global guard not working

authenticate.js

import axios from "axios";

import router from "../../router";

const state = {
  authenticated: false,
  auth: {},
  loggedin_siteid: null,
  login_inprogress: false
};
const getters = {
  authenticated: state => {
    return state.authenticated;
  }
};

const mutations = {
  initializeAuth(state, auth_obj) {
    state.auth = auth_obj;
    state.authenticated = true;
    router.push({ name: "main" });
  },
  updateLoggedInSite(state, siteid) {
    state.siteid = siteid;
  },
  loginStart(state) {
    state.login_inprogress = true;
  },
  loginFinish(state) {
    state.login_inprogress = false;
  }
};

const actions = {
  authenticate({ commit }, login_obj) {
    commit("loginStart");
    axios
      .get("/authenticate", {
        params: {
          username: login_obj.username,
          password: login_obj.password,
          siteid: login_obj.siteid,
          flex: "true"
        }
      })
      .then(({ data: { response: response } }) => {
        commit("loginFinish");
        const errors = response.errors;
        if (errors) {
          console.log(errors);
        } else {
          commit("initializeAuth", response.results[0]);
          commit("updateLoggedInSite", login_obj.siteid);
        }
      });
  }
};

export default {
  state,
  mutations,
  actions,
  getters
};

main.js

// The Vue build version to load with the `import` command
// (runtime-only or standalone) has been set in webpack.base.conf with an alias.
import Vue from "vue";
import Vuetify from "vuetify";
import axios from "axios";
import App from "./App";
import store from "./store/store";
import router from "./router";

import("vuetify/dist/vuetify.min.css"); // Ensure you are using css-loader

axios.defaults.baseURL = "https://jayne.retailarchitects.com/tg/";

Vue.config.productionTip = false;

Vue.use(Vuetify);

/* eslint-disable no-new */
new Vue({
  el: "#app",
  router,
  store,
  components: { App },
  template: "<App/>"
});

router_index.js

import Vue from "vue";
import Router from "vue-router";

import store from "../store/store";

import Login from "@/components/Login";
import Main from "@/components/Main";
import Location from "@/components/Location";

Vue.use(Router);

const router = new Router({
  routes: [
    {
      path: "/",
      name: "main",
      component: Main
    },
    {
      path: "/login",
      name: "login",
      component: Login
    },
    {
      path: "/location/:locationid",
      name: "location",
      component: Location
    }
  ]
});

router.beforeEach((to, from, next) => {
  if (to.name !== "login" && !store.getters.authenticated) {
    next({ name: "login" });
  } else {
    next();
  }
});

export default router;

store.js

import Vue from "vue";
import Vuex from "vuex";
import authenticate from "./modules/authenticate";

Vue.use(Vuex);

const store = new Vuex.Store({
  modules: [authenticate]
});

export default store;

also tried moving the guard clause after the root Vue object is instantiated just for giggles...no good.