This part was charming:
BUSINESSWEEK: Nothing hardens faster than the details of a CEO’s bio. Every story about you mentions the following: You’re a Southern gentleman. An Auburn football fan. Always early to work, always the last one to leave. None of it is negative, but do you recognize yourself in those descriptions or do you find yourself a little bit distorted? If so, would you like to correct a few things?
COOK: I think when you start reading about yourself, it’s almost -- it’s like a caricature. It begins to sound like someone else. That’s probably a better question to ask people that really know me vs. me. I hate talking about me. You know, it’s not something I do well or do a lot. I generally avoid it.
But I would say that the person you read about is robotic. There are some good things about that, perhaps. (Laughs.) Discipline comes to mind. But it sounds like there is just no emotion. People that know me, I don’t think they would say that. I certainly am not a fist-pounder. That isn’t my style. But that and emotion are two different things. One is just a way of expressing it, basically. So, anyway.
From http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks#p3