building, and not the broader context of how they are used across apps.

 How does this change? More data on how apps are used. More understanding that value does not increase with time spent on a platform, but time spent off of it.
	##Welcome to the Integration Decade

	We are commonly told there is a bubble. That is only partially true -- what is actually happening is a natural response to the mistaken thought that a single company would "win" the tech space. Instead, we are evolving towards a fragmented space.

	What that means is that our identities live across different platforms, with a poor effect on user experience. Companies today building "platforms" and "networks" seem to define user experience strictly within the context of the app they are building, and not the broader context of how they are used across apps.

	How does this change? More data on how apps are used. More understanding that value does not increase with time spent on a platform, but time spent off of it.