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to Ghost","slug":"welcome-to-ghost","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"![](https://images.unsplash.com/photo-1503069496580-3a9e3780fa5d?ixlib=rb-0.3.5&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&s=519d6f9ea5fc5696251cb36a5e672a59)\\n<small>Photo by [Nonsap Visuals](https://unsplash.com/@nonsapvisuals?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit) / [Unsplash](https://unsplash.com/?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit)</small>You're live! Nice. We've put together a little post to introduce you to the Ghost editor and get you started. You can manage your content by signing in to the admin area at `<your blog URL>/ghost/`. When you arrive, you can select this post from a list on the left and see a preview of it on the right. Click the little pencil icon at the top of the preview to edit this post and read the next section!\\n\\n## Getting Started\\n\\nGhost uses something called Markdown for writing. Essentially, it's a shorthand way to manage your post formatting as you write!\\n\\nWriting in Markdown is really easy. In the left hand panel of Ghost, you simply write as you normally would. Where appropriate, you can use *shortcuts* to **style** your content. For example, a list:\\n\\n* Item number one\\n* Item number two\\n    * A nested item\\n* A final item\\n\\nor with numbers!\\n\\n1. Remember to buy some milk\\n2. Drink the milk\\n3. Tweet that I remembered to buy the milk, and drank it\\n\\n### Links\\n\\nWant to link to a source? No problem. If you paste in a URL, like http://ghost.org - it'll automatically be linked up. But if you want to customise your anchor text, you can do that too! Here's a link to [the Ghost website](http://ghost.org). Neat.\\n\\n### What about Images?\\n\\nImages work too! Already know the URL of the image you want to include in your article? Simply paste it in like this to make it show up:\\n\\n![The Ghost Logo](https://ghost.org/images/ghost.png)\\n\\nNot sure which image you want to use yet? That's ok too. Leave yourself a descriptive placeholder and keep writing. Come back later and drag and drop the image in to upload:\\n\\n![A bowl of bananas]\\n\\n\\n### Quoting\\n\\nSometimes a link isn't enough, you want to quote someone on what they've said. Perhaps you've started using a new blogging platform and feel the sudden urge to share their slogan? A quote might be just the way to do it!\\n\\n> Ghost - Just a blogging platform\\n\\n### Working with Code\\n\\nGot a streak of geek? We've got you covered there, too. You can write inline `<code>` blocks really easily with back ticks. Want to show off something more comprehensive? 4 spaces of indentation gets you there.\\n\\n    .awesome-thing {\\n        display: block;\\n        width: 100%;\\n    }\\n\\n### Ready for a Break? \\n\\nThrow 3 or more dashes down on any new line and you've got yourself a fancy new divider. Aw yeah.\\n\\n---\\n\\n### Advanced Usage\\n\\nThere's one fantastic secret about Markdown. If you want, you can write plain old HTML and it'll still work! Very flexible.\\n\\n<input type=\\\"text\\\" placeholder=\\\"I'm an input field!\\\" />\\n\\nThat should be enough to get you started. Have fun - and let us know what you think :)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><img src=\"https://images.unsplash.com/photo-1503069496580-3a9e3780fa5d?ixlib=rb-0.3.5&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;s=519d6f9ea5fc5696251cb36a5e672a59\" alt=\"\"><br>\n<small>Photo by <a href=\"https://unsplash.com/@nonsapvisuals?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\">Nonsap Visuals</a> / <a href=\"https://unsplash.com/?utm_source=ghost&amp;utm_medium=referral&amp;utm_campaign=api-credit\">Unsplash</a></small>You're live! Nice. We've put together a little post to introduce you to the Ghost editor and get you started. You can manage your content by signing in to the admin area at <code>&lt;your blog URL&gt;/ghost/</code>. When you arrive, you can select this post from a list on the left and see a preview of it on the right. Click the little pencil icon at the top of the preview to edit this post and read the next section!</p>\n<h2 id=\"gettingstarted\">Getting Started</h2>\n<p>Ghost uses something called Markdown for writing. Essentially, it's a shorthand way to manage your post formatting as you write!</p>\n<p>Writing in Markdown is really easy. In the left hand panel of Ghost, you simply write as you normally would. Where appropriate, you can use <em>shortcuts</em> to <strong>style</strong> your content. For example, a list:</p>\n<ul>\n<li>Item number one</li>\n<li>Item number two\n<ul>\n<li>A nested item</li>\n</ul>\n</li>\n<li>A final item</li>\n</ul>\n<p>or with numbers!</p>\n<ol>\n<li>Remember to buy some milk</li>\n<li>Drink the milk</li>\n<li>Tweet that I remembered to buy the milk, and drank it</li>\n</ol>\n<h3 id=\"links\">Links</h3>\n<p>Want to link to a source? No problem. If you paste in a URL, like <a href=\"http://ghost.org\">http://ghost.org</a> - it'll automatically be linked up. But if you want to customise your anchor text, you can do that too! Here's a link to <a href=\"http://ghost.org\">the Ghost website</a>. Neat.</p>\n<h3 id=\"whataboutimages\">What about Images?</h3>\n<p>Images work too! Already know the URL of the image you want to include in your article? Simply paste it in like this to make it show up:</p>\n<p><img src=\"https://ghost.org/images/ghost.png\" alt=\"The Ghost Logo\"></p>\n<p>Not sure which image you want to use yet? That's ok too. Leave yourself a descriptive placeholder and keep writing. Come back later and drag and drop the image in to upload:</p>\n<p>![A bowl of bananas]</p>\n<h3 id=\"quoting\">Quoting</h3>\n<p>Sometimes a link isn't enough, you want to quote someone on what they've said. Perhaps you've started using a new blogging platform and feel the sudden urge to share their slogan? A quote might be just the way to do it!</p>\n<blockquote>\n<p>Ghost - Just a blogging platform</p>\n</blockquote>\n<h3 id=\"workingwithcode\">Working with Code</h3>\n<p>Got a streak of geek? We've got you covered there, too. You can write inline <code>&lt;code&gt;</code> blocks really easily with back ticks. Want to show off something more comprehensive? 4 spaces of indentation gets you there.</p>\n<pre><code>.awesome-thing {\n    display: block;\n    width: 100%;\n}\n</code></pre>\n<h3 id=\"readyforabreak\">Ready for a Break?</h3>\n<p>Throw 3 or more dashes down on any new line and you've got yourself a fancy new divider. Aw yeah.</p>\n<hr>\n<h3 id=\"advancedusage\">Advanced Usage</h3>\n<p>There's one fantastic secret about Markdown. If you want, you can write plain old HTML and it'll still work! Very flexible.</p>\n<input type=\"text\" placeholder=\"I'm an input field!\" />\n<p>That should be enough to get you started. Have fun - and let us know what you think :)</p>\n</div>","amp":"1","plaintext":"Photo by Nonsap Visuals\n[https://unsplash.com/@nonsapvisuals?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] \n / Unsplash\n[https://unsplash.com/?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit]\nYou're live! Nice. We've put together a little post to introduce you to the\nGhost editor and get you started. You can manage your content by signing in to\nthe admin area at <your blog URL>/ghost/. When you arrive, you can select this\npost from a list on the left and see a preview of it on the right. Click the\nlittle pencil icon at the top of the preview to edit this post and read the next\nsection!\n\nGetting Started\nGhost uses something called Markdown for writing. Essentially, it's a shorthand\nway to manage your post formatting as you write!\n\nWriting in Markdown is really easy. In the left hand panel of Ghost, you simply\nwrite as you normally would. Where appropriate, you can use shortcuts  to style \nyour content. For example, a list:\n\n * Item number one\n * Item number two * A nested item\n   \n   \n * A final item\n\nor with numbers!\n\n 1. Remember to buy some milk\n 2. Drink the milk\n 3. Tweet that I remembered to buy the milk, and drank it\n\nLinks\nWant to link to a source? No problem. If you paste in a URL, like \nhttp://ghost.org  - it'll automatically be linked up. But if you want to\ncustomise your anchor text, you can do that too! Here's a link to the Ghost\nwebsite [http://ghost.org]. Neat.\n\nWhat about Images?\nImages work too! Already know the URL of the image you want to include in your\narticle? Simply paste it in like this to make it show up:\n\n\n\nNot sure which image you want to use yet? That's ok too. Leave yourself a\ndescriptive placeholder and keep writing. Come back later and drag and drop the\nimage in to upload:\n\n![A bowl of bananas]\n\nQuoting\nSometimes a link isn't enough, you want to quote someone on what they've said.\nPerhaps you've started using a new blogging platform and feel the sudden urge to\nshare their slogan? A quote might be just the way to do it!\n\nGhost - Just a blogging platform\n\nWorking with Code\nGot a streak of geek? We've got you covered there, too. You can write inline \n<code>  blocks really easily with back ticks. Want to show off something more\ncomprehensive? 4 spaces of indentation gets you there.\n\n.awesome-thing {\n    display: block;\n    width: 100%;\n}\n\n\nReady for a Break?\nThrow 3 or more dashes down on any new line and you've got yourself a fancy new\ndivider. Aw yeah.\n\n\n--------------------------------------------------------------------------------\n\nAdvanced Usage\nThere's one fantastic secret about Markdown. If you want, you can write plain\nold HTML and it'll still work! Very flexible.\n\nThat should be enough to get you started. Have fun - and let us know what you\nthink :)","feature_image":"","featured":1,"page":0,"status":"draft","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2016-08-19T05:08:53.000Z","created_by":"1","updated_at":"2017-08-19T23:29:44.000Z","updated_by":"1","published_at":"2016-08-19T05:08:53.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38df6","uuid":"4e6c9a0a-c5d8-4eed-9214-233c2bf6127b","title":"Where is the Peak Audience of Real Estate Buyers and Sellers?","slug":"where-is-the-peak-audience-of-real-estate-buyers-and-sellers","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"If you wanted to sell real estate in 1900, the most efficient way to advertise was to go to your local newspaper and create an ad. Everyone read the local paper. And newspaper ads worked. Go back in time another 100 years and newspapers were still king. Fast forward to the 1990s and the answer was still the same.\\n\\nFrom the buyer's perspective, finding out about real estate was a hard job! You either had to subscribe to the local paper or walk down to your local store, pick up a copy of the paper and pick through the classifieds.\\n\\nBy the 1990s, US print advertising had grown into a $60 billion dollar industry, driving trillions of dollars of sales per year. Real estate made up a big chunk of newspaper advertising.\\n\\nDuring the 20th century, direct mail, radio and then television came onto the scene, but newspapers still had the biggest, most reliable audience.\\n\\nBut in the late 1990s, something changed. As the internet started to become mainstream, look what happened in 2000: Newspaper advertising revenue fell off a cliff! And it never recovered.\\n\\n![](/content/images/2016/08/print-advertising.png)\\n\\nThe most amazing part is how fast it changed. And how few people needed to get online for print advertising revenue to collapse:\\n\\n![](/content/images/2016/08/FG-Internet-Value-Chain-Economics-1.png)\\n\\n\\nThe collapse happened in 2000, when there were only 361m worldwide internet users, less than 6% of the entire world’s population!\\n\\n![](/content/images/2016/08/arrow.png)\\n\\nWhat replaced newspaper ads? Google ads.\\n\\nLook what’s happened since 2000:\\n\\n![](/content/images/2016/08/google-v-newspapers-pptx.jpeg)\\n\\n\\n**Why was Google so successful?**\\n\\nWhy was Google able to eviscerate the newspaper industry, a 200+ year old, long term trend, so fast? Because online ads allowed another level of targeting that previously wasn’t possible with newspapers. \\n\\nNewspapers allow you to target an entire city with a shotgun style approach. Whomever happens to be reading the newspaper will see your ad. The vast majority of readers are not going to be remotely interested in buying your product. And many people who might be interested in your product won’t see your ads! Maybe they didn’t read the paper that day, missed the section where you'd placed your ad, or even worse, they just don't read that particular newspaper. \\n\\n**How is Google search based advertising different?**\\n\\nGoogle allows you to target people who are searching for keywords related to your product. And only pay when an interested person clicks on your link, or even better, takes an action on your page. This strategy is called [intention based marketing](https://en.wikipedia.org/wiki/Intent_marketing). You only show your ads to people who have shown intent based on searching for your product.\\n\\nAs Google started to beat print, others realized that they could capitalize on the trend in an industry by creating \\\"industry specific Googles\\\" or capitalizing on Google's search. Real estate was one of the first industries to experience this shift as Zillow became the dominant force in the 2000s, allowing people to find properties on the internet and then selling this traffic back to real estate agents.\\n\\nThe peak desktop internet audience on Google and Zillow lasted from the 2000s until ~2013. But in middle 2000s the iPhone forever changed how the internet worked. Android quickly followed.\\n\\nThe pace of change continued to accelerate and by 2013, the internet went mobile. You'll notice this change by paying attention to the people you see walking down the street. Pre 2013, photos like this weren’t very common:\\n\\n![](/content/images/2016/08/25025346421_c565c29296_k.jpg)\\n\\n[Photo credit: Ariel Dovas](https://www.flickr.com/photos/eviloars/25025346421/in/photolist-awKSGy-ok6GUi-cvJ2Rh-gfdpUP-61muvG-euYoS-d8Ggms-E8prC2-GXRGT7-dgHJwg-yCBKX-2RfDWt-74Pbei-4Thnu9-3d1HcG-5D5VYd-58C7Qk) \\n\\n\\nWe’ve all seen it before. People are glued to their phones, not even looking up anymore. I bet we've all seen near misses like this before:\\n\\n<iframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/r0GfQPjJ1WM\\\" frameborder=\\\"0\\\" allowfullscreen></iframe>\\n\\nBut cell phones with fast internet didn’t just change the screen size. They fundamentally changed how people use the internet! On desktop internet, people spend time in their internet browser, searching for things on search engines like google.\\n\\nBut the phone is different. People only spend 10% of their time in browsers. They spend the other 90% of their time in apps. And in apps, people don’t search.\\n\\n![](/content/images/2016/08/time-on-mobile-apps.png)\\n\\nSo what does this mean? People aren’t searching on mobile. And they’re spending even more time every year on mobile.\\n \\n![](/content/images/2016/08/time-spent-on-internet-by-device-in-us.jpg)\\n\\n**What does that mean for real estate sales?** \\n\\nIf Google, Zillow, Realtor.com and other search based services rely on people searching for things, but people don’t search on mobile, these companies have a big problem! Real estate agents have told us that these services don’t work nearly as well as they used to even three years ago.\\n\\nIn fact, they’re in big trouble. Since the peak audience moved to mobile, companies like Google, Realtor.com and Zillow have struggled to adapt. [Facebook now sends more traffic to media sites than Google does!](http://fortune.com/2015/08/18/facebook-google/) \\n\\nWhen people are on their phones, they’re not on Google, Zillow or Realtor.com, they’re on social apps like Facebook, Twitter, LinkedIn, Instagram and Snapchat.\\n\\n**How do you target the peak audience on social media if they’re not searching?** \\n\\nThe paradigm shifted from waiting for people interested in your product to find you toward pushing your message out to people who are likely buyers and sellers.\\n\\nIt's a massive shift: from intention based marketing to push based marketing.\\n\\nSocial sites like Facebook, Twitter, LinkedIn, Snapchat and Instagram allow you to target your message to potential buyers. You can target by demographics, geography, interests, relationships, credit scores, income, education and a myriad of other factors. You can even target people who are “similar” to people who you know are good customers!\\n\\nYou need to use push based marketing to reach the biggest part of the audience today. These are the people who are not searching like they used to. And as we’ve seen in the newspaper example, the new, better service can start to affect the competition much faster than most people believe. We’re already three years into this paradigm shift and that’s why we decided to start [PropertySimple](http://www.PropertySimple.com)\\n\\nWe’ve given you the tools to take advantage of this paradigm shift without you having to become a social media push marketing specialist. If you’d like to learn more, please feel free to schedule a call with one of our PropertySimple experts and we’d be happy to help you out!\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>If you wanted to sell real estate in 1900, the most efficient way to advertise was to go to your local newspaper and create an ad. Everyone read the local paper. And newspaper ads worked. Go back in time another 100 years and newspapers were still king. Fast forward to the 1990s and the answer was still the same.</p>\n<p>From the buyer's perspective, finding out about real estate was a hard job! You either had to subscribe to the local paper or walk down to your local store, pick up a copy of the paper and pick through the classifieds.</p>\n<p>By the 1990s, US print advertising had grown into a $60 billion dollar industry, driving trillions of dollars of sales per year. Real estate made up a big chunk of newspaper advertising.</p>\n<p>During the 20th century, direct mail, radio and then television came onto the scene, but newspapers still had the biggest, most reliable audience.</p>\n<p>But in the late 1990s, something changed. As the internet started to become mainstream, look what happened in 2000: Newspaper advertising revenue fell off a cliff! And it never recovered.</p>\n<p><img src=\"/content/images/2016/08/print-advertising.png\" alt=\"\"></p>\n<p>The most amazing part is how fast it changed. And how few people needed to get online for print advertising revenue to collapse:</p>\n<p><img src=\"/content/images/2016/08/FG-Internet-Value-Chain-Economics-1.png\" alt=\"\"></p>\n<p>The collapse happened in 2000, when there were only 361m worldwide internet users, less than 6% of the entire world’s population!</p>\n<p><img src=\"/content/images/2016/08/arrow.png\" alt=\"\"></p>\n<p>What replaced newspaper ads? Google ads.</p>\n<p>Look what’s happened since 2000:</p>\n<p><img src=\"/content/images/2016/08/google-v-newspapers-pptx.jpeg\" alt=\"\"></p>\n<p><strong>Why was Google so successful?</strong></p>\n<p>Why was Google able to eviscerate the newspaper industry, a 200+ year old, long term trend, so fast? Because online ads allowed another level of targeting that previously wasn’t possible with newspapers.</p>\n<p>Newspapers allow you to target an entire city with a shotgun style approach. Whomever happens to be reading the newspaper will see your ad. The vast majority of readers are not going to be remotely interested in buying your product. And many people who might be interested in your product won’t see your ads! Maybe they didn’t read the paper that day, missed the section where you'd placed your ad, or even worse, they just don't read that particular newspaper.</p>\n<p><strong>How is Google search based advertising different?</strong></p>\n<p>Google allows you to target people who are searching for keywords related to your product. And only pay when an interested person clicks on your link, or even better, takes an action on your page. This strategy is called <a href=\"https://en.wikipedia.org/wiki/Intent_marketing\">intention based marketing</a>. You only show your ads to people who have shown intent based on searching for your product.</p>\n<p>As Google started to beat print, others realized that they could capitalize on the trend in an industry by creating &quot;industry specific Googles&quot; or capitalizing on Google's search. Real estate was one of the first industries to experience this shift as Zillow became the dominant force in the 2000s, allowing people to find properties on the internet and then selling this traffic back to real estate agents.</p>\n<p>The peak desktop internet audience on Google and Zillow lasted from the 2000s until ~2013. But in middle 2000s the iPhone forever changed how the internet worked. Android quickly followed.</p>\n<p>The pace of change continued to accelerate and by 2013, the internet went mobile. You'll notice this change by paying attention to the people you see walking down the street. Pre 2013, photos like this weren’t very common:</p>\n<p><img src=\"/content/images/2016/08/25025346421_c565c29296_k.jpg\" alt=\"\"></p>\n<p><a href=\"https://www.flickr.com/photos/eviloars/25025346421/in/photolist-awKSGy-ok6GUi-cvJ2Rh-gfdpUP-61muvG-euYoS-d8Ggms-E8prC2-GXRGT7-dgHJwg-yCBKX-2RfDWt-74Pbei-4Thnu9-3d1HcG-5D5VYd-58C7Qk\">Photo credit: Ariel Dovas</a></p>\n<p>We’ve all seen it before. People are glued to their phones, not even looking up anymore. I bet we've all seen near misses like this before:</p>\n<iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/r0GfQPjJ1WM\" frameborder=\"0\" allowfullscreen></iframe>\n<p>But cell phones with fast internet didn’t just change the screen size. They fundamentally changed how people use the internet! On desktop internet, people spend time in their internet browser, searching for things on search engines like google.</p>\n<p>But the phone is different. People only spend 10% of their time in browsers. They spend the other 90% of their time in apps. And in apps, people don’t search.</p>\n<p><img src=\"/content/images/2016/08/time-on-mobile-apps.png\" alt=\"\"></p>\n<p>So what does this mean? People aren’t searching on mobile. And they’re spending even more time every year on mobile.</p>\n<p><img src=\"/content/images/2016/08/time-spent-on-internet-by-device-in-us.jpg\" alt=\"\"></p>\n<p><strong>What does that mean for real estate sales?</strong></p>\n<p>If Google, Zillow, <a href=\"http://Realtor.com\">Realtor.com</a> and other search based services rely on people searching for things, but people don’t search on mobile, these companies have a big problem! Real estate agents have told us that these services don’t work nearly as well as they used to even three years ago.</p>\n<p>In fact, they’re in big trouble. Since the peak audience moved to mobile, companies like Google, <a href=\"http://Realtor.com\">Realtor.com</a> and Zillow have struggled to adapt. <a href=\"http://fortune.com/2015/08/18/facebook-google/\">Facebook now sends more traffic to media sites than Google does!</a></p>\n<p>When people are on their phones, they’re not on Google, Zillow or <a href=\"http://Realtor.com\">Realtor.com</a>, they’re on social apps like Facebook, Twitter, LinkedIn, Instagram and Snapchat.</p>\n<p><strong>How do you target the peak audience on social media if they’re not searching?</strong></p>\n<p>The paradigm shifted from waiting for people interested in your product to find you toward pushing your message out to people who are likely buyers and sellers.</p>\n<p>It's a massive shift: from intention based marketing to push based marketing.</p>\n<p>Social sites like Facebook, Twitter, LinkedIn, Snapchat and Instagram allow you to target your message to potential buyers. You can target by demographics, geography, interests, relationships, credit scores, income, education and a myriad of other factors. You can even target people who are “similar” to people who you know are good customers!</p>\n<p>You need to use push based marketing to reach the biggest part of the audience today. These are the people who are not searching like they used to. And as we’ve seen in the newspaper example, the new, better service can start to affect the competition much faster than most people believe. We’re already three years into this paradigm shift and that’s why we decided to start <a href=\"http://www.PropertySimple.com\">PropertySimple</a></p>\n<p>We’ve given you the tools to take advantage of this paradigm shift without you having to become a social media push marketing specialist. If you’d like to learn more, please feel free to schedule a call with one of our PropertySimple experts and we’d be happy to help you out!</p>\n</div>","amp":"3","plaintext":"If you wanted to sell real estate in 1900, the most efficient way to advertise\nwas to go to your local newspaper and create an ad. Everyone read the local\npaper. And newspaper ads worked. Go back in time another 100 years and\nnewspapers were still king. Fast forward to the 1990s and the answer was still\nthe same.\n\nFrom the buyer's perspective, finding out about real estate was a hard job! You\neither had to subscribe to the local paper or walk down to your local store,\npick up a copy of the paper and pick through the classifieds.\n\nBy the 1990s, US print advertising had grown into a $60 billion dollar industry,\ndriving trillions of dollars of sales per year. Real estate made up a big chunk\nof newspaper advertising.\n\nDuring the 20th century, direct mail, radio and then television came onto the\nscene, but newspapers still had the biggest, most reliable audience.\n\nBut in the late 1990s, something changed. As the internet started to become\nmainstream, look what happened in 2000: Newspaper advertising revenue fell off a\ncliff! And it never recovered.\n\n\n\nThe most amazing part is how fast it changed. And how few people needed to get\nonline for print advertising revenue to collapse:\n\n\n\nThe collapse happened in 2000, when there were only 361m worldwide internet\nusers, less than 6% of the entire world’s population!\n\n\n\nWhat replaced newspaper ads? Google ads.\n\nLook what’s happened since 2000:\n\n\n\nWhy was Google so successful?\n\nWhy was Google able to eviscerate the newspaper industry, a 200+ year old, long\nterm trend, so fast? Because online ads allowed another level of targeting that\npreviously wasn’t possible with newspapers.\n\nNewspapers allow you to target an entire city with a shotgun style approach.\nWhomever happens to be reading the newspaper will see your ad. The vast majority\nof readers are not going to be remotely interested in buying your product. And\nmany people who might be interested in your product won’t see your ads! Maybe\nthey didn’t read the paper that day, missed the section where you'd placed your\nad, or even worse, they just don't read that particular newspaper.\n\nHow is Google search based advertising different?\n\nGoogle allows you to target people who are searching for keywords related to\nyour product. And only pay when an interested person clicks on your link, or\neven better, takes an action on your page. This strategy is called intention\nbased marketing [https://en.wikipedia.org/wiki/Intent_marketing]. You only show\nyour ads to people who have shown intent based on searching for your product.\n\nAs Google started to beat print, others realized that they could capitalize on\nthe trend in an industry by creating \"industry specific Googles\" or capitalizing\non Google's search. Real estate was one of the first industries to experience\nthis shift as Zillow became the dominant force in the 2000s, allowing people to\nfind properties on the internet and then selling this traffic back to real\nestate agents.\n\nThe peak desktop internet audience on Google and Zillow lasted from the 2000s\nuntil ~2013. But in middle 2000s the iPhone forever changed how the internet\nworked. Android quickly followed.\n\nThe pace of change continued to accelerate and by 2013, the internet went\nmobile. You'll notice this change by paying attention to the people you see\nwalking down the street. Pre 2013, photos like this weren’t very common:\n\n\n\nPhoto credit: Ariel Dovas\n[https://www.flickr.com/photos/eviloars/25025346421/in/photolist-awKSGy-ok6GUi-cvJ2Rh-gfdpUP-61muvG-euYoS-d8Ggms-E8prC2-GXRGT7-dgHJwg-yCBKX-2RfDWt-74Pbei-4Thnu9-3d1HcG-5D5VYd-58C7Qk]\n\nWe’ve all seen it before. People are glued to their phones, not even looking up\nanymore. I bet we've all seen near misses like this before:\n\nBut cell phones with fast internet didn’t just change the screen size. They\nfundamentally changed how people use the internet! On desktop internet, people\nspend time in their internet browser, searching for things on search engines\nlike google.\n\nBut the phone is different. People only spend 10% of their time in browsers.\nThey spend the other 90% of their time in apps. And in apps, people don’t\nsearch.\n\n\n\nSo what does this mean? People aren’t searching on mobile. And they’re spending\neven more time every year on mobile.\n\n\n\nWhat does that mean for real estate sales?\n\nIf Google, Zillow, Realtor.com [http://Realtor.com]  and other search based\nservices rely on people searching for things, but people don’t search on mobile,\nthese companies have a big problem! Real estate agents have told us that these\nservices don’t work nearly as well as they used to even three years ago.\n\nIn fact, they’re in big trouble. Since the peak audience moved to mobile,\ncompanies like Google, Realtor.com [http://Realtor.com]  and Zillow have\nstruggled to adapt. Facebook now sends more traffic to media sites than Google\ndoes! [http://fortune.com/2015/08/18/facebook-google/]\n\nWhen people are on their phones, they’re not on Google, Zillow or Realtor.com\n[http://Realtor.com], they’re on social apps like Facebook, Twitter, LinkedIn,\nInstagram and Snapchat.\n\nHow do you target the peak audience on social media if they’re not searching?\n\nThe paradigm shifted from waiting for people interested in your product to find\nyou toward pushing your message out to people who are likely buyers and sellers.\n\nIt's a massive shift: from intention based marketing to push based marketing.\n\nSocial sites like Facebook, Twitter, LinkedIn, Snapchat and Instagram allow you\nto target your message to potential buyers. You can target by demographics,\ngeography, interests, relationships, credit scores, income, education and a\nmyriad of other factors. You can even target people who are “similar” to people\nwho you know are good customers!\n\nYou need to use push based marketing to reach the biggest part of the audience\ntoday. These are the people who are not searching like they used to. And as\nwe’ve seen in the newspaper example, the new, better service can start to affect\nthe competition much faster than most people believe. We’re already three years\ninto this paradigm shift and that’s why we decided to start PropertySimple\n[http://www.PropertySimple.com]\n\nWe’ve given you the tools to take advantage of this paradigm shift without you\nhaving to become a social media push marketing specialist. If you’d like to\nlearn more, please feel free to schedule a call with one of our PropertySimple\nexperts and we’d be happy to help you out!","feature_image":"/content/images/2016/11/SFC_25219750.png","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2016-08-28T20:20:58.000Z","created_by":"1","updated_at":"2017-08-30T22:36:09.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-11-01T22:53:22.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38df7","uuid":"29118bcf-7b62-4d3d-9021-198940885bf5","title":"How Does Zillow Work?","slug":"how-does-zillow-work","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\" \\n![](/content/images/2016/11/25.jpg)\\n\\nMost real estate agents don't understand how Zillow works. It's fairly simple:\\n\\n1. A real estate agent uploads their property to their MLS and their broker gives permission to share with MLS services.\\n\\n2. Zillow partners with local MLSs to get a feed of all of the properties in the MLS. Previously, they used a company call Listhub to get a nationwide feed.\\n\\n3. Zillow uses the properties to create a property portal.\\n\\n4. Zillow advertisings it's brand name, getting consumers to search for properties, generating lots of traffic to their portal. The goal is for people to know that they should search for Zillow to find properties. Zillow needs people to know the Zillow brand name, not the real estate agent's name.\\n\\n5. When potential home buyers land on Zillow, they see the properties supplied by the MLS.\\n\\n6. Zillow calculates the amount of impressions, or page views, that each property gets, and offers to sell these impressions to real estate agents who want to advertise other agent's listings.\\n\\n7. Zillow allows agents to buy a percentage of the impressions in specific zip codes, which means that if a user lands on a Zillow page, they will see up to five real estate agents, all of whom are paying for impressions in the zip code.\\n\\n8. The potential home buyer gets to choose which agent they like the best, based on photos and closed deals, and then can send a message, creating a lead.\\n\\n9. Lead cost on Zillow averages $120 per lead and these leads can even contain false information input by the user trying to avoid real estate agent contact!\\n\\n\\n![](/content/images/2016/11/100460106-zillow-gettyp.1910x1000.jpg)\\n\\nLong story short, Zillow takes real estate agents' listings, puts them on their portal, drives traffic to the Zillow brand and then sells this traffic back to agents at a cost of ~$120 per (potentially containing false contact information) lead. When real estate agents advertise on Zillow, they're helping Zillow build their brand, not the agent's own brand.\\n\\nWhen potential home buyers search on Zillow, they remember the Zillow brand name, not individual real estate agent who is spending money to advertise there.\\n\\n\\n![](/content/images/2016/11/property_simple_grey-1.png)\\n\\nPropertySimple is similar to Zillow in form, but with three big differences: We keep the focus on agents to help them look great, promote their personal brand and generate leads more efficiently than Zillow. \\n\\n1. Similar to Zillow, real estate agents upload their properties to the MLS and their broker gives permission to share with MLS services.\\n\\n2. PropertySimple partners with Listhub to get a nationwide feed.\\n\\n3. PropertySimple uses the properties to create agent specific landing pages with one agent on them.\\n\\n4. PropertySimple advertises individual agents, never our brand. Our goal is to help you build your personal brand on your own social media profiles through targeted social media push advertising.\\n\\n5. When potential home buyers land on PropertySimple, they see individual agents' landing pages created from properties supplied by the MLS. We never advertise more than one agent per landing page.\\n\\n6. Agent exclusive landing pages capture verified social media information, email address and data about the potential homebuyer.\\n\\nIf you'd like more information about [PropertySimple](https://www.propertysimple.com), please contact one of our specialists and we'd be happy to answer any questions you have.\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><img src=\"/content/images/2016/11/25.jpg\" alt=\"\"></p>\n<p>Most real estate agents don't understand how Zillow works. It's fairly simple:</p>\n<ol>\n<li>\n<p>A real estate agent uploads their property to their MLS and their broker gives permission to share with MLS services.</p>\n</li>\n<li>\n<p>Zillow partners with local MLSs to get a feed of all of the properties in the MLS. Previously, they used a company call Listhub to get a nationwide feed.</p>\n</li>\n<li>\n<p>Zillow uses the properties to create a property portal.</p>\n</li>\n<li>\n<p>Zillow advertisings it's brand name, getting consumers to search for properties, generating lots of traffic to their portal. The goal is for people to know that they should search for Zillow to find properties. Zillow needs people to know the Zillow brand name, not the real estate agent's name.</p>\n</li>\n<li>\n<p>When potential home buyers land on Zillow, they see the properties supplied by the MLS.</p>\n</li>\n<li>\n<p>Zillow calculates the amount of impressions, or page views, that each property gets, and offers to sell these impressions to real estate agents who want to advertise other agent's listings.</p>\n</li>\n<li>\n<p>Zillow allows agents to buy a percentage of the impressions in specific zip codes, which means that if a user lands on a Zillow page, they will see up to five real estate agents, all of whom are paying for impressions in the zip code.</p>\n</li>\n<li>\n<p>The potential home buyer gets to choose which agent they like the best, based on photos and closed deals, and then can send a message, creating a lead.</p>\n</li>\n<li>\n<p>Lead cost on Zillow averages $120 per lead and these leads can even contain false information input by the user trying to avoid real estate agent contact!</p>\n</li>\n</ol>\n<p><img src=\"/content/images/2016/11/100460106-zillow-gettyp.1910x1000.jpg\" alt=\"\"></p>\n<p>Long story short, Zillow takes real estate agents' listings, puts them on their portal, drives traffic to the Zillow brand and then sells this traffic back to agents at a cost of ~$120 per (potentially containing false contact information) lead. When real estate agents advertise on Zillow, they're helping Zillow build their brand, not the agent's own brand.</p>\n<p>When potential home buyers search on Zillow, they remember the Zillow brand name, not individual real estate agent who is spending money to advertise there.</p>\n<p><img src=\"/content/images/2016/11/property_simple_grey-1.png\" alt=\"\"></p>\n<p>PropertySimple is similar to Zillow in form, but with three big differences: We keep the focus on agents to help them look great, promote their personal brand and generate leads more efficiently than Zillow.</p>\n<ol>\n<li>\n<p>Similar to Zillow, real estate agents upload their properties to the MLS and their broker gives permission to share with MLS services.</p>\n</li>\n<li>\n<p>PropertySimple partners with Listhub to get a nationwide feed.</p>\n</li>\n<li>\n<p>PropertySimple uses the properties to create agent specific landing pages with one agent on them.</p>\n</li>\n<li>\n<p>PropertySimple advertises individual agents, never our brand. Our goal is to help you build your personal brand on your own social media profiles through targeted social media push advertising.</p>\n</li>\n<li>\n<p>When potential home buyers land on PropertySimple, they see individual agents' landing pages created from properties supplied by the MLS. We never advertise more than one agent per landing page.</p>\n</li>\n<li>\n<p>Agent exclusive landing pages capture verified social media information, email address and data about the potential homebuyer.</p>\n</li>\n</ol>\n<p>If you'd like more information about <a href=\"https://www.propertysimple.com\">PropertySimple</a>, please contact one of our specialists and we'd be happy to answer any questions you have.</p>\n</div>","amp":"4","plaintext":"Most real estate agents don't understand how Zillow works. It's fairly simple:\n\n 1. A real estate agent uploads their property to their MLS and their broker\n    gives permission to share with MLS services.\n    \n    \n 2. Zillow partners with local MLSs to get a feed of all of the properties in\n    the MLS. Previously, they used a company call Listhub to get a nationwide\n    feed.\n    \n    \n 3. Zillow uses the properties to create a property portal.\n    \n    \n 4. Zillow advertisings it's brand name, getting consumers to search for\n    properties, generating lots of traffic to their portal. The goal is for\n    people to know that they should search for Zillow to find properties. Zillow\n    needs people to know the Zillow brand name, not the real estate agent's\n    name.\n    \n    \n 5. When potential home buyers land on Zillow, they see the properties supplied\n    by the MLS.\n    \n    \n 6. Zillow calculates the amount of impressions, or page views, that each\n    property gets, and offers to sell these impressions to real estate agents\n    who want to advertise other agent's listings.\n    \n    \n 7. Zillow allows agents to buy a percentage of the impressions in specific zip\n    codes, which means that if a user lands on a Zillow page, they will see up\n    to five real estate agents, all of whom are paying for impressions in the\n    zip code.\n    \n    \n 8. The potential home buyer gets to choose which agent they like the best,\n    based on photos and closed deals, and then can send a message, creating a\n    lead.\n    \n    \n 9. Lead cost on Zillow averages $120 per lead and these leads can even contain\n    false information input by the user trying to avoid real estate agent\n    contact!\n    \n    \n\n\n\nLong story short, Zillow takes real estate agents' listings, puts them on their\nportal, drives traffic to the Zillow brand and then sells this traffic back to\nagents at a cost of ~$120 per (potentially containing false contact information)\nlead. When real estate agents advertise on Zillow, they're helping Zillow build\ntheir brand, not the agent's own brand.\n\nWhen potential home buyers search on Zillow, they remember the Zillow brand\nname, not individual real estate agent who is spending money to advertise there.\n\n\n\nPropertySimple is similar to Zillow in form, but with three big differences: We\nkeep the focus on agents to help them look great, promote their personal brand\nand generate leads more efficiently than Zillow.\n\n 1. Similar to Zillow, real estate agents upload their properties to the MLS and\n    their broker gives permission to share with MLS services.\n    \n    \n 2. PropertySimple partners with Listhub to get a nationwide feed.\n    \n    \n 3. PropertySimple uses the properties to create agent specific landing pages\n    with one agent on them.\n    \n    \n 4. PropertySimple advertises individual agents, never our brand. Our goal is to\n    help you build your personal brand on your own social media profiles through\n    targeted social media push advertising.\n    \n    \n 5. When potential home buyers land on PropertySimple, they see individual\n    agents' landing pages created from properties supplied by the MLS. We never\n    advertise more than one agent per landing page.\n    \n    \n 6. Agent exclusive landing pages capture verified social media information,\n    email address and data about the potential homebuyer.\n    \n    \n\nIf you'd like more information about PropertySimple\n[https://www.propertysimple.com], please contact one of our specialists and we'd\nbe happy to answer any questions you have.","feature_image":"/content/images/2016/11/Buy_Hero_117895303_1024x500_2x.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2016-08-28T20:57:52.000Z","created_by":"1","updated_at":"2017-08-30T22:37:57.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-11-01T22:53:32.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38df8","uuid":"e6897acd-34df-4a13-b0f6-f959ad663e6d","title":"Three Part Social Media Marketing Strategy for Realtors","slug":"propertysimple-social-media-push-marketing-checklist","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"As we've been building PropertySimple, we've also been talking with hundreds of real estate agents across the country. Our main topic of conversation- **how they're using new social media driven push strategies to sell real estate.**\\n\\nTo be honest, the vast majority of agents aren't doing very much, but there are some who are making the effort to adapt to the times. \\n\\nThe best agents take advantage of social media to create a system that generates leads. Many we talked to have a piece of the system, but in this case, the system is more than a sum of its parts.\\n\\nWe've taken the best practices from agents around the country and paired it with our own research to create a Social Media Push Marketing Strategy- a list of best practices to take advantage of the I[nternet's paradigm shift from search to mobile](http://blog.propertysimple.com/paradigm-shift-intention-marketing-to-push-and-target-marketing/).\\n\\n\\n**The best agents use a three part strategy:**\\n\\n1. Posting daily content on social media sites like Facebook, Twitter, LinkedIn and Instagram that links to optimized lead capture pages\\n2. Optimized lead capture pages to collect lead information\\n3. A follow up system to connect and engage with social media leads  \\n\\nLet's break down each successful strategy.\\n\\n**1. Free daily content on social media sites like Facebook, Twitter, LinkedIn and Instagram that links to optimized lead capture pages**\\n\\nYour goal with posting free daily content is to stay in the minds of your own network. It's like taking offline word of mouth to the next level.\\n\\nThe best agents know that social media posts need to be unique, [consistent](http://blog.propertysimple.com/building-a-personal-brand-consistency/), and interesting, otherwise they won't work. Nobody likes to feel like they're being spammed, especially on social media.\\n\\n[Post different forms of content](http://blog.propertysimple.com/non-real-estate-related-content/) like:\\n\\n1. Photos of properties\\n2. Fun real estate facts\\n3. Stats about yourself\\n4. An inside look at your personal life\\n5. Information about your open houses and closings\\n\\n\\n ![](/content/images/2016/08/good-social-4.png)\\n\\n\\n![](/content/images/2016/11/Jeff_Fisher_Twitter_PropertySimple.png)\\n\\n\\n![](/content/images/2016/08/good-content-2.jpg)\\n\\n\\nAll of these posts should link to a specific lead capture page where potential home buyers can leave their informatio, but we'll talk more about that later.\\n\\n\\n**The best agents also realize that content needs to be both uniquely planned and timed correctly for each separate platform.** \\n\\nFor example, we recommend that agents post 1-2 times per day on Facebook, 6-9 times per day on Twitter, 1-2 times per day on Instagram and 3 times per week on LinkedIn.\\n\\nWhy are these frequencies so different? Because each social media company's timeline, or stream moves at a different speed. \\n\\nFor instance, Twitter's timeline moves the fastest. If you look at your Twitter feed at 9am and then again at 12pm, you'll see completely different information. This means that you need to post more often on Twitter for your message to get out, but you also don't have to worry as much about the same people seeing your content multiple times during the day.\\n\\nSounds like lots of work, right? That's why top agents hire a social media coordinator to create, design and place these social media campaigns.\\n\\n![](/content/images/2016/08/real-estate-social-media-strategy.png)\\n\\n**Paid daily social media content**\\n\\nNext, the best agents invest money to \\\"boost,\\\" or sponsor their content to reach people outside of their network. Each social media service has different practices, but the key here is to invest so that people outside of your network will find your posts. It's also smart to target online advertising to people who you'd like to work with. \\n\\nFor example, we met one agent in Arizona who knows that his prefered clients are people who live in a specific city, who make $45,000-$75,000 and have credit scores of at least 650. He targets his social media ads directly to this audience.\\n\\nAll of these paid ads should generate traffic that's linked to optimized lead capture pages.\\n\\n**2. Optimized lead capture pages**\\n\\nLead capture pages, sometimes called landing pages or squeeze pages should be used to capture information on leads. If you don't have one, it's like advertising your phone number on a billboard, but not having caller id on your phone when someone calls.\\n\\nSimply having your phone number, an email address or a contact form is not enough. The best agents offer something to the people who land on their lead capture pages in exchange for their information. This is called a squeeze page, because it's squeezing you to give your information in exchange for something you want. It could be as simple as seeing more information about the property, or something more like giving them a local buyer's guide.\\n\\nYou need to make sure that your page is optimized and that it works, or you'll be wasting time and money driving traffic to a page that doesn't do what you need. Here are a few examples of pages that we've seen in the wild:\\n\\n![](/content/images/2016/08/real-esate-squeeze-1.jpg)\\n\\n\\n![](/content/images/2016/08/real-estate-squeeze-page-2.jpg)\\n\\n\\n![](/content/images/2016/08/real-estate-social-media-funnel.png)\\n\\n**3. A follow up system to contact leads**\\n\\nInternet leads are a bit different from offline leads, especially if you're pushing content out to them. You may need to follow up with prospects many times before getting into a business relationship with them.\\n\\nSending market updates doesn't work. The best agents send short, personalized messages to each individual lead, asking them how they can help.\\n\\nYou can do this manually, but it requires 4-6 hours per week of time to do it right. Stats show that the average Internet lead takes [17 contacts](http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/) before deciding to buy. From our experience, real estate requires even more contacts, as we all know that real estate is the biggest purchase people will likely make in their lives.\\n\\nYou must keep in touch, stay engaged and continue following up with your leads, before finding success.\\n\\n***How much does it cost? And what does this all get me?***\\n\\nMany agents invest at least $1000 per month in designing content and lead capture pages, $1000 per month in online advertising, $50-$500 for a CRM to follow up with the leads and $3000+ per month to hire a marketing assistant to create content and manage these leads. In total, agents are investing at least $5500 per month to take advantage of social media push marketing. We've met with agents who are investing even more, up to $100,000 per month.\\n\\nThe best agents spending $5500 per month can expect to generate:\\n\\n* 100-200 leads\\n* 5-20 contacts\\n* 1-5 extra sales per month\\n* 1-5 extra listings per month\\n\\nEach agent's results will vary depending on how well they follow up and the types of properties they're selling, but the agents we talked to were selling millions of dollars of extra real estate generating social media traffic by push marketing.\\n\\nIf you're willing to invest the time and energy to commit to this list, it will likely work for you.\\n\\nAt [PropertySimple](http://www.propertysimple.com), we've taken this social media checklist and built it into our product, so that you can accomplish everything on the list without having to learn how it all works. \\n\\nIf you're interested in learning more about how you can accomplish your personal branding goals and would like early access to our product, join our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>As we've been building PropertySimple, we've also been talking with hundreds of real estate agents across the country. Our main topic of conversation- <strong>how they're using new social media driven push strategies to sell real estate.</strong></p>\n<p>To be honest, the vast majority of agents aren't doing very much, but there are some who are making the effort to adapt to the times.</p>\n<p>The best agents take advantage of social media to create a system that generates leads. Many we talked to have a piece of the system, but in this case, the system is more than a sum of its parts.</p>\n<p>We've taken the best practices from agents around the country and paired it with our own research to create a Social Media Push Marketing Strategy- a list of best practices to take advantage of the I<a href=\"http://blog.propertysimple.com/paradigm-shift-intention-marketing-to-push-and-target-marketing/\">nternet's paradigm shift from search to mobile</a>.</p>\n<p><strong>The best agents use a three part strategy:</strong></p>\n<ol>\n<li>Posting daily content on social media sites like Facebook, Twitter, LinkedIn and Instagram that links to optimized lead capture pages</li>\n<li>Optimized lead capture pages to collect lead information</li>\n<li>A follow up system to connect and engage with social media leads</li>\n</ol>\n<p>Let's break down each successful strategy.</p>\n<p><strong>1. Free daily content on social media sites like Facebook, Twitter, LinkedIn and Instagram that links to optimized lead capture pages</strong></p>\n<p>Your goal with posting free daily content is to stay in the minds of your own network. It's like taking offline word of mouth to the next level.</p>\n<p>The best agents know that social media posts need to be unique, <a href=\"http://blog.propertysimple.com/building-a-personal-brand-consistency/\">consistent</a>, and interesting, otherwise they won't work. Nobody likes to feel like they're being spammed, especially on social media.</p>\n<p><a href=\"http://blog.propertysimple.com/non-real-estate-related-content/\">Post different forms of content</a> like:</p>\n<ol>\n<li>Photos of properties</li>\n<li>Fun real estate facts</li>\n<li>Stats about yourself</li>\n<li>An inside look at your personal life</li>\n<li>Information about your open houses and closings</li>\n</ol>\n<p><img src=\"/content/images/2016/08/good-social-4.png\" alt=\"\"></p>\n<p><img src=\"/content/images/2016/11/Jeff_Fisher_Twitter_PropertySimple.png\" alt=\"\"></p>\n<p><img src=\"/content/images/2016/08/good-content-2.jpg\" alt=\"\"></p>\n<p>All of these posts should link to a specific lead capture page where potential home buyers can leave their informatio, but we'll talk more about that later.</p>\n<p><strong>The best agents also realize that content needs to be both uniquely planned and timed correctly for each separate platform.</strong></p>\n<p>For example, we recommend that agents post 1-2 times per day on Facebook, 6-9 times per day on Twitter, 1-2 times per day on Instagram and 3 times per week on LinkedIn.</p>\n<p>Why are these frequencies so different? Because each social media company's timeline, or stream moves at a different speed.</p>\n<p>For instance, Twitter's timeline moves the fastest. If you look at your Twitter feed at 9am and then again at 12pm, you'll see completely different information. This means that you need to post more often on Twitter for your message to get out, but you also don't have to worry as much about the same people seeing your content multiple times during the day.</p>\n<p>Sounds like lots of work, right? That's why top agents hire a social media coordinator to create, design and place these social media campaigns.</p>\n<p><img src=\"/content/images/2016/08/real-estate-social-media-strategy.png\" alt=\"\"></p>\n<p><strong>Paid daily social media content</strong></p>\n<p>Next, the best agents invest money to &quot;boost,&quot; or sponsor their content to reach people outside of their network. Each social media service has different practices, but the key here is to invest so that people outside of your network will find your posts. It's also smart to target online advertising to people who you'd like to work with.</p>\n<p>For example, we met one agent in Arizona who knows that his prefered clients are people who live in a specific city, who make $45,000-$75,000 and have credit scores of at least 650. He targets his social media ads directly to this audience.</p>\n<p>All of these paid ads should generate traffic that's linked to optimized lead capture pages.</p>\n<p><strong>2. Optimized lead capture pages</strong></p>\n<p>Lead capture pages, sometimes called landing pages or squeeze pages should be used to capture information on leads. If you don't have one, it's like advertising your phone number on a billboard, but not having caller id on your phone when someone calls.</p>\n<p>Simply having your phone number, an email address or a contact form is not enough. The best agents offer something to the people who land on their lead capture pages in exchange for their information. This is called a squeeze page, because it's squeezing you to give your information in exchange for something you want. It could be as simple as seeing more information about the property, or something more like giving them a local buyer's guide.</p>\n<p>You need to make sure that your page is optimized and that it works, or you'll be wasting time and money driving traffic to a page that doesn't do what you need. Here are a few examples of pages that we've seen in the wild:</p>\n<p><img src=\"/content/images/2016/08/real-esate-squeeze-1.jpg\" alt=\"\"></p>\n<p><img src=\"/content/images/2016/08/real-estate-squeeze-page-2.jpg\" alt=\"\"></p>\n<p><img src=\"/content/images/2016/08/real-estate-social-media-funnel.png\" alt=\"\"></p>\n<p><strong>3. A follow up system to contact leads</strong></p>\n<p>Internet leads are a bit different from offline leads, especially if you're pushing content out to them. You may need to follow up with prospects many times before getting into a business relationship with them.</p>\n<p>Sending market updates doesn't work. The best agents send short, personalized messages to each individual lead, asking them how they can help.</p>\n<p>You can do this manually, but it requires 4-6 hours per week of time to do it right. Stats show that the average Internet lead takes <a href=\"http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/\">17 contacts</a> before deciding to buy. From our experience, real estate requires even more contacts, as we all know that real estate is the biggest purchase people will likely make in their lives.</p>\n<p>You must keep in touch, stay engaged and continue following up with your leads, before finding success.</p>\n<p><strong><em>How much does it cost? And what does this all get me?</em></strong></p>\n<p>Many agents invest at least $1000 per month in designing content and lead capture pages, $1000 per month in online advertising, $50-$500 for a CRM to follow up with the leads and $3000+ per month to hire a marketing assistant to create content and manage these leads. In total, agents are investing at least $5500 per month to take advantage of social media push marketing. We've met with agents who are investing even more, up to $100,000 per month.</p>\n<p>The best agents spending $5500 per month can expect to generate:</p>\n<ul>\n<li>100-200 leads</li>\n<li>5-20 contacts</li>\n<li>1-5 extra sales per month</li>\n<li>1-5 extra listings per month</li>\n</ul>\n<p>Each agent's results will vary depending on how well they follow up and the types of properties they're selling, but the agents we talked to were selling millions of dollars of extra real estate generating social media traffic by push marketing.</p>\n<p>If you're willing to invest the time and energy to commit to this list, it will likely work for you.</p>\n<p>At <a href=\"http://www.propertysimple.com\">PropertySimple</a>, we've taken this social media checklist and built it into our product, so that you can accomplish everything on the list without having to learn how it all works.</p>\n<p>If you're interested in learning more about how you can accomplish your personal branding goals and would like early access to our product, join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":"5","plaintext":"As we've been building PropertySimple, we've also been talking with hundreds of\nreal estate agents across the country. Our main topic of conversation- how\nthey're using new social media driven push strategies to sell real estate.\n\nTo be honest, the vast majority of agents aren't doing very much, but there are\nsome who are making the effort to adapt to the times.\n\nThe best agents take advantage of social media to create a system that generates\nleads. Many we talked to have a piece of the system, but in this case, the\nsystem is more than a sum of its parts.\n\nWe've taken the best practices from agents around the country and paired it with\nour own research to create a Social Media Push Marketing Strategy- a list of\nbest practices to take advantage of the Internet's paradigm shift from search\nto\nmobile\n[http://blog.propertysimple.com/paradigm-shift-intention-marketing-to-push-and-target-marketing/]\n.\n\nThe best agents use a three part strategy:\n\n 1. Posting daily content on social media sites like Facebook, Twitter, LinkedIn\n    and Instagram that links to optimized lead capture pages\n 2. Optimized lead capture pages to collect lead information\n 3. A follow up system to connect and engage with social media leads\n\nLet's break down each successful strategy.\n\n1. Free daily content on social media sites like Facebook, Twitter, LinkedIn and\nInstagram that links to optimized lead capture pages\n\nYour goal with posting free daily content is to stay in the minds of your own\nnetwork. It's like taking offline word of mouth to the next level.\n\nThe best agents know that social media posts need to be unique, consistent\n[http://blog.propertysimple.com/building-a-personal-brand-consistency/], and\ninteresting, otherwise they won't work. Nobody likes to feel like they're being\nspammed, especially on social media.\n\nPost different forms of content\n[http://blog.propertysimple.com/non-real-estate-related-content/]  like:\n\n 1. Photos of properties\n 2. Fun real estate facts\n 3. Stats about yourself\n 4. An inside look at your personal life\n 5. Information about your open houses and closings\n\n\n\n\n\n\n\nAll of these posts should link to a specific lead capture page where potential\nhome buyers can leave their informatio, but we'll talk more about that later.\n\nThe best agents also realize that content needs to be both uniquely planned and\ntimed correctly for each separate platform.\n\nFor example, we recommend that agents post 1-2 times per day on Facebook, 6-9\ntimes per day on Twitter, 1-2 times per day on Instagram and 3 times per week on\nLinkedIn.\n\nWhy are these frequencies so different? Because each social media company's\ntimeline, or stream moves at a different speed.\n\nFor instance, Twitter's timeline moves the fastest. If you look at your Twitter\nfeed at 9am and then again at 12pm, you'll see completely different information.\nThis means that you need to post more often on Twitter for your message to get\nout, but you also don't have to worry as much about the same people seeing your\ncontent multiple times during the day.\n\nSounds like lots of work, right? That's why top agents hire a social media\ncoordinator to create, design and place these social media campaigns.\n\n\n\nPaid daily social media content\n\nNext, the best agents invest money to \"boost,\" or sponsor their content to reach\npeople outside of their network. Each social media service has different\npractices, but the key here is to invest so that people outside of your network\nwill find your posts. It's also smart to target online advertising to people who\nyou'd like to work with.\n\nFor example, we met one agent in Arizona who knows that his prefered clients are\npeople who live in a specific city, who make $45,000-$75,000 and have credit\nscores of at least 650. He targets his social media ads directly to this\naudience.\n\nAll of these paid ads should generate traffic that's linked to optimized lead\ncapture pages.\n\n2. Optimized lead capture pages\n\nLead capture pages, sometimes called landing pages or squeeze pages should be\nused to capture information on leads. If you don't have one, it's like\nadvertising your phone number on a billboard, but not having caller id on your\nphone when someone calls.\n\nSimply having your phone number, an email address or a contact form is not\nenough. The best agents offer something to the people who land on their lead\ncapture pages in exchange for their information. This is called a squeeze page,\nbecause it's squeezing you to give your information in exchange for something\nyou want. It could be as simple as seeing more information about the property,\nor something more like giving them a local buyer's guide.\n\nYou need to make sure that your page is optimized and that it works, or you'll\nbe wasting time and money driving traffic to a page that doesn't do what you\nneed. Here are a few examples of pages that we've seen in the wild:\n\n\n\n\n\n\n\n3. A follow up system to contact leads\n\nInternet leads are a bit different from offline leads, especially if you're\npushing content out to them. You may need to follow up with prospects many times\nbefore getting into a business relationship with them.\n\nSending market updates doesn't work. The best agents send short, personalized\nmessages to each individual lead, asking them how they can help.\n\nYou can do this manually, but it requires 4-6 hours per week of time to do it\nright. Stats show that the average Internet lead takes 17 contacts\n[http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/] \n before deciding to buy. From our experience, real estate requires even more\ncontacts, as we all know that real estate is the biggest purchase people will\nlikely make in their lives.\n\nYou must keep in touch, stay engaged and continue following up with your leads,\nbefore finding success.\n\nHow much does it cost? And what does this all get me?\n\nMany agents invest at least $1000 per month in designing content and lead\ncapture pages, $1000 per month in online advertising, $50-$500 for a CRM to\nfollow up with the leads and $3000+ per month to hire a marketing assistant to\ncreate content and manage these leads. In total, agents are investing at least\n$5500 per month to take advantage of social media push marketing. We've met with\nagents who are investing even more, up to $100,000 per month.\n\nThe best agents spending $5500 per month can expect to generate:\n\n * 100-200 leads\n * 5-20 contacts\n * 1-5 extra sales per month\n * 1-5 extra listings per month\n\nEach agent's results will vary depending on how well they follow up and the\ntypes of properties they're selling, but the agents we talked to were selling\nmillions of dollars of extra real estate generating social media traffic by push\nmarketing.\n\nIf you're willing to invest the time and energy to commit to this list, it will\nlikely work for you.\n\nAt PropertySimple [http://www.propertysimple.com], we've taken this social media\nchecklist and built it into our product, so that you can accomplish everything\non the list without having to learn how it all works.\n\nIf you're interested in learning more about how you can accomplish your personal\nbranding goals and would like early access to our product, join our Facebook\nGroup, Future of Real Estate [https://www.facebook.com/groups/futurerealestate/]\n!","feature_image":"/content/images/2017/09/josefa-ndiaz-312261.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Three Part Real Estate Social Media Marketing Strategy for Realtors","meta_description":"The best real estate agents take advantage of social media sites to create a system that generates leads, using this social media push marketing strategy.","author_id":"1","created_at":"2016-08-28T23:00:43.000Z","created_by":"1","updated_at":"2017-09-15T16:17:23.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2016-11-01T22:54:13.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":"/content/images/2017/09/josefa-ndiaz-312261-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/josefa-ndiaz-312261-1.jpg","twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38df9","uuid":"a98dda13-3758-44d6-a40b-d4973261ee48","title":"People Spend more Time on their Mobile Phones than Watching TV!","slug":"people-spend-more-time-on-their-phones-than-watching-tv","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Since the iPhone launched in 2007, people have steadily spent more and more time on their phones each year. \\n\\nBy 2012, when faster 3G Internet became a standard in large US cities, people spent an average of 109 minutes on their phones per day, while watching 168 minutes of TV.\\n\\nIn the span of just 18 months, phone usage went through the roof, surpassing TV- mobile users have never looked back.\\n\\n![](/content/images/2016/08/tv-vs-mobile-device.png)\\n\\n[According to Time Magazine](http://time.com/4147614/smartphone-usage-us-2015/), the average American checked their phone at least 46 times per day in 2015, two years ago now. That means that Americans as a whole check their phones 8 billion times every day! And these numbers are only increasing.\\n\\nAnother interesting trend- **the younger the consumer, the more often they check their phones.**\\n\\n>Although 46 checks per day is the average, that number varies depending on users’ age group. Those between the ages of 18 and 24 look at their phones most often, with an average of 74 checks per day. Americans in the 25-34 age bracket look at their devices 50 times per day, and those between 35 and 44 do so 35 times each day.\\\"\\n>\\n\\n**So, what does this mean for realtors?**\\n\\nThere has been [a shift from intention based marketing to push based marketing](http://blog.propertysimple.com/where-is-the-peak-audience-of-real-estate-buyers-and-sellers/) and social media sites with mobile apps like Facebook, Twitter and LinkedIn have become leading channels to target potential buyers.\\n\\nThe way that you, a realtor, should reach out to your audience and generate sales is dramatically changing.\\n\\n![jaelynn-castillo-58131](/content/images/2017/09/jaelynn-castillo-58131.jpg)\\n\\nFor more tips on reaching and connecting to your audience, join our Facebook Group, [Future of Real Estate ](https://www.facebook.com/groups/futurerealestate/).\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Since the iPhone launched in 2007, people have steadily spent more and more time on their phones each year.</p>\n<p>By 2012, when faster 3G Internet became a standard in large US cities, people spent an average of 109 minutes on their phones per day, while watching 168 minutes of TV.</p>\n<p>In the span of just 18 months, phone usage went through the roof, surpassing TV- mobile users have never looked back.</p>\n<p><img src=\"/content/images/2016/08/tv-vs-mobile-device.png\" alt=\"\"></p>\n<p><a href=\"http://time.com/4147614/smartphone-usage-us-2015/\">According to Time Magazine</a>, the average American checked their phone at least 46 times per day in 2015, two years ago now. That means that Americans as a whole check their phones 8 billion times every day! And these numbers are only increasing.</p>\n<p>Another interesting trend- <strong>the younger the consumer, the more often they check their phones.</strong></p>\n<blockquote>\n<p>Although 46 checks per day is the average, that number varies depending on users’ age group. Those between the ages of 18 and 24 look at their phones most often, with an average of 74 checks per day. Americans in the 25-34 age bracket look at their devices 50 times per day, and those between 35 and 44 do so 35 times each day.&quot;</p>\n</blockquote>\n<p><strong>So, what does this mean for realtors?</strong></p>\n<p>There has been <a href=\"http://blog.propertysimple.com/where-is-the-peak-audience-of-real-estate-buyers-and-sellers/\">a shift from intention based marketing to push based marketing</a> and social media sites with mobile apps like Facebook, Twitter and LinkedIn have become leading channels to target potential buyers.</p>\n<p>The way that you, a realtor, should reach out to your audience and generate sales is dramatically changing.</p>\n<p><img src=\"/content/images/2017/09/jaelynn-castillo-58131.jpg\" alt=\"jaelynn-castillo-58131\"></p>\n<p>For more tips on reaching and connecting to your audience, join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate </a>.</p>\n</div>","amp":"6","plaintext":"Since the iPhone launched in 2007, people have steadily spent more time on their\ncell phones every year. By 2012, when fast 3G internet became standard in large\nUS cities, people spent 109 minutes on their phone per day, while watching 168\nminutes of TV.\n\nIn the space of 18 months, phone usage went on to surpass TV and has never\nlooked back.\n\n\n\nThe first thing that jumps out to me is just how fast mobile phone usage grew.\nThe second is that it's not at the expense of TV...which stayed the exact same\n168 minutes per day.\n\nAccording to Time Magazine [http://time.com/4147614/smartphone-usage-us-2015/],\nthe average american checks their phone 46 times per day. That means that\nAmericans check their phones 8 billion times per day! And it goes up with\nyounger people!\n\nAlthough 46 checks per day is the average, that number varies depending on\nusers’ age group. Those between the ages of 18 and 24 look at their phones most\noften, with an average of 74 checks per day. Americans in the 25-34 age bracket\nlook at their devices 50 times per day, and those between 35 and 44 do so 35\ntimes each day.\"","feature_image":"/content/images/2017/09/yolanda-sun-44470.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"People Spend More Time on their Mobile Phones than Watching TV!","meta_description":"There has been a shift from intention based marketing to push based marketing and social media sites have become leading channels to target potential buyers.","author_id":"1","created_at":"2016-08-29T15:40:41.000Z","created_by":"1","updated_at":"2017-09-08T17:25:24.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2016-11-01T22:53:46.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":"/content/images/2017/09/yolanda-sun-44470-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/yolanda-sun-44470-1.jpg","twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38dfb","uuid":"f12fd39d-9efc-44d8-9cd6-9b2a22e96e99","title":"Internet Sales Statistics that Show You Shouldn't Give up on a Lead","slug":"7-interesting-sales-statistics-that-tell-you-never-to-give-up-on-a-lead","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Internet based lead generation and sales is a little different from offline lead generation and sales. Most real estate agents understand that they need to follow up with offline leads, but online leads require even <i>more</i> follow up. Here's some interesting stats about online leads:\\n\\n1) 80% of sales require 5+ follow ups, most sales people give up after 2 follow ups\\n\\n![](/content/images/2016/11/pexels-photo-29594.jpg)\\n\\n\\n\\n2) Email marketing is 2x more effective than cold calling. But only if you follow up!\\n\\n![](/content/images/2016/11/email-computer-type-typing-ss-1920-800x450.jpg)\\n\\n\\n\\n3) 50% of sales go to first salesperson to contact a prospect...You should be finding prospects even before they're ready!\\n\\n![](/content/images/2016/11/pexels-photo-28764.jpg)\\n\\n\\n\\n\\n4) At any given time, only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. \\n\\n![](/content/images/2016/11/pexels-photo-191830-large.jpeg)\\n\\n\\n\\n5) 93% of converted leads are contacted by the 6th call attempt\\n\\n![](/content/images/2016/11/Never-Surrender4-small.jpg)\\n\\n\\n\\n6) Research suggests only one in 50 deals are struck at a first meeting, yet many sales people give up after just one or two knock-backs\\n\\n![](/content/images/2016/11/office-table-home-room.jpeg)\\n\\n\\n\\n7) 63% of people requesting information on your company today will not purchase for at least three months - and 20% will take more than 12 months to buy.\\n\\n![](/content/images/2016/11/pexels-photo-70292-large.jpeg)\\n\\n\\n\\n\\n8) In 2007, it took an average of 3.68 calls to reach a subject, today it takes 8 calls.\\n\\n![](/content/images/2016/11/person-woman-smartphone-calling.jpg)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Internet based lead generation and sales is a little different from offline lead generation and sales. Most real estate agents understand that they need to follow up with offline leads, but online leads require even <i>more</i> follow up. Here's some interesting stats about online leads:</p>\n<ol>\n<li>80% of sales require 5+ follow ups, most sales people give up after 2 follow ups</li>\n</ol>\n<p><img src=\"/content/images/2016/11/pexels-photo-29594.jpg\" alt=\"\"></p>\n<ol start=\"2\">\n<li>Email marketing is 2x more effective than cold calling. But only if you follow up!</li>\n</ol>\n<p><img src=\"/content/images/2016/11/email-computer-type-typing-ss-1920-800x450.jpg\" alt=\"\"></p>\n<ol start=\"3\">\n<li>50% of sales go to first salesperson to contact a prospect...You should be finding prospects even before they're ready!</li>\n</ol>\n<p><img src=\"/content/images/2016/11/pexels-photo-28764.jpg\" alt=\"\"></p>\n<ol start=\"4\">\n<li>At any given time, only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin.</li>\n</ol>\n<p><img src=\"/content/images/2016/11/pexels-photo-191830-large.jpeg\" alt=\"\"></p>\n<ol start=\"5\">\n<li>93% of converted leads are contacted by the 6th call attempt</li>\n</ol>\n<p><img src=\"/content/images/2016/11/Never-Surrender4-small.jpg\" alt=\"\"></p>\n<ol start=\"6\">\n<li>Research suggests only one in 50 deals are struck at a first meeting, yet many sales people give up after just one or two knock-backs</li>\n</ol>\n<p><img src=\"/content/images/2016/11/office-table-home-room.jpeg\" alt=\"\"></p>\n<ol start=\"7\">\n<li>63% of people requesting information on your company today will not purchase for at least three months - and 20% will take more than 12 months to buy.</li>\n</ol>\n<p><img src=\"/content/images/2016/11/pexels-photo-70292-large.jpeg\" alt=\"\"></p>\n<ol start=\"8\">\n<li>In 2007, it took an average of 3.68 calls to reach a subject, today it takes 8 calls.</li>\n</ol>\n<p><img src=\"/content/images/2016/11/person-woman-smartphone-calling.jpg\" alt=\"\"></p>\n</div>","amp":"9","plaintext":"Internet based lead generation and sales is a little different from offline lead\ngeneration and sales. Most real estate agents understand that they need to\nfollow up with offline leads, but online leads require even more  follow up.\nHere's some interesting stats about online leads:\n\n 1. 80% of sales require 5+ follow ups, most sales people give up after 2 follow\n    ups\n\n\n\n 2. Email marketing is 2x more effective than cold calling. But only if you\n    follow up!\n\n\n\n 3. 50% of sales go to first salesperson to contact a prospect...You should be\n    finding prospects even before they're ready!\n\n\n\n 4. At any given time, only 3% of your market is actively buying. 56% are not\n    ready, 40% are poised to begin.\n\n\n\n 5. 93% of converted leads are contacted by the 6th call attempt\n\n\n\n 6. Research suggests only one in 50 deals are struck at a first meeting, yet\n    many sales people give up after just one or two knock-backs\n\n\n\n 7. 63% of people requesting information on your company today will not purchase\n    for at least three months - and 20% will take more than 12 months to buy.\n\n\n\n 8. In 2007, it took an average of 3.68 calls to reach a subject, today it takes\n    8 calls.","feature_image":"/content/images/2016/11/1269705680677927974.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2016-08-29T19:46:40.000Z","created_by":"1","updated_at":"2017-08-30T22:33:36.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-10-01T22:54:00.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38dfd","uuid":"573c0f6a-ed63-4c6d-b8fa-91f2dcd2afd7","title":"Should you be selling to millennials?","slug":"should-you-be-selling-to-millennials","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"The oft maligned “millennial’ generation is coming of age and flexing their considerable strength. \\n\\nFor some time now, this maturing Millennial Generation has been influencing different aspects of American life, from how we get around and how we buy our groceries to how we communicate and even how we look for places to live.\\n\\n**Millennials are now the largest generation**, bigger even than the baby boomers- there are over [75 million millennials, slightly overshadowing 74.9 million boomers.](http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/)\\n\\n![FT_16_04.25_generations2050](/content/images/2017/09/FT_16_04.25_generations2050.png)\\n\\nThese millennials are greatly influencing how the rest of the market behaves and also make up a huge percentage of the market at the 'typical age' to purchase a home, but are they worth pursuing?\\n\\n![kendyle-nelsen-236469](/content/images/2017/09/kendyle-nelsen-236469.jpg)\\n\\n**The Truth about Millennials and Home Ownership**\\n\\n![](http://www.tru-access.com/images/millennial-debt.jpg)\\n\\nMost millennials are drowning in debt and earn less than someone their age did in the year 2000. The average student debt has increased by 77% and the number of people with student debt has increased by 89% since 2004. This has resulted in many people moving back to their parent’s homes after graduating from college and has completely changed the way this age group views money and how to spend it.\\n\\nAccording to Business Insider, ['millennials are the most educated, most diverse, and most indebted generation in America's history.'](http://www.businessinsider.com/comparing-millennials-to-baby-boomers-2017-1)\\n\\nBecause of their higher debt, lower income and the reduction in entry level housing available, it seems that millennials have almost given up on owning their own homes and instead justify spending their disposable income on things like brunch, make-up and clothes.\\n\\n**BUT WAIT, It’s not all bad news**\\n\\n![](http://www.silverliningplaybook.com/images/headerlogo.png)\\n\\nIt is important to remember that these studies are not infallible and do not represent everyone in the generation. **There are those who are fortunate enough to be in a more favorable financial position.** The new challenge is finding them. Distributing postcards to an entire neighborhood isn’t going to do it, that's for sure. So what other options are there?\\n\\n**Targeting the Millennials Who Can Afford to Buy**\\n\\n![](http://www.burbed.com/wp-content/uploads/2011/05/image18.png)             \\n\\nPropertySimple's new product allows you to target the people you want to be talking to. You can select criteria like an age range, income, household income, and even breakdown ads to target people likely to buy a house in the next six months, and then reach them where they spend most of their time- social media. \\n\\nPropertySimple's new technology is the easiest and most effective way to reach your desired audience. If you're interested in learning more about how you can target your audience on social media and would like early access to our product, join our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\\n\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>The oft maligned “millennial’ generation is coming of age and flexing their considerable strength.</p>\n<p>For some time now, this maturing Millennial Generation has been influencing different aspects of American life, from how we get around and how we buy our groceries to how we communicate and even how we look for places to live.</p>\n<p><strong>Millennials are now the largest generation</strong>, bigger even than the baby boomers- there are over <a href=\"http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/\">75 million millennials, slightly overshadowing 74.9 million boomers.</a></p>\n<p><img src=\"/content/images/2017/09/FT_16_04.25_generations2050.png\" alt=\"FT_16_04.25_generations2050\"></p>\n<p>These millennials are greatly influencing how the rest of the market behaves and also make up a huge percentage of the market at the 'typical age' to purchase a home, but are they worth pursuing?</p>\n<p><img src=\"/content/images/2017/09/kendyle-nelsen-236469.jpg\" alt=\"kendyle-nelsen-236469\"></p>\n<p><strong>The Truth about Millennials and Home Ownership</strong></p>\n<p><img src=\"http://www.tru-access.com/images/millennial-debt.jpg\" alt=\"\"></p>\n<p>Most millennials are drowning in debt and earn less than someone their age did in the year 2000. The average student debt has increased by 77% and the number of people with student debt has increased by 89% since 2004. This has resulted in many people moving back to their parent’s homes after graduating from college and has completely changed the way this age group views money and how to spend it.</p>\n<p>According to Business Insider, <a href=\"http://www.businessinsider.com/comparing-millennials-to-baby-boomers-2017-1\">'millennials are the most educated, most diverse, and most indebted generation in America's history.'</a></p>\n<p>Because of their higher debt, lower income and the reduction in entry level housing available, it seems that millennials have almost given up on owning their own homes and instead justify spending their disposable income on things like brunch, make-up and clothes.</p>\n<p><strong>BUT WAIT, It’s not all bad news</strong></p>\n<p><img src=\"http://www.silverliningplaybook.com/images/headerlogo.png\" alt=\"\"></p>\n<p>It is important to remember that these studies are not infallible and do not represent everyone in the generation. <strong>There are those who are fortunate enough to be in a more favorable financial position.</strong> The new challenge is finding them. Distributing postcards to an entire neighborhood isn’t going to do it, that's for sure. So what other options are there?</p>\n<p><strong>Targeting the Millennials Who Can Afford to Buy</strong></p>\n<p><img src=\"http://www.burbed.com/wp-content/uploads/2011/05/image18.png\" alt=\"\"></p>\n<p>PropertySimple's new product allows you to target the people you want to be talking to. You can select criteria like an age range, income, household income, and even breakdown ads to target people likely to buy a house in the next six months, and then reach them where they spend most of their time- social media.</p>\n<p>PropertySimple's new technology is the easiest and most effective way to reach your desired audience. If you're interested in learning more about how you can target your audience on social media and would like early access to our product, join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":"11","plaintext":"The oft maligned “millennial’ generation is coming of age and flexing their\nconsiderable strength. This is having a real impact on many different aspects of\nAmerican life, from how we get around to how we buy our groceries, how we\ncommunicate and how we view and find our homes.\n\nMillennials are now the largest generation, bigger even than the baby boomers,\nthere are over 75 million of them and 74 million boomers.\n\nSo, millennials are influencing how the rest of the market behaves through\nadoption of technology and they make up a huge percentage of the market who are\nage when they might purchase a home, but are they worth pursuing?\n\nThe truth about millennials and home ownership\n\n\n\nMost millennials are drowning in debt and earn less than someone their age did\nin the year 2000. The average student debt has increased by 77% and the number\nof people with student debt has increased by 89% since 2004. This has resulted\nin many people moving back to their parent’s house after graduating from college\nand completely changed the way they view money and how to spend it.\n\nBecause of the higher debt, lower income and reduction in entry level housing\navailable it seems that millennials have almost given up on owning their own\nhome and justify spending their disposable income on things like brunch, make-up\nand clothes.\n\nIt’s not all bad\n\n\n\nIt is important to remember that these studies are not infallible and do not\nrepresent everyone in the generation. There are those who are fortunate enough\nto be in a more favorable financial position. The challenge is finding them.\nDistributing postcards to an entire neighborhood isn’t going to do it, that is\nfor sure. So what options are there?\n\nTargeting the millennials who can afford to buy\n\n\n\nPropertySimple allows you to target the people you want to be talking to. You\ncan select an age range, income, household income, likely to buy a house in the\nnext six months and many more targeting criteria and then reach them where they\nspend most of their time; social media.\n\nPropertySimple is the most effective way to reach your desired audience and\nadvertise to them via social media, call us today on 949-209-8912 to learn more\ntoday.","feature_image":"/content/images/2017/09/emma-frances-logan-356717.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Selling Property to Millennials - Who to Sell to and How to Find Them","meta_description":"Millennials are the most educated, diverse and indebted generation in America's history, but some may still be in the market for a new home.","author_id":"1","created_at":"2016-11-03T16:15:25.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-09-13T15:10:33.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2016-11-03T20:27:00.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":"/content/images/2017/09/emma-frances-logan-356717-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/emma-frances-logan-356717-1.jpg","twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38dfe","uuid":"73f239eb-fd71-4189-b5db-5596b97ece0a","title":"What is a drip campaign and how can I use it for Real Estate?","slug":"drip-campaign-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"In this series of blog posts we’re going to talk about drip campaigns. We will cover:\\n\\n* What is a drip campaign\\n* Benefit #1 - Automation\\n* Benefit #2 - Flexibility\\n* Benefit #3 - Testing\\n* Benefits #4 - Scalability\\n* Benefits #5 - Response rates\\n* Benefits #6 - Segmentation\\n* How to write a drip campaign\\n* How you can set up your own drip campaign\\n\\n\\nLet’s get on with it then: \\n**What is a drip campaign?**\\n\\n![](https://cdn.vectorstock.com/i/composite/88,69/question-mark-vector-1068869.jpg)\\n\\nFirst things first, do not be intimidated by drip campaigns if you haven’t used them before. The concept is simple and the execution can be even easier. That is why we are writing this series, to give people the chance to understand what is involved to use new technology to improve your business.\\n\\n\\n![](http://firstpartyproperty.com/blog/wp-content/uploads/2014/09/Water-Drop_DRIP-or-not-to-DRIP.jpg)\\n\\nDrip email campaigns are not new. They’ve been around for nearly as long as email marketing has been around and offline drip campaigns have been around in one form or another for even longer. A drip campaign is a name for a series of automated emails that are sent to a potential customer. \\n\\n![](https://meshaleigh.files.wordpress.com/2012/12/hold_my_hand_____by_aoao2-d37y8gz.jpg?w=300)\\n\\n\\nThe basic principle of a drip campaign is that it will walk a prospect through the sales process. When you first email them you are simply introducing yourself and your services. Next, you gradually expose the prospect to more information and opportunities. Until finally, at the end of the drip campaign, you offer them the opportunity to take a particular action. That action can be anything from arranging a meeting with you to making a purchase.\\n\\n![](http://calltoaction.fi/wp/wp-content/themes/cta2/img/cta-web-logo.png)\\n\\nA drip campaign differs from a traditional email newsletter in that people are receiving different emails at different times based on when they gave you their email address. Simple!\\n\\n\\nOur next blog post will start discussing some of the benefits of drip email campaigns.\\n\\n[Read part two here](http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-two-benefit-1-automation/)!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>In this series of blog posts we’re going to talk about drip campaigns. We will cover:</p>\n<ul>\n<li>What is a drip campaign</li>\n<li>Benefit #1 - Automation</li>\n<li>Benefit #2 - Flexibility</li>\n<li>Benefit #3 - Testing</li>\n<li>Benefits #4 - Scalability</li>\n<li>Benefits #5 - Response rates</li>\n<li>Benefits #6 - Segmentation</li>\n<li>How to write a drip campaign</li>\n<li>How you can set up your own drip campaign</li>\n</ul>\n<p>Let’s get on with it then:<br>\n<strong>What is a drip campaign?</strong></p>\n<p><img src=\"https://cdn.vectorstock.com/i/composite/88,69/question-mark-vector-1068869.jpg\" alt=\"\"></p>\n<p>First things first, do not be intimidated by drip campaigns if you haven’t used them before. The concept is simple and the execution can be even easier. That is why we are writing this series, to give people the chance to understand what is involved to use new technology to improve your business.</p>\n<p><img src=\"http://firstpartyproperty.com/blog/wp-content/uploads/2014/09/Water-Drop_DRIP-or-not-to-DRIP.jpg\" alt=\"\"></p>\n<p>Drip email campaigns are not new. They’ve been around for nearly as long as email marketing has been around and offline drip campaigns have been around in one form or another for even longer. A drip campaign is a name for a series of automated emails that are sent to a potential customer.</p>\n<p><img src=\"https://meshaleigh.files.wordpress.com/2012/12/hold_my_hand_____by_aoao2-d37y8gz.jpg?w=300\" alt=\"\"></p>\n<p>The basic principle of a drip campaign is that it will walk a prospect through the sales process. When you first email them you are simply introducing yourself and your services. Next, you gradually expose the prospect to more information and opportunities. Until finally, at the end of the drip campaign, you offer them the opportunity to take a particular action. That action can be anything from arranging a meeting with you to making a purchase.</p>\n<p><img src=\"http://calltoaction.fi/wp/wp-content/themes/cta2/img/cta-web-logo.png\" alt=\"\"></p>\n<p>A drip campaign differs from a traditional email newsletter in that people are receiving different emails at different times based on when they gave you their email address. Simple!</p>\n<p>Our next blog post will start discussing some of the benefits of drip email campaigns.</p>\n<p><a href=\"http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-two-benefit-1-automation/\">Read part two here</a>!</p>\n</div>","amp":"12","plaintext":"In this series of blog posts we’re going to talk about drip campaigns. We will\ncover:\n\n * What is a drip campaign\n * Benefit #1 - Automation\n * Benefit #2 - Flexibility\n * Benefit #3 - Testing\n * Benefits #4 - Scalability\n * Benefits #5 - Response rates\n * Benefits #6 - Segmentation\n * How to write a drip campaign\n * How you can set up your own drip campaign\n\nLet’s get on with it then:\nWhat is a drip campaign?\n\n\n\nFirst things first, do not be intimidated by drip campaigns if you haven’t used\nthem before. The concept is simple and the execution can be even easier. That is\nwhy we are writing this series, to give people the chance to understand what is\ninvolved to use new technology to improve your business.\n\n\n\nDrip email campaigns are not new. They’ve been around for nearly as long as\nemail marketing has been around and offline drip campaigns have been around in\none form or another for even longer. A drip campaign is a name for a series of\nautomated emails that are sent to a potential customer.\n\n\n\nThe basic principle of a drip campaign is that it will walk a prospect through\nthe sales process. When you first email them you are simply introducing yourself\nand your services. Next, you gradually expose the prospect to more information\nand opportunities. Until finally, at the end of the drip campaign, you offer\nthem the opportunity to take a particular action. That action can be anything\nfrom arranging a meeting with you to making a purchase.\n\n\n\nA drip campaign differs from a traditional email newsletter in that people are\nreceiving different emails at different times based on when they gave you their\nemail address. Simple!\n\nOur next blog post will start discussing some of the benefits of drip email\ncampaigns.\n\nRead part two here\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-two-benefit-1-automation/]\n!","feature_image":"/content/images/2017/08/rawpixel-com-252130.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"What is a drip campaign?","meta_description":"A drip campaign is a series of automated emails sent to a potential customer. They are used to introduce yourself and guide prospects to purchase from you.","author_id":"1","created_at":"2016-11-03T18:45:20.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-30T23:57:03.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-06T15:30:06.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38dff","uuid":"20d82563-1cf2-424c-b6c4-878b0a9ae90a","title":"Using Automation for Real Estate Email Campaigns","slug":"automation-real-estate-campaigns","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part two of our blog series on drip campaigns, if you haven’t read part one you can [read it here](http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-one-what-is-a-drip-campaign/). In this post we’re going to talk about one of the biggest benefits of drip campaigns; automation.\\n\\n![](http://blogs.vmware.com/management/files/2016/07/Automation-Market.jpg)\\n\\nAutomation is the first real benefit you will notice with drip campaigns because instead of having to go through all of the steps every week or fortnight when you email prospects you can set it up once and leave it to run by itself.\\n\\n![](http://cdn.app.compendium.com/uploads/user/e7c690e8-6ff9-102a-ac6d-e4aebca50425/606f48b6-054a-474f-a0c8-452d2bd907d0/Image/b182579558abcb8539a50ab770b5febf/b2b_marketing_automation_future.jpg)\\n\\nBy using automation you have completely flipped how you can view email marketing. Instead of being a burden which you have to set time aside for each week, you can let your campaign run while you work on other things. Imagine what you could do with an extra hour or two each week!\\n\\n![](http://www.userzoom.com/wp-content/uploads/2015/07/UX-management.jpg)\\n\\nIt is important to remember that drip campaigns aren’t entirely self-sufficient. To make the most of the emails you should be monitoring their performance and run tests to continually optimize and improve the performance of your campaign. We will discussing testing in more detail in a future post in this series.\\n\\n\\nSneak peek at part three:\\nHave you ever sent out a postcard or email newsletter with an error or had an owner call you and tell you they are reducing the price just after you pressed send in your email? It happens to everyone and it can be embarrassing, annoying and possibly costly. \\n\\n[Read part three here](http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-three-benefit-2-flexibility/)!\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part two of our blog series on drip campaigns, if you haven’t read part one you can <a href=\"http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-one-what-is-a-drip-campaign/\">read it here</a>. In this post we’re going to talk about one of the biggest benefits of drip campaigns; automation.</p>\n<p><img src=\"http://blogs.vmware.com/management/files/2016/07/Automation-Market.jpg\" alt=\"\"></p>\n<p>Automation is the first real benefit you will notice with drip campaigns because instead of having to go through all of the steps every week or fortnight when you email prospects you can set it up once and leave it to run by itself.</p>\n<p><img src=\"http://cdn.app.compendium.com/uploads/user/e7c690e8-6ff9-102a-ac6d-e4aebca50425/606f48b6-054a-474f-a0c8-452d2bd907d0/Image/b182579558abcb8539a50ab770b5febf/b2b_marketing_automation_future.jpg\" alt=\"\"></p>\n<p>By using automation you have completely flipped how you can view email marketing. Instead of being a burden which you have to set time aside for each week, you can let your campaign run while you work on other things. Imagine what you could do with an extra hour or two each week!</p>\n<p><img src=\"http://www.userzoom.com/wp-content/uploads/2015/07/UX-management.jpg\" alt=\"\"></p>\n<p>It is important to remember that drip campaigns aren’t entirely self-sufficient. To make the most of the emails you should be monitoring their performance and run tests to continually optimize and improve the performance of your campaign. We will discussing testing in more detail in a future post in this series.</p>\n<p>Sneak peek at part three:<br>\nHave you ever sent out a postcard or email newsletter with an error or had an owner call you and tell you they are reducing the price just after you pressed send in your email? It happens to everyone and it can be embarrassing, annoying and possibly costly.</p>\n<p><a href=\"http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-three-benefit-2-flexibility/\">Read part three here</a>!</p>\n</div>","amp":"13","plaintext":"This is part two of our blog series on drip campaigns, if you haven’t read part\none you can read it here\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-one-what-is-a-drip-campaign/]\n. In this post we’re going to talk about one of the biggest benefits of drip\ncampaigns; automation.\n\n\n\nAutomation is the first real benefit you will notice with drip campaigns because\ninstead of having to go through all of the steps every week or fortnight when\nyou email prospects you can set it up once and leave it to run by itself.\n\n\n\nBy using automation you have completely flipped how you can view email\nmarketing. Instead of being a burden which you have to set time aside for each\nweek, you can let your campaign run while you work on other things. Imagine what\nyou could do with an extra hour or two each week!\n\n\n\nIt is important to remember that drip campaigns aren’t entirely self-sufficient.\nTo make the most of the emails you should be monitoring their performance and\nrun tests to continually optimize and improve the performance of your campaign.\nWe will discussing testing in more detail in a future post in this series.\n\nSneak peek at part three:\nHave you ever sent out a postcard or email newsletter with an error or had an\nowner call you and tell you they are reducing the price just after you pressed\nsend in your email? It happens to everyone and it can be embarrassing, annoying\nand possibly costly.\n\nRead part three here\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-three-benefit-2-flexibility/]\n!","feature_image":"/content/images/2017/08/h-heyerlein-199082-1.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Blog series - benefits of drip campaigns - automation","meta_description":"Automation is a huge benefit of drip campaigns. Instead of going through each step every week to email leads you can set it up once and leave it to run by.","author_id":"1","created_at":"2016-11-11T17:00:07.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-30T23:57:59.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-07T14:29:00.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e00","uuid":"501ec64a-5788-4ecc-9851-44fb45b65e41","title":"Real Estate Drip Campaign Flexibility","slug":"real-estate-drip-flexibility","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part three of our blog series on drip campaigns, if you haven’t read parts one and two you can [read them here](http://blog.propertysimple.com/tag/marketing/). In this post we’re going to talk about another of the benefits of drip campaigns; flexibility.\\n\\n\\nHave you ever sent out a postcard or email newsletter with an error or had an owner call you and tell you they are reducing the price just after you pressed send in your email? It happens to everyone and it can be embarrassing, annoying and possibly costly.\\n![](http://copywritercollective.com/howtobeacopywriter/wp-content/uploads/marketing-mistakes.jpg)\\n\\nDrip campaigns can’t stop errors or last minute changes but they do help to contain the potential damage. When you want to make a change you can simply open up the email that you need to change and make the required amendments. Anyone who has not yet received the email will get the updated version. \\n![](http://2.bp.blogspot.com/-i7OZBkokuz4/U_blz-o_dvI/AAAAAAAAItw/dDv63xJzROI/s1600/dilbert-architect-comic-cad-monkey.jpg)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part three of our blog series on drip campaigns, if you haven’t read parts one and two you can <a href=\"http://blog.propertysimple.com/tag/marketing/\">read them here</a>. In this post we’re going to talk about another of the benefits of drip campaigns; flexibility.</p>\n<p>Have you ever sent out a postcard or email newsletter with an error or had an owner call you and tell you they are reducing the price just after you pressed send in your email? It happens to everyone and it can be embarrassing, annoying and possibly costly.<br>\n<img src=\"http://copywritercollective.com/howtobeacopywriter/wp-content/uploads/marketing-mistakes.jpg\" alt=\"\"></p>\n<p>Drip campaigns can’t stop errors or last minute changes but they do help to contain the potential damage. When you want to make a change you can simply open up the email that you need to change and make the required amendments. Anyone who has not yet received the email will get the updated version.<br>\n<img src=\"http://2.bp.blogspot.com/-i7OZBkokuz4/U_blz-o_dvI/AAAAAAAAItw/dDv63xJzROI/s1600/dilbert-architect-comic-cad-monkey.jpg\" alt=\"\"></p>\n</div>","amp":"14","plaintext":"This is part three of our blog series on drip campaigns, if you haven’t read\nparts one and two you can read them here\n[http://blog.propertysimple.com/tag/marketing/]. In this post we’re going to\ntalk about another of the benefits of drip campaigns; flexibility.\n\nHave you ever sent out a postcard or email newsletter with an error or had an\nowner call you and tell you they are reducing the price just after you pressed\nsend in your email? It happens to everyone and it can be embarrassing, annoying\nand possibly costly.\n\n\nDrip campaigns can’t stop errors or last minute changes but they do help to\ncontain the potential damage. When you want to make a change you can simply open\nup the email that you need to change and make the required amendments. Anyone\nwho has not yet received the email will get the updated version.\n\n\nSneak peek at part four:\nMaking small changes can create a big change in response rates. For example,\njust changing a work in the subject line could increase your open rate from 50%\nto 60% or changing your call to action to be worded differently or even in a\ndifferent part of the email could increase the response rate from 10% to 20%.\n\nRead part four here\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-four-benefit-3-testing/]\n!","feature_image":"/content/images/2017/08/emily-sea-198689.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Blog series - Benefits of drip campaigns - flexibility!","meta_description":"Have you ever sent out a postcard or email newsletter with an error ? It happens to everyone and it can be embarrassing, annoying and possibly costly. ","author_id":"1","created_at":"2016-11-11T17:10:45.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T00:03:20.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-08T20:00:22.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e01","uuid":"94459509-a7cb-4607-b901-b6a8136f2603","title":"How to test real estate drip email campaigns","slug":"test-real-estate-drip-email-campaigns","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part four of our blog series on drip campaigns, if you haven’t read the earlier posts you can [catch up here](http://blog.propertysimple.com/tag/marketing/). In this post we’re going to talk about another of the benefits of drip campaigns; testing.\\n\\n![](https://www.pmap.co/c/553f02af/images/article/7805/Test_sign.jpg)\\n\\nDrip campaigns are repetitive...we send the same message over and over to different potential leads. This gives you the benefit of being able to learn from what has worked in the past and what hasn’t. Testing and learning will optimise your campaign and improve your results.\\n\\n![](https://media.licdn.com/media/AAEAAQAAAAAAAAcOAAAAJDUyZWM1OTYxLTY2N2UtNDJlMy1hMDNiLTFiOWFmZmRlZDA1OA.png)\\n\\nMaking small changes can create a big change in response rates. For example, changing a word in the subject line could increase your open rate from 50% to 60% or changing your call to action to be worded differently or even in a different part of the email could increase the response rate from 10% to 20%.\\n\\n![](http://pictures.brafton.com/Automation-can-drastically-streamline-professional-services-financial-workflows_81_40140523_0_14132916_300.jpg)\\n\\nIf this sounds like a lot of work just remember the time you are saving by using an automated system to do your marketing for you. These changes could be done in as little as 10 minutes, so if you’re saving yourself an hour a week (a conservative estimate) you’re still going to be saving 50 minutes a week once you start testing.  When you consider that 10 minutes could double your response rate it suddenly seems like time very well spent!\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part four of our blog series on drip campaigns, if you haven’t read the earlier posts you can <a href=\"http://blog.propertysimple.com/tag/marketing/\">catch up here</a>. In this post we’re going to talk about another of the benefits of drip campaigns; testing.</p>\n<p><img src=\"https://www.pmap.co/c/553f02af/images/article/7805/Test_sign.jpg\" alt=\"\"></p>\n<p>Drip campaigns are repetitive...we send the same message over and over to different potential leads. This gives you the benefit of being able to learn from what has worked in the past and what hasn’t. Testing and learning will optimise your campaign and improve your results.</p>\n<p><img src=\"https://media.licdn.com/media/AAEAAQAAAAAAAAcOAAAAJDUyZWM1OTYxLTY2N2UtNDJlMy1hMDNiLTFiOWFmZmRlZDA1OA.png\" alt=\"\"></p>\n<p>Making small changes can create a big change in response rates. For example, changing a word in the subject line could increase your open rate from 50% to 60% or changing your call to action to be worded differently or even in a different part of the email could increase the response rate from 10% to 20%.</p>\n<p><img src=\"http://pictures.brafton.com/Automation-can-drastically-streamline-professional-services-financial-workflows_81_40140523_0_14132916_300.jpg\" alt=\"\"></p>\n<p>If this sounds like a lot of work just remember the time you are saving by using an automated system to do your marketing for you. These changes could be done in as little as 10 minutes, so if you’re saving yourself an hour a week (a conservative estimate) you’re still going to be saving 50 minutes a week once you start testing.  When you consider that 10 minutes could double your response rate it suddenly seems like time very well spent!</p>\n</div>","amp":"15","plaintext":"This is part four of our blog series on drip campaigns, if you haven’t read the\nearlier posts you can catch up here\n[http://blog.propertysimple.com/tag/marketing/]. In this post we’re going to\ntalk about another of the benefits of drip campaigns; testing.\n\n\n\nDrip campaigns are repetitive...we send the same message over and over to\ndifferent potential leads. This gives you the benefit of being able to learn\nfrom what has worked in the past and what hasn’t. Testing and learning will\noptimise your campaign and improve your results.\n\n\n\nMaking small changes can create a big change in response rates. For example,\nchanging a word in the subject line could increase your open rate from 50% to\n60% or changing your call to action to be worded differently or even in a\ndifferent part of the email could increase the response rate from 10% to 20%.\n\n\n\nIf this sounds like a lot of work just remember the time you are saving by using\nan automated system to do your marketing for you. These changes could be done in\nas little as 10 minutes, so if you’re saving yourself an hour a week (a\nconservative estimate) you’re still going to be saving 50 minutes a week once\nyou start testing. When you consider that 10 minutes could double your response\nrate it suddenly seems like time very well spent!","feature_image":"/content/images/2017/08/tina-rolf-269345.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Blog series - Benefits of drip campaigns - testing!","meta_description":"Drip campaigns are repetitive, the same message is sent many times. This gives the benefit of learning from what has worked in the past and what hasn’t. ","author_id":"1","created_at":"2016-11-11T19:54:43.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T00:05:21.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-12T14:14:47.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e02","uuid":"f7ab8fdb-b3a7-4fbf-8784-c9c4b991d17b","title":"Creating Scalable Real Estate Drip Email Campaigns","slug":"scalable-real-estate-email-campaigns","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part five of our blog series on drip campaigns, if you haven’t read the earlier posts you can [catch up here](http://blog.propertysimple.com/tag/marketing/). In this post we’re going to talk about another of the benefits of drip campaigns; scalability.\\n\\n![](http://marccortez.com/wp-content/uploads/2012/03/inbox-full.jpg)\\n\\nEveryone knows what it is like to have an inbox full of emails and no time to read them all, let alone respond to them all individually with a thought-out and useful response. The same thing can happen with leads when you are running a campaign. What do you do when you have more leads than you can handle?\\n\\n![](http://cdn2.business2community.com/wp-content/uploads/2016/08/public-speaking.jpg.jpg)\\n\\nMost real estate CRMs have drip campaign templates built in, which make scaling your sales effort a simple and seamless process, once you've created the rules. You can be connnecting with 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.\\n\\n![](http://cdn2.hubspot.net/hub/145335/file-1481539162-jpg/4_lead_generation_opportunities_youre_probably_ignoring.jpg)\\n\\nIf you’re generating leads with a tool like PropertySimple you may soon find yourself with hundreds, if not thousands of leads. For many agents this is a new (but welcome) problem and trying to deal with that volume of leads is not possible if you aren’t using a drip campaign.\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part five of our blog series on drip campaigns, if you haven’t read the earlier posts you can <a href=\"http://blog.propertysimple.com/tag/marketing/\">catch up here</a>. In this post we’re going to talk about another of the benefits of drip campaigns; scalability.</p>\n<p><img src=\"http://marccortez.com/wp-content/uploads/2012/03/inbox-full.jpg\" alt=\"\"></p>\n<p>Everyone knows what it is like to have an inbox full of emails and no time to read them all, let alone respond to them all individually with a thought-out and useful response. The same thing can happen with leads when you are running a campaign. What do you do when you have more leads than you can handle?</p>\n<p><img src=\"http://cdn2.business2community.com/wp-content/uploads/2016/08/public-speaking.jpg.jpg\" alt=\"\"></p>\n<p>Most real estate CRMs have drip campaign templates built in, which make scaling your sales effort a simple and seamless process, once you've created the rules. You can be connnecting with 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.</p>\n<p><img src=\"http://cdn2.hubspot.net/hub/145335/file-1481539162-jpg/4_lead_generation_opportunities_youre_probably_ignoring.jpg\" alt=\"\"></p>\n<p>If you’re generating leads with a tool like PropertySimple you may soon find yourself with hundreds, if not thousands of leads. For many agents this is a new (but welcome) problem and trying to deal with that volume of leads is not possible if you aren’t using a drip campaign.</p>\n</div>","amp":"16","plaintext":"This is part five of our blog series on drip campaigns, if you haven’t read the\nearlier posts you can catch up here\n[http://blog.propertysimple.com/tag/marketing/]. In this post we’re going to\ntalk about another of the benefits of drip campaigns; scalability.\n\n\n\nEveryone knows what it is like to have an inbox full of emails and no time to\nread them all, let alone respond to them all individually with a thought-out and\nuseful response. The same thing can happen with leads when you are running a\ncampaign. What do you do when you have more leads than you can handle?\n\n\n\nMost real estate CRMs have drip campaign templates built in, which make scaling\nyour sales effort a simple and seamless process, once you've created the rules.\nYou can be connnecting with 10 people at a time or 1,000 people at a time and be\nconfident that each of them is going to get a personalized and timely email from\nyou.\n\n\n\nIf you’re generating leads with a tool like PropertySimple you may soon find\nyourself with hundreds, if not thousands of leads. For many agents this is a new\n(but welcome) problem and trying to deal with that volume of leads is not\npossible if you aren’t using a drip campaign.","feature_image":"/content/images/2017/04/drip.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Benefits of drip campaigns - scalability!","meta_description":"If you’re generating leads with a tool like PropertySimple you may find yourself with hundreds or thousands of leads. That is when you need a drip campaign.","author_id":"1","created_at":"2016-11-11T20:18:36.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T00:09:06.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-13T14:48:27.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e03","uuid":"6a44bfac-93ae-4610-8e11-aaa589578499","title":"Real Estate Drip Email Response Rates","slug":"real-estate-drip-email-response-rates","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part six of our blog series on drip campaigns, if you haven’t read the earlier posts you can [catch up here](http://blog.propertysimple.com/tag/marketing/). In this post we’re going to talk about another of the benefits of drip campaigns; response rates.\\n\\n![](http://phptravels.com/blog/wp-content/uploads/2016/03/growth-1-copy.jpg)\\n\\nSpecifically, we’re going to talk about the increased response rates you can expect by using a drip marketing campaign. Broadcast emails to large audiences are impersonal and people don’t respond well to them. Instead, use a drip campaign, which can produce 18 times more revenue and click through rates of 119% higher than broadcast emails [^1].\\n\\n![](/content/images/2016/11/pablo--2-.png)\\n\\nSo what exactly is the secret to these magically increased response rates? Well, it really isn’t a secret at all. To increase your response rates think about personalizing your email subject and first line text. People love to read their own name or business name, which makes it more likely they will open an email. Never use things like \\\"Hello Adrian Fisher\\\", as that was clearly written by a computer. Write things like \\\"Hey Adrian\\\". Always read your copy and do a double check to make sure that you don't sound like a robot.\\n\\nMake sure you read the previous posts and keep reading the rest of this series to learn about the other benefits and also how to write a great drip campaign.\\n\\n\\n[^1]: http://myemma.com/blog/article/21-must-know-email-automation-stats\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part six of our blog series on drip campaigns, if you haven’t read the earlier posts you can <a href=\"http://blog.propertysimple.com/tag/marketing/\">catch up here</a>. In this post we’re going to talk about another of the benefits of drip campaigns; response rates.</p>\n<p><img src=\"http://phptravels.com/blog/wp-content/uploads/2016/03/growth-1-copy.jpg\" alt=\"\"></p>\n<p>Specifically, we’re going to talk about the increased response rates you can expect by using a drip marketing campaign. Broadcast emails to large audiences are impersonal and people don’t respond well to them. Instead, use a drip campaign, which can produce 18 times more revenue and click through rates of 119% higher than broadcast emails <sup class=\"footnote-ref\"><a href=\"#fn1\" id=\"fnref1\">[1]</a></sup>.</p>\n<p><img src=\"/content/images/2016/11/pablo--2-.png\" alt=\"\"></p>\n<p>So what exactly is the secret to these magically increased response rates? Well, it really isn’t a secret at all. To increase your response rates think about personalizing your email subject and first line text. People love to read their own name or business name, which makes it more likely they will open an email. Never use things like &quot;Hello Adrian Fisher&quot;, as that was clearly written by a computer. Write things like &quot;Hey Adrian&quot;. Always read your copy and do a double check to make sure that you don't sound like a robot.</p>\n<p>Make sure you read the previous posts and keep reading the rest of this series to learn about the other benefits and also how to write a great drip campaign.</p>\n<hr class=\"footnotes-sep\">\n<section class=\"footnotes\">\n<ol class=\"footnotes-list\">\n<li id=\"fn1\" class=\"footnote-item\"><p><a href=\"http://myemma.com/blog/article/21-must-know-email-automation-stats\">http://myemma.com/blog/article/21-must-know-email-automation-stats</a> <a href=\"#fnref1\" class=\"footnote-backref\">↩︎</a></p>\n</li>\n</ol>\n</section>\n</div>","amp":"17","plaintext":"This is part six of our blog series on drip campaigns, if you haven’t read the\nearlier posts you can catch up here\n[http://blog.propertysimple.com/tag/marketing/]. In this post we’re going to\ntalk about another of the benefits of drip campaigns; response rates.\n\n\n\nSpecifically, we’re going to talk about the increased response rates you can\nexpect by using a drip marketing campaign. Broadcast emails to large audiences\nare impersonal and people don’t respond well to them, that is where drip\ncampaigns come into their own. Drip campaigns can produce 18 times more revenue\nand click through rate 119% higher than broadcast emails [1].\n\n\n\nSo what exactly is the secret to these magically increased response rates? Well,\nit really isn’t a secret at all. To increase your response rates you just need\nto follow the advice we're providing in this series. So make sure you read the\nprevious posts and keep reading the rest of this series to learn about the other\nbenefits and also how to write a great drip campaign.\n\nSneak peek at part seven:\nSegmentation is one of those terms that can seem intimidating - just like the\nwhole concept of drip campaigns if you’re new to it - but it doesn’t have to be\nif you know your market and you have the right tools. It can take a little more\neffort but you will realise it is worth it when you start to see your improved\nresponse rates.\n\nRead the full article here\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-seven-benefit-6-segmentation-2/]\n!\n\n\n--------------------------------------------------------------------------------\n\n 1. http://myemma.com/blog/article/21-must-know-email-automation-stats  ↩︎","feature_image":"/content/images/2017/08/khara-woods-263886.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Benefits of drip campaigns - increased response rates","meta_description":"Drip campaigns can produce 18 times more revenue and click through rate 119% higher than broadcast emails...","author_id":"1","created_at":"2016-11-14T15:09:38.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T00:14:21.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-14T15:31:11.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e04","uuid":"84d2bfd7-e536-484b-b252-50af7bad00be","title":"How to Write a Drip Campaign for Real Estate","slug":"write-drip-campaign-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part eight of our blog series on drip campaigns, if you haven’t read the earlier posts you can catch by looking for our drip series on the blog. In this post we’re going to talk about how to write a drip campaign.\\n\\n![](/content/images/2016/11/The-Complete-Guide-to-Drip-Campaigns.jpg)\\n\\nYou may have realised that drip campaigns aren’t rocket science. They’re mostly common sense mixed with a good dose of useful technology. Don’t over complicate the content. Each email in a drip campaign should add a little more information to the previous one and direct a user towards an eventual goal - that goal might be coming to an open house, downloading your ebook or hiring you as their real estate agent.\\n\\n![](/content/images/2016/11/plataformas-digitales.png)\\n\\nRemember that these emails should all be leading to the same goal. It's a good idea to write them as one long email first and then split them up or at least write them all at the same time, the last thing you want is to be sending out emails which don’t flow and make sense as a unit.\\n\\nKeep your emails short, remember that everyone gets dozens, if not hundreds of emails each. If you want someone to read it, keep it short and sweet.\\n\\n![](/content/images/2016/11/10-Elementos-Claves-para-una-Campa-a-de-Email-Marketing1.png)\\n\\nTreat your leads like people. Send an email which you would engage with. Don’t be afraid to allow your personality to show through the words. People engage with people, not with words on a screen that could have been written by our future robot overlords!\\n\\nFinally, include a call to action. An email is pointless unless you ask someone to do something at the end of it. A lead will not just call you or respond to your email unprompted. Your call to action can be as simple as asking them to like your Facebook page (or add you as a FB friend), watch a video on YouTube, read your latest blog article or it could be a bigger commitment like registering to come to an open house or even just responding to this email.\\n\\n![](/content/images/2016/11/sobre-redes-sociales-trans.png)\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part eight of our blog series on drip campaigns, if you haven’t read the earlier posts you can catch by looking for our drip series on the blog. In this post we’re going to talk about how to write a drip campaign.</p>\n<p><img src=\"/content/images/2016/11/The-Complete-Guide-to-Drip-Campaigns.jpg\" alt=\"\"></p>\n<p>You may have realised that drip campaigns aren’t rocket science. They’re mostly common sense mixed with a good dose of useful technology. Don’t over complicate the content. Each email in a drip campaign should add a little more information to the previous one and direct a user towards an eventual goal - that goal might be coming to an open house, downloading your ebook or hiring you as their real estate agent.</p>\n<p><img src=\"/content/images/2016/11/plataformas-digitales.png\" alt=\"\"></p>\n<p>Remember that these emails should all be leading to the same goal. It's a good idea to write them as one long email first and then split them up or at least write them all at the same time, the last thing you want is to be sending out emails which don’t flow and make sense as a unit.</p>\n<p>Keep your emails short, remember that everyone gets dozens, if not hundreds of emails each. If you want someone to read it, keep it short and sweet.</p>\n<p><img src=\"/content/images/2016/11/10-Elementos-Claves-para-una-Campa-a-de-Email-Marketing1.png\" alt=\"\"></p>\n<p>Treat your leads like people. Send an email which you would engage with. Don’t be afraid to allow your personality to show through the words. People engage with people, not with words on a screen that could have been written by our future robot overlords!</p>\n<p>Finally, include a call to action. An email is pointless unless you ask someone to do something at the end of it. A lead will not just call you or respond to your email unprompted. Your call to action can be as simple as asking them to like your Facebook page (or add you as a FB friend), watch a video on YouTube, read your latest blog article or it could be a bigger commitment like registering to come to an open house or even just responding to this email.</p>\n<p><img src=\"/content/images/2016/11/sobre-redes-sociales-trans.png\" alt=\"\"></p>\n</div>","amp":"21","plaintext":"This is part eight of our blog series on drip campaigns, if you haven’t read the\nearlier posts you can catch by looking for our drip series on the blog. In this\npost we’re going to talk about how to write a drip campaign.\n\n\n\nYou may have realised that drip campaigns aren’t rocket science. They’re mostly\ncommon sense mixed with a good dose of useful technology. Don’t over complicate\nthe content. Each email in a drip campaign should add a little more information\nto the previous one and direct a user towards an eventual goal - that goal might\nbe coming to an open house, downloading your ebook or hiring you as their real\nestate agent.\n\n\n\nRemember that these emails should all be leading to the same goal. It's a good\nidea to write them as one long email first and then split them up or at least\nwrite them all at the same time, the last thing you want is to be sending out\nemails which don’t flow and make sense as a unit.\n\nKeep your emails short, remember that everyone gets dozens, if not hundreds of\nemails each. If you want someone to read it, keep it short and sweet.\n\n\n\nTreat your leads like people. Send an email which you would engage with. Don’t\nbe afraid to allow your personality to show through the words. People engage\nwith people, not with words on a screen that could have been written by our\nfuture robot overlords!\n\nFinally, include a call to action. An email is pointless unless you ask someone\nto do something at the end of it. A lead will not just call you or respond to\nyour email unprompted. Your call to action can be as simple as asking them to\nlike your Facebook page (or add you as a FB friend), watch a video on YouTube,\nread your latest blog article or it could be a bigger commitment like\nregistering to come to an open house or even just responding to this email.","feature_image":"/content/images/2016/11/drip-email.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2016-11-14T18:55:35.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T00:59:46.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-16T13:08:15.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e05","uuid":"c5eb421d-9721-4f4b-b88a-465627f8c150","title":"Segmentation for Real Estate Drip Campaigns","slug":"segmentation-real-estate-drip-campaigns","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"This is part seven of our blog series on drip campaigns, if you haven’t read the earlier posts you can [catch up here](http://blog.propertysimple.com/tag/marketing/). In this post we’re going to talk about another of the benefits of drip campaigns; segmentation.\\n\\n![](/content/images/2016/11/Smarter_Segmentation-large.jpg)\\n\\n\\nSegmentation is one of those terms that can seem intimidating - just like the whole concept of drip campaigns if you’re new to it - but it doesn’t have to be if you know your market and you have the right tools. It can take a little more effort but you will realise it is worth it when you start to see your improved response rates.\\n\\n![](/content/images/2016/11/growing.jpg)\\n\\nSegmentation is about having the right conversation with the right people. If someone called you up out of the blue and said they need to move from their condo to a family home because they’re expecting a new baby, you wouldn’t start talking to them about other condos, you want to be telling them about the family home options you have for them. Likewise, if someone has a million dollar budget you probably wouldn’t tell them about properties that cost $200,000! Segmentation is having conversation with the right person.\\n\\n![](/content/images/2016/11/segmentation.jpg)\\n\\n\\nWith drip campaigns you can set up what are called ‘tracks’. each track is for a different segment and contains different content. So you can have a track for different price ranges, different property types, different areas etc. \\n\\nThe better you segment your content the better your response rates will be because it will be timely and for your lead. Nobody likes to get an email from a robot, so try to segement your leads into different types of leads so that you can match their intent with your message.\\n\\n![](/content/images/2016/11/headers_content_segmentation_1920x1280.jpg)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>This is part seven of our blog series on drip campaigns, if you haven’t read the earlier posts you can <a href=\"http://blog.propertysimple.com/tag/marketing/\">catch up here</a>. In this post we’re going to talk about another of the benefits of drip campaigns; segmentation.</p>\n<p><img src=\"/content/images/2016/11/Smarter_Segmentation-large.jpg\" alt=\"\"></p>\n<p>Segmentation is one of those terms that can seem intimidating - just like the whole concept of drip campaigns if you’re new to it - but it doesn’t have to be if you know your market and you have the right tools. It can take a little more effort but you will realise it is worth it when you start to see your improved response rates.</p>\n<p><img src=\"/content/images/2016/11/growing.jpg\" alt=\"\"></p>\n<p>Segmentation is about having the right conversation with the right people. If someone called you up out of the blue and said they need to move from their condo to a family home because they’re expecting a new baby, you wouldn’t start talking to them about other condos, you want to be telling them about the family home options you have for them. Likewise, if someone has a million dollar budget you probably wouldn’t tell them about properties that cost $200,000! Segmentation is having conversation with the right person.</p>\n<p><img src=\"/content/images/2016/11/segmentation.jpg\" alt=\"\"></p>\n<p>With drip campaigns you can set up what are called ‘tracks’. each track is for a different segment and contains different content. So you can have a track for different price ranges, different property types, different areas etc.</p>\n<p>The better you segment your content the better your response rates will be because it will be timely and for your lead. Nobody likes to get an email from a robot, so try to segement your leads into different types of leads so that you can match their intent with your message.</p>\n<p><img src=\"/content/images/2016/11/headers_content_segmentation_1920x1280.jpg\" alt=\"\"></p>\n</div>","amp":"22","plaintext":"This is part seven of our blog series on drip campaigns, if you haven’t read the\nearlier posts you can catch up here\n[http://blog.propertysimple.com/tag/marketing/]. In this post we’re going to\ntalk about another of the benefits of drip campaigns; segmentation.\n\n\n\nSegmentation is one of those terms that can seem intimidating - just like the\nwhole concept of drip campaigns if you’re new to it - but it doesn’t have to be\nif you know your market and you have the right tools. It can take a little more\neffort but you will realise it is worth it when you start to see your improved\nresponse rates.\n\n\n\nSegmentation is about having the right conversation with the right people. If\nsomeone called you up out of the blue and said they need to move from their\ncondo to a family home because they’re expecting a new baby, you wouldn’t start\ntalking to them about other condos, you want to be telling them about the family\nhome options you have for them. Likewise, if someone has a million dollar budget\nyou probably wouldn’t tell them about properties that cost $200,000!\nSegmentation is having conversation with the right person.\n\n\n\nWith drip campaigns you can set up what are called ‘tracks’. each track is for a\ndifferent segment and contains different content. So you can have a track for\ndifferent price ranges, different property types, different areas etc.\n\nThe better you segment your content the better your response rates will be\nbecause it will be timely and for your lead. Nobody likes to get an email from a\nrobot, so try to segement your leads into different types of leads so that you\ncan match their intent with your message.","feature_image":"/content/images/2016/11/Reconsidering-Millennials-Theyre-Not-That-Different-From-You-740x431.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2016-11-14T18:56:44.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T00:55:45.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-15T13:45:45.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e08","uuid":"9e145cc9-e719-4b2a-bf4a-c4d5c2503e46","title":"How to start out on social media as a realtor","slug":"how-to-start-out-on-social-media-as-a-realtor","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"If you're a realtor and you don't have a social media presence you're missing out on sales. It's as simple as that. There's a huge potential audience which you're not tapping into...but you can be sure that your competitors are!\\n\\nBefore you get started, there's one important question you need to answer:\\n\\n**Do you want to create a business presence or use your own existing personal presence?**\\n\\nWe say do BOTH.\\n\\nIn our experience, most agents prefer to create a business page so they can run ads on Facebook and build a name for their business.\\n\\nIt's also a good idea for agents to use their personal presence. Your personal page is made up of people who you already have a relationship with and who trust you as a personal contact, which means they'll be more likely to place their trust in you as their real estate agent.\\n\\n![](/content/images/2016/11/social-media-imagen-corporativa-marca-2.jpg)\\n\\n**Quick first steps to get your feet wet**\\n\\n1. Invite your friends and family to your new business page.\\n2. Once you have a few people on the page, ask what kind of things they'd like to see, send them messages on Facebook messenger or ask them in person when you see them.\\n3. If you have a listing, create a photo gallery of the property with your phone number and contact info. \\n4. Run a paid promotion targeting the area around the listing. Here's a guide to [running a paid real estate promotion on Facebook](http://blog.propertysimple.com/one-way-to-think-about-selling-homes-on-facebook/).\\n\\n![Graphic-Revisada](/content/images/2017/09/Graphic-Revisada.png)\\n\\nNow that you have an idea of what your audience is looking for and a little data from your first promotion, you can start to actively promote yourself and brand on social media and start to reap rewords of this amazing business development tool.\\n\\n![](/content/images/2016/11/ipad-tablet-technology-touch.jpg)\\n\\nIt is vital to remember that social media is very visual. Make sure that any photos you use are clear and eye catching. \\n\\nAlso remember to keep track of what gets the best response and what doesn't get a good response so you know what to post in the future.\\n\\nThe most important thing of all is to respond quickly to anyone who expresses interest in something you post!\\n\\nIf you get started by building a foundation, your social media real estate presence will start to pay dividends.\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>If you're a realtor and you don't have a social media presence you're missing out on sales. It's as simple as that. There's a huge potential audience which you're not tapping into...but you can be sure that your competitors are!</p>\n<p>Before you get started, there's one important question you need to answer:</p>\n<p><strong>Do you want to create a business presence or use your own existing personal presence?</strong></p>\n<p>We say do BOTH.</p>\n<p>In our experience, most agents prefer to create a business page so they can run ads on Facebook and build a name for their business.</p>\n<p>It's also a good idea for agents to use their personal presence. Your personal page is made up of people who you already have a relationship with and who trust you as a personal contact, which means they'll be more likely to place their trust in you as their real estate agent.</p>\n<p><img src=\"/content/images/2016/11/social-media-imagen-corporativa-marca-2.jpg\" alt=\"\"></p>\n<p><strong>Quick first steps to get your feet wet</strong></p>\n<ol>\n<li>Invite your friends and family to your new business page.</li>\n<li>Once you have a few people on the page, ask what kind of things they'd like to see, send them messages on Facebook messenger or ask them in person when you see them.</li>\n<li>If you have a listing, create a photo gallery of the property with your phone number and contact info.</li>\n<li>Run a paid promotion targeting the area around the listing. Here's a guide to <a href=\"http://blog.propertysimple.com/one-way-to-think-about-selling-homes-on-facebook/\">running a paid real estate promotion on Facebook</a>.</li>\n</ol>\n<p><img src=\"/content/images/2017/09/Graphic-Revisada.png\" alt=\"Graphic-Revisada\"></p>\n<p>Now that you have an idea of what your audience is looking for and a little data from your first promotion, you can start to actively promote yourself and brand on social media and start to reap rewords of this amazing business development tool.</p>\n<p><img src=\"/content/images/2016/11/ipad-tablet-technology-touch.jpg\" alt=\"\"></p>\n<p>It is vital to remember that social media is very visual. Make sure that any photos you use are clear and eye catching.</p>\n<p>Also remember to keep track of what gets the best response and what doesn't get a good response so you know what to post in the future.</p>\n<p>The most important thing of all is to respond quickly to anyone who expresses interest in something you post!</p>\n<p>If you get started by building a foundation, your social media real estate presence will start to pay dividends.</p>\n</div>","amp":"25","plaintext":"If you're a realtor and you don't have a social media presence you're missing\nout on sales. It's as simple as that. There's a huge potential audience which\nyou're not tapping into...but you can be sure that your competitors are!\n\nBefore you get started, there's one important question you need to answer:\n\nDo you want to create a business presence or use your own existing personal\npresence?\n\nWe say do BOTH.\n\nIn our experience, most agents prefer to create a business page so they can run\nads on Facebook and build a name for their business.\n\nIt's also a good idea for agents to use their personal presence. Your personal\npage is made up of people who you already have a relationship with and who trust\nyou as a personal contact, which means they'll be more likely to place their\ntrust in you as their real estate agent.\n\n\n\nQuick first steps to get your feet wet\n\n 1. Invite your friends and family to your new business page.\n 2. Once you have a few people on the page, ask what kind of things they'd like\n    to see, send them messages on Facebook messenger or ask them in person when\n    you see them.\n 3. If you have a listing, create a photo gallery of the property with your\n    phone number and contact info.\n 4. Run a paid promotion targeting the area around the listing. Here's a guide\n    to running a paid real estate promotion on Facebook\n    [http://blog.propertysimple.com/one-way-to-think-about-selling-homes-on-facebook/]\n    .\n\n\n\nNow that you have an idea of what your audience is looking for and a little data\nfrom your first promotion, you can start to actively promote yourself and brand\non social media and start to reap rewords of this amazing business development\ntool.\n\n\n\nIt is vital to remember that social media is very visual. Make sure that any\nphotos you use are clear and eye catching.\n\nAlso remember to keep track of what gets the best response and what doesn't get\na good response so you know what to post in the future.\n\nThe most important thing of all is to respond quickly to anyone who expresses\ninterest in something you post!\n\nIf you get started by building a foundation, your social media real estate\npresence will start to pay dividends.","feature_image":"/content/images/2017/08/food.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":"There is a huge potential audience which you are not tapping but you can be sure that your competitors are!","author_id":"1","created_at":"2016-11-17T20:20:07.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-09-01T20:09:29.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-08-26T19:19:00.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e12","uuid":"48168346-9d55-4cee-a899-619535fbc866","title":"Everything You Need to Know About Drip Emails for Real Estate","slug":"real-estate-drip-emails","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"We’ve reached the end of our series about email drip campaigns for realtors. In case you missed any of the articles over the last couple of weeks here is a summary of each piece with a link through for you to read the full piece.\\n\\n[**Part one - what is a drip campaign?**](http://blog.propertysimple.com/drip-campaign-real-estate/)\\n\\nA drip campaign is just a name for a series of automated emails that are sent to a potential customer. The basic principle of a drip campaign is that it will walk a prospect through the sales process so when you first email them you are simply introducing yourself and your services. \\n\\n[**Part two - Automation**](http://blog.propertysimple.com/automation-real-estate-campaigns/)\\n\\nAutomation is the first real benefit you will notice with drip campaigns because instead of having to go through all of the steps every week or fortnight when you email prospects you can set it up once and leave it to run by itself.\\n\\n![](http://www.userzoom.com/wp-content/uploads/2015/07/UX-management.jpg)\\n\\n[**Part three - flexibility**](http://blog.propertysimple.com/real-estate-drip-flexibility/)\\n\\nDrip campaigns can’t stop errors or last minute changes but they do help to contain the potential damage. \\n\\n[**Part four - testing**](http://blog.propertysimple.com/test-real-estate-drip-email-campaigns/)\\n\\nDrip campaigns are repetitive, the same message is sent many times. This gives you the benefit of being able to learn from what has worked in the past and what hasn’t. Testing and learning will optimize your campaign and improve your results.\\n\\n![](https://www.soasta.com/wp-content/uploads/2015/08/continuous-testing.jpg)\\n\\n[**Part five - scalability**](http://blog.propertysimple.com/scalable-real-estate-email-campaigns/)\\n\\nYou can be speaking to 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.\\n\\n[**Part six - response rates**](http://blog.propertysimple.com/real-estate-drip-email-response-rates/)\\n\\nBroadcast emails to large audiences are impersonal and people don’t respond well to them, that is where drip campaigns come into their own. Drip campaigns can produce 18 times more revenue and click through rate 119% higher than broadcast emails.\\n\\n[**Part seven - Segmentation**](http://blog.propertysimple.com/segmentation-real-estate-drip-campaigns/)\\n\\nWith drip campaigns you can set up what is called ‘tracks’, each track is for a different segment and contains different content. So you can have a track for different price ranges, different property types, different areas etc.\\n\\n![](http://blog.propertysimple.com/content/images/2016/11/Smarter_Segmentation-large.jpg)\\n\\n[**Part eight - How to write a drip campaign**](http://blog.propertysimple.com/write-drip-campaign-real-estate/)\\n\\nKeep your emails short, remember that everyone gets dozens, if not hundreds of emails each day so if you want someone to read it, keep it short and sweet.\\n\\n![](http://blog.propertysimple.com/content/images/2016/11/drip-email-campaign-work-harder.png)\\n\\nNow you know all you need to know to be able to start dripping your leads. If you want to know more about PropertySimple, call us at 949-209-8912 to speak to one of our friendly team members.\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>We’ve reached the end of our series about email drip campaigns for realtors. In case you missed any of the articles over the last couple of weeks here is a summary of each piece with a link through for you to read the full piece.</p>\n<p><a href=\"http://blog.propertysimple.com/drip-campaign-real-estate/\"><strong>Part one - what is a drip campaign?</strong></a></p>\n<p>A drip campaign is just a name for a series of automated emails that are sent to a potential customer. The basic principle of a drip campaign is that it will walk a prospect through the sales process so when you first email them you are simply introducing yourself and your services.</p>\n<p><a href=\"http://blog.propertysimple.com/automation-real-estate-campaigns/\"><strong>Part two - Automation</strong></a></p>\n<p>Automation is the first real benefit you will notice with drip campaigns because instead of having to go through all of the steps every week or fortnight when you email prospects you can set it up once and leave it to run by itself.</p>\n<p><img src=\"http://www.userzoom.com/wp-content/uploads/2015/07/UX-management.jpg\" alt=\"\"></p>\n<p><a href=\"http://blog.propertysimple.com/real-estate-drip-flexibility/\"><strong>Part three - flexibility</strong></a></p>\n<p>Drip campaigns can’t stop errors or last minute changes but they do help to contain the potential damage.</p>\n<p><a href=\"http://blog.propertysimple.com/test-real-estate-drip-email-campaigns/\"><strong>Part four - testing</strong></a></p>\n<p>Drip campaigns are repetitive, the same message is sent many times. This gives you the benefit of being able to learn from what has worked in the past and what hasn’t. Testing and learning will optimize your campaign and improve your results.</p>\n<p><img src=\"https://www.soasta.com/wp-content/uploads/2015/08/continuous-testing.jpg\" alt=\"\"></p>\n<p><a href=\"http://blog.propertysimple.com/scalable-real-estate-email-campaigns/\"><strong>Part five - scalability</strong></a></p>\n<p>You can be speaking to 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.</p>\n<p><a href=\"http://blog.propertysimple.com/real-estate-drip-email-response-rates/\"><strong>Part six - response rates</strong></a></p>\n<p>Broadcast emails to large audiences are impersonal and people don’t respond well to them, that is where drip campaigns come into their own. Drip campaigns can produce 18 times more revenue and click through rate 119% higher than broadcast emails.</p>\n<p><a href=\"http://blog.propertysimple.com/segmentation-real-estate-drip-campaigns/\"><strong>Part seven - Segmentation</strong></a></p>\n<p>With drip campaigns you can set up what is called ‘tracks’, each track is for a different segment and contains different content. So you can have a track for different price ranges, different property types, different areas etc.</p>\n<p><img src=\"http://blog.propertysimple.com/content/images/2016/11/Smarter_Segmentation-large.jpg\" alt=\"\"></p>\n<p><a href=\"http://blog.propertysimple.com/write-drip-campaign-real-estate/\"><strong>Part eight - How to write a drip campaign</strong></a></p>\n<p>Keep your emails short, remember that everyone gets dozens, if not hundreds of emails each day so if you want someone to read it, keep it short and sweet.</p>\n<p><img src=\"http://blog.propertysimple.com/content/images/2016/11/drip-email-campaign-work-harder.png\" alt=\"\"></p>\n<p>Now you know all you need to know to be able to start dripping your leads. If you want to know more about PropertySimple, call us at 949-209-8912 to speak to one of our friendly team members.</p>\n</div>","amp":"35","plaintext":"We’ve finally reached the end of our series about email drip campaigns for\nrealtors. In case you missed any of the articles over the last couple of weeks\nhere is a summary of each piece with a link through for you to read the full\npiece.\n\nPart one - what is a drip campaign?\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-one-what-is-a-drip-campaign/]\n\nA drip campaign is just a name for a series of automated emails that are sent to\na potential customer. The basic principle of a drip campaign is that it will\nwalk a prospect through the sales process so when you first email them you are\nsimply introducing yourself and your services.\n\nPart two - Automation\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-two-benefit-1-automation/]\n\nAutomation is the first real benefit you will notice with drip campaigns because\ninstead of having to go through all of the steps every week or fortnight when\nyou email prospects you can set it up once and leave it to run by itself.\n\n\n\nPart three - flexibility\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-three-benefit-2-flexibility/]\n\nDrip campaigns can’t stop errors or last minute changes but they do help to\ncontain the potential damage.\n\nPart four - testing\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-four-benefit-3-testing/]\n\nDrip campaigns are repetitive, the same message is sent many times. This gives\nyou the benefit of being able to learn from what has worked in the past and what\nhasn’t. Testing and learning will optimize your campaign and improve your\nresults.\n\n\n\nPart five - scalability\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-five-benefit-4-scalability/]\n\nYou can be speaking to 10 people at a time or 1,000 people at a time and be\nconfident that each of them is going to get a personalized and timely email from\nyou.\n\nPart six - response rates\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-six-benefit-5-response-rates/]\n\nBroadcast emails to large audiences are impersonal and people don’t respond well\nto them, that is where drip campaigns come into their own. Drip campaigns can\nproduce 18 times more revenue and click through rate 119% higher than broadcast\nemails.\n\nPart seven - Segmentation\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-seven-benefit-6-segmentation-2/]\n\nWith drip campaigns you can set up what is called ‘tracks’, each track is for a\ndifferent segment and contains different content. So you can have a track for\ndifferent price ranges, different property types, different areas etc.\n\n\n\nPart eight - How to write a drip campaign\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-eight-how-to-write-a-drip-campaign-2/]\n\nKeep your emails short, remember that everyone gets dozens, if not hundreds of\nemails each day so if you want someone to read it, keep it short and sweet.\n\nPart nine - How you can set up your own drip campaign\n[http://blog.propertysimple.com/blog-series-can-you-hear-that-drip-part-nine-how-you-can-set-up-your-own-drip-campaign/]\n\nAnyone can do a drip campaign with the right tools. PropertySimple has your drip\ncampaign requirements covered.\n\n\n\nNow you know all you need to know to be able to start dripping your leads. If\nyou want to know more about PropertySimple, call us at 949-209-8912 to speak to\none of our friendly team.","feature_image":"/content/images/2017/02/y6-gl40apps-julian-bock.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Blog series: drip marketing summary for realtors","meta_description":"In this series we've explained what drip marketing is, what the benefits are and how to actually use it. Now it's time to take the next step and get started!","author_id":"1","created_at":"2016-12-19T20:09:19.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T01:06:18.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-19T20:29:24.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e13","uuid":"cb4f8eef-5a7d-48e7-91fb-d836fd01a72b","title":"How to end up on the email marketing blacklist","slug":"how-to-end-up-on-the-email-marketing-blacklist","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"The powers that be who manage the billions of emails darting around the world and through the cloud keep lists about who's been naughty and who's been nice. These lists are called whitelists and blacklists. I think it is pretty clear which is the list you want to be on and which you want to avoid.\\n\\n![](https://whoapi.com/blog/wp-content/uploads/2015/10/blacklisted.jpg)\\n\\nHere are a few things that will get you on the wrong side of the email police:\\n\\n* Sending too many emails with the same content in a short space of time\\n* Including words like ‘free’, ‘win’, ‘prize’, ‘offer’ etc.\\n* Sending your email formatted as one big image - you should have more text that images, if you have any images at all\\n* Including too many attachments or very large attachments, if you have attachements at all\\n\\n![](http://areyouthemovement.com/wp-content/uploads/2015/08/300x300xNo-Free.jpg.pagespeed.ic_.Vhi-wGDxkB-2.jpg)\\n\\nHere are a few reasons you do not want to end up on the blacklist:\\n\\n* Permanent reputational damage\\n* Missing out on potential sales\\n* Messages which are delivered will be marked as spam and are usually deleted by users\\n* Messages getting deliered to the \\\"promotions\\\" folder of Gmail\\n\\n![](http://core0.staticworld.net/images/article/2014/04/e-mail-spam-computer-communication-000003989343-100263840-primary.idge.jpg)\\n\\nAvoid the blacklist...keep emails personal. Include content relevant to your lead and don't use many images or attachments. Otherwise you may end up on the blacklist!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>The powers that be who manage the billions of emails darting around the world and through the cloud keep lists about who's been naughty and who's been nice. These lists are called whitelists and blacklists. I think it is pretty clear which is the list you want to be on and which you want to avoid.</p>\n<p><img src=\"https://whoapi.com/blog/wp-content/uploads/2015/10/blacklisted.jpg\" alt=\"\"></p>\n<p>Here are a few things that will get you on the wrong side of the email police:</p>\n<ul>\n<li>Sending too many emails with the same content in a short space of time</li>\n<li>Including words like ‘free’, ‘win’, ‘prize’, ‘offer’ etc.</li>\n<li>Sending your email formatted as one big image - you should have more text that images, if you have any images at all</li>\n<li>Including too many attachments or very large attachments, if you have attachements at all</li>\n</ul>\n<p><img src=\"http://areyouthemovement.com/wp-content/uploads/2015/08/300x300xNo-Free.jpg.pagespeed.ic_.Vhi-wGDxkB-2.jpg\" alt=\"\"></p>\n<p>Here are a few reasons you do not want to end up on the blacklist:</p>\n<ul>\n<li>Permanent reputational damage</li>\n<li>Missing out on potential sales</li>\n<li>Messages which are delivered will be marked as spam and are usually deleted by users</li>\n<li>Messages getting deliered to the &quot;promotions&quot; folder of Gmail</li>\n</ul>\n<p><img src=\"http://core0.staticworld.net/images/article/2014/04/e-mail-spam-computer-communication-000003989343-100263840-primary.idge.jpg\" alt=\"\"></p>\n<p>Avoid the blacklist...keep emails personal. Include content relevant to your lead and don't use many images or attachments. Otherwise you may end up on the blacklist!</p>\n</div>","amp":"36","plaintext":"The powers that be who manage the billions of emails darting around the world\nand through the cloud keep lists about who's been naughty and who's been nice.\nThese lists are called whitelists and blacklists. I think it is pretty clear\nwhich is the list you want to be on and which you want to avoid.\n\n\n\nHere are a few things that will get you on the wrong side of the email police:\n\n * Sending too many emails with the same content in a short space of time\n * Including words like ‘free’, ‘win’, ‘prize’, ‘offer’ etc.\n * Sending your email formatted as one big image - you should have more text\n   that images, if you have any images at all\n * Including too many attachments or very large attachments, if you have\n   attachements at all\n\n\n\nHere are a few reasons you do not want to end up on the blacklist:\n\n * Permanent reputational damage\n * Missing out on potential sales\n * Messages which are delivered will be marked as spam and are usually deleted\n   by users\n * Messages getting deliered to the \"promotions\" folder of Gmail\n\n\n\nAvoid the blacklist...keep emails personal. Include content relevant to your\nlead and don't use many images or attachments. Otherwise you may end up on the\nblacklist!","feature_image":"/content/images/2017/08/ben-koorengevel-265892.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Stay off the email marketing black list","meta_description":"There are two lists. They are called whitelists and blacklists. I think it is pretty clear which is the list you want to be on and which you want to avoid.","author_id":"1","created_at":"2016-12-20T18:27:42.000Z","created_by":"5998799bcb1b710019a38dc7","updated_at":"2017-08-31T01:09:09.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2016-12-20T19:42:53.000Z","published_by":"5998799bcb1b710019a38dc7","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e14","uuid":"b8a07ce0-c606-40e3-99ad-984f657e8dbe","title":"How to convert a lead who ‘might be interested in 6 months'","slug":"how-to-keep-a-lead-who-might-be-interested-in-6-months-2","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"I bet you have a bunch of emails filed away somewhere in your inbox from leads who didn’t say no, but who vaguely indicated they may start looking for a new home in the next 6 to 12 months. \\n\\n![](http://www.stpeterscollege.ca/images/features/calendar.png)\\n\\nWhat is the best way to respond to those emails and the best way to keep them engaged?\\n\\nYour first response should be positive, because they have given you a big open door! Try to find out more about what they will be looking for and why they are looking. Is it because they don’t like where they are now? Or because they need to move to a bigger house? Or perhaps a smaller one?\\n\\n![](http://tinyhousetalk.com/wp-content/uploads/tammylogan-tiny-house-dating.jpg)\\n\\nTell your lead that once they tell you what they're looking for, you can start to help them. Once you start getting into this feedback loop, you have started them on their home buying journey. Let them know that preparing a list now will make the process much easier when they’re ready to start actually looking.\\n\\nAs you begin to get more and more positive responses, it is easy to start building up excitement and suggest to them that they should begin viewing some of these houses so they can actually start to see them in person. Searching and buying property should be exciting, make sure to help them be excited about their big life choice!\\n\\n![](https://wpcurve.com/wp-content/uploads/2016/03/high-converting-lead-magnet.png)\\n\\nIf you stay in contact, provide relevant information and help them understand what they can afford, you can potentially bring their purchase window closer by perhaps six or nine months!\\n\\nNot everyone will respond with the feedback and thoughts on the listings you send through but if just 10% of those respondents do, you have done a terrific job converting a tepid lead into a warm lead with just a few emails and a couple of hours of sourcing listings.\\n\\n![](http://media.culturemap.com/crop/05/9a/633x475/House-sold-sign-with-family-in-blurry-background_121655.jpg)\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>I bet you have a bunch of emails filed away somewhere in your inbox from leads who didn’t say no, but who vaguely indicated they may start looking for a new home in the next 6 to 12 months.</p>\n<p><img src=\"http://www.stpeterscollege.ca/images/features/calendar.png\" alt=\"\"></p>\n<p>What is the best way to respond to those emails and the best way to keep them engaged?</p>\n<p>Your first response should be positive, because they have given you a big open door! Try to find out more about what they will be looking for and why they are looking. Is it because they don’t like where they are now? Or because they need to move to a bigger house? Or perhaps a smaller one?</p>\n<p><img src=\"http://tinyhousetalk.com/wp-content/uploads/tammylogan-tiny-house-dating.jpg\" alt=\"\"></p>\n<p>Tell your lead that once they tell you what they're looking for, you can start to help them. Once you start getting into this feedback loop, you have started them on their home buying journey. Let them know that preparing a list now will make the process much easier when they’re ready to start actually looking.</p>\n<p>As you begin to get more and more positive responses, it is easy to start building up excitement and suggest to them that they should begin viewing some of these houses so they can actually start to see them in person. Searching and buying property should be exciting, make sure to help them be excited about their big life choice!</p>\n<p><img src=\"https://wpcurve.com/wp-content/uploads/2016/03/high-converting-lead-magnet.png\" alt=\"\"></p>\n<p>If you stay in contact, provide relevant information and help them understand what they can afford, you can potentially bring their purchase window closer by perhaps six or nine months!</p>\n<p>Not everyone will respond with the feedback and thoughts on the listings you send through but if just 10% of those respondents do, you have done a terrific job converting a tepid lead into a warm lead with just a few emails and a couple of hours of sourcing listings.</p>\n<p><img src=\"http://media.culturemap.com/crop/05/9a/633x475/House-sold-sign-with-family-in-blurry-background_121655.jpg\" alt=\"\"></p>\n</div>","amp":"37","plaintext":"I bet you have a bunch of emails filed away somewhere in your inbox from leads\nwho didn’t say no, but who vaguely indicated they may start looking for a new\nhome in the next 6 to 12 months.\n\n\n\nWhat is the best way to respond to those emails and the best way to keep them\nengaged?\n\nYour first response should be positive, because they have given you a big open\ndoor! Try to find out more about what they will be looking for and why they are\nlooking. Is it because they don’t like where they are now? Or because they need\nto move to a bigger house? Or perhaps a smaller one?\n\n\n\nTell your lead that once they tell you what they're looking for, you can start\nto help them. Once you start getting into this feedback loop, you have started\nthem on their home buying journey. Let them know that preparing a list now will\nmake the process much easier when they’re ready to start actually looking.\n\nAs you begin to get more and more positive responses, it is easy to start\nbuilding up excitement and suggest to them that they should begin viewing some\nof these houses so they can actually start to see them in person. Searching and\nbuying property should be exciting, make sure to help them be excited about\ntheir big life choice!\n\n\n\nIf you stay in contact, provide relevant information and help them understand\nwhat they can afford, you can potentially bring their purchase window closer by\nperhaps six or nine months!\n\nNot everyone will respond with the feedback and thoughts on the listings you\nsend through but if just 10% of those respondents do, you have done a terrific\njob converting a tepid lead into a warm lead with just a few emails and a couple\nof hours of sourcing listings.","feature_image":"/content/images/2017/08/hunter-johnson-226245.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2017-01-10T16:04:51.000Z","created_by":"1","updated_at":"2017-08-31T01:13:54.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-01-10T16:54:25.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e15","uuid":"48052004-a800-4b48-93cd-3f6876ecb09c","title":"How to write a great summary for your listings","slug":"how-to-write-a-great-summary-for-your-listings","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"I love READING, it RELAXES me and let’s ME forget ABOUT the other less INTERESTING things that happen IN my life. ** It is ALSO an affordable ** WAY to entertain myself instead **spending a small FORTUNE** to go and see a movie and HALF a dozen ADS for the local PHARMACY!\\n\\nBut I hate reading things written like that and I am pretty sure that most people do. But, for some reason many realtors seem to think it is a good idea to write a lengthy property description in exactly that style. If you do this, stop right now. It is not going to encourage someone to read and will probably discourage them from contacting you. I definitely wouldn’t. I probably wouldn’t read past the first line.\\n\\n![](/content/images/2017/02/vatgbfp7oxa-olu-eletu.jpg)\\n\\nSo, what is a good way to write a property summary? You should start with the most important items and then work your way down to the less important things. \\n\\nOnce you have all of the content sorted out, you should look at the format. You want it to be easy for people to read quickly, most people will only scan for key points, so bullet points work well to highlight your most important items. \\n\\n![](/content/images/2017/02/rlw-uc03gwc-glenn-carstens-peters.jpg)\\n\\nKeep sentences short and don’t go crazy with the adjectives. We know that the backyard is great but you don’t need to tell us that it is beautiful, gorgeous, dazzling, stunning and wonderful. Pick a few, not them all! Presumably you have great pictures of the backyard, so let them do the talking for you.\\n\\n![](/content/images/2017/02/6moxg-rdd8s-andrew-welch.jpg)\\n\\nBreaking up your text also helps readers. Don’t write long passages of text without any paragraph breaks. When a reader first sees a long block of text, it is off-putting because it seems like there is more text than there actually is, which is annoying to read.\\n\\nThis is not a full list of dos and don'ts, but it is a few things that really grinds my gears when reading something, regardless of if it is a description of a home or a review for a restaurant. Just keep it simple and short!\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>I love READING, it RELAXES me and let’s ME forget ABOUT the other less INTERESTING things that happen IN my life. ** It is ALSO an affordable ** WAY to entertain myself instead <strong>spending a small FORTUNE</strong> to go and see a movie and HALF a dozen ADS for the local PHARMACY!</p>\n<p>But I hate reading things written like that and I am pretty sure that most people do. But, for some reason many realtors seem to think it is a good idea to write a lengthy property description in exactly that style. If you do this, stop right now. It is not going to encourage someone to read and will probably discourage them from contacting you. I definitely wouldn’t. I probably wouldn’t read past the first line.</p>\n<p><img src=\"/content/images/2017/02/vatgbfp7oxa-olu-eletu.jpg\" alt=\"\"></p>\n<p>So, what is a good way to write a property summary? You should start with the most important items and then work your way down to the less important things.</p>\n<p>Once you have all of the content sorted out, you should look at the format. You want it to be easy for people to read quickly, most people will only scan for key points, so bullet points work well to highlight your most important items.</p>\n<p><img src=\"/content/images/2017/02/rlw-uc03gwc-glenn-carstens-peters.jpg\" alt=\"\"></p>\n<p>Keep sentences short and don’t go crazy with the adjectives. We know that the backyard is great but you don’t need to tell us that it is beautiful, gorgeous, dazzling, stunning and wonderful. Pick a few, not them all! Presumably you have great pictures of the backyard, so let them do the talking for you.</p>\n<p><img src=\"/content/images/2017/02/6moxg-rdd8s-andrew-welch.jpg\" alt=\"\"></p>\n<p>Breaking up your text also helps readers. Don’t write long passages of text without any paragraph breaks. When a reader first sees a long block of text, it is off-putting because it seems like there is more text than there actually is, which is annoying to read.</p>\n<p>This is not a full list of dos and don'ts, but it is a few things that really grinds my gears when reading something, regardless of if it is a description of a home or a review for a restaurant. Just keep it simple and short!</p>\n</div>","amp":"38","plaintext":"I love READING, it RELAXES me and let’s ME forget ABOUT the other less\nINTERESTING things that happen IN my life. ** It is ALSO an affordable ** WAY to\nentertain myself instead spending a small FORTUNE  to go and see a movie and\nHALF a dozen ADS for the local PHARMACY!\n\nBut I hate reading things written like that and I am pretty sure that most\npeople do. But, for some reason many realtors seem to think it is a good idea to\nwrite a lengthy property description in exactly that style. If you do this, stop\nright now. It is not going to encourage someone to read and will probably\ndiscourage them from contacting you. I definitely wouldn’t. I probably wouldn’t\nread past the first line.\n\n\n\nSo, what is a good way to write a property summary? You should start with the\nmost important items and then work your way down to the less important things.\n\nOnce you have all of the content sorted out, you should look at the format. You\nwant it to be easy for people to read quickly, most people will only scan for\nkey points, so bullet points work well to highlight your most important items.\n\n\n\nKeep sentences short and don’t go crazy with the adjectives. We know that the\nbackyard is great but you don’t need to tell us that it is beautiful, gorgeous,\ndazzling, stunning and wonderful. Pick a few, not them all! Presumably you have\ngreat pictures of the backyard, so let them do the talking for you.\n\n\n\nBreaking up your text also helps readers. Don’t write long passages of text\nwithout any paragraph breaks. When a reader first sees a long block of text, it\nis off-putting because it seems like there is more text than there actually is,\nwhich is annoying to read.\n\nThis is not a full list of dos and don'ts, but it is a few things that really\ngrinds my gears when reading something, regardless of if it is a description of\na home or a review for a restaurant. Just keep it simple and short!","feature_image":"/content/images/2017/08/glenn-carstens-peters-190592.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":"You need your summary to be easy to read and engaging for the reader. In this post we will explore a few things to avoid and a few things to include.","author_id":"1","created_at":"2017-02-07T16:07:46.000Z","created_by":"1","updated_at":"2017-08-31T01:16:48.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-02-07T17:43:09.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998799bcb1b710019a38e16","uuid":"4558a8ef-efa3-479c-983d-29bf281112e1","title":"What is Artificial Intelligence & how can real estate agents use it?","slug":"what-is-ai-and-how-can-real-estate-agents-use-it","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Artificial Intelligence (AI) is one of the tech buzz words for 2017. As is often the case with new technology, there's confusion about what it is, what it does and how useful it. And if we're already confused at a high level, when we drill down how it might be useful for real estate, it can become even more confusing. So let’s try and clear things up a little for you.\\n\\n![](/content/images/2017/02/shutterstock_228897490.png)\\n\\nArtificial Intellegece (AI) is a very broad industry and can help many people in many different ways. Let’s focus on just a few ways that it can help you with your real estate clients and leads:\\n\\n**Selecting homes for you to market & promote**\\n\\nThe old way was to choose properties from the MLS that you thought might be interesting to promote to your clients. Now, tools like PropertySimple use AI to look at what you’ve sold in the past (and what you currently have listed in the MLS) and suggest similar properties based on price, square footage, pools, number of bathrooms, location and even how nice the MLS photos are.\\n\\n![](/content/images/2017/02/artificial-intelligence-main.jpg)\\n\\nOnce you'v chosen properties you'd like to promote, AI based systems can promote your listings on social media using data to target likely buyers and sellers directly. AI uses data from previous transactions to findwho is most likely to respond positively to an ad.\\n\\n**Following up with leads**\\n\\nMost people are used to following up on every lead they get. But that can be time consuming and may not scale as fast as you'd like. AI based systems can analyize leads and follow up with different campaigns based on data about them. An AI can work 24/7/365, allowing you to focus on what you do best: going out and talking to clients and closing deals.\\n\\n**Suggesting properties to your leads**\\n\\nWe already talked about AIs being able to choose properties for you, but what about for your clients? One of the biggest jobs of an agent is to proactively select properties and recommend them to clients. An AI can help you do this so stay ahead of the competition and in your clients' good graces.\\n\\nTo learn more about how AI can help you in real estate, check out our Facebook Group [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/).\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Artificial Intelligence (AI) is one of the tech buzz words for 2017. As is often the case with new technology, there's confusion about what it is, what it does and how useful it. And if we're already confused at a high level, when we drill down how it might be useful for real estate, it can become even more confusing. So let’s try and clear things up a little for you.</p>\n<p><img src=\"/content/images/2017/02/shutterstock_228897490.png\" alt=\"\"></p>\n<p>Artificial Intellegece (AI) is a very broad industry and can help many people in many different ways. Let’s focus on just a few ways that it can help you with your real estate clients and leads:</p>\n<p><strong>Selecting homes for you to market &amp; promote</strong></p>\n<p>The old way was to choose properties from the MLS that you thought might be interesting to promote to your clients. Now, tools like PropertySimple use AI to look at what you’ve sold in the past (and what you currently have listed in the MLS) and suggest similar properties based on price, square footage, pools, number of bathrooms, location and even how nice the MLS photos are.</p>\n<p><img src=\"/content/images/2017/02/artificial-intelligence-main.jpg\" alt=\"\"></p>\n<p>Once you'v chosen properties you'd like to promote, AI based systems can promote your listings on social media using data to target likely buyers and sellers directly. AI uses data from previous transactions to findwho is most likely to respond positively to an ad.</p>\n<p><strong>Following up with leads</strong></p>\n<p>Most people are used to following up on every lead they get. But that can be time consuming and may not scale as fast as you'd like. AI based systems can analyize leads and follow up with different campaigns based on data about them. An AI can work 24/7/365, allowing you to focus on what you do best: going out and talking to clients and closing deals.</p>\n<p><strong>Suggesting properties to your leads</strong></p>\n<p>We already talked about AIs being able to choose properties for you, but what about for your clients? One of the biggest jobs of an agent is to proactively select properties and recommend them to clients. An AI can help you do this so stay ahead of the competition and in your clients' good graces.</p>\n<p>To learn more about how AI can help you in real estate, check out our Facebook Group <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":"39","plaintext":"Artificial Intelligence (AI) is one of the tech buzz words for 2017 but, as if\noften the case with new technology, there is a lot of confusion about what it\nis, what it does and how useful it is at this early stage. That confusion is at\na macro level, so when you want to drill down and find out how useful it is for\nyou as a realtor then it becomes even more vague and confusing. So let’s try and\nclear things up a little for you.\n\n\n\nFirstly, AI is very broad and can help many people in many different ways. So\nlet’s focus on just a few ways that it can help you, your leads and customers:\n\nSelecting homes for you to market & promoting them\n\nTimes are changing in real estate; you are no longer restricted to selling your\nown listings or a section of a zip code which you pay thousands of dollars to\nZillow for. Tools like PropertySimple can use AI to take a look at what you’ve\nsold in the past (and what you currently have listed in the MLS) and then\nsuggest a bunch of properties which match based on price, area, attributes like\npool, backyard, remodeled etc. These are the properties, which the data thinks\nyou’ll be comfortable selling and more likely to be able to close deals for.\n\n\n\nOnce those properties are added to your portfolio, the systems can take your\nyour listings and start promoting them for you so that you don’t even need to do\nanything to start generating leads. AI can take the data from previous\npromotions and find out what type of person is most likely to respond positively\nto an ad and promote it to those people.\n\nFollowing up with leads\n\nNow that the AI has gone ahead and found you some properties and promoted them\nto generate leads you need to send them all emails or call them right? Not with\nAI, with AI the system will do this for you. By analysing what property or\nproperties your lead has viewed the system can then send them follow up emails\nwith similar properties or with a prompt to get some more information out of\nthem such as time frames etc. This works in a very similar way to normal drip\ncampaigns except that you don’t have to do anything unless you really want to\nget in and do some of the early stage relationship management yourself. We find,\nhowever, that most agents are stretched for time and you should really only be\nspending your time on leads who are closer to closing.\n\nSuggesting properties to your leads\n\nAs I stated in the previous section about following up, one of the cool things\nthat AI can do is suggest other properties. Obviously, suggesting properties is\nnot a new thing but with AI it can be an even stronger match using essentially\nthe same principles but with much more data behind it.\n\nSo with AI working for you it is easy to see how you can save time and be more\nefficient in order to access more leads and convert them with less effort.\n\nTo learn more about how PropertySimple’s AI can help you check out our website\nor call us on 949-209-8912.","feature_image":"/content/images/2017/02/Artificial-intelligence-1.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":"Artificial intelligence can be extremely useful for realtors but it can be hard to get through the noise around this latest buzz word. We'll help break it down","author_id":"1","created_at":"2017-02-08T17:24:20.000Z","created_by":"1","updated_at":"2017-08-30T04:05:11.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-08-30T04:05:11.000Z","published_by":"599f18b159da4700220a8df0","custom_excerpt":"Artificial Intelligence (AI) is one of the tech buzz words for 2017 and there's confusion about what it is, what it does and how useful it. This article will help you understand what AI can do to help you as a real estate agent.\n","codeinjection_head":null,"codeinjection_foot":null,"og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"5998b111100b5f00231d33f0","uuid":"34fa579a-b927-4ea0-843a-c0cae205296c","title":"How to sell an expensive home on Facebook","slug":"one-way-to-think-about-selling-homes-on-facebook","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"As you’ve probably already noticed, online advertising ain’t what it used to be.\\n\\nLet’s get right to the point: When it comes to online advertising, Facebook is winning! Anyone who’s anyone is on Facebook- and they’re on Facebook all the time. \\n\\nYou, yourself, probably spent more than 27 hours on Facebook just last month!  Yeah, [Business Insider’s](http://www.businessinsider.com/facebook-monthly-average-time-spent-2015-9) calling you out!\\n\\nAnd, with all of these people frequenting Facebook, you can use it to your advantage and sell almost anything - even expensive homes.\\n\\nRealtors running Facebook ads to sell houses should be nothing new at this point, but only 9% of real estate agents actually promote their listings on social media! There’s a reason why you keep hearing about it- Facebook has the best targeting for ads out of any platform ever invented. Yeah, you read that right, EVER!\\n\\nThat’s a pretty big deal. It means you can use it to drive the right people to any type of property with a little planning and smart thinking. \\n\\n##Step 1- Before you can start making Facebook ads, you’ll need a few places to send people.\\n\\n**First,** you’ll need a landing page: a place you can send someone that is free of distractions. Since we want to use Facebook to help us sell a specific house in this example, we need to point people to an individual listing. \\n\\nPreferably, you’ll want to send them to your website or a platform optimized for lead generation (completely distraction free + call-to-action), but for demonstration purposes let's send them here:\\n\\nhttp://www.remax.com/realestatehomesforsale/8000-e-mariposa-grande-drive-scottsdale-az-85255-gid300012834918.html\\n\\n**Second,** you should also consider running a native video ad for the property with your contact info and no landing page to distract, you want both options. \\n\\n**Here is an example for the same property, click the little facebook icon to see the full ad:**\\n\\n<iframe src=\\\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FArizonasRealty%2Fvideos%2F732686803587283%2F&show_text=0&width=560\\\" width=\\\"560\\\" height=\\\"373\\\" style=\\\"border:none;overflow:hidden\\\" scrolling=\\\"no\\\" frameborder=\\\"0\\\" allowTransparency=\\\"true\\\" allowFullScreen=\\\"true\\\"></iframe>\\n\\n##Step 2- Think about ad targeting as a real person.\\n\\nThinking like a real person is THE KEY to successful Facebook advertising. Think about the listing and who would be most likely to buy it. \\nThe listing in our example is a bit tricky- it’s a $2.6M dollar house in the middle of the desert. BUT its saving grace is that it’s next to at least 3 important private golf courses in North Scottsdale.  A perfect feature for effective targeting.\\n\\nBasic framework to think about targeting:\\nThink about “most of the people,” not the exact people. This way you’ll naturally hit a larger, better audience and won’t waste money targeting for those “few special cases,” like the 10 executives a year who happen to move from NYC and are passionate about golf.\\n\\n* “Most people” do not move very far away. Most people tend to upgrade or downgrade in their area (STAT: 58% of the Americans who move, move within the same city or region). \\n* “Most people” buy something they are qualified to pay for. \\n* “Most people” like to shop around in the area close to them. \\n* “Most people” who live next to a property, know people who the property would be a good fit for.\\n\\nSo, how would you target for this particular listing? Well, you’re going to have to make some assumptions! \\n\\n![golf-life](/content/images/2017/08/golf-life.jpg)\\n\\nThink like a golfer!\\n\\nIf it were me, I would target people geographically located within 15mi of the property and over the age of 30,\\nwho are interested in:\\n\\n* Troon North Golf Club\\n* Scottsdale National Golf Club\\n* The Estancia Club\\n* Troon Golf Club\\n\\nWait- but- you happen to know that lot’s of Canadians buy these homes as winter escapes, so why would you only want to target people that live close buy? \\n\\nTwo reasons-:\\n\\n* 1. People near this house may already like golf and already live in million dollar homes. This means they can get qualified for a jumbo loan or maybe they already have cash. Simple enough.\\n\\n* 2. It’s hard to target “Canada!” Canada is a pretty big place. Instead, it’s going to be easier to hit people from Canada already living in the neighborhood, who might just send it to friends back home.\\n\\n\\nSure, you could get a lot fancier with Facebook ads, but after lots of practice, that is where I personally would draw the line. \\nTry experimenting with a few ads in your area and let us know what you find out! \\n\\n##Step 3- Program your ad and pay for it.\\n\\nSince many of you already know how to create an ad, I’ll just leave a link from Facebook as a refresher: \\nhttps://www.facebook.com/business/p...\\n\\nA big question about Facebook ads- how much do they really cost? That’s a hard question to answer, even with great targeting. A good rule of thumb when it comes to advertising- be prepared to spend at least 25% of your commission on advertising. \\n\\nAssuming you’re getting a full commission (adjust this for your real number) This is how you break down your “I’m prepared to spend “$” to sell this house.”\\n\\n* 3% of 2.66M is $79,500\\n* 25% $79,500 of that is $19,875 \\n\\nYeah, I know, this is insane. It’s also lot of ads!!!\\n\\nIn full disclosure, I have yet to meet a realtor that follows these monetary rules for Facebook ads. However, if you spend ~$20k on Facebook ads for one house, chances are you will sell it… \\n\\nThat said, Facebook is still very cheap as a form of advertising, so you are probably better off starting with something smaller, say $250, and measuring your results ad by ad. \\n\\nRinse, adjust and repeat until you start to see results. \\n\\n##Step 4- Monitor if your ad is working. \\n\\nCheck stats from your website or landing page reporting. Pay attention to see if you get more phone calls and emails out of the blue. Run an open house and run a similar ad beforehand to see if more people show up. \\n\\nThis is what has worked for us as we developed PropertySimple, an AI assisted ad platform for social media 100% designed for the real estate industry. We have run thousands of ads and this is the thinking that has taken us farthest so far! \\n\\nHave any strategies or tips for Facebook advertising that work for you? We’d love to hear about them in our facebook group: [Future of Real Estate!](https://www.facebook.com/groups/futurerealestate/)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>As you’ve probably already noticed, online advertising ain’t what it used to be.</p>\n<p>Let’s get right to the point: When it comes to online advertising, Facebook is winning! Anyone who’s anyone is on Facebook- and they’re on Facebook all the time.</p>\n<p>You, yourself, probably spent more than 27 hours on Facebook just last month!  Yeah, <a href=\"http://www.businessinsider.com/facebook-monthly-average-time-spent-2015-9\">Business Insider’s</a> calling you out!</p>\n<p>And, with all of these people frequenting Facebook, you can use it to your advantage and sell almost anything - even expensive homes.</p>\n<p>Realtors running Facebook ads to sell houses should be nothing new at this point, but only 9% of real estate agents actually promote their listings on social media! There’s a reason why you keep hearing about it- Facebook has the best targeting for ads out of any platform ever invented. Yeah, you read that right, EVER!</p>\n<p>That’s a pretty big deal. It means you can use it to drive the right people to any type of property with a little planning and smart thinking.</p>\n<h2 id=\"step1beforeyoucanstartmakingfacebookadsyoullneedafewplacestosendpeople\">Step 1- Before you can start making Facebook ads, you’ll need a few places to send people.</h2>\n<p><strong>First,</strong> you’ll need a landing page: a place you can send someone that is free of distractions. Since we want to use Facebook to help us sell a specific house in this example, we need to point people to an individual listing.</p>\n<p>Preferably, you’ll want to send them to your website or a platform optimized for lead generation (completely distraction free + call-to-action), but for demonstration purposes let's send them here:</p>\n<p><a href=\"http://www.remax.com/realestatehomesforsale/8000-e-mariposa-grande-drive-scottsdale-az-85255-gid300012834918.html\">http://www.remax.com/realestatehomesforsale/8000-e-mariposa-grande-drive-scottsdale-az-85255-gid300012834918.html</a></p>\n<p><strong>Second,</strong> you should also consider running a native video ad for the property with your contact info and no landing page to distract, you want both options.</p>\n<p><strong>Here is an example for the same property, click the little facebook icon to see the full ad:</strong></p>\n<iframe src=\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FArizonasRealty%2Fvideos%2F732686803587283%2F&show_text=0&width=560\" width=\"560\" height=\"373\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" allowFullScreen=\"true\"></iframe>\n<h2 id=\"step2thinkaboutadtargetingasarealperson\">Step 2- Think about ad targeting as a real person.</h2>\n<p>Thinking like a real person is THE KEY to successful Facebook advertising. Think about the listing and who would be most likely to buy it.<br>\nThe listing in our example is a bit tricky- it’s a $2.6M dollar house in the middle of the desert. BUT its saving grace is that it’s next to at least 3 important private golf courses in North Scottsdale.  A perfect feature for effective targeting.</p>\n<p>Basic framework to think about targeting:<br>\nThink about “most of the people,” not the exact people. This way you’ll naturally hit a larger, better audience and won’t waste money targeting for those “few special cases,” like the 10 executives a year who happen to move from NYC and are passionate about golf.</p>\n<ul>\n<li>“Most people” do not move very far away. Most people tend to upgrade or downgrade in their area (STAT: 58% of the Americans who move, move within the same city or region).</li>\n<li>“Most people” buy something they are qualified to pay for.</li>\n<li>“Most people” like to shop around in the area close to them.</li>\n<li>“Most people” who live next to a property, know people who the property would be a good fit for.</li>\n</ul>\n<p>So, how would you target for this particular listing? Well, you’re going to have to make some assumptions!</p>\n<p><img src=\"/content/images/2017/08/golf-life.jpg\" alt=\"golf-life\"></p>\n<p>Think like a golfer!</p>\n<p>If it were me, I would target people geographically located within 15mi of the property and over the age of 30,<br>\nwho are interested in:</p>\n<ul>\n<li>Troon North Golf Club</li>\n<li>Scottsdale National Golf Club</li>\n<li>The Estancia Club</li>\n<li>Troon Golf Club</li>\n</ul>\n<p>Wait- but- you happen to know that lot’s of Canadians buy these homes as winter escapes, so why would you only want to target people that live close buy?</p>\n<p>Two reasons-:</p>\n<ul>\n<li>\n<ol>\n<li>People near this house may already like golf and already live in million dollar homes. This means they can get qualified for a jumbo loan or maybe they already have cash. Simple enough.</li>\n</ol>\n</li>\n<li>\n<ol start=\"2\">\n<li>It’s hard to target “Canada!” Canada is a pretty big place. Instead, it’s going to be easier to hit people from Canada already living in the neighborhood, who might just send it to friends back home.</li>\n</ol>\n</li>\n</ul>\n<p>Sure, you could get a lot fancier with Facebook ads, but after lots of practice, that is where I personally would draw the line.<br>\nTry experimenting with a few ads in your area and let us know what you find out!</p>\n<h2 id=\"step3programyouradandpayforit\">Step 3- Program your ad and pay for it.</h2>\n<p>Since many of you already know how to create an ad, I’ll just leave a link from Facebook as a refresher:<br>\n<a href=\"https://www.facebook.com/business/p\">https://www.facebook.com/business/p</a>...</p>\n<p>A big question about Facebook ads- how much do they really cost? That’s a hard question to answer, even with great targeting. A good rule of thumb when it comes to advertising- be prepared to spend at least 25% of your commission on advertising.</p>\n<p>Assuming you’re getting a full commission (adjust this for your real number) This is how you break down your “I’m prepared to spend “$” to sell this house.”</p>\n<ul>\n<li>3% of 2.66M is $79,500</li>\n<li>25% $79,500 of that is $19,875</li>\n</ul>\n<p>Yeah, I know, this is insane. It’s also lot of ads!!!</p>\n<p>In full disclosure, I have yet to meet a realtor that follows these monetary rules for Facebook ads. However, if you spend ~$20k on Facebook ads for one house, chances are you will sell it…</p>\n<p>That said, Facebook is still very cheap as a form of advertising, so you are probably better off starting with something smaller, say $250, and measuring your results ad by ad.</p>\n<p>Rinse, adjust and repeat until you start to see results.</p>\n<h2 id=\"step4monitorifyouradisworking\">Step 4- Monitor if your ad is working.</h2>\n<p>Check stats from your website or landing page reporting. Pay attention to see if you get more phone calls and emails out of the blue. Run an open house and run a similar ad beforehand to see if more people show up.</p>\n<p>This is what has worked for us as we developed PropertySimple, an AI assisted ad platform for social media 100% designed for the real estate industry. We have run thousands of ads and this is the thinking that has taken us farthest so far!</p>\n<p>Have any strategies or tips for Facebook advertising that work for you? We’d love to hear about them in our facebook group: <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate!</a></p>\n</div>","amp":null,"plaintext":"As you’ve probably already noticed, online advertising ain’t what it used to be.\n\nLet’s get right to the point: When it comes to online advertising, Facebook is\nwinning! Anyone who’s anyone is on Facebook- and they’re on Facebook all the\ntime.\n\nYou, yourself, probably spent more than 27 hours on Facebook just last month!\nYeah, Business Insider’s\n[http://www.businessinsider.com/facebook-monthly-average-time-spent-2015-9] \ncalling you out!\n\nAnd, with all of these people frequenting Facebook, you can use it to your\nadvantage and sell almost anything - even expensive homes.\n\nRealtors running Facebook ads to sell houses should be nothing new at this\npoint, but only 9% of real estate agents actually promote their listings on\nsocial media! There’s a reason why you keep hearing about it- Facebook has the\nbest targeting for ads out of any platform ever invented. Yeah, you read that\nright, EVER!\n\nThat’s a pretty big deal. It means you can use it to drive the right people to\nany type of property with a little planning and smart thinking.\n\nStep 1- Before you can start making Facebook ads, you’ll need a few places to\nsend people.\nFirst,  you’ll need a landing page: a place you can send someone that is free of\ndistractions. Since we want to use Facebook to help us sell a specific house in\nthis example, we need to point people to an individual listing.\n\nPreferably, you’ll want to send them to your website or a platform optimized for\nlead generation (completely distraction free + call-to-action), but for\ndemonstration purposes let's send them here:\n\nhttp://www.remax.com/realestatehomesforsale/8000-e-mariposa-grande-drive-scottsdale-az-85255-gid300012834918.html\n\nSecond,  you should also consider running a native video ad for the property\nwith your contact info and no landing page to distract, you want both options.\n\nHere is an example for the same property, click the little facebook icon to see\nthe full ad:\n\nStep 2- Think about ad targeting as a real person.\nThinking like a real person is THE KEY to successful Facebook advertising. Think\nabout the listing and who would be most likely to buy it.\nThe listing in our example is a bit tricky- it’s a $2.6M dollar house in the\nmiddle of the desert. BUT its saving grace is that it’s next to at least 3\nimportant private golf courses in North Scottsdale. A perfect feature for\neffective targeting.\n\nBasic framework to think about targeting:\nThink about “most of the people,” not the exact people. This way you’ll\nnaturally hit a larger, better audience and won’t waste money targeting for\nthose “few special cases,” like the 10 executives a year who happen to move from\nNYC and are passionate about golf.\n\n * “Most people” do not move very far away. Most people tend to upgrade or\n   downgrade in their area (STAT: 58% of the Americans who move, move within the\n   same city or region).\n * “Most people” buy something they are qualified to pay for.\n * “Most people” like to shop around in the area close to them.\n * “Most people” who live next to a property, know people who the property would\n   be a good fit for.\n\nSo, how would you target for this particular listing? Well, you’re going to have\nto make some assumptions!\n\n\n\nThink like a golfer!\n\nIf it were me, I would target people geographically located within 15mi of the\nproperty and over the age of 30,\nwho are interested in:\n\n * Troon North Golf Club\n * Scottsdale National Golf Club\n * The Estancia Club\n * Troon Golf Club\n\nWait- but- you happen to know that lot’s of Canadians buy these homes as winter\nescapes, so why would you only want to target people that live close buy?\n\nTwo reasons-:\n\n *  1. People near this house may already like golf and already live in million\n       dollar homes. This means they can get qualified for a jumbo loan or maybe\n       they already have cash. Simple enough.\n   \n   \n *  2. It’s hard to target “Canada!” Canada is a pretty big place. Instead, it’s\n       going to be easier to hit people from Canada already living in the\n       neighborhood, who might just send it to friends back home.\n   \n   \n\nSure, you could get a lot fancier with Facebook ads, but after lots of practice,\nthat is where I personally would draw the line.\nTry experimenting with a few ads in your area and let us know what you find out!\n\nStep 3- Program your ad and pay for it.\nSince many of you already know how to create an ad, I’ll just leave a link from\nFacebook as a refresher:\nhttps://www.facebook.com/business/p...\n\nA big question about Facebook ads- how much do they really cost? That’s a hard\nquestion to answer, even with great targeting. A good rule of thumb when it\ncomes to advertising- be prepared to spend at least 25% of your commission on\nadvertising.\n\nAssuming you’re getting a full commission (adjust this for your real number)\nThis is how you break down your “I’m prepared to spend “$” to sell this house.”\n\n * 3% of 2.66M is $79,500\n * 25% $79,500 of that is $19,875\n\nYeah, I know, this is insane. It’s also lot of ads!!!\n\nIn full disclosure, I have yet to meet a realtor that follows these monetary\nrules for Facebook ads. However, if you spend ~$20k on Facebook ads for one\nhouse, chances are you will sell it…\n\nThat said, Facebook is still very cheap as a form of advertising, so you are\nprobably better off starting with something smaller, say $250, and measuring\nyour results ad by ad.\n\nRinse, adjust and repeat until you start to see results.\n\nStep 4- Monitor if your ad is working.\nCheck stats from your website or landing page reporting. Pay attention to see if\nyou get more phone calls and emails out of the blue. Run an open house and run a\nsimilar ad beforehand to see if more people show up.\n\nThis is what has worked for us as we developed PropertySimple, an AI assisted ad\nplatform for social media 100% designed for the real estate industry. We have\nrun thousands of ads and this is the thinking that has taken us farthest so far!\n\nHave any strategies or tips for Facebook advertising that work for you? We’d\nlove to hear about them in our facebook group: Future of Real Estate!\n[https://www.facebook.com/groups/futurerealestate/]","feature_image":"/content/images/2017/08/maliha-mannan-63635.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"","meta_description":"As you’ve probably already noticed, online advertising ain’t what it used to be. ","author_id":"1","created_at":"2017-08-19T21:43:45.000Z","created_by":"1","updated_at":"2017-08-31T01:25:49.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-08-19T21:50:58.000Z","published_by":"1","custom_excerpt":"Let’s get right to the point: When it comes to online advertising, Facebook is winning! ","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"599b42625d905a002ebd61a2","uuid":"df6a7f7b-764a-49e4-aec9-146d7b0aa981","title":"7 Skills To Take You To The Next Level","slug":"7-skills-to-take-you-to-the-next-level","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"The real estate profession changes daily, but the qualities you find in top-performing Realtors do not. The details may shift as technology rolls forward, yet the underlying skills are always the same. If you can master these, you'll be successful in any market.\\n\\n##Skill 1: Meeting New People\\n\\nThe simple fact is that if you never meet anyone new, you will never have anyone new to sell to. \\nWhether you encounter them for the first time in person, online, or over the phone doesn't matter. Get one-on-one with them in a conversation about their needs, and you've at least started down the path to success.\\n\\n##Skill 2: Making Personal Connections\\n\\nYou don't have to be the best at everything to succeed in real estate. \\nYou just have to be competent and likable. People buy from people they like. Develop the ability to connect with your clients and make them trust you, and 90% of your sales process is done. Want a quick way to engender trust? Tell the client something that it's not in your best interest to tell them. Show them that honestly is more important than anything to you.\\n\\nNow, this doesn't mean to tell them that you got sued last week — that will make people nervous. But it could mean mentioning that the houses in another neighborhood have the same amount of space and are less expensive. They know that you get paid more if you sell them a higher-priced house. Showing them something in their best interests instead of yours makes you trustworthy.\\n\\n##Skill 3: Following Up on Every Lead\\n\\nFollow-up is a big area where agents fail. \\nIf you aren't going to take every lead you get and work it to death, then you'll never be a top performer. Working every lead until it either closes or is clearly not a lead anymore is critical to building the solid pipeline that's required to keep your business continually producing. This means that you need a system to make sure that nothing gets dropped or forgotten. Throw away your Post-it notes; they should never be used as a place to write down a lead. \\n\\nAll leads need to be kept in one place, and all of them need a minimum amount of information.\\n\\n* Must have lead info:\\n* The person's name\\n* Contact information\\n* What property they contacted you about (or where they came from if it wasn't from a property)\\n* What their timeframe is for moving\\n* If they're buying, selling, or both\\n* If they're buying, what they're looking for and in what area\\n\\nWhat their emotional hot buttons are (what they get excited or angry about)\\nIf you don't have all of the information you need, don't be afraid to contact them again for more information. Once you have the information you need, continue to contact them on a regular basis to make sure they stay on track. Don't worry that you'll be bothering them—instead, worry that they would otherwise forget who you are or feel ignored by you.\\n\\n##Skill 4: Asking for What You Want\\n\\nThis is typically a big problem with real estate rookies, but you'd be surprised how many veterans forget this piece of the puzzle, too. It's not always easy, but you have to ask for things to get them. Ask for the sale. Ask for the appointment. Ask for the phone number of the person your client wants to refer.\\n\\nDon't wait for people to call you, for the clients to say they're ready, or for the buyers to tell you that this is the house they want. Be direct. \\nAsk them, \\\"Is this the house you want to buy?\\\" \\\"I'll get your house on the market tomorrow if you'll sign right here.\\\" \\\"Which is better for you: Monday at 6 p.m. or Wednesday at 3 p.m.?\\\" \\\"Why don't you give me your friend's number and then you don't have to think about it anymore?\\\" All of these are great closing questions used by some of the top practitioners in the industry.\\n\\n##Skill 5: Setting Appropriate Expectations\\n\\nOnce you have the contracts signed and your clients are committed to the process, then it's all about meeting expectations. And make no mistake, there will be expectations—whether you set them or your clients do. \\nThis is why it's important to set those expectations yourself; you don't want to get blindsided by something the clients decided to expect without consulting you.\\n\\nThe best real estate professionals are masters at setting expectations. They know what reasonable timeframes are, and they don't make promises they can't keep. They let clients know immediately if things need to change and they set the new expectations quickly and decisively, leaving no room for the clients to wonder (and worry) what happens next.\\n\\n##Skill 6: Taking Care of Details\\n\\nYou must treat you business like a business. \\n\\nThis means that having a system in place to make sure that deadlines get met, appraisals are ordered, home inspection responses come in on time, appointments aren't forgotten, and problems are solved. You should even have systems to make sure that your clients—and, if you're really smart, the other side's clients—have handled all of the details that they need to attend to. Hold on to every deal and work it until it closes, letting nothing go. In saving multiple deals from certain death each year, top performers improve their closing ratios and increase their per-hour earnings.\\n\\n##Skill 7: Paying Close Attention to Money\\n\\nLots of agents tell me that it's not about the money for them; it's about the people. And that's great. I love helping people, too. But if you don't focus on making money, you're not going to make any. Real estate is your business, your livelihood, and you deserve to be compensated for the skills and services you provide. \\n\\nIf you stop paying attention to the money, you'll do things like:\\n\\n* Negotiate away your commission.\\n* Not take a referral fee \\\"to be nice.\\\"\\n* Work on listings that will never pay you anything close to reasonable compensation for the amount of work they are because you \\\"feel bad for the person.\\\"\\n* Take overpriced listings so that the sellers will like you.\\n* Not make buyers sign contracts.\\n* Stay with a broker who pays you a below-market split.\\n\\nAll of these things result in you working too hard and not making what you deserve. It's not your job to right the wrongs of the world. It's your job to make a living for yourself, preferably a really good one. It's not about the number of deals you do; it's about how much money you get to keep when the deals are done.\\n\\nYou have to focus on the money if you hope to be successful. If you're not making a profit, you're running a charity, not a business, and you don't get grants like charities do to make ends meet.\\n\\nYou have to keep up with changes in technology, industry regulations, buyer and seller priorities, and economic conditions. But the skills that I've listed above will take you further than any new flashy marketing plan or social media technique. No matter what's going on in real estate, these skills will be the difference between a good agent and a great one.\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>The real estate profession changes daily, but the qualities you find in top-performing Realtors do not. The details may shift as technology rolls forward, yet the underlying skills are always the same. If you can master these, you'll be successful in any market.</p>\n<h2 id=\"skill1meetingnewpeople\">Skill 1: Meeting New People</h2>\n<p>The simple fact is that if you never meet anyone new, you will never have anyone new to sell to.<br>\nWhether you encounter them for the first time in person, online, or over the phone doesn't matter. Get one-on-one with them in a conversation about their needs, and you've at least started down the path to success.</p>\n<h2 id=\"skill2makingpersonalconnections\">Skill 2: Making Personal Connections</h2>\n<p>You don't have to be the best at everything to succeed in real estate.<br>\nYou just have to be competent and likable. People buy from people they like. Develop the ability to connect with your clients and make them trust you, and 90% of your sales process is done. Want a quick way to engender trust? Tell the client something that it's not in your best interest to tell them. Show them that honestly is more important than anything to you.</p>\n<p>Now, this doesn't mean to tell them that you got sued last week — that will make people nervous. But it could mean mentioning that the houses in another neighborhood have the same amount of space and are less expensive. They know that you get paid more if you sell them a higher-priced house. Showing them something in their best interests instead of yours makes you trustworthy.</p>\n<h2 id=\"skill3followinguponeverylead\">Skill 3: Following Up on Every Lead</h2>\n<p>Follow-up is a big area where agents fail.<br>\nIf you aren't going to take every lead you get and work it to death, then you'll never be a top performer. Working every lead until it either closes or is clearly not a lead anymore is critical to building the solid pipeline that's required to keep your business continually producing. This means that you need a system to make sure that nothing gets dropped or forgotten. Throw away your Post-it notes; they should never be used as a place to write down a lead.</p>\n<p>All leads need to be kept in one place, and all of them need a minimum amount of information.</p>\n<ul>\n<li>Must have lead info:</li>\n<li>The person's name</li>\n<li>Contact information</li>\n<li>What property they contacted you about (or where they came from if it wasn't from a property)</li>\n<li>What their timeframe is for moving</li>\n<li>If they're buying, selling, or both</li>\n<li>If they're buying, what they're looking for and in what area</li>\n</ul>\n<p>What their emotional hot buttons are (what they get excited or angry about)<br>\nIf you don't have all of the information you need, don't be afraid to contact them again for more information. Once you have the information you need, continue to contact them on a regular basis to make sure they stay on track. Don't worry that you'll be bothering them—instead, worry that they would otherwise forget who you are or feel ignored by you.</p>\n<h2 id=\"skill4askingforwhatyouwant\">Skill 4: Asking for What You Want</h2>\n<p>This is typically a big problem with real estate rookies, but you'd be surprised how many veterans forget this piece of the puzzle, too. It's not always easy, but you have to ask for things to get them. Ask for the sale. Ask for the appointment. Ask for the phone number of the person your client wants to refer.</p>\n<p>Don't wait for people to call you, for the clients to say they're ready, or for the buyers to tell you that this is the house they want. Be direct.<br>\nAsk them, &quot;Is this the house you want to buy?&quot; &quot;I'll get your house on the market tomorrow if you'll sign right here.&quot; &quot;Which is better for you: Monday at 6 p.m. or Wednesday at 3 p.m.?&quot; &quot;Why don't you give me your friend's number and then you don't have to think about it anymore?&quot; All of these are great closing questions used by some of the top practitioners in the industry.</p>\n<h2 id=\"skill5settingappropriateexpectations\">Skill 5: Setting Appropriate Expectations</h2>\n<p>Once you have the contracts signed and your clients are committed to the process, then it's all about meeting expectations. And make no mistake, there will be expectations—whether you set them or your clients do.<br>\nThis is why it's important to set those expectations yourself; you don't want to get blindsided by something the clients decided to expect without consulting you.</p>\n<p>The best real estate professionals are masters at setting expectations. They know what reasonable timeframes are, and they don't make promises they can't keep. They let clients know immediately if things need to change and they set the new expectations quickly and decisively, leaving no room for the clients to wonder (and worry) what happens next.</p>\n<h2 id=\"skill6takingcareofdetails\">Skill 6: Taking Care of Details</h2>\n<p>You must treat you business like a business.</p>\n<p>This means that having a system in place to make sure that deadlines get met, appraisals are ordered, home inspection responses come in on time, appointments aren't forgotten, and problems are solved. You should even have systems to make sure that your clients—and, if you're really smart, the other side's clients—have handled all of the details that they need to attend to. Hold on to every deal and work it until it closes, letting nothing go. In saving multiple deals from certain death each year, top performers improve their closing ratios and increase their per-hour earnings.</p>\n<h2 id=\"skill7payingcloseattentiontomoney\">Skill 7: Paying Close Attention to Money</h2>\n<p>Lots of agents tell me that it's not about the money for them; it's about the people. And that's great. I love helping people, too. But if you don't focus on making money, you're not going to make any. Real estate is your business, your livelihood, and you deserve to be compensated for the skills and services you provide.</p>\n<p>If you stop paying attention to the money, you'll do things like:</p>\n<ul>\n<li>Negotiate away your commission.</li>\n<li>Not take a referral fee &quot;to be nice.&quot;</li>\n<li>Work on listings that will never pay you anything close to reasonable compensation for the amount of work they are because you &quot;feel bad for the person.&quot;</li>\n<li>Take overpriced listings so that the sellers will like you.</li>\n<li>Not make buyers sign contracts.</li>\n<li>Stay with a broker who pays you a below-market split.</li>\n</ul>\n<p>All of these things result in you working too hard and not making what you deserve. It's not your job to right the wrongs of the world. It's your job to make a living for yourself, preferably a really good one. It's not about the number of deals you do; it's about how much money you get to keep when the deals are done.</p>\n<p>You have to focus on the money if you hope to be successful. If you're not making a profit, you're running a charity, not a business, and you don't get grants like charities do to make ends meet.</p>\n<p>You have to keep up with changes in technology, industry regulations, buyer and seller priorities, and economic conditions. But the skills that I've listed above will take you further than any new flashy marketing plan or social media technique. No matter what's going on in real estate, these skills will be the difference between a good agent and a great one.</p>\n</div>","amp":null,"plaintext":"The real estate profession changes daily, but the qualities you find in\ntop-performing Realtors do not. The details may shift as technology rolls\nforward, yet the underlying skills are always the same. If you can master these,\nyou'll be successful in any market.\n\nSkill 1: Meeting New People\nThe simple fact is that if you never meet anyone new, you will never have anyone\nnew to sell to.\nWhether you encounter them for the first time in person, online, or over the\nphone doesn't matter. Get one-on-one with them in a conversation about their\nneeds, and you've at least started down the path to success.\n\nSkill 2: Making Personal Connections\nYou don't have to be the best at everything to succeed in real estate.\nYou just have to be competent and likable. People buy from people they like.\nDevelop the ability to connect with your clients and make them trust you, and\n90% of your sales process is done. Want a quick way to engender trust? Tell the\nclient something that it's not in your best interest to tell them. Show them\nthat honestly is more important than anything to you.\n\nNow, this doesn't mean to tell them that you got sued last week — that will make\npeople nervous. But it could mean mentioning that the houses in another\nneighborhood have the same amount of space and are less expensive. They know\nthat you get paid more if you sell them a higher-priced house. Showing them\nsomething in their best interests instead of yours makes you trustworthy.\n\nSkill 3: Following Up on Every Lead\nFollow-up is a big area where agents fail.\nIf you aren't going to take every lead you get and work it to death, then you'll\nnever be a top performer. Working every lead until it either closes or is\nclearly not a lead anymore is critical to building the solid pipeline that's\nrequired to keep your business continually producing. This means that you need a\nsystem to make sure that nothing gets dropped or forgotten. Throw away your\nPost-it notes; they should never be used as a place to write down a lead.\n\nAll leads need to be kept in one place, and all of them need a minimum amount of\ninformation.\n\n * Must have lead info:\n * The person's name\n * Contact information\n * What property they contacted you about (or where they came from if it wasn't\n   from a property)\n * What their timeframe is for moving\n * If they're buying, selling, or both\n * If they're buying, what they're looking for and in what area\n\nWhat their emotional hot buttons are (what they get excited or angry about)\nIf you don't have all of the information you need, don't be afraid to contact\nthem again for more information. Once you have the information you need,\ncontinue to contact them on a regular basis to make sure they stay on track.\nDon't worry that you'll be bothering them—instead, worry that they would\notherwise forget who you are or feel ignored by you.\n\nSkill 4: Asking for What You Want\nThis is typically a big problem with real estate rookies, but you'd be surprised\nhow many veterans forget this piece of the puzzle, too. It's not always easy,\nbut you have to ask for things to get them. Ask for the sale. Ask for the\nappointment. Ask for the phone number of the person your client wants to refer.\n\nDon't wait for people to call you, for the clients to say they're ready, or for\nthe buyers to tell you that this is the house they want. Be direct.\nAsk them, \"Is this the house you want to buy?\" \"I'll get your house on the\nmarket tomorrow if you'll sign right here.\" \"Which is better for you: Monday at\n6 p.m. or Wednesday at 3 p.m.?\" \"Why don't you give me your friend's number and\nthen you don't have to think about it anymore?\" All of these are great closing\nquestions used by some of the top practitioners in the industry.\n\nSkill 5: Setting Appropriate Expectations\nOnce you have the contracts signed and your clients are committed to the\nprocess, then it's all about meeting expectations. And make no mistake, there\nwill be expectations—whether you set them or your clients do.\nThis is why it's important to set those expectations yourself; you don't want to\nget blindsided by something the clients decided to expect without consulting\nyou.\n\nThe best real estate professionals are masters at setting expectations. They\nknow what reasonable timeframes are, and they don't make promises they can't\nkeep. They let clients know immediately if things need to change and they set\nthe new expectations quickly and decisively, leaving no room for the clients to\nwonder (and worry) what happens next.\n\nSkill 6: Taking Care of Details\nYou must treat you business like a business.\n\nThis means that having a system in place to make sure that deadlines get met,\nappraisals are ordered, home inspection responses come in on time, appointments\naren't forgotten, and problems are solved. You should even have systems to make\nsure that your clients—and, if you're really smart, the other side's\nclients—have handled all of the details that they need to attend to. Hold on to\nevery deal and work it until it closes, letting nothing go. In saving multiple\ndeals from certain death each year, top performers improve their closing ratios\nand increase their per-hour earnings.\n\nSkill 7: Paying Close Attention to Money\nLots of agents tell me that it's not about the money for them; it's about the\npeople. And that's great. I love helping people, too. But if you don't focus on\nmaking money, you're not going to make any. Real estate is your business, your\nlivelihood, and you deserve to be compensated for the skills and services you\nprovide.\n\nIf you stop paying attention to the money, you'll do things like:\n\n * Negotiate away your commission.\n * Not take a referral fee \"to be nice.\"\n * Work on listings that will never pay you anything close to reasonable\n   compensation for the amount of work they are because you \"feel bad for the\n   person.\"\n * Take overpriced listings so that the sellers will like you.\n * Not make buyers sign contracts.\n * Stay with a broker who pays you a below-market split.\n\nAll of these things result in you working too hard and not making what you\ndeserve. It's not your job to right the wrongs of the world. It's your job to\nmake a living for yourself, preferably a really good one. It's not about the\nnumber of deals you do; it's about how much money you get to keep when the deals\nare done.\n\nYou have to focus on the money if you hope to be successful. If you're not\nmaking a profit, you're running a charity, not a business, and you don't get\ngrants like charities do to make ends meet.\n\nYou have to keep up with changes in technology, industry regulations, buyer and\nseller priorities, and economic conditions. But the skills that I've listed\nabove will take you further than any new flashy marketing plan or social media\ntechnique. No matter what's going on in real estate, these skills will be the\ndifference between a good agent and a great one.","feature_image":"/content/images/2017/08/online-learning.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"599b40a75d905a002ebd619e","created_at":"2017-08-21T20:28:18.000Z","created_by":"599b40a75d905a002ebd619e","updated_at":"2017-08-21T20:37:19.000Z","updated_by":"599b40a75d905a002ebd619e","published_at":"2017-08-21T20:37:19.000Z","published_by":"599b40a75d905a002ebd619e","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"599f07f259da4700220a8dec","uuid":"60688564-7363-491c-bcf9-e15145f7c7f7","title":"How to convert leads with Social Media","slug":"how-to-convert-leads-with-social-media","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out this tip of the day video from Jeff Fisher on converting leads:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/230962102\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n\\nIf you read just one tip, make it this one: \\n\\n**FOLLOW UP ON EVERY LEAD.** Seems like common sense right? Very few real estate agents follow up with a lead more than one time!\\n\\nSo, how many times do you need to follow up with a potential lead?\\n\\n**Until they tell you to stop... or that they are ready for you to help them.** \\n\\nAnything in between is giving up on a lead without knowing if you can be of service.\\n\\n##Top tips once you get a response:\\n\\n\\n1. Ask the right questions to try to get some engagement out of a lead. Where are you living now, do you mind if I send you a few properties...etc.\\n\\n2. Add them as a friend on social media once you get a few emails back and forth. Make sure you have a active AUTHENTIC TO YOU social media content strategy, for example Jeff posts about Doughnuts, Dogs, Hiking and Houses.\\n\\n3. Once you are friends on Facebook or another social media platform, make sure you take an active interest in their life! Like the baby photos, wedding annoucements and travel photos! \\n\\n4. Move your online friendship to a real life one and convert your new friend into a client. \\n\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out this tip of the day video from Jeff Fisher on converting leads:</em></p>\n<iframe src=\"https://player.vimeo.com/video/230962102\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>If you read just one tip, make it this one:</p>\n<p><strong>FOLLOW UP ON EVERY LEAD.</strong> Seems like common sense right? Very few real estate agents follow up with a lead more than one time!</p>\n<p>So, how many times do you need to follow up with a potential lead?</p>\n<p><strong>Until they tell you to stop... or that they are ready for you to help them.</strong></p>\n<p>Anything in between is giving up on a lead without knowing if you can be of service.</p>\n<h2 id=\"toptipsonceyougetaresponse\">Top tips once you get a response:</h2>\n<ol>\n<li>\n<p>Ask the right questions to try to get some engagement out of a lead. Where are you living now, do you mind if I send you a few properties...etc.</p>\n</li>\n<li>\n<p>Add them as a friend on social media once you get a few emails back and forth. Make sure you have a active AUTHENTIC TO YOU social media content strategy, for example Jeff posts about Doughnuts, Dogs, Hiking and Houses.</p>\n</li>\n<li>\n<p>Once you are friends on Facebook or another social media platform, make sure you take an active interest in their life! Like the baby photos, wedding annoucements and travel photos!</p>\n</li>\n<li>\n<p>Move your online friendship to a real life one and convert your new friend into a client.</p>\n</li>\n</ol>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out this tip of the day video from Jeff Fisher on\nconverting leads:\n\nIf you read just one tip, make it this one:\n\nFOLLOW UP ON EVERY LEAD.  Seems like common sense right? Very few real estate\nagents follow up with a lead more than one time!\n\nSo, how many times do you need to follow up with a potential lead?\n\nUntil they tell you to stop... or that they are ready for you to help them.\n\nAnything in between is giving up on a lead without knowing if you can be of\nservice.\n\nTop tips once you get a response:\n 1. Ask the right questions to try to get some engagement out of a lead. Where\n    are you living now, do you mind if I send you a few properties...etc.\n    \n    \n 2. Add them as a friend on social media once you get a few emails back and\n    forth. Make sure you have a active AUTHENTIC TO YOU social media content\n    strategy, for example Jeff posts about Doughnuts, Dogs, Hiking and Houses.\n    \n    \n 3. Once you are friends on Facebook or another social media platform, make sure\n    you take an active interest in their life! Like the baby photos, wedding\n    annoucements and travel photos!\n    \n    \n 4. Move your online friendship to a real life one and convert your new friend\n    into a client.","feature_image":"/content/images/2017/08/michael-221247.jpg","featured":1,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"599b40a75d905a002ebd619e","created_at":"2017-08-24T17:08:02.000Z","created_by":"1","updated_at":"2017-08-24T18:58:19.000Z","updated_by":"1","published_at":"2017-08-24T17:42:35.000Z","published_by":"1","custom_excerpt":"How many times do you need to follow up with a potential lead?\n\nUntil they tell you to stop... or they are ready for you to help them. ","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a1fe283376310022078bc4","uuid":"83b4e5f8-74b2-4685-b8e0-b8b965d6b9d1","title":"8 Funny Real Estate Memes","slug":"real-estate-funny-memes","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Real estate memes are everywhere, so we put together some of our favorites togetherthat we can all relate to!\\n\\n<h3><h3>\\n<br>\\n\\n![EJEMPLO5](/content/images/2017/08/EJEMPLO5.png)\\n\\n\\n<h3>Yeah! we know.. Share it if you feel it<h3>\\n<br> \\n\\n![EJEMPLO10](/content/images/2017/08/EJEMPLO10.png)\\n\\n\\n<h3>Time to celebrate!<h3>\\n<br>\\n\\n![EJEMPLO12](/content/images/2017/08/EJEMPLO12.png)\\n\\n<h3> Deal Accepted = Happy Face<h3>\\n<br>\\n\\n![EJEMPLO2](/content/images/2017/08/EJEMPLO2.png)\\n\\n<h3>You gotta be kidding me...<h3>\\n<br>\\n\\n![EJEMPLO26](/content/images/2017/08/EJEMPLO26.png)\\n\\n<h3>Real Estate is our mission, and we love it<h3>\\n<br>\\n\\n![EJEMPLO23](/content/images/2017/08/EJEMPLO23.png)\\n\\n<h3>Nothing better than helping a client find a dream home!<h3>\\n<br>\\n\\n![EJEMPLO32](/content/images/2017/08/EJEMPLO32.png)\\n\\n<h3>So..How ya feelin' today?<h3>\\n<br>\\n\\n![EJEMPLO24](/content/images/2017/08/EJEMPLO24.png)\\n\\n*Have fun with us and be part of the Future of Real Estate! Join our group [here](https://www.facebook.com/groups/futurerealestate/).*\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Real estate memes are everywhere, so we put together some of our favorites togetherthat we can all relate to!</p>\n<h3><h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO5.png\" alt=\"EJEMPLO5\"></p>\n<h3>Yeah! we know.. Share it if you feel it<h3>\n<br> \n<p><img src=\"/content/images/2017/08/EJEMPLO10.png\" alt=\"EJEMPLO10\"></p>\n<h3>Time to celebrate!<h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO12.png\" alt=\"EJEMPLO12\"></p>\n<h3> Deal Accepted = Happy Face<h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO2.png\" alt=\"EJEMPLO2\"></p>\n<h3>You gotta be kidding me...<h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO26.png\" alt=\"EJEMPLO26\"></p>\n<h3>Real Estate is our mission, and we love it<h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO23.png\" alt=\"EJEMPLO23\"></p>\n<h3>Nothing better than helping a client find a dream home!<h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO32.png\" alt=\"EJEMPLO32\"></p>\n<h3>So..How ya feelin' today?<h3>\n<br>\n<p><img src=\"/content/images/2017/08/EJEMPLO24.png\" alt=\"EJEMPLO24\"></p>\n<p><em>Have fun with us and be part of the Future of Real Estate! Join our group <a href=\"https://www.facebook.com/groups/futurerealestate/\">here</a>.</em></p>\n</div>","amp":null,"plaintext":"Real estate memes are everywhere, so we put together our favorites memes of the\nweek. Any realtor can relate!\n\n\n\n\nYeah! we know.. Share it if you feel it this week\n\n\nAnd when this happend to us...it's time to celebrate\n\n\nBut, If you ask me the \"question\" I will put a happy face\n\n\n\n\n\nTruthfully, Real Estate is our mission and we love it\n\n\n\n\n\nSo..How are you feelin' today?\n\n\nHave fun with us and be part of the Future of Real Estate! Join our group here\n[https://www.facebook.com/groups/futurerealestate/].","feature_image":"/content/images/2017/08/adam-jang-260876.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"","meta_description":null,"author_id":"1","created_at":"2017-08-26T23:03:04.000Z","created_by":"1","updated_at":"2017-08-30T20:18:37.000Z","updated_by":"59a4856553ab82002ea20e74","published_at":"2017-08-30T03:46:19.000Z","published_by":"59a4856553ab82002ea20e74","custom_excerpt":"We all love memes, especially real estate memes! We've complied eight funny memes that we think you'll like as much as we do!","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":"","twitter_title":null,"twitter_description":null},{"id":"59a2078e3376310022078bcc","uuid":"e8177485-76a2-42a4-b779-27fc35673cf0","title":"Future of Real Estate Episode 1, The Ultimate Personal Branding Experiment Begins","slug":"future-of-real-estate-series","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"**Episode One...**\\n\\n<iframe src=\\\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPropertySimpleUSA%2Fvideos%2F1586547028085133%2F&show_text=0&width=560\\\" width=\\\"560\\\" height=\\\"315\\\" style=\\\"border:none;overflow:hidden\\\" scrolling=\\\"no\\\" frameborder=\\\"0\\\" allowTransparency=\\\"true\\\" allowFullScreen=\\\"true\\\"></iframe>\\n\\n<br>\\n\\n*Everything has it's first day. Even crazy brand experiments...*\\n\\n**Edward Hutchinson is a new real estate agent on a mission to make it in the world's most competitive real estate market, Los Angeles.** \\n\\nPropertySimple is a company that builds powerful branding and marketing tools for real estate agents.\\n\\n> We decided what would be a better way to test our new platform then picking one promising real estate and putting him and us to the ultimate test. \\n\\n**For this experiment we picked Edward, this is why:**\\n\\nEd is exactly what the next generation of social media savvy real estate agents looks like.\\n\\n* Unknown (Ed is new to LA).\\n* Has a strong personal identity in real life.\\n* Understands social media and can produce quality content. \\n* Has a goal, Ed's is to sell $30 million before the end of the year.  \\n\\n**Here is what we have done so far:**\\n\\n* We hooked Ed up with a pre-release version of our software.  \\n* We produced a show about ED using his  social media content.\\n* We started a hyper targeted ad campaign in LA to show the video series to people close to where he works.  \\n\\n**The goals:**\\n\\nEd's goal is simple, sell $30 million in real estate. \\n\\nOur goal is to measure how fast we can establish his personal brand in LA and measure the results in $$. \\n\\n**We decided to keep the format of the episodes super simple:**\\n\\nShowcase Ed's unique lifestyle, the properties in his area, his real estate knowledge and the work he puts in to help his clients.\\n\\n**In essience, the thing realtors should be doing online every single day.**\\n\\nFor this first episode we also want to measure what demographic responded best to Ed via Facebook advertising.  \\n\\nSo, follow Edward and PropertySimple on a journey to build Ed's personal brand and catch up with us on episode 2 to see what people in LA watched Ed the most!\\n\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><strong>Episode One...</strong></p>\n<iframe src=\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPropertySimpleUSA%2Fvideos%2F1586547028085133%2F&show_text=0&width=560\" width=\"560\" height=\"315\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" allowFullScreen=\"true\"></iframe>\n<br>\n<p><em>Everything has it's first day. Even crazy brand experiments...</em></p>\n<p><strong>Edward Hutchinson is a new real estate agent on a mission to make it in the world's most competitive real estate market, Los Angeles.</strong></p>\n<p>PropertySimple is a company that builds powerful branding and marketing tools for real estate agents.</p>\n<blockquote>\n<p>We decided what would be a better way to test our new platform then picking one promising real estate and putting him and us to the ultimate test.</p>\n</blockquote>\n<p><strong>For this experiment we picked Edward, this is why:</strong></p>\n<p>Ed is exactly what the next generation of social media savvy real estate agents looks like.</p>\n<ul>\n<li>Unknown (Ed is new to LA).</li>\n<li>Has a strong personal identity in real life.</li>\n<li>Understands social media and can produce quality content.</li>\n<li>Has a goal, Ed's is to sell $30 million before the end of the year.</li>\n</ul>\n<p><strong>Here is what we have done so far:</strong></p>\n<ul>\n<li>We hooked Ed up with a pre-release version of our software.</li>\n<li>We produced a show about ED using his  social media content.</li>\n<li>We started a hyper targeted ad campaign in LA to show the video series to people close to where he works.</li>\n</ul>\n<p><strong>The goals:</strong></p>\n<p>Ed's goal is simple, sell $30 million in real estate.</p>\n<p>Our goal is to measure how fast we can establish his personal brand in LA and measure the results in $$.</p>\n<p><strong>We decided to keep the format of the episodes super simple:</strong></p>\n<p>Showcase Ed's unique lifestyle, the properties in his area, his real estate knowledge and the work he puts in to help his clients.</p>\n<p><strong>In essience, the thing realtors should be doing online every single day.</strong></p>\n<p>For this first episode we also want to measure what demographic responded best to Ed via Facebook advertising.</p>\n<p>So, follow Edward and PropertySimple on a journey to build Ed's personal brand and catch up with us on episode 2 to see what people in LA watched Ed the most!</p>\n</div>","amp":null,"plaintext":"Episode One...\n\n\nEverything has it's first day. Even crazy brand experiments...\n\nEdward Hutchinson is a new real estate agent on a mission to make it in the\nworld's most competitive real estate market, Los Angeles.\n\nPropertySimple is a company that builds powerful branding and marketing tools\nfor real estate agents.\n\nWe decided what would be a better way to test our new platform then picking one\npromising real estate and putting him and us to the ultimate test.\n\nFor this experiment we picked Edward, this is why:\n\nEd is exactly what the next generation of social media savvy real estate agents\nlooks like.\n\n * Unknown (Ed is new to LA).\n * Has a strong personal identity in real life.\n * Understands social media and can produce quality content.\n * Has a goal, Ed's is to sell $30 million before the end of the year.\n\nHere is what we have done so far:\n\n * We hooked Ed up with a pre-release version of our software.\n * We produced a show about ED using his social media content.\n * We started a hyper targeted ad campaign in LA to show the video series to\n   people close to where he works.\n\nThe goals:\n\nEd's goal is simple, sell $30 million in real estate.\n\nOur goal is to measure how fast we can establish his personal brand in LA and\nmeasure the results in $$.\n\nWe decided to keep the format of the episodes super simple:\n\nShowcase Ed's unique lifestyle, the properties in his area, his real estate\nknowledge and the work he puts in to help his clients.\n\nIn essience, the thing realtors should be doing online every single day.\n\nFor this first episode we also want to measure what demographic responded best\nto Ed via Facebook advertising.\n\nSo, follow Edward and PropertySimple on a journey to build Ed's personal brand\nand catch up with us on episode 2 to see what people in LA watched Ed the most!","feature_image":"/content/images/2017/09/jeremy-bishop-200527.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Future of Real Estate's Ultimate Brand Experiment ","meta_description":"Follow PropertySimple and Edward Hutchinson on the ultimate personal branding experiment. A made for social media TV show. ","author_id":"1","created_at":"2017-08-26T23:43:10.000Z","created_by":"1","updated_at":"2017-09-08T19:00:50.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-08-30T03:50:28.000Z","published_by":"599f18b159da4700220a8df0","custom_excerpt":"Want to know was it takes to compete in one of the world's toughest real estate markets? Watch English Realtor Edward Hutchinson in our series!","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a4863d53ab82002ea20e78","uuid":"40110ca3-ef0f-457a-bd3e-28b0e8d1971f","title":"Four Expired Listings Hacks","slug":"four-expired-listing-hacks","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"\\n\\n*Don't feel like reading? Check out Edward's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/231465058\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nAn agent's lifeblood is getting new listings because listings=money! Here's Edward Hutchinson's scoop on how to get ahead with expired listings.\\n\\n**1. Setup expired listing notifications**\\n\\nBe sure to set up a notification system in your desired area, so you know when there's a property available!\\n\\nWhile the list may be overwhelming, these are great opportunities to capitalize on!\\n\\n**2. Create an Expiration Pack**\\n\\nEdward creates a booklet that shows his experience, his promise to clients and information about him and his brokerage. He also includes a $5 Starbucks gift card so that he can buy his potential client a nice cup of coffee. You can use any small dollar amount giftcard for a popular business in your neighborhood, or even try to work out a deal with a business to sponsor your giftcards, as you're advertising for them.\\n\\n\\n**3. Connect Personally!**\\n\\n- Write hand written notes, as it shows your potential client you're thinkg about them!\\n- Drop off the booklet and the giftcard at their house...think about not being pushy and trying to speak to the expired seller at that moment, remember they're getting inundated with Realtor calls. Being classy might help you stand out from the crowd.\\n- Don't forget to follow up!\\n\\n\\n![freddy-castro-133326](/content/images/2017/08/freddy-castro-133326.jpg)\\n\\n\\n**4. Follow up on Facebook, Twitter, and/or Instagram**\\n\\nA personal message on social media will deliver personalized communication with your potential seller in a non intrusive, opt in way. Don't forget, if they don't work with you now, keep up the convesation and as Jeff Fisher advised, [reach out from time to time.](http://blog.propertysimple.com/how-to-convert-leads-with-social-media/)\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Edward's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/231465058\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>An agent's lifeblood is getting new listings because listings=money! Here's Edward Hutchinson's scoop on how to get ahead with expired listings.</p>\n<p><strong>1. Setup expired listing notifications</strong></p>\n<p>Be sure to set up a notification system in your desired area, so you know when there's a property available!</p>\n<p>While the list may be overwhelming, these are great opportunities to capitalize on!</p>\n<p><strong>2. Create an Expiration Pack</strong></p>\n<p>Edward creates a booklet that shows his experience, his promise to clients and information about him and his brokerage. He also includes a $5 Starbucks gift card so that he can buy his potential client a nice cup of coffee. You can use any small dollar amount giftcard for a popular business in your neighborhood, or even try to work out a deal with a business to sponsor your giftcards, as you're advertising for them.</p>\n<p><strong>3. Connect Personally!</strong></p>\n<ul>\n<li>Write hand written notes, as it shows your potential client you're thinkg about them!</li>\n<li>Drop off the booklet and the giftcard at their house...think about not being pushy and trying to speak to the expired seller at that moment, remember they're getting inundated with Realtor calls. Being classy might help you stand out from the crowd.</li>\n<li>Don't forget to follow up!</li>\n</ul>\n<p><img src=\"/content/images/2017/08/freddy-castro-133326.jpg\" alt=\"freddy-castro-133326\"></p>\n<p><strong>4. Follow up on Facebook, Twitter, and/or Instagram</strong></p>\n<p>A personal message on social media will deliver personalized communication with your potential seller in a non intrusive, opt in way. Don't forget, if they don't work with you now, keep up the convesation and as Jeff Fisher advised, <a href=\"http://blog.propertysimple.com/how-to-convert-leads-with-social-media/\">reach out from time to time.</a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Edward's tip in video form:\n\nHow Edward Hutchinson pitches expired listings [https://vimeo.com/231465058] \nfrom Adrian Fisher [https://vimeo.com/user59743515]  on Vimeo\n[https://vimeo.com].\n\nAn agent's lifenblood is getting new listings because listings=money! Here's\nEdward Hutchinson's scoop on how to get ahead.\n\n 1. Setup expired listing notifications\n\nBe sure to set up a notification system in your desired area, so you know when\nthere's a property available!\n\nWhile the list may be overwhelming, these are great opportunities to capitalize\non!\n\n 2. Create an Expiration Pack\n\nEdward creates a booklet that shows his experience, his promise to clients and\ninformation about him and his brokerage. He also includes a $5 Starbucks gift\ncard so that he can buy his potential client a nice cup of coffee. You can use\nany small dollar amount giftcard for a popular business in your neighborhood, or\neven try to work out a deal with a business to sponsor your giftcards, as you're\nadvertising for them.\n\n 3. Connect Personally!\n\n * Write hand written notes, as it shows your potential client you're thinkg\n   about them!\n * Drop off the booklet and the giftcard at their house...think about not being\n   pushy and trying to speak to the expired seller at that moment, remember\n   they're getting inundated with Realtor calls. Being classy might help you\n   stand out from the crowd.\n * Don't forget to follow up!\n\n\n\n 4. Lastly, follow up on Facebook, Twitter, or Instagram\n\nA personal message on social media will deliver personalized communication with\nyour potential seller in a non intrusive, opt in way. Don't forget, if they\ndon't work with you now, keep up the convesation and as Jeff Fisher advised, \nreach out from time to time.\n[http://blog.propertysimple.com/how-to-convert-leads-with-social-media/]","feature_image":"/content/images/2017/08/terrah-holly-16329.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"1","created_at":"2017-08-28T21:08:13.000Z","created_by":"59a4856553ab82002ea20e74","updated_at":"2017-08-28T23:36:18.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-08-28T23:23:04.000Z","published_by":"599f18b159da4700220a8df0","custom_excerpt":"An agent's lifeblood is getting new listings because listings=money! Here's Edward Hutchinson's scoop on how to get ahead with expired listings.","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a4aa8b53ab82002ea20e87","uuid":"8af5d061-1228-4ded-b132-bd32a8743251","title":"How to improve your personal brand in one week","slug":"how-to-improve-your-personal-brand-in-only-1-week","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"In today’s competitive business environment, personal branding is the key to getting ahead. Turning yourself into a brand helps you manage how you’re viewed and how much trust you can establish, especially in real estate, where image and standards are so important.\\n\\nDon't know where to start? This guide will help you get the basics down.\\n\\n1. **Search yourself online**\\n\\nFind out what your clients will find if they do a little research on you, which you know we all do!\\n\\nClear the cache or open an incognito window and type your name into Google. Check the All tab and the Images tab. If you have old info online or unfortunate pictures from college on websites that you control, update or delete them.\\n\\nCheck the first websites you find when you search your name and see if they are real estate related. The first Google results should either be one of your social media accounts or a website where you show properties.\\n\\n\\n2. **Choose your main online channel**\\n\\nFocus on Facebook: it's the universal social network - with 2 billions monthly users, it's easy to reach a big audience. You can join real estate groups and engage with potential clients or colleagues. \\n\\nFacebook Ads is one of the most important business tools because it allows you to target people who are in your niche, while still being cost effective.\\nPick a smart profile picture to inspire trust, not a photo of you out at the bar with friends. \\n\\nMake sure your personal and professional information is up to date and doesn't have any errors.\\n\\n\\n3. **Start building trust**\\n\\nAdd or follow influential Realtors, join real estate groups and interact with people.\\n\\nAsk and answer questions, help other professionals, and, most importantly, post and boost your properties. 91% of real estate agents are active on social media, but only 9% of agents are actively posting their listings online! \\n\\nTake the challenge and let us know what improvements you've made after reading this post.\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>In today’s competitive business environment, personal branding is the key to getting ahead. Turning yourself into a brand helps you manage how you’re viewed and how much trust you can establish, especially in real estate, where image and standards are so important.</p>\n<p>Don't know where to start? This guide will help you get the basics down.</p>\n<ol>\n<li><strong>Search yourself online</strong></li>\n</ol>\n<p>Find out what your clients will find if they do a little research on you, which you know we all do!</p>\n<p>Clear the cache or open an incognito window and type your name into Google. Check the All tab and the Images tab. If you have old info online or unfortunate pictures from college on websites that you control, update or delete them.</p>\n<p>Check the first websites you find when you search your name and see if they are real estate related. The first Google results should either be one of your social media accounts or a website where you show properties.</p>\n<ol start=\"2\">\n<li><strong>Choose your main online channel</strong></li>\n</ol>\n<p>Focus on Facebook: it's the universal social network - with 2 billions monthly users, it's easy to reach a big audience. You can join real estate groups and engage with potential clients or colleagues.</p>\n<p>Facebook Ads is one of the most important business tools because it allows you to target people who are in your niche, while still being cost effective.<br>\nPick a smart profile picture to inspire trust, not a photo of you out at the bar with friends.</p>\n<p>Make sure your personal and professional information is up to date and doesn't have any errors.</p>\n<ol start=\"3\">\n<li><strong>Start building trust</strong></li>\n</ol>\n<p>Add or follow influential Realtors, join real estate groups and interact with people.</p>\n<p>Ask and answer questions, help other professionals, and, most importantly, post and boost your properties. 91% of real estate agents are active on social media, but only 9% of agents are actively posting their listings online!</p>\n<p>Take the challenge and let us know what improvements you've made after reading this post.</p>\n</div>","amp":null,"plaintext":"In today’s competitive business environment, personal branding is the key to\ngetting ahead. Turning yourself into a brand helps you manage how you’re viewed\nand how much trust you can establish, especially in real estate, where image and\nstandards are so important.\n\nDon't know where to start? This guide will help you get the basics down.\n\n 1. Search yourself online\n\nFind out what your clients will find if they do a little research on you, which\nyou know we all do!\n\nClear the cache or open an incognito window and type your name into Google.\nCheck the All tab and the Images tab. If you have old info online or unfortunate\npictures from college on websites that you control, update or delete them.\n\nCheck the first websites you find when you search your name and see if they are\nreal estate related. The first Google results should either be one of your\nsocial media accounts or a website where you show properties.\n\n 2. Choose your main online channel\n\nFocus on Facebook: it's the universal social network - with 2 billions monthly\nusers, it's easy to reach a big audience. You can join real estate groups and\nengage with potential clients or colleagues.\n\nFacebook Ads is one of the most important business tools because it allows you\nto target people who are in your niche, while still being cost effective.\nPick a smart profile picture to inspire trust, not a photo of you out at the bar\nwith friends.\n\nMake sure your personal and professional information is up to date and doesn't\nhave any errors.\n\n 3. Start building trust\n\nAdd or follow influential Realtors, join real estate groups and interact with\npeople.\n\nAsk and answer questions, help other professionals, and, most importantly, post\nand boost your properties. 91% of real estate agents are active on social media,\nbut only 9% of agents are actively posting their listings online!\n\nTake the challenge and let us know what improvements you've made after reading\nthis post.","feature_image":"/content/images/2017/08/Improve-your-personal-brand.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"How to improve your personal brand in only 1 week","meta_description":null,"author_id":"1","created_at":"2017-08-28T23:43:07.000Z","created_by":"59a4aa7153ab82002ea20e83","updated_at":"2017-08-30T03:52:00.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-08-25T00:41:00.000Z","published_by":"59a4aa7153ab82002ea20e83","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a4b93353ab82002ea20e91","uuid":"8263c736-e599-452a-9c94-96b733b526e9","title":"The Ultimate Personal Branding Experiment Continues with Future of Real Estate Episode 2","slug":"future-of-real-estate-episode-two","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"\\n**Future of Real Estate Episode 2:**\\n\\n<iframe src=\\\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPropertySimpleUSA%2Fvideos%2F1594978737241962%2F&show_text=0&width=560\\\" width=\\\"560\\\" height=\\\"315\\\" style=\\\"border:none;overflow:hidden\\\" scrolling=\\\"no\\\" frameborder=\\\"0\\\" allowTransparency=\\\"true\\\" allowFullScreen=\\\"true\\\"></iframe>\\n\\n\\nIt's only been one week and Episode One has already been seen by over 23,000 people around the US! \\n\\n![e31](/content/images/2017/09/e31.jpg)\\n\\nOver 20K views on our first video of the series!? That, my friends, is the power of social media.\\n\\nBUT, who watched the video? And was our Facebook ad campaign successful?\\n\\nWe decided to break down the results of [Episode 1](http://blog.propertysimple.com/future-of-real-estate-series/) and what we found was very interesting. \\n\\n**Breakdown of Episode 1:**\\n\\n* 23k views\\n* 247 reactions\\n* 31 shares\\n* 27 comments\\n\\n**General Observations:**\\n\\n* It seems that so far the series is most popular with women 50+ and realtors.**\\n\\n* A number of viewers also followed our **call-to-action**, tagging their realtor friends. \\n\\n* People who were tagged or who shared the video watched much longer than those who received the video in their feed as a paid-for sponsored post.\\n\\n*Yes, very interesting...*\\n\\n**The effect on Ed's personal brand?**\\n\\nSo far, not too much. It looks like mostly only friends and family engaged with the video and congratulated him, plus a little more activity from coworkers and others in his office.\\n\\n**The next question we want to answer:**\\nHow can we change this viewer result for episodes to come? How do we get other Facebook users involved and following along?\\n\\nThe Ultimate Personal Branding experiment continues ...\\n\\nFollow Edward and PropertySimple on a journey to build Ed's personal brand and tune in next week for results from Episode 2 and to watch Episode 3!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><strong>Future of Real Estate Episode 2:</strong></p>\n<iframe src=\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPropertySimpleUSA%2Fvideos%2F1594978737241962%2F&show_text=0&width=560\" width=\"560\" height=\"315\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" allowFullScreen=\"true\"></iframe>\n<p>It's only been one week and Episode One has already been seen by over 23,000 people around the US!</p>\n<p><img src=\"/content/images/2017/09/e31.jpg\" alt=\"e31\"></p>\n<p>Over 20K views on our first video of the series!? That, my friends, is the power of social media.</p>\n<p>BUT, who watched the video? And was our Facebook ad campaign successful?</p>\n<p>We decided to break down the results of <a href=\"http://blog.propertysimple.com/future-of-real-estate-series/\">Episode 1</a> and what we found was very interesting.</p>\n<p><strong>Breakdown of Episode 1:</strong></p>\n<ul>\n<li>23k views</li>\n<li>247 reactions</li>\n<li>31 shares</li>\n<li>27 comments</li>\n</ul>\n<p><strong>General Observations:</strong></p>\n<ul>\n<li>\n<p>It seems that so far the series is most popular with women 50+ and realtors.**</p>\n</li>\n<li>\n<p>A number of viewers also followed our <strong>call-to-action</strong>, tagging their realtor friends.</p>\n</li>\n<li>\n<p>People who were tagged or who shared the video watched much longer than those who received the video in their feed as a paid-for sponsored post.</p>\n</li>\n</ul>\n<p><em>Yes, very interesting...</em></p>\n<p><strong>The effect on Ed's personal brand?</strong></p>\n<p>So far, not too much. It looks like mostly only friends and family engaged with the video and congratulated him, plus a little more activity from coworkers and others in his office.</p>\n<p><strong>The next question we want to answer:</strong><br>\nHow can we change this viewer result for episodes to come? How do we get other Facebook users involved and following along?</p>\n<p>The Ultimate Personal Branding experiment continues ...</p>\n<p>Follow Edward and PropertySimple on a journey to build Ed's personal brand and tune in next week for results from Episode 2 and to watch Episode 3!</p>\n</div>","amp":null,"plaintext":"Future of Real Estate Episode 2:\n\nIt's only been one week and Episode One has already been seen by over 23,000\npeople around the US!\n\n\n\nOver 20K views on our first video of the series!? That, my friends, is the power\nof social media.\n\nBUT, who watched the video? And was our Facebook ad campaign successful?\n\nWe decided to break down the results of Episode 1\n[http://blog.propertysimple.com/future-of-real-estate-series/]  and what we\nfound was very interesting.\n\nBreakdown of Episode 1:\n\n * 23k views\n * 247 reactions\n * 31 shares\n * 27 comments\n\nGeneral Observations:\n\n * It seems that so far the series is most popular with women 50+ and\n   realtors.**\n   \n   \n * A number of viewers also followed our call-to-action, tagging their realtor\n   friends.\n   \n   \n * People who were tagged or who shared the video watched much longer than those\n   who received the video in their feed as a paid-for sponsored post.\n   \n   \n\nYes, very interesting...\n\nThe effect on Ed's personal brand?\n\nSo far, not too much. It looks like mostly only friends and family engaged with\nthe video and congratulated him, plus a little more activity from coworkers and\nothers in his office.\n\nThe next question we want to answer:\nHow can we change this viewer result for episodes to come? How do we get other\nFacebook users involved and following along?\n\nThe Ultimate Personal Branding experiment continues ...\n\nFollow Edward and PropertySimple on a journey to build Ed's personal brand and\ntune in next week for results from Episode 2 and to watch Episode 3!","feature_image":"/content/images/2017/09/tim-mossholder-2441.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"The Ultimate Personal Branding Experiment; Future of Real Estate Ep 2","meta_description":"Follow along as PropertySimple and realtor Edward Hutchinson continue the ultimate personal branding experiment. In one week Ep 1 was seen by 23K+ people!","author_id":"1","created_at":"2017-08-29T00:45:39.000Z","created_by":"1","updated_at":"2017-09-15T15:19:55.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-08-31T01:28:57.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/tim-mossholder-2441-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/tim-mossholder-2441-1.jpg","twitter_title":null,"twitter_description":null},{"id":"59a588a88a966b0022dfa0f4","uuid":"d1cce42e-81e5-4ec4-82d0-6f1e41b84a98","title":"Building a Personal Brand- Step 1","slug":"building-a-personal-brand-step-1","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/231584203\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nYour personal brand is your reputation. It's your image, who you are and how other's see you. \\n\\nThe truth is, when beginning to build your personal brand, it's not necessary  to start from zero. Why? Because you already have one. \\n\\nThe key to career success in today's digitally connected world is being aware of your brand, improving it, and then owning it. After all, your most important job is to **be the head marketer of the brand called YOU**. \\n\\nLet's take a quick look at Oprah Winfrey, TV host and globally recognized philanthropist, and a powerful example of the importance of personal branding. Oprah has built her entire career around her personal brand, always keeping one value in mind- **EMPATHY**. Everything Oprah does, everything she says and every brand, company or cause she supports mirrors her empathic attitude.\\n\\nJust like Oprah, Edward Hutchinson, a British realtor living in Los Angeles, is crushing the real estate competition using his strong personal brand. Ed owns his luxurious Cali-lifestyle, coming across on his social media channels as friendly and fun, yet always professional. \\n\\nSo, now that we know why it's important to have a strong personal brand (& that you actually already have one), we should talk about how you can go about owning your brand and manage it favorably. \\n\\nBuilding a strong, recognizable AND relatable personal brand won't happen over night. It will take some time and a little bit of effort, which can all seem overwhelming, BUT you can start with something simple. **Personal branding all starts with first identifying exactly what your brand is.** \\n\\n**Step 1-This week's Action Item:**\\nWrite down 3-5 adjectives that describe your personal brand. \\n\\nTake a few moments to think, be honest with yourself and just jot down 3-5 words.\\n\\nIf you need some guidance, consider these questions:\\n* What are your values and principles? \\n* What's your superpower? AKA What can you do that no one else can? \\n* What makes you unique? \\n* What are your passions?\\n* How would others describe your personality?\\n\\nOnce you have your three to five words, we'd love to hear from you in our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\\n\\nSee you next week for another Tip Tuesday!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/231584203\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Your personal brand is your reputation. It's your image, who you are and how other's see you.</p>\n<p>The truth is, when beginning to build your personal brand, it's not necessary  to start from zero. Why? Because you already have one.</p>\n<p>The key to career success in today's digitally connected world is being aware of your brand, improving it, and then owning it. After all, your most important job is to <strong>be the head marketer of the brand called YOU</strong>.</p>\n<p>Let's take a quick look at Oprah Winfrey, TV host and globally recognized philanthropist, and a powerful example of the importance of personal branding. Oprah has built her entire career around her personal brand, always keeping one value in mind- <strong>EMPATHY</strong>. Everything Oprah does, everything she says and every brand, company or cause she supports mirrors her empathic attitude.</p>\n<p>Just like Oprah, Edward Hutchinson, a British realtor living in Los Angeles, is crushing the real estate competition using his strong personal brand. Ed owns his luxurious Cali-lifestyle, coming across on his social media channels as friendly and fun, yet always professional.</p>\n<p>So, now that we know why it's important to have a strong personal brand (&amp; that you actually already have one), we should talk about how you can go about owning your brand and manage it favorably.</p>\n<p>Building a strong, recognizable AND relatable personal brand won't happen over night. It will take some time and a little bit of effort, which can all seem overwhelming, BUT you can start with something simple. <strong>Personal branding all starts with first identifying exactly what your brand is.</strong></p>\n<p><strong>Step 1-This week's Action Item:</strong><br>\nWrite down 3-5 adjectives that describe your personal brand.</p>\n<p>Take a few moments to think, be honest with yourself and just jot down 3-5 words.</p>\n<p>If you need some guidance, consider these questions:</p>\n<ul>\n<li>What are your values and principles?</li>\n<li>What's your superpower? AKA What can you do that no one else can?</li>\n<li>What makes you unique?</li>\n<li>What are your passions?</li>\n<li>How would others describe your personality?</li>\n</ul>\n<p>Once you have your three to five words, we'd love to hear from you in our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n<p>See you next week for another Tip Tuesday!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\n02 TIP TUESDAY [https://vimeo.com/231584203]  from Adrian Fisher\n[https://vimeo.com/user59743515]  on Vimeo [https://vimeo.com].\n\nYour personal brand is your reputation. It's your image, who you are and how\nother's see you.\n\nThe truth is, when beginning to build your personal brand, it's not necessary to\nstart from zero. Why? Because you already have one.\n\nThe key to career success in today's digitally connected world is being aware of\nyour brand, improving it, and then owning it. After all, your most important job\nis to be the head marketer of the brand called YOU.\n\nLet's take a quick look at Oprah Winfrey, TV host and globally recognized\nphilanthropist, and a powerful example of the importance of personal branding.\nOprah has built her entire career around her personal brand always keeping one\nvalue in mind- empathy. Everything Oprah does, everything she says and every\nbrand, company or cause she supports mirrors her empathic attitude.\n\nJust like Oprah, Ed Hutchingson, British realtor living in California, is\nkilling it right now in real estate by building his personal brand based on a\nfun yet peofessional personality.\n\nWhat can You do to own your personal brand?\n\nThis week's Action Item:\nTry to indentify what your personal brand is. Take a few moments to think about\nit and be honest with yourself, and then write down 3 to 5 adjectives that\ndescribe your personal brand.\n\n\nSee you next week!","feature_image":"/content/images/2017/08/olu-eletu-28020-1.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"59a581318a966b0022dfa0f0","created_at":"2017-08-29T15:30:48.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-08-30T15:58:17.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-08-29T19:28:34.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"Your personal brand is your reputation. It's your image, who you are and how other's see you. \n\nThe truth is, when beginning to build your personal brand, it's not necessary  to start from zero. Why? Because you already have one. ","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/08/olu-eletu-28020-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/08/olu-eletu-28020-3.jpg","twitter_title":null,"twitter_description":null},{"id":"59a63eab8a966b0022dfa12a","uuid":"4820c8d1-4bf5-47c4-907c-71c86cd67b38","title":"A Real Estate Agent's Sphere of Influence is Their Most Important Asset","slug":"using-a-real-estate-agents-sphere-of-influence","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't want to read this article? Watch Jeff's tip below!\\n\\n<iframe src=\\\"https://player.vimeo.com/video/231899873\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nFor most agents, 99% of their business comes from their sphere of influence. Most agents get started getting deals from people they know and then hoping they can get referrals and I think it's the best place to start to build your business. It's your family, your friends, ex coworkers and people you come into contact with on a day to day basis.\\n\\nWhen you close a deal, which can be a stressful experience, and you've helped them buy their dream house, if you've done your job, they should have had a good experience with you. If they did, that person should refer you in the future. That's how you build the foundation of a real estate business.\\n\\nDon't be discouraged if you only have a few referrals in your first year: they build on each other and create a nice base for your business with each individual close.\\n\\nI recommend posting real estate related information daily to Facebook, Twitter, LinkedIn and Instagram so that you can stay top of mind in your circle. Don't be salesy, just show beautiful photos of properties, people you've worked with before to remind people you're there to help them when they need it.\\n\\nIf you want more tips like this, join me in our [Facebook Group Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't want to read this article? Watch Jeff's tip below!</p>\n<iframe src=\"https://player.vimeo.com/video/231899873\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>For most agents, 99% of their business comes from their sphere of influence. Most agents get started getting deals from people they know and then hoping they can get referrals and I think it's the best place to start to build your business. It's your family, your friends, ex coworkers and people you come into contact with on a day to day basis.</p>\n<p>When you close a deal, which can be a stressful experience, and you've helped them buy their dream house, if you've done your job, they should have had a good experience with you. If they did, that person should refer you in the future. That's how you build the foundation of a real estate business.</p>\n<p>Don't be discouraged if you only have a few referrals in your first year: they build on each other and create a nice base for your business with each individual close.</p>\n<p>I recommend posting real estate related information daily to Facebook, Twitter, LinkedIn and Instagram so that you can stay top of mind in your circle. Don't be salesy, just show beautiful photos of properties, people you've worked with before to remind people you're there to help them when they need it.</p>\n<p>If you want more tips like this, join me in our <a href=\"https://www.facebook.com/groups/futurerealestate/\">Facebook Group Future of Real Estate</a>!</p>\n</div>","amp":null,"plaintext":"Don't want to read this article? Watch Jeff's tip below!\n\nFor most agents, 99% of their business comes from their sphere of influence.\nMost agents get started getting deals from people they know and then hoping they\ncan get referrals and I think it's the best place to start to build your\nbusiness. It's your family, your friends, ex coworkers and people you come into\ncontact with on a day to day basis.\n\nWhen you close a deal, which can be a stressful experience, and you've helped\nthem buy their dream house, if you've done your job, they should have had a good\nexperience with you. If they did, that person should refer you in the future.\nThat's how you build the foundation of a real estate business.\n\nDon't be discouraged if you only have a few referrals in your first year: they\nbuild on each other and create a nice base for your business with each\nindividual close.\n\nI recommend posting real estate related information daily to Facebook, Twitter,\nLinkedIn and Instagram so that you can stay top of mind in your circle. Don't be\nsalesy, just show beautiful photos of properties, people you've worked with\nbefore to remind people you're there to help them when they need it.\n\nIf you want more tips like this, join me in our Facebook Group Future of Real\nEstate [https://www.facebook.com/groups/futurerealestate/]!","feature_image":"/content/images/2017/08/S1-Ep2--1-.png","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Rock your sphere of influence by building your personal brand","meta_description":"Close more deals and generate more referrals with a strong sphere of influence. Get Jeff Fisher's long term strategy here. ","author_id":"599b40a75d905a002ebd619e","created_at":"2017-08-30T04:27:23.000Z","created_by":"599f18b159da4700220a8df0","updated_at":"2017-09-04T00:42:33.000Z","updated_by":"1","published_at":"2017-08-31T17:14:01.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"For most agents, 99% of their business comes from their sphere of influence. Most agents get started getting deals from people they know and then hoping they can get referrals. Read on for my tips to stay top of mind in your sphere of influence!","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a6d64b70c13000239835bd","uuid":"f44a10cb-2fb6-4b5e-9b4d-71b023a95235","title":"How To Get Over The Fear of Posting Online","slug":"how-to-get-over-the-fear-of-posting-online","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Hermiones's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/231720802\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nMany are crippled by the fear they feel of posting content online. It's human nature to worry about what other people will think or say about you. \\n\\nIn reality it doesn't matter, because life is too short to worry about what others say and do, that's their life not yours. \\n\\nYou need to focus on your own life and **posting content online is the fastest way you are going to grow your personal brand.** \\n\\n**Video especially is the best way to get new sales leads because it humanizes your brand and puts a face to the voice.** In other words it's the easiest way to build trust with strangers and sales is all about getting people to trust what you say, trust that this house is as amazing as you say it is.\\n\\nFor more real estate marketing and personal branding tips, check out our Facebook Group [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/).\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Hermiones's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/231720802\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Many are crippled by the fear they feel of posting content online. It's human nature to worry about what other people will think or say about you.</p>\n<p>In reality it doesn't matter, because life is too short to worry about what others say and do, that's their life not yours.</p>\n<p>You need to focus on your own life and <strong>posting content online is the fastest way you are going to grow your personal brand.</strong></p>\n<p><strong>Video especially is the best way to get new sales leads because it humanizes your brand and puts a face to the voice.</strong> In other words it's the easiest way to build trust with strangers and sales is all about getting people to trust what you say, trust that this house is as amazing as you say it is.</p>\n<p>For more real estate marketing and personal branding tips, check out our Facebook Group <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Hermiones's tip in video form:\n\nMany are crippled by the fear they feel of posting content online. It's human\nnature to worry about what other people will think or say about you.\n\nIn reality it doesn't matter, because life is too short to worry about what\nothers say and do, that's their life not yours.\n\nYou need to focus on your own life and posting content online is the fastest way\nyou are going to grow your personal brand.\n\nVideo especially is the best way to get new sales leads because it humanizes\nyour brand and puts a face to the voice.  In other words it's the easiest way to\nbuild trust with strangers and sales is all about getting people to trust what\nyou say, trust that this house is as amazing as you say it is.\n\nFor more real estate marketing and personal branding tips, check out our\nFacebook Group Future of Real Estate\n[https://www.facebook.com/groups/futurerealestate/].","feature_image":"/content/images/2017/08/sticker-mule-199257.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"59a581318a966b0022dfa0f0","created_at":"2017-08-30T15:14:19.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-08-30T15:54:04.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-08-30T15:31:45.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"Many are crippled by the fear they feel of posting content online. It's human nature to worry about what other people will think or say about you, but posting content online is the fastest way you are going to grow your personal brand.","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/08/sticker-mule-199257-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/08/sticker-mule-199257-1.jpg","twitter_title":null,"twitter_description":null},{"id":"59a7519e70c13000239835d2","uuid":"748c36cd-b83e-40f5-84cd-aeb11c3ca40c","title":"Quiz: Think you know Real Estate?","slug":"quiz-think-you-know-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Are you a Realtor?\\nAnswer these 9 questions and see if you're doing it right.\\nIf not happy with the final score, don't worry, we're here to help :)\\n\\n\\n<iframe id=\\\"interactApp599de079ae670a0011c0b731\\\" width=\\\"800\\\" height=\\\"800\\\" style=\\\"border:none;max-width:100%;margin:0;\\\" allowTransparency=\\\"true\\\" frameborder=\\\"0\\\" src=\\\"https://quiz.tryinteract.com/#/599de079ae670a0011c0b731?method=iframe\\\"></iframe><div class=\\\"interact_footer\\\" style=\\\"display:block;font-size:11px;color:#666;\\\">Powered by <a href=\\\"https://www.tryinteract.com/?utm_source=Powered%20By%20Link\\\" target=\\\"_blank\\\"><img src=\\\"https://quiz.tryinteract.com/img/logo.svg\\\" width=\\\"67\\\" height=\\\"16\\\" style=\\\"vertical-align:middle;\\\"></a></div>\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Are you a Realtor?<br>\nAnswer these 9 questions and see if you're doing it right.<br>\nIf not happy with the final score, don't worry, we're here to help :)</p>\n<iframe id=\"interactApp599de079ae670a0011c0b731\" width=\"800\" height=\"800\" style=\"border:none;max-width:100%;margin:0;\" allowTransparency=\"true\" frameborder=\"0\" src=\"https://quiz.tryinteract.com/#/599de079ae670a0011c0b731?method=iframe\"></iframe><div class=\"interact_footer\" style=\"display:block;font-size:11px;color:#666;\">Powered by <a href=\"https://www.tryinteract.com/?utm_source=Powered%20By%20Link\" target=\"_blank\"><img src=\"https://quiz.tryinteract.com/img/logo.svg\" width=\"67\" height=\"16\" style=\"vertical-align:middle;\"></a></div></div>","amp":null,"plaintext":"Are you a Realtor?\nAnswer these 9 questions and see if you're doing it right.\nIf not happy with the final score, don't worry, we're here to help :)\n\nPowered by [https://www.tryinteract.com/?utm_source=Powered%20By%20Link]","feature_image":"/content/images/2017/08/Untitled-design--7-.png","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"59a4aa7153ab82002ea20e83","created_at":"2017-08-31T00:00:30.000Z","created_by":"59a4aa7153ab82002ea20e83","updated_at":"2017-08-31T01:37:36.000Z","updated_by":"59a4aa7153ab82002ea20e83","published_at":"2017-08-31T01:09:12.000Z","published_by":"59a4aa7153ab82002ea20e83","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a9aa034f01390022caa965","uuid":"fd080867-6106-4164-bdc5-43e04f23e1ee","title":"The Ultimate Realtor Personal Branding Experiment- Future of Real Estate Episode 3","slug":"future-of-real-estate-s1e3","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Two episodes and 96K views later, we're releasing episode three!\\n\\n<iframe src=\\\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPropertySimpleUSA%2Fvideos%2F1605204162886086%2F&show_text=0&width=560\\\" width=\\\"560\\\" height=\\\"315\\\" style=\\\"border:none;overflow:hidden\\\" scrolling=\\\"no\\\" frameborder=\\\"0\\\" allowTransparency=\\\"true\\\" allowFullScreen=\\\"true\\\"></iframe>\\n\\n\\nWith [Episode 2](http://blog.propertysimple.com/future-of-real-estate-episode-two/) we saw a huge increase in engagement- over 400 people reacted to the video on our Facebook page! 200 more than the week before!\\n\\nBut, what did we do differently?\\n\\nFor starters, our post included a clear CTA or call-to-action. We asked our viewers for their opinion on the properties showcased in the video, and well, *you know what they say about opinions ....*\\n\\n![giphy](/content/images/2017/09/giphy.gif)\\n\\nThe post copy:\\n'What would you prefer? This $32.5 million mansion in the hills or the $19.7 million bachelor pad with one heck of a view?'\\n\\n![IMG_8603](/content/images/2017/09/IMG_8603.JPG)\\n\\nAs far as personal branding for Ed...\\n\\nEpisode 3 of Future of Real Estate shows a real inside look at Ed's day-to-day, his California lifestyle, personality and daily real estate grind. It also gives his commentary about the properties, demonstrating a bit of his expertise. \\n\\nThat makes this video very consumer-focused, looking to build trust with people both living in and interested in relocating to his neighborhood. Now when they see Ed or one of his listings on social media, they will already know something about him.\\n\\nEpisode 2 alone got over 70,000 views across social media platforms like Youtube and Facebook, leading to people recognizing Edward more often in person and online!\\n\\nOne thing we know now, that we would do to make this video even better- **include subtitles**. Did you know that only 8% of people on social media watch videos with the sound turned on?! *(P.S. we've now updated the video with subtitles for your viewing enjoyment! ☺ )*\\n\\nTune in next week for a look at Episode 4!\\n\\nFollow Ed and watch his personal branding journey through our series, by joining our Facebook page- [Future of Real Estate](https://www.propertysimple.com/future-of-real-estate/)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Two episodes and 96K views later, we're releasing episode three!</p>\n<iframe src=\"https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPropertySimpleUSA%2Fvideos%2F1605204162886086%2F&show_text=0&width=560\" width=\"560\" height=\"315\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" allowFullScreen=\"true\"></iframe>\n<p>With <a href=\"http://blog.propertysimple.com/future-of-real-estate-episode-two/\">Episode 2</a> we saw a huge increase in engagement- over 400 people reacted to the video on our Facebook page! 200 more than the week before!</p>\n<p>But, what did we do differently?</p>\n<p>For starters, our post included a clear CTA or call-to-action. We asked our viewers for their opinion on the properties showcased in the video, and well, <em>you know what they say about opinions ....</em></p>\n<p><img src=\"/content/images/2017/09/giphy.gif\" alt=\"giphy\"></p>\n<p>The post copy:<br>\n'What would you prefer? This $32.5 million mansion in the hills or the $19.7 million bachelor pad with one heck of a view?'</p>\n<p><img src=\"/content/images/2017/09/IMG_8603.JPG\" alt=\"IMG_8603\"></p>\n<p>As far as personal branding for Ed...</p>\n<p>Episode 3 of Future of Real Estate shows a real inside look at Ed's day-to-day, his California lifestyle, personality and daily real estate grind. It also gives his commentary about the properties, demonstrating a bit of his expertise.</p>\n<p>That makes this video very consumer-focused, looking to build trust with people both living in and interested in relocating to his neighborhood. Now when they see Ed or one of his listings on social media, they will already know something about him.</p>\n<p>Episode 2 alone got over 70,000 views across social media platforms like Youtube and Facebook, leading to people recognizing Edward more often in person and online!</p>\n<p>One thing we know now, that we would do to make this video even better- <strong>include subtitles</strong>. Did you know that only 8% of people on social media watch videos with the sound turned on?! <em>(P.S. we've now updated the video with subtitles for your viewing enjoyment! ☺ )</em></p>\n<p>Tune in next week for a look at Episode 4!</p>\n<p>Follow Ed and watch his personal branding journey through our series, by joining our Facebook page- <a href=\"https://www.propertysimple.com/future-of-real-estate/\">Future of Real Estate</a></p>\n</div>","amp":null,"plaintext":"Follow LA realtor Edward Hutchinson  as he uses social media to break through in\none of the world's toughest real estate markets.\n\nWhat would you prefer? This $32.5million mansion in the hills or this $19.7\nmillion bachelor pad with one heck of a view... Tune into Episode 3 of\n#FutureOfRealEstate to see Ed's mansion tours.\n\nEpisode three of Future of Real Estate is personal branding for Edward\nHutchinson. It shows his lifestyle, his personality and his daily grind driving\nto show real estate. It also shows beautiful properties and his commentary,\nwhich shows his expertise. It's consumer focused and looks to build trust with\npeople in his neighborhood so that when they see him, his listings or see him on\nsocial media, they already know something about him.\n\nEpisode 3 got over 80,000 views across social media platforms, youtube and vimeo\nand led to people recognizing Edward more often in his day to day life.\n\nOne thing we would do to make it better would have been to include\nsubtitles...only 8% of people watch videos with the sound turned on on social\nmedia!\n\nFollow Ed and watch his journey on our series, Future of Real Estate\n[https://www.propertysimple.com/future-of-real-estate/]","feature_image":"/content/images/2017/09/3.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"The Ultimate Realtor Personal Branding Experiment- Episode 3","meta_description":"With Episode 2 of Future of Real Estate, we saw a huge increase in engagement- 200 more reactions than the week before! But what did we do differently?","author_id":"1","created_at":"2017-09-01T18:42:11.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-22T21:35:03.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-22T21:35:03.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59a9cb244f01390022caa968","uuid":"6d1dc007-1a97-4430-ad43-34b0d26ffef3","title":"Changing the Real Estate Game- Drone Technology","slug":"real-estate-drone-technology","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Ed's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232092812\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nDrone video. Do you use it? Edward Hutchinson talks about how his new drone, a DJI Spark, which fits in the palm of his hand, is changing the game for him and his clients.\\n\\nThis drone is really cool. You don't need a controller...it recognizes your face and then can track where you go so you always get good shots. Want to take a photo? Make a hand gesture and it will take a shot of you. It shoots in 1080p and 4k so that you have high definition video. The best part? It's really easy to use. It has in app editing, which automatically makes a highlight reel of the best takes fro the day. And at [$390 on Amazon, it doesn't break the bank](http://amzn.to/2vDhBGI).\\n\\nEdward also uses it for showings for clients who want to see what a 2nd story view will look like if they add on, roof conditions, what the neighborhood looks like and much more.\\n\\nAs an added bonus, this drone makes you look great both to clients and on social media. We share these videos on social media to increase our personal brand and exposure to our target market in Venice, Santa Monica and Beverely Hills.\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Ed's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232092812\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Drone video. Do you use it? Edward Hutchinson talks about how his new drone, a DJI Spark, which fits in the palm of his hand, is changing the game for him and his clients.</p>\n<p>This drone is really cool. You don't need a controller...it recognizes your face and then can track where you go so you always get good shots. Want to take a photo? Make a hand gesture and it will take a shot of you. It shoots in 1080p and 4k so that you have high definition video. The best part? It's really easy to use. It has in app editing, which automatically makes a highlight reel of the best takes fro the day. And at <a href=\"http://amzn.to/2vDhBGI\">$390 on Amazon, it doesn't break the bank</a>.</p>\n<p>Edward also uses it for showings for clients who want to see what a 2nd story view will look like if they add on, roof conditions, what the neighborhood looks like and much more.</p>\n<p>As an added bonus, this drone makes you look great both to clients and on social media. We share these videos on social media to increase our personal brand and exposure to our target market in Venice, Santa Monica and Beverely Hills.</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Ed's tip in video form:\n\nDrone video. Do you use it? Edward Hutchinson talks about how his new drone, a\nDJI Spark, which fits in the palm of his hand, is changing the game for him and\nhis clients.\n\nThis drone is really cool. You don't need a controller...it recognizes your face\nand then can track where you go so you always get good shots. Want to take a\nphoto? Make a hand gesture and it will take a shot of you. It shoots in 1080p\nand 4k so that you have high definition video. The best part? It's really easy\nto use. It has in app editing, which automatically makes a highlight reel of the\nbest takes fro the day. And at $390 on Amazon, it doesn't break the bank\n[http://amzn.to/2vDhBGI].\n\nEdward also uses it for showings for clients who want to see what a 2nd story\nview will look like if they add on, roof conditions, what the neighborhood looks\nlike and much more.\n\nAs an added bonus, this drone makes you look great both to clients and on social\nmedia. We share these videos on social media to increase our personal brand and\nexposure to our target market in Venice, Santa Monica and Beverely Hills.","feature_image":"/content/images/2017/09/chuttersnap-254940.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Drones from DJI are changing real estate","meta_description":"Review of the DJI Spark for real estate by Edward Hutchison.  See how Ed uses his drone for showing clients the neighborhood, roof inspections, and more. ","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-01T21:03:32.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-04T00:47:06.000Z","updated_by":"1","published_at":"2017-09-03T23:59:47.000Z","published_by":"599f18b159da4700220a8df0","custom_excerpt":"Drone video. Do you use it? Edward Hutchinson talks about how his new drone, a DJI Spark, which fits in the palm of his hand, is changing the game for him and his clients.","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59ae88ac2f079c002ec619ee","uuid":"f049b3e5-3761-46d7-a0dd-a1a2afd80de4","title":"Building a Personal Brand- Authenticity","slug":"building-a-personal-brand-authenticity","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232096408\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n\\n[Last week's video](http://blog.propertysimple.com/building-a-personal-brand-step-1/) talked about what a personal brand is and why having a strong one is so important. We finished off with an **action item** where I asked you to write down 3-5 adjectives describing your own personal brand. Today we're putting those words to work.\\n\\n**Successfully building a personal brand doesn't mean that you have to invent a whole new persona.** It simply means that you have to be the best you possible and in the process- show it off a little! \\n\\n**The first key to building a consistent and recognizable brand is AUTHENTICITY.**\\n\\nCustomers today have easy access to your personal information through platforms like social media and it's way too easy to see through all the fluff. Be honest, stay true to your values, strengths and ideas and the rest will fall into place.\\n\\nThe moral of story- just be you. Don't try to be something you're not, as it's exhausting and it won't work. If you embrace who you are and focus on your strengths, building your personal brand won't be hard, it will be fun!\\n\\n**This brings me to this week's action item:** \\n\\nThis week, keeping your 3-5 brand adjectives from last week in mind, write a 1-2 sentence headline that accurately describes who you are. Make it catchy and think of it as an ad headline for 'Brand You.' \\n\\nMake sure your headline is interesting and targeted, but most of all make sure it's authentic. This bio will be perfect to use on social media channels such as Twitter, LinkedIn, Instagram and Pinterest, so take some time and get it right!\\n\\nSee you next week for another Tip Tuesday!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232096408\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p><a href=\"http://blog.propertysimple.com/building-a-personal-brand-step-1/\">Last week's video</a> talked about what a personal brand is and why having a strong one is so important. We finished off with an <strong>action item</strong> where I asked you to write down 3-5 adjectives describing your own personal brand. Today we're putting those words to work.</p>\n<p><strong>Successfully building a personal brand doesn't mean that you have to invent a whole new persona.</strong> It simply means that you have to be the best you possible and in the process- show it off a little!</p>\n<p><strong>The first key to building a consistent and recognizable brand is AUTHENTICITY.</strong></p>\n<p>Customers today have easy access to your personal information through platforms like social media and it's way too easy to see through all the fluff. Be honest, stay true to your values, strengths and ideas and the rest will fall into place.</p>\n<p>The moral of story- just be you. Don't try to be something you're not, as it's exhausting and it won't work. If you embrace who you are and focus on your strengths, building your personal brand won't be hard, it will be fun!</p>\n<p><strong>This brings me to this week's action item:</strong></p>\n<p>This week, keeping your 3-5 brand adjectives from last week in mind, write a 1-2 sentence headline that accurately describes who you are. Make it catchy and think of it as an ad headline for 'Brand You.'</p>\n<p>Make sure your headline is interesting and targeted, but most of all make sure it's authentic. This bio will be perfect to use on social media channels such as Twitter, LinkedIn, Instagram and Pinterest, so take some time and get it right!</p>\n<p>See you next week for another Tip Tuesday!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\nLast week's video\n[http://blog.propertysimple.com/building-a-personal-brand-step-1/]  talked about\nwhat a personal brand is and why having a strong one is so important. We\nfinished off with an action item  where I asked you to write down 3-5 adjectives\ndescribing your own personal brand. Today we're putting those words to work.\n\nSuccessfully building a personal brand doesn't mean that you have to invent a\nwhole new persona.  It simply means that you have to be the best you possible\nand in the process- show it off a little!\n\nThe first key to building a consistent and recognizable brand is AUTHENTICITY.\n\nCustomers today have easy access to your personal information through platforms\nlike social media and it's way too easy to see through all the fluff. Be honest,\nstay true to your values, strengths and ideas and the rest will fall into place.\n\nThe moral of story- just be you. Don't try to be something you're not, as it's\nexhausting and it won't work. If you embrace who you are and focus on your\nstrengths, building your personal brand won't be hard, it will be fun!\n\nThis brings me to this week's action item:\n\nThis week, keeping your 3-5 brand adjectives from last week in mind, write a 1-2\nsentence headline that accurately describes who you are. Make it catchy and\nthink of it as an ad headline for 'Brand You.'\n\nMake sure your headline is interesting and targeted, but most of all make sure\nit's authentic. This bio will be perfect to use on social media channels such as\nTwitter, LinkedIn, Instagram and Pinterest, so take some time and get it right!\n\nSee you next week for another Tip Tuesday!","feature_image":"/content/images/2017/09/brooke-cagle-195777.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Building a Strong Personal Brand in Real Estate- Key #1- AUTHENTICITY","meta_description":"Successfully building a personal brand doesn't mean that you have to invent a whole new persona. It simply means that you have to be the best you possible.","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-05T11:21:16.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-05T11:46:06.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-05T11:43:53.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"Successfully building a personal brand doesn't mean that you have to invent a whole new persona. It simply means that you have to be the best you possible and in the process- show it off a little! ","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/brooke-cagle-195777-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/brooke-cagle-195777-1.jpg","twitter_title":null,"twitter_description":null},{"id":"59b017742f079c002ec61a06","uuid":"014ddda1-fa20-4341-a29c-765779fbd80e","title":"Cold Calling in Real Estate- Is it worth it?","slug":"cold-calls-are-they-worth-it","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't want to read this article? Watch Jeff's tip below!\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232094642\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nJeff doesn't like cold calling expired listings. The most frustrating version of this happens when an agent takes a property down because a client has a health issue or wants to wait on selling the property for one reason or another.\\n\\nAll of the sudden, the client is getting a barrage of cold calls at 7am on a Sunday from real estate agents, or even worse, appointment setters in India, Phillipines and Indonesia for a random agent in their area. Jeff doesn't think this type of agressive cold calling works well and is one of the things that gives real estate agents a bad name, putting them up there (or down there in this case) with used car salesmen.\\n\\nJeff suggests reaching out to expired listings in a more professional, way, much like Edward talked about in his [four expired listing hacks](http://blog.propertysimple.com/four-expired-listing-hacks/).\\n\\nLearn more about how to take advantage of your leads [in our group Future of Real Estate](https://www.facebook.com/groups/futurerealestate/).\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't want to read this article? Watch Jeff's tip below!</p>\n<iframe src=\"https://player.vimeo.com/video/232094642\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Jeff doesn't like cold calling expired listings. The most frustrating version of this happens when an agent takes a property down because a client has a health issue or wants to wait on selling the property for one reason or another.</p>\n<p>All of the sudden, the client is getting a barrage of cold calls at 7am on a Sunday from real estate agents, or even worse, appointment setters in India, Phillipines and Indonesia for a random agent in their area. Jeff doesn't think this type of agressive cold calling works well and is one of the things that gives real estate agents a bad name, putting them up there (or down there in this case) with used car salesmen.</p>\n<p>Jeff suggests reaching out to expired listings in a more professional, way, much like Edward talked about in his <a href=\"http://blog.propertysimple.com/four-expired-listing-hacks/\">four expired listing hacks</a>.</p>\n<p>Learn more about how to take advantage of your leads <a href=\"https://www.facebook.com/groups/futurerealestate/\">in our group Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't want to read this article? Watch Jeff's tip below!\n\nJeff doesn't like cold calling expired listings. The most frustrating version of\nthis happens when an agent takes a property down because a client has a health\nissue or wants to wait on selling the property for one reason or another.\n\nAll of the sudden, the client is getting a barrage of cold calls at 7am on a\nSunday from real estate agents, or even worse, appointment setters in India,\nPhillipines and Indonesia for a random agent in their area. Jeff doesn't think\nthis type of agressive cold calling works well and is one of the things that\ngives real estate agents a bad name, putting them up there (or down there in\nthis case) with used car salesmen.\n\nJeff suggests reaching out to expired listings in a more professional, way, much\nlike Edward talked about in his four expired listing hacks\n[http://blog.propertysimple.com/four-expired-listing-hacks/].\n\nLearn more about how to take advantage of your leads in our group Future of\nReal\nEstate [https://www.facebook.com/groups/futurerealestate/].","feature_image":"/content/images/2017/09/freestocks-org-93598.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Cold Calling in Real Estate- Is it worth it?","meta_description":"Are cold calls worth it in Real Estate? Are they a good use of your time? Jeff Fisher, a PropertySimple realtor has a very definite opinion.","author_id":"599b40a75d905a002ebd619e","created_at":"2017-09-06T15:42:44.000Z","created_by":"59a4aa7153ab82002ea20e83","updated_at":"2017-09-07T05:46:25.000Z","updated_by":"599f18b159da4700220a8df0","published_at":"2017-09-06T15:52:57.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"Are cold calls worth it in Real Estate? Are they a good use of your time? Jeff Fisher, a PropertySimple realtor has a very definite opinion. In the words of Jeff don't be just another 'starving blind squirrel.'","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/freestocks-org-93598-2.jpg","og_title":null,"og_description":"Are cold calls worth it in Real Estate? Are they a good use of your time? Jeff Fisher, a PropertySimple realtor has a very definite opinion.","twitter_image":"/content/images/2017/09/freestocks-org-93598-1.jpg","twitter_title":null,"twitter_description":"Are cold calls worth it in Real Estate? Are they a good use of your time? Jeff Fisher, a PropertySimple realtor has a very definite opinion."},{"id":"59b032f82f079c002ec61a0f","uuid":"598ca045-6411-4949-ae60-daf08a30f820","title":"Building a Personal Brand- Consistency","slug":"building-a-personal-brand-consistency","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232561485\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nLast week for Tip Tuesday, I talked about the importance of [authenticity in building a personal brand](http://blog.propertysimple.com/building-a-personal-brand-authenticity/). Today, I'm continuing the personal branding tip series with another key- **CONSISTENCY**.\\n\\nI've already stressed that [having a strong personal brand is crucial to real estate success](http://blog.propertysimple.com/building-a-personal-brand-step-1/). It's the best way today to set yourself apart from the competition and build trust with your clients. BUT if you're not consistent and don't regularly live up to your brand, what's the point of having one?\\n\\n**A strong brand is built through consistency and consistency can only be built over time.** This is a long term play and something you should expect to incorporate into your day-to-day. It's going to take some time and effort, but it will be worth it because **consistency builds trust.** And if your clients trust you, they’re more likely to do business with you.\\n\\n**This Week's Action Item:**\\nTake a closer look at what you've been posting on social media. \\n\\nKeeping your 3-5 brand adjectives from video 2 in mind, ask yourself these questions:\\n\\n* Are my social profiles consistent? Do they all have the same name, profile photo, bio etc.?\\n* Do my posts reflect my personal brand? / Do they relate to my brand adjectives?\\n* Are my voice and my language consistent?\\n\\nNext week on Tip Tuesday we'll be talking about taking your now **authentic and consistent personal brand** and what kind of content to post on social media channels to promote it! \\n\\nWe'd love to hear your take on personal branding in our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232561485\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Last week for Tip Tuesday, I talked about the importance of <a href=\"http://blog.propertysimple.com/building-a-personal-brand-authenticity/\">authenticity in building a personal brand</a>. Today, I'm continuing the personal branding tip series with another key- <strong>CONSISTENCY</strong>.</p>\n<p>I've already stressed that <a href=\"http://blog.propertysimple.com/building-a-personal-brand-step-1/\">having a strong personal brand is crucial to real estate success</a>. It's the best way today to set yourself apart from the competition and build trust with your clients. BUT if you're not consistent and don't regularly live up to your brand, what's the point of having one?</p>\n<p><strong>A strong brand is built through consistency and consistency can only be built over time.</strong> This is a long term play and something you should expect to incorporate into your day-to-day. It's going to take some time and effort, but it will be worth it because <strong>consistency builds trust.</strong> And if your clients trust you, they’re more likely to do business with you.</p>\n<p><strong>This Week's Action Item:</strong><br>\nTake a closer look at what you've been posting on social media.</p>\n<p>Keeping your 3-5 brand adjectives from video 2 in mind, ask yourself these questions:</p>\n<ul>\n<li>Are my social profiles consistent? Do they all have the same name, profile photo, bio etc.?</li>\n<li>Do my posts reflect my personal brand? / Do they relate to my brand adjectives?</li>\n<li>Are my voice and my language consistent?</li>\n</ul>\n<p>Next week on Tip Tuesday we'll be talking about taking your now <strong>authentic and consistent personal brand</strong> and what kind of content to post on social media channels to promote it!</p>\n<p>We'd love to hear your take on personal branding in our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\nLast week for Tip Tuesday, I talked about the importance of authenticity in\nbuilding a personal brand\n[http://blog.propertysimple.com/building-a-personal-brand-authenticity/]. Today,\nI'm continuing the personal branding tip series with another key- CONSISTENCY.\n\nI've already stressed that having a strong personal brand is crucial to real\nestate success\n[http://blog.propertysimple.com/building-a-personal-brand-step-1/]. It's the\nbest way today to set yourself apart from the competition and build trust with\nyour clients. BUT if you're not consistent and don't regularly live up to your\nbrand, what's the point of having one?\n\nA strong brand is built through consistency and consistency can only be built\nover time.  This is a long term play and something you should expect to\nincorporate into your day-to-day. It's going to take some time and effort, but\nit will be worth it because consistency builds trust.  And if your clients trust\nyou, they’re more likely to do business with you.\n\nThis Week's Action Item:\nTake a closer look at what you've been posting on social media.\n\nKeeping your 3-5 brand adjectives from video 2 in mind, ask yourself these\nquestions:\n\n * Are my social profiles consistent? Do they all have the same name, profile\n   photo, bio etc.?\n * Do my posts reflect my personal brand? / Do they relate to my brand\n   adjectives?\n * Are my voice and my language consistent?\n\nNext week on Tip Tuesday we'll be talking about taking your now authentic and\nconsistent personal brand  and what kind of content to post on social media\nchannels to promote it!\n\nWe'd love to hear your take on personal branding in our Facebook Group, Future\nof Real Estate [https://www.facebook.com/groups/futurerealestate/]!","feature_image":"/content/images/2017/09/freestocks-org-72172--1-.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Building a Personal Brand","meta_description":"A strong brand is built through consistency and consistency is built over time. As a realtor, this is something you should expect to incorporate every day.","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-06T17:40:08.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-12T20:14:46.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-12T18:53:57.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"A strong brand is built through consistency and consistency is built over time. This is something you should expect to incorporate into your day-to-day. It's going to take some time and effort, but it will be worth it because consistency builds trust.","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/freestocks-org-72172--1--2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/freestocks-org-72172--1--1.jpg","twitter_title":null,"twitter_description":null},{"id":"59b05f152f079c002ec61a17","uuid":"f64275a1-e84b-436d-bf13-5ac0faeeb906","title":"Personal Branding- What to Post on Social Media","slug":"personal-branding-social-media","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/233362499\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n\\nSo far in this Personal Branding series I've been talking about how to build a strong personal brand, keeping two things in mind- [AUTHENTICITY](http://blog.propertysimple.com/building-a-personal-brand-authenticity/) and [CONSISTENCY](http://blog.propertysimple.com/building-a-personal-brand-consistency). \\n\\nIt was important cover those two keys to branding, but FINALLY today we're going to start talking about one of my favorite topics- social media.\\n\\n**The best way to reach your audience and develop a personal brand today is online, through the use of social media.** \\n\\n![william-iven-19844--1-](/content/images/2017/09/william-iven-19844--1-.jpg)\\n\\n**Everything you say, do and post online should somehow reflect and develop your personal brand.** If you've been honest with yourself and [chosen personal brand values that truly describe who you are](http://blog.propertysimple.com/building-a-personal-brand-step-1/), this part should be easy.\\n\\nBUT, what type of content should you be posting? \\n\\n**Here's a big Hint: It's not all about your business. Building a personal brand is all about YOU!**\\n\\nBefore doing business with you, your clients will want to know all about you. After all, buying a home is one of the most important purchases of their lives. They'll trust you more with this purchase if they feel like they know you.\\n\\n**Today’s Action Item:**\\nDraft ONE social media post incorporating your new personal brand. \\n\\nChoose one channel, whether it be Facebook, Instagram, Twitter or LinkedIn and post a photo, a video or even just a little tidbit of text giving your followers a better idea of who you are.  \\n\\nIf you need some inspiration, check out Ed's accounts- [@hutchjohnstone](https://www.facebook.com/hutchjohnstone/)\\n\\n<iframe src=\\\"https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fhutchjohnstone%2Fposts%2F1538734266193223%3A0&width=500\\\" width=\\\"500\\\" height=\\\"608\\\" style=\\\"border:none;overflow:hidden\\\" scrolling=\\\"no\\\" frameborder=\\\"0\\\" allowTransparency=\\\"true\\\"></iframe>\\n\\nFor more personal branding tips, be sure to join our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/233362499\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>So far in this Personal Branding series I've been talking about how to build a strong personal brand, keeping two things in mind- <a href=\"http://blog.propertysimple.com/building-a-personal-brand-authenticity/\">AUTHENTICITY</a> and <a href=\"http://blog.propertysimple.com/building-a-personal-brand-consistency\">CONSISTENCY</a>.</p>\n<p>It was important cover those two keys to branding, but FINALLY today we're going to start talking about one of my favorite topics- social media.</p>\n<p><strong>The best way to reach your audience and develop a personal brand today is online, through the use of social media.</strong></p>\n<p><img src=\"/content/images/2017/09/william-iven-19844--1-.jpg\" alt=\"william-iven-19844--1-\"></p>\n<p><strong>Everything you say, do and post online should somehow reflect and develop your personal brand.</strong> If you've been honest with yourself and <a href=\"http://blog.propertysimple.com/building-a-personal-brand-step-1/\">chosen personal brand values that truly describe who you are</a>, this part should be easy.</p>\n<p>BUT, what type of content should you be posting?</p>\n<p><strong>Here's a big Hint: It's not all about your business. Building a personal brand is all about YOU!</strong></p>\n<p>Before doing business with you, your clients will want to know all about you. After all, buying a home is one of the most important purchases of their lives. They'll trust you more with this purchase if they feel like they know you.</p>\n<p><strong>Today’s Action Item:</strong><br>\nDraft ONE social media post incorporating your new personal brand.</p>\n<p>Choose one channel, whether it be Facebook, Instagram, Twitter or LinkedIn and post a photo, a video or even just a little tidbit of text giving your followers a better idea of who you are.</p>\n<p>If you need some inspiration, check out Ed's accounts- <a href=\"https://www.facebook.com/hutchjohnstone/\">@hutchjohnstone</a></p>\n<iframe src=\"https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fhutchjohnstone%2Fposts%2F1538734266193223%3A0&width=500\" width=\"500\" height=\"608\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\"></iframe>\n<p>For more personal branding tips, be sure to join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\nSo far in this Personal Branding series I've been talking about how to build a\nstrong personal brand, keeping two things in mind- AUTHENTICITY\n[http://blog.propertysimple.com/building-a-personal-brand-authenticity/]  and \nCONSISTENCY\n[http://blog.propertysimple.com/building-a-personal-brand-consistency].\n\nIt was important cover those two keys to branding, but FINALLY today we're going\nto start talking about one of my favorite topics- social media.\n\nThe best way to reach your audience and develop a personal brand today is\nonline, through the use of social media.\n\n\n\nEverything you say, do and post online should somehow reflect and develop your\npersonal brand.  If you've been honest with yourself and chosen personal brand\nvalues that truly describe who you are\n[http://blog.propertysimple.com/building-a-personal-brand-step-1/], this part\nshould be easy.\n\nBUT, what type of content should you be posting?\n\nHere's a big Hint: It's not all about your business. Building a personal brand\nis all about YOU!\n\nBefore doing business with you, your clients will want to know all about you.\nAfter all, buying a home is one of the most important purchases of their lives.\nThey'll trust you more with this purchase if they feel like they know you.\n\nToday’s Action Item:\nDraft ONE social media post incorporating your new personal brand.\n\nChoose one channel, whether it be Facebook, Instagram, Twitter or LinkedIn and\npost a photo, a video or even just a little tidbit of text giving your followers\na better idea of who you are.\n\nIf you need some inspiration, check out Ed's accounts- @hutchjohnstone\n[https://www.facebook.com/hutchjohnstone/]\n\nFor more personal branding tips, be sure to join our Facebook Group, Future of\nReal Estate [https://www.facebook.com/groups/futurerealestate/]!","feature_image":"/content/images/2017/09/dung-tr-n-vi-t-187084.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-06T20:48:21.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-13T19:23:22.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-13T19:23:22.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59b196571b087f002e2d1ec2","uuid":"03c4a8ba-0101-484d-a5a7-f984a0ce5885","title":"Generating Real Estate Business with Non-Real Estate Related Content","slug":"non-real-estate-related-content","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Edward's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232674470\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nRealtor, Edward Hutchinson, realized a long time ago that building his real estate business meant first building his own personal brand.\\n\\nSince this realization, Ed has taken the necessary steps to master his brand, stand out from the competition and attract a social media following of over 11K!\\n\\n![killin-it-1](/content/images/2017/09/killin-it-1.jpg)\\n\\nHow?\\n\\n**Ed isn't your everyday realtor.**\\n\\nHe's generating business using the latest technologies to showcase his brand as well as position himself as an expert on the neighborhoods in which he's selling.\\n\\n**He doesn't only focus on listings and properties to promote his business**, but instead, aims to give his followers more value. Using social media, he provides an inside look at both his life and the dream California lifestyle.\\n\\n![IMG_8362](/content/images/2017/09/IMG_8362.JPG)\\n\\nJoin our Facebook Group, [Future of Real Estate ](https://www.facebook.com/groups/futurerealestate/) for more tips on building your personal brand and generating sales!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Edward's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232674470\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Realtor, Edward Hutchinson, realized a long time ago that building his real estate business meant first building his own personal brand.</p>\n<p>Since this realization, Ed has taken the necessary steps to master his brand, stand out from the competition and attract a social media following of over 11K!</p>\n<p><img src=\"/content/images/2017/09/killin-it-1.jpg\" alt=\"killin-it-1\"></p>\n<p>How?</p>\n<p><strong>Ed isn't your everyday realtor.</strong></p>\n<p>He's generating business using the latest technologies to showcase his brand as well as position himself as an expert on the neighborhoods in which he's selling.</p>\n<p><strong>He doesn't only focus on listings and properties to promote his business</strong>, but instead, aims to give his followers more value. Using social media, he provides an inside look at both his life and the dream California lifestyle.</p>\n<p><img src=\"/content/images/2017/09/IMG_8362.JPG\" alt=\"IMG_8362\"></p>\n<p>Join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate </a> for more tips on building your personal brand and generating sales!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Edward's tip in video form:\n\nRealtor, Edward Hutchinson, realized a long time ago that building his real\nestate business meant first building his own personal brand.\n\nSince this realization, Ed has taken the necessary steps to master his brand,\nstand out from the competition and attract a social media following of over 11K!\n\n\n\nHow?\n\nEd isn't your everyday realtor.\n\nEd's generating business using the latest technologies to showcase his brand as\nwell as position himself as an expert on the neighborhoods in which he's\nselling.\n\nHe doesn't only focus on listings and properties to promote his business, but\ninstead, aims to give his followers more value. Using social media, he provides\nan inside look at both his life and the dream California lifestyle.\n\nJoin our Facebook Group, Future of Real Estate\n[https://www.facebook.com/groups/futurerealestate/]  for more tips on building\nyour personal brand and generating sales!","feature_image":"/content/images/2017/09/martin-schmidli-1436.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Generating Real Estate Business with Non-Real Estate Related Content","meta_description":"Realtor, Edward Hutchinson, realizes that building his real estate business is going to take more than just posting photos of listings and houses.","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-07T18:56:23.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-08T20:25:33.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-08T20:25:33.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/martin-schmidli-1436-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/martin-schmidli-1436-1.jpg","twitter_title":null,"twitter_description":null},{"id":"59b1a2011b087f002e2d1ec9","uuid":"9344103d-a3c6-47ed-91cf-00d597824b31","title":"8 Tips for Genius Closing Thank You Gifts","slug":"8-tips-for-genius-closing-thank-you-gifts","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"CONGRATS!  You've just closed with a client and celebrations are in order.\\n\\n![Congrats](/content/images/2017/09/Congrats.jpg)\\n\\n...but, the job is not done just yet.\\n\\nBuying a home is an extremely precious moment for homebuyers, and as you already know, it is one of the most important (and expensive) purchases of their lives. \\n\\n![11705392445_86c98890bc_b](/content/images/2017/09/11705392445_86c98890bc_b.jpg)\\n\\nAs a realtor, it is necessary to outwardly recognize this and leave a lasting impression on your clients. It's important to reinforce that buying a home, *with your help and expertise*, was a positive experience.  \\n\\nEnding business interactions with a thoughtful gift will not only serve as a nice gesture, but will also help with branding, referrals and boosting your future business. \\n\\n**But, what type of gift should you give your clients?**\\n\\n**1 SOMETHING PERMANENT**\\nWhy not gift your clients something long-lasting that they can show off to friends, see often and relate back to their experience with you. \\n*For example, if you know their style, get them started designing their new home with art or another decoration piece.*\\n\\n**2 SOMETHING PERSONAL**\\nThere's nothing more thoughtful than a personal gift based on your client's unique interests, needs or hobbies. Capitalize on an inside joke or provide something that you know will help in his or her everyday routine. \\n*Does your client have a dog? Set up their backyard with a dog house! A happy hound makes for an even happier client!*\\n\\n![justin-veenema-156591](/content/images/2017/09/justin-veenema-156591.jpg)\\n\\n**3 SOMETHING PRACTICAL**   \\nNew homeowners have a TON of work ahead to set up their new home.  Try gifting something that could help take some of the stress out of this process.\\n*Maybe you happen to know of something specific they need, such as kitchen supplies like silverware, plates or place-mats.*\\n\\n**4 SOMETHING CONSUMABLE**\\nReally stumped on something thoughtful AND permanent to gift your clients? It's also okay to gift something consumable, as long as it's practical and appropriate.\\n*Nothing sets a great impression like some celebratory top shelf liquor or a nice bottle of wine. Client not a drinker? Gift something like spices, candles or a box of fancy Belgian chocolate.*\\n\\n![christopher-john-pratt-227355](/content/images/2017/09/christopher-john-pratt-227355.jpg)\\n\\n**More Tips for client gift giving**\\n\\n**5 NO SELF PROMOTION**\\nDon't use a closing gift as an opportunity for direct self promotion. Giving a thoughtful gift, that your clients will remember, will do the promotional work for you. Remember, this is your client’s moment, not yours.  Giving anything that directly promotes your business may come across as selfish or even rude.\\n\\n**6 NO GIFTCARDS**  \\nLet's face it giving giftcards is the easy way out; giftcards are generic and BORING. They may *seem* practical, but you should want to give a gift that will truly leave a lasting impression, getting across both your brand and your personality. \\n\\n**7 DON'T BE CHEAP**\\nGeneral rule of thumb- it's better to OVERSPEND than to underspend. Don't offend your client by spending too much, but also don't hold back! Chances are they just dropped a pretty penny on their new home and you'll want to appropriately show your appreciation for them trusting you with their purchase.\\n\\n**8  GIVE YOUR GIFT IN PERSON** \\nTake the time to visit your clients and hand them their gift personally!  This will only further express your appreciation and is sure to leave a great last impression. \\n\\nWhen thinking of the perfect gift, creativity is key and a little thought goes a long way. Your clients are sure to appreciate effort and remember you for years to come. \\n\\nGood luck and happy closing!\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>CONGRATS!  You've just closed with a client and celebrations are in order.</p>\n<p><img src=\"/content/images/2017/09/Congrats.jpg\" alt=\"Congrats\"></p>\n<p>...but, the job is not done just yet.</p>\n<p>Buying a home is an extremely precious moment for homebuyers, and as you already know, it is one of the most important (and expensive) purchases of their lives.</p>\n<p><img src=\"/content/images/2017/09/11705392445_86c98890bc_b.jpg\" alt=\"11705392445_86c98890bc_b\"></p>\n<p>As a realtor, it is necessary to outwardly recognize this and leave a lasting impression on your clients. It's important to reinforce that buying a home, <em>with your help and expertise</em>, was a positive experience.</p>\n<p>Ending business interactions with a thoughtful gift will not only serve as a nice gesture, but will also help with branding, referrals and boosting your future business.</p>\n<p><strong>But, what type of gift should you give your clients?</strong></p>\n<p><strong>1 SOMETHING PERMANENT</strong><br>\nWhy not gift your clients something long-lasting that they can show off to friends, see often and relate back to their experience with you.<br>\n<em>For example, if you know their style, get them started designing their new home with art or another decoration piece.</em></p>\n<p><strong>2 SOMETHING PERSONAL</strong><br>\nThere's nothing more thoughtful than a personal gift based on your client's unique interests, needs or hobbies. Capitalize on an inside joke or provide something that you know will help in his or her everyday routine.<br>\n<em>Does your client have a dog? Set up their backyard with a dog house! A happy hound makes for an even happier client!</em></p>\n<p><img src=\"/content/images/2017/09/justin-veenema-156591.jpg\" alt=\"justin-veenema-156591\"></p>\n<p><strong>3 SOMETHING PRACTICAL</strong><br>\nNew homeowners have a TON of work ahead to set up their new home.  Try gifting something that could help take some of the stress out of this process.<br>\n<em>Maybe you happen to know of something specific they need, such as kitchen supplies like silverware, plates or place-mats.</em></p>\n<p><strong>4 SOMETHING CONSUMABLE</strong><br>\nReally stumped on something thoughtful AND permanent to gift your clients? It's also okay to gift something consumable, as long as it's practical and appropriate.<br>\n<em>Nothing sets a great impression like some celebratory top shelf liquor or a nice bottle of wine. Client not a drinker? Gift something like spices, candles or a box of fancy Belgian chocolate.</em></p>\n<p><img src=\"/content/images/2017/09/christopher-john-pratt-227355.jpg\" alt=\"christopher-john-pratt-227355\"></p>\n<p><strong>More Tips for client gift giving</strong></p>\n<p><strong>5 NO SELF PROMOTION</strong><br>\nDon't use a closing gift as an opportunity for direct self promotion. Giving a thoughtful gift, that your clients will remember, will do the promotional work for you. Remember, this is your client’s moment, not yours.  Giving anything that directly promotes your business may come across as selfish or even rude.</p>\n<p><strong>6 NO GIFTCARDS</strong><br>\nLet's face it giving giftcards is the easy way out; giftcards are generic and BORING. They may <em>seem</em> practical, but you should want to give a gift that will truly leave a lasting impression, getting across both your brand and your personality.</p>\n<p><strong>7 DON'T BE CHEAP</strong><br>\nGeneral rule of thumb- it's better to OVERSPEND than to underspend. Don't offend your client by spending too much, but also don't hold back! Chances are they just dropped a pretty penny on their new home and you'll want to appropriately show your appreciation for them trusting you with their purchase.</p>\n<p><strong>8  GIVE YOUR GIFT IN PERSON</strong><br>\nTake the time to visit your clients and hand them their gift personally!  This will only further express your appreciation and is sure to leave a great last impression.</p>\n<p>When thinking of the perfect gift, creativity is key and a little thought goes a long way. Your clients are sure to appreciate effort and remember you for years to come.</p>\n<p>Good luck and happy closing!</p>\n</div>","amp":null,"plaintext":"CONGRATS! You've just closed with a client and celebrations are in order.\n\n\n\n...but, the job is not done just yet.\n\nBuying a home is an extremely precious moment for homebuyers, and as you already\nknow, it is one of the most important (and expensive) purchases of their lives.\n\n\n\nAs a realtor, it is necessary to outwardly recognize this and leave a lasting\nimpression on your clients. It's important to reinforce that buying a home, with\nyour help and expertise, was a positive experience.\n\nEnding business interactions with a thoughtful gift will not only serve as a\nnice gesture, but will also help with branding, referrals and boosting your\nfuture business.\n\nBut, what type of gift should you give your clients?\n\n1 SOMETHING PERMANENT\nWhy not gift your clients something long-lasting that they can show off to\nfriends, see often and relate back to their experience with you.\nFor example, if you know their style, get them started designing their new home\nwith art or another decoration piece.\n\n2 SOMETHING PERSONAL\nThere's nothing more thoughtful than a personal gift based on your client's\nunique interests, needs or hobbies. Capitalize on an inside joke or provide\nsomething that you know will help in his or her everyday routine.\nDoes your client have a dog? Set up their backyard with a dog house! A happy\nhound makes for an even happier client!\n\n\n\n3 SOMETHING PRACTICAL\nNew homeowners have a TON of work ahead to set up their new home. Try gifting\nsomething that could help take some of the stress out of this process.\nMaybe you happen to know of something specific they need, such as kitchen\nsupplies like silverware, plates or place-mats.\n\n4 SOMETHING CONSUMABLE\nReally stumped on something thoughtful AND permanent to gift your clients? It's\nalso okay to gift something consumable, as long as it's practical and\nappropriate.\nNothing sets a great impression like some celebratory top shelf liquor or a nice\nbottle of wine. Client not a drinker? Gift something like spices, candles or a\nbox of fancy Belgian chocolate.\n\n\n\nMore Tips for client gift giving\n\n5 NO SELF PROMOTION\nDon't use a closing gift as an opportunity for direct self promotion. Giving a\nthoughtful gift, that your clients will remember, will do the promotional work\nfor you. Remember, this is your client’s moment, not yours. Giving anything that\ndirectly promotes your business may come across as selfish or even rude.\n\n6 NO GIFTCARDS\nLet's face it giving giftcards is the easy way out; giftcards are generic and\nBORING. They may seem  practical, but you should want to give a gift that will\ntruly leave a lasting impression, getting across both your brand and your\npersonality.\n\n7 DON'T BE CHEAP\nGeneral rule of thumb- it's better to OVERSPEND than to underspend. Don't offend\nyour client by spending too much, but also don't hold back! Chances are they\njust dropped a pretty penny on their new home and you'll want to appropriately\nshow your appreciation for them trusting you with their purchase.\n\n8 GIVE YOUR GIFT IN PERSON\nTake the time to visit your clients and hand them their gift personally! This\nwill only further express your appreciation and is sure to leave a great last\nimpression.\n\nWhen thinking of the perfect gift, creativity is key and a little thought goes a\nlong way. Your clients are sure to appreciate effort and remember you for years\nto come.\n\nGood luck and happy closing!","feature_image":"/content/images/2017/09/jon-tyson-359598.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"8 Genius Tips for Thoughtful Closing Thank You Gifts","meta_description":"Ending business interactions with a thoughtful gift will not only serve as a nice gesture, but will also help with branding, referrals and boosting your future business. ","author_id":"59a4856553ab82002ea20e74","created_at":"2017-09-07T19:46:09.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-08T19:44:08.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-08T19:44:08.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/jon-tyson-359598-2.jpg","og_title":null,"og_description":"Ending business interactions with a thoughtful gift will not only serve as a nice gesture, but will also help with branding, referrals and boosting your future business. ","twitter_image":"/content/images/2017/09/jon-tyson-359598-1.jpg","twitter_title":null,"twitter_description":null},{"id":"59b6cdd1b8ae5600231d3cd4","uuid":"fc590ff4-c7fd-4e5f-beb8-0b9d67f5e685","title":"Lead Conversion | Follow Up on Every Lead","slug":"follow-up-on-every-lead","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Jeff's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232679469\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nToday's tip is simple: **Follow up on EVERY lead.**\\n\\nWork every lead and take all leads seriously.\\n\\n**Engage your leads and make sure you're asking the right questions.** Even if they're not interested in one specific home, would they like to see another? Where do they live now? Are they currently on the search for a new place, or will they be sometime in the future?\\n\\nAll leads are potential future clients, so keep in touch and keep engaging. Reach out on social media and make sure they're in your contact circle. Stay in the forefront of their mind as you never know when they may be in the market.\\n\\nFor more tips like these join our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/).\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Jeff's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232679469\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Today's tip is simple: <strong>Follow up on EVERY lead.</strong></p>\n<p>Work every lead and take all leads seriously.</p>\n<p><strong>Engage your leads and make sure you're asking the right questions.</strong> Even if they're not interested in one specific home, would they like to see another? Where do they live now? Are they currently on the search for a new place, or will they be sometime in the future?</p>\n<p>All leads are potential future clients, so keep in touch and keep engaging. Reach out on social media and make sure they're in your contact circle. Stay in the forefront of their mind as you never know when they may be in the market.</p>\n<p>For more tips like these join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nToday's tip is simple: Follow up on EVERY lead.\n\nWork every lead and take all leads seriously.\n\nEngage your leads and make sure you're asking the right questions.  Even if\nthey're not interested in one specific home, would they like to see another?\nWhere do they live now? Are they currently on the search for a new place, or\nwill they be sometime in the future?\n\nAll leads are potential future clients, so keep in touch and keep engaging.\nReach out on social media and make sure they're in your contact circle. Stay in\nthe forefront of their mind as you never know when they may be in the market.","feature_image":"/content/images/2017/09/rawpixel-com-267079.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Real Estate Lead Conversion |  Follow Up on Every Lead","meta_description":"This tip is simple: Follow up on EVERY lead. Work every lead and take all leads seriously. Engage your leads and make sure you're asking the right questions.","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-11T17:54:25.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-13T14:02:46.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-13T14:02:46.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":"Today's tip is simple: Follow up on EVERY lead. Work every lead and take all leads seriously. Engage your leads and make sure you're asking the right questions.","codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/rawpixel-com-267079-2.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/rawpixel-com-267079-1.jpg","twitter_title":null,"twitter_description":null},{"id":"59b862fe9d7fe100231b51e8","uuid":"7123129e-e99f-44fd-b619-a558ed5d6db3","title":"Why is personal branding important for Realtors?","slug":"why-personal-branding-for-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Hermione's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/233732227\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nBrand awareness is a concept that is spoken about often, but many people are still in the dark about WHY. \\n\\n**Your personal brand is basically the lasting image or impression in the minds of others about you and what you are all about.**\\n\\nThis concept is especially important for Realtors, because the majority of the time that someone decides that they need a Realtor, it is a private conversation inside that person's head. You are probably not going to be near them to remind them of your skill, expertise and profession at that critical moment. \\n\\nYou must be the \\\"go-to-guy/gal\\\" at the top of their mind if you want to be the one that they reach out to once they decide to start looking at houses. \\n\\nHow do you become that person? It's simple, but it requires work. \\n\\n**Consistently offering value to your sphere of influence that is relevant to your profession is a great way to tastefully remind people what you do for a living** - and it also gives them a reason to believe that you're worthy of their business. \\n\\nThe Internet has completely transformed the ease and efficiency of delivering this value to your circle, and also constantly introduces innovative ways to do the same thing with people that you have never even met! \\n\\nEffectively delivering useful information to those that need it makes them extremely likely to want to hear more of what you have to say, and eventually want to do business with you.\\n\\nSocial media is simply the MOST efficient way to do this in 2017. \\n\\nRealtors can expose their brand to thousands of people inside and outside of their sphere with a few clicks and a few dollars spent on Facebook advertisements, which also have the ability to be hyper-targeted to the most likely people to need real estate help. \\n\\nWhy knock on every door in a neighborhood when you KNOW that the vast majority don't need your services and don't want to hear what you have to say?\\n\\nSocial media provides a reliable platform to offer your knowledge and services to the people who want to listen, and can easily transform your friends and family into brand ambassadors who will promote your name to their own unique networks. \\n\\nHermione Way, the former Head of Brand for the massively successful App, Tinder, further explains why Realtors should definitely be building their personal brand on social media. \\n\\nLooking for more ways to get on the inside of the real estate revolution? Join our Facebook group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/) and become a part of the conversation!\\n\\n\\n\\n\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Hermione's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/233732227\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Brand awareness is a concept that is spoken about often, but many people are still in the dark about WHY.</p>\n<p><strong>Your personal brand is basically the lasting image or impression in the minds of others about you and what you are all about.</strong></p>\n<p>This concept is especially important for Realtors, because the majority of the time that someone decides that they need a Realtor, it is a private conversation inside that person's head. You are probably not going to be near them to remind them of your skill, expertise and profession at that critical moment.</p>\n<p>You must be the &quot;go-to-guy/gal&quot; at the top of their mind if you want to be the one that they reach out to once they decide to start looking at houses.</p>\n<p>How do you become that person? It's simple, but it requires work.</p>\n<p><strong>Consistently offering value to your sphere of influence that is relevant to your profession is a great way to tastefully remind people what you do for a living</strong> - and it also gives them a reason to believe that you're worthy of their business.</p>\n<p>The Internet has completely transformed the ease and efficiency of delivering this value to your circle, and also constantly introduces innovative ways to do the same thing with people that you have never even met!</p>\n<p>Effectively delivering useful information to those that need it makes them extremely likely to want to hear more of what you have to say, and eventually want to do business with you.</p>\n<p>Social media is simply the MOST efficient way to do this in 2017.</p>\n<p>Realtors can expose their brand to thousands of people inside and outside of their sphere with a few clicks and a few dollars spent on Facebook advertisements, which also have the ability to be hyper-targeted to the most likely people to need real estate help.</p>\n<p>Why knock on every door in a neighborhood when you KNOW that the vast majority don't need your services and don't want to hear what you have to say?</p>\n<p>Social media provides a reliable platform to offer your knowledge and services to the people who want to listen, and can easily transform your friends and family into brand ambassadors who will promote your name to their own unique networks.</p>\n<p>Hermione Way, the former Head of Brand for the massively successful App, Tinder, further explains why Realtors should definitely be building their personal brand on social media.</p>\n<p>Looking for more ways to get on the inside of the real estate revolution? Join our Facebook group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a> and become a part of the conversation!</p>\n</div>","amp":null,"plaintext":"Brand awareness is a concept that is spoken about often, but many people are\nstill in the dark about WHY.\n\nYour personal brand is basically the lasting image or impression in the minds of\nothers about you and what you are all about.\n\nThis concept is especially important for Realtors because the vast majority of\nthe time that someone decides that they need a Realtor, it is a private\nconversation inside that person's head, and you are probably not going to be\nnear them to remind them of your profession at that critical moment.\n\nYou must be the \"go-to-guy/gal\" at the top of their mind if you want to be the\none that they reach out to once they decide to start looking at houses.\n\nHow do you become that person? It's simple, but it requires work.\n\nConsistently offering value to your sphere of influence that is relevant to your\nprofession is a great way to tastefully remind people what you do for a living\nand also gives them a reason to believe that you worthy of their business.\n\nThe internet has completely transformed the ease and efficiency of delivering\nthis value to your people, and also constantly introduces innovative ways to do\nthe same thing with people that you have never even met!\n\nEffectively delivering useful information to those that need it, makes them\nextremely likely to want to hear more of what you have to say, and eventually\nwant to do business with you.\n\nSocial media is simply the MOST efficient way to do this in 2017.\n\nRealtors can expose their brand to thousands of people inside and outside of\ntheir sphere with a few clicks and a few dollars on FaceBook advertisements,\nwhich also have the ability to be hyper targeted to the most likely people to\nneed real estate help.\n\nWhy knock on every door in a neighborhood when you KNOW that the vast majority\ndont need your services and dont want to hear what you have to say?\n\nSocial media provides a reliable platform to offer your knowledge and services\nto the people who want to listen, and can easily transform your friends and\nfamily into brand ambassadors that promote your name to their own unique\nnetworks.\n\nHermione Way, the head of brand for the massively successful app, Tinder,\nfurther explains why Realtors should definitely be building their personal brand\non social media.","feature_image":"/content/images/2017/09/ethan-robertson-134952-1.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Why is personal branding important for Realtors?","meta_description":"Brand awareness is a concept that is spoken about often, but many people are still in the dark about WHY. It's especially important in real estate.","author_id":"59b88bc69d7fe100231b51ee","created_at":"2017-09-12T22:43:10.000Z","created_by":"1","updated_at":"2017-09-21T21:12:59.000Z","updated_by":"1","published_at":"2017-09-21T21:13:00.000Z","published_by":"1","custom_excerpt":"Brand awareness is a concept that is spoken about often, but many people are still in the dark about WHY. \n\nFind out inside!","codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59b94d16e74449002e540ff9","uuid":"d7a491b0-69f6-495d-b083-14498356b0dc","title":"Personal Branding for Realtors- The Importance of Being Yourself","slug":"personal-branding-for-realtors","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out ED's tip in video form:*\\n<iframe src=\\\"https://player.vimeo.com/video/233501554\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n\\nWhen it comes to being a realtor, personal branding is extremely important. The truth is, it can make or break your career. After all, it's not just houses that you're selling- you're also selling you- your personality, your skill set, and your negotiating power.\\n\\nAs a realtor, you are the service you are selling. You want your clients to trust that you will their best representative, fully recognize then represent their needs.\\n\\nTo accomplish this in today's extremely competitive real estate industry, it's important to be yourself and in the process, find and capitalize on your niche.\\n\\nEd has successfully narrowed down his niche and uses it to build contacts and boost his brand. \\n\\nOne aspect of Ed's niche? He wears a suit every single day to work. While most real estate agents in the LA area dress casually, Ed is one of the only agents that consistently wears a suit. It's become a recognizable symbol of his personal brand.\\n\\n![13641140_10153884109748315_386180832521620154_o](/content/images/2017/09/13641140_10153884109748315_386180832521620154_o.jpg)\\n\\n*BUT, while it is important to focus on certain aspects of your personality to build your brand, it's not necessary to pigeonhole yourself.*\\n\\nEd may wear a suit everyday, helping him appeal to professional, business-minded customers, but he also has a laid-back side. Every morning Ed goes surfing and shares these surf sessions on social media, allowing him to identify with a whole other crowd in the LA area.\\n\\nFind your true passions and then use them. Share them. Record them. Speak about them. Focus on your interests, values and hobbies and you'll naturally grow your contact circle and build your sphere of influence.\\n\\n![alan-bishop-49711](/content/images/2017/09/alan-bishop-49711.jpg)\\n\\nFor more personal branding tips like these be sure to join our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/).\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out ED's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/233501554\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>When it comes to being a realtor, personal branding is extremely important. The truth is, it can make or break your career. After all, it's not just houses that you're selling- you're also selling you- your personality, your skill set, and your negotiating power.</p>\n<p>As a realtor, you are the service you are selling. You want your clients to trust that you will their best representative, fully recognize then represent their needs.</p>\n<p>To accomplish this in today's extremely competitive real estate industry, it's important to be yourself and in the process, find and capitalize on your niche.</p>\n<p>Ed has successfully narrowed down his niche and uses it to build contacts and boost his brand.</p>\n<p>One aspect of Ed's niche? He wears a suit every single day to work. While most real estate agents in the LA area dress casually, Ed is one of the only agents that consistently wears a suit. It's become a recognizable symbol of his personal brand.</p>\n<p><img src=\"/content/images/2017/09/13641140_10153884109748315_386180832521620154_o.jpg\" alt=\"13641140_10153884109748315_386180832521620154_o\"></p>\n<p><em>BUT, while it is important to focus on certain aspects of your personality to build your brand, it's not necessary to pigeonhole yourself.</em></p>\n<p>Ed may wear a suit everyday, helping him appeal to professional, business-minded customers, but he also has a laid-back side. Every morning Ed goes surfing and shares these surf sessions on social media, allowing him to identify with a whole other crowd in the LA area.</p>\n<p>Find your true passions and then use them. Share them. Record them. Speak about them. Focus on your interests, values and hobbies and you'll naturally grow your contact circle and build your sphere of influence.</p>\n<p><img src=\"/content/images/2017/09/alan-bishop-49711.jpg\" alt=\"alan-bishop-49711\"></p>\n<p>For more personal branding tips like these be sure to join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out ED's tip in video form:\n\nWhen it comes to being a realtor, personal branding is extremely important. The\ntruth is, it can make or break your career. After all, it's not just houses that\nyou're selling- you're also selling you- your personality, your skill set, and\nyour negotiating power.\n\nAs a realtor, you are the service you are selling. You want your clients to\ntrust that you will their best representative, fully recognize then represent\ntheir needs.\n\nTo accomplish this in today's extremely competitive real estate industry, it's\nimportant to be yourself and in the process, find and capitalize on your niche.\n\nEd has successfully narrowed down his niche and uses it to build contacts and\nboost his brand.\n\nOne aspect of Ed's niche? He wears a suit every single day to work. While most\nreal estate agents in the LA area dress casually, Ed is one of the only agents\nthat consistently wears a suit. It's become a recognizable symbol of his\npersonal brand.\n\n\n\nBUT, while it is important to focus on certain aspects of your personality to\nbuild your brand, it's not necessary to pigeonhole yourself.\n\nEd may wear a suit everyday, helping him appeal to professional, business-minded\ncustomers, but he also has a laid-back side. Every morning Ed goes surfing and\nshares these surf sessions on social media, allowing him to identify with a\nwhole other crowd in the LA area.\n\nFind your true passions and then use them. Share them. Record them. Speak about\nthem. Focus on your interests, values and hobbies and you'll naturally grow your\ncontact circle and build your sphere of influence.\n\n\n\nFor more personal branding tips like these be sure to join our Facebook Group, \nFuture of Real Estate [https://www.facebook.com/groups/futurerealestate/].","feature_image":"/content/images/2017/09/allef-vinicius-197823.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Personal Branding for Realtors | The Importance of Being Yourself","meta_description":"When it comes to being a realtor, personal branding is extremely important After all, It's not just houses that you're selling- you're also selling you.\n","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-13T15:21:58.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-20T14:51:51.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-13T20:36:05.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59baf55901bf61002e84803a","uuid":"92332a1a-59dd-458e-99d5-d9dad8d1826e","title":"Hermione Way Q&A: How Long Does It Take To Get Famous?","slug":"how-to-get-famous","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Hermoine's Q&A in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/233732351\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nWe all know there are many ways to get famous. Like posting a video of your cat looking grumpy and waking up the next morning to more than 20 million views. \\n\\n![giphy-11](/content/images/2017/10/giphy-11.gif)\\n\\nBut in most cases, \\\"getting famous\\\" takes lots (and lots) of time. Former Head of European Communications at Tinder, Hermione Way, knows a thing or two about growing a following in the limelight. She recently weighed in on the topic, \\\"how long does it take to get famous?\\\" in a live Facebook Q&A on [Future of Real Estate.](http://www.facebook.com/groups/futurerealestate/) \\n\\nLet's first get something straight - posting a video of your cat or being from the Jersey Shore does not mean your fame will be perceived as an expert on, well, anything (besides spray tanning). \\n\\n![giphy-12](/content/images/2017/10/giphy-12.gif)\\n\\nIf you create or participate in a piece of content that goes viral, and it showcases your expertise or affiliation with something that people find valuable, then you may actually have moved the needle on your brand's impact. \\n\\nMost people get known for something by consistently associating their brand with something that other people find valuable. This may look like a YouTuber putting out videos once a week that offer tips on how to put on makeup, or a real estate agent posting daily good deals on the local market and offering insight to people who are in the market to buy or sell a home. \\n\\n*This* is branding. And it usually takes time. **Think of it as a process of proving to the universe that you are worthy and deserving of operating as a professional in that niche.**\\n\\nPeople want to work with and consume content from people that have definitively proven that they LOVE to do what they do, because everyone knows that this is usually correlated with a well rounded and knowledgeable provider of a service. \\n\\nGo out and show people what you do, and prove to the world that you deserve their business. The internet and social media are by far the most efficient ways to do this. FaceBook, Instagram, and Twitter are just some of the easy ways that you can start giving people a window into your life, and what you are good at. \\n\\nSerial entrepreneur, Gary Vaynerchuk, filmed his 1,000th episode for his show [Wine Library TV ](http://www.youtube.com/user/WineLibraryTV) in 2011. It was only recently that he became an internet sensation, with a company of over 700 employees, and aspirations to soon buy the New York Jets. Gary Vee got VERY famous, but it took a while. He didnt get lucky, or have a viral video define the foundation of his career. He just made alot of stuff. \\n\\nMoral of the story: If you keep doing your thing and consistently share your passion with others, one day you may just become a household name in your profession. \\n\\nHow are you staying consistent with your brand to one day get noticed? Share your thoughts and tips in our Facebook Group, [Future of Real Estate](http://www.facebook.com/groups/futurerealestate/).\\n\\n\\n\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Hermoine's Q&amp;A in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/233732351\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>We all know there are many ways to get famous. Like posting a video of your cat looking grumpy and waking up the next morning to more than 20 million views.</p>\n<p><img src=\"/content/images/2017/10/giphy-11.gif\" alt=\"giphy-11\"></p>\n<p>But in most cases, &quot;getting famous&quot; takes lots (and lots) of time. Former Head of European Communications at Tinder, Hermione Way, knows a thing or two about growing a following in the limelight. She recently weighed in on the topic, &quot;how long does it take to get famous?&quot; in a live Facebook Q&amp;A on <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate.</a></p>\n<p>Let's first get something straight - posting a video of your cat or being from the Jersey Shore does not mean your fame will be perceived as an expert on, well, anything (besides spray tanning).</p>\n<p><img src=\"/content/images/2017/10/giphy-12.gif\" alt=\"giphy-12\"></p>\n<p>If you create or participate in a piece of content that goes viral, and it showcases your expertise or affiliation with something that people find valuable, then you may actually have moved the needle on your brand's impact.</p>\n<p>Most people get known for something by consistently associating their brand with something that other people find valuable. This may look like a YouTuber putting out videos once a week that offer tips on how to put on makeup, or a real estate agent posting daily good deals on the local market and offering insight to people who are in the market to buy or sell a home.</p>\n<p><em>This</em> is branding. And it usually takes time. <strong>Think of it as a process of proving to the universe that you are worthy and deserving of operating as a professional in that niche.</strong></p>\n<p>People want to work with and consume content from people that have definitively proven that they LOVE to do what they do, because everyone knows that this is usually correlated with a well rounded and knowledgeable provider of a service.</p>\n<p>Go out and show people what you do, and prove to the world that you deserve their business. The internet and social media are by far the most efficient ways to do this. FaceBook, Instagram, and Twitter are just some of the easy ways that you can start giving people a window into your life, and what you are good at.</p>\n<p>Serial entrepreneur, Gary Vaynerchuk, filmed his 1,000th episode for his show <a href=\"http://www.youtube.com/user/WineLibraryTV\">Wine Library TV </a> in 2011. It was only recently that he became an internet sensation, with a company of over 700 employees, and aspirations to soon buy the New York Jets. Gary Vee got VERY famous, but it took a while. He didnt get lucky, or have a viral video define the foundation of his career. He just made alot of stuff.</p>\n<p>Moral of the story: If you keep doing your thing and consistently share your passion with others, one day you may just become a household name in your profession.</p>\n<p>How are you staying consistent with your brand to one day get noticed? Share your thoughts and tips in our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"There are many ways to get famous for something, and they all can take very\ndifferent amounts of time.\n\nHermione Way, the former Head of European Comms at Tinder, offered some insight\nin a recent FaceBook live Q and A session.\n\nSome people post a video of their cat on the internet and wake up in the morning\nwith 20 million people having seen that video. This does not mean you are\nfamous, or are perceived as an expert on, well, anything.\n\nIf you create or participate in a piece of content that goes viral, and it\nshowcases your expertise or affiliation with something that people find\nvaluable, then you may actually have moved the needle on your brand's impact.\n\nMost people get known for something by consistently associating their brand with\nsomething that other people find valuable. This may look like a YouTuber putting\nout videos once a week that offer tips on how to put on makeup, or a real estate\nagent posting daily good deals on the local market and offering insight to\npeople who are in the market to buy or sell a home.\n\nThis  is branding. And it usually takes time. Think of it as a process of\nproving to the universe that you are worthy and deserving of operating as a\nprofessional in that niche.\n\nPeople want to work with and consume content from people that have definitively\nproven that they LOVE to do what they do, because everyone knows that this is\nusually correlated with a well rounded and knowledgeable provider of a service.\n\nGo out and show people what you do, and prove to the world that you deserve\ntheir business. The internet and social media are by far the most efficient ways\nto do this. FaceBook, Instagram, and Twitter are just some of the easy ways that\nyou can start giving people a window into your life, and what you are good at.\n\nGary Vaynerchuk filmed his 1,000th episode for his show Wine Library TV in 2011.\nIt was only recently that he became an internet sensation, with a company of\nover 700 employees, and aspirations to soon buy the New York Jets.\n\nGary Vee got VERY famous, but it took a while. He didnt get lucky, or have a\nviral video define the foundation of his career. He just made alot of stuff.\n\nToday's takeaway: If you keep doing your thing and consistently share your\npassion with others, one day you may just become a household name in your\nprofession.","feature_image":"/content/images/2017/10/dayne-topkin-349396.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Hermione Way Q&A | How Long Does It Take To Get Famous?","meta_description":"Former Head of European Comms at Tinder, Hermione Way, weighs in on the topic, \"How long does it take to get famous?\" in a live Facebook Q&A.","author_id":"59c963c6d81e550023edb166","created_at":"2017-09-14T21:32:09.000Z","created_by":"59b88bc69d7fe100231b51ee","updated_at":"2017-10-07T07:59:59.000Z","updated_by":"1","published_at":"2017-10-07T08:00:00.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59c28145c76f0e002e2d1d55","uuid":"3f14dcd1-6c31-4e98-bf7d-45f2c9cd2a86","title":"Working Leads- CRMs and Getting People to Answer","slug":"working-leads-get-people-to-answer","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Jeff's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232671251\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n\\n**Today's Tip from Jeff: Find a way to get people to answer you.**\\n\\nLast week he stressed how crucial it is to [work all leads](http://blog.propertysimple.com/follow-up-on-every-lead/). Continue following up and engaging until they explicitly ask you to stop.\\n\\nEvery good realtor follows up on all leads, not just the hot ones! \\n\\nCall, email, network on social media and so on, until your lead gets rid of you.\\n\\nBe sure to use a CRM that allows you to take advantage of leads at every level. Even if they're not ready to buy right now, they may be in the following months. Patience and persistence are key.\\n\\nWhat's your strategy when it comes to CRM? How do you connect with leads? We'd love to get your input in our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)! \"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Jeff's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232671251\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p><strong>Today's Tip from Jeff: Find a way to get people to answer you.</strong></p>\n<p>Last week he stressed how crucial it is to <a href=\"http://blog.propertysimple.com/follow-up-on-every-lead/\">work all leads</a>. Continue following up and engaging until they explicitly ask you to stop.</p>\n<p>Every good realtor follows up on all leads, not just the hot ones!</p>\n<p>Call, email, network on social media and so on, until your lead gets rid of you.</p>\n<p>Be sure to use a CRM that allows you to take advantage of leads at every level. Even if they're not ready to buy right now, they may be in the following months. Patience and persistence are key.</p>\n<p>What's your strategy when it comes to CRM? How do you connect with leads? We'd love to get your input in our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nToday's Tip from Jeff: Find a way to get people to answer you.\n\nLast week he stressed how crucial it is to work all leads\n[http://blog.propertysimple.com/follow-up-on-every-lead/]. Continue following up\nand engaging until they explicitly ask you to stop.\n\nEvery good realtor follows up on all leads, not just the hot ones!\n\nCall, email, network on social media and so on, until your lead gets rid of you.\n\nBe sure to use a CRM that allows you to take advantage of leads at every level.\nEven if they're not ready to buy right now, they may be in the following months.\nPatience and persistence are key.\n\nWhat's your strategy when it comes to CRM? How do you connect with leads? We'd\nlove to get your input in our Facebook Group, Future of Real Estate\n[https://www.facebook.com/groups/futurerealestate/]!","feature_image":"/content/images/2017/09/kait-loggins-291455.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Real Estate CRM | Following Up on Leads and Getting Them To Answer","meta_description":"In real estate, it's important to follow up on all leads, not just the hot ones. Patience, persistence and a good CRM are key- find a way to get answers.","author_id":"59a4856553ab82002ea20e74","created_at":"2017-09-20T14:55:01.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-20T15:13:59.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-20T15:13:59.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/kait-loggins-291455-1.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/kait-loggins-291455-2.jpg","twitter_title":null,"twitter_description":null},{"id":"59c94b88d81e550023edb164","uuid":"97d24c74-c23b-4e80-8ab9-31ad8c65b83d","title":"360° Camera Technology Is The Future Of Real Estate","slug":"360","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't want to read this article? Watch Ed's tip below!*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232674087\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nHave you heard? 360° camera technology is the new video and photo. In this quick tip clip, Real Estate guru, Edward Hutchinson, shows how using a 360° camera will up your real estate game.\\n\\nEd recalls living in London and working with clients where he'd send so many details of the properties and immediately get responses back saying \\\"Nope, sorry, not for me!\\\" But the minute they stepped into the property? Presto - SOLD! Why? They could finally get a feel for the space. \\n\\nFastforward 2-3 years and Ed thinks 360 Cameras are becoming a \\\"Must Have\\\" tool of Real Estate. He now has the ability to see the lights, the angles, feel the height of the ceilings - something a video or photo could never offer. So what do you think? Are you ready to add this to your real Estate tool belt? \\n\\nTell us in our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/?ref=br_rs).\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't want to read this article? Watch Ed's tip below!</em></p>\n<iframe src=\"https://player.vimeo.com/video/232674087\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Have you heard? 360° camera technology is the new video and photo. In this quick tip clip, Real Estate guru, Edward Hutchinson, shows how using a 360° camera will up your real estate game.</p>\n<p>Ed recalls living in London and working with clients where he'd send so many details of the properties and immediately get responses back saying &quot;Nope, sorry, not for me!&quot; But the minute they stepped into the property? Presto - SOLD! Why? They could finally get a feel for the space.</p>\n<p>Fastforward 2-3 years and Ed thinks 360 Cameras are becoming a &quot;Must Have&quot; tool of Real Estate. He now has the ability to see the lights, the angles, feel the height of the ceilings - something a video or photo could never offer. So what do you think? Are you ready to add this to your real Estate tool belt?</p>\n<p>Tell us in our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't want to read this article? Watch Ed's tip below!\n\nEdward Hutchinson is using new 360° camera technology to up his real estate\ngame.\n\nAlthough Ed uses his normal iPhone to create visual content for his houses, he\ndefinitely knows how to take advantage of modern technology! When he wants to\nshare some beautiful views, a simple photo is not enough. Ed uses his 360\nCamera.\n\nFast forward 2-3 years and Ed thinks 360 Cameras are becoming a \"Must Have\" tool\nof Real Estate. Do you use one? Tell us in our Facebook Group, Future of Real\nEstate [https://www.facebook.com/groups/futurerealestate/?ref=br_rs].","feature_image":"/content/images/2017/09/filtergrade-207563.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"360° Camera Technology Is The Future Of Real Estate","meta_description":"The 360° camera technology is the new video and photo. Real Estate guru, Edward Hutchinson, shows how using a 360° camera will up your real estate game.","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-25T18:31:36.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-25T20:37:55.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-09-25T20:37:55.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/filtergrade-207563-1.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/filtergrade-207563-2.jpg","twitter_title":null,"twitter_description":null},{"id":"59ca64bab4230300227cea61","uuid":"6bd9cca2-27ad-4542-8184-c0663018d0cd","title":"Weekly Social Media Content Calendar for Realtors","slug":"weekly-social-media-content-calendar-for-realtors","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/235397052\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nAs promised in last week's video, this Tuesday we're sharing a Social Media Content Calendar made especially for all you realtors! \\n\\nThere's nothing worse than trying to plan social media content on the fly. As a realtor, your day-to-day schedule can get extremely hectic. Trying to fit in managing all your social media channels with all that craziness can get really stressful. This is sure to reflect in the quality of your posts.   \\n\\nBUT with a little time and effort invested ahead of time each week, a content calendar will help you master your social media channels by planning and becoming more organized, all while boosting your personal brand. We've put together a special calendar in an excel document for easy filling and editing, so you can modify it to fit your individual needs.\\n\\n[Check out the social media content calendar here.](https://docs.google.com/spreadsheets/d/1j10YRtU7vjC3HRYSGG6glvx2oL0C4mfcU6Dei9YC54U/edit#gid=0)\\n\\nTo download the calendar as an excel file follow these instructions:\\n\\n![FB](/content/images/2017/09/FB.png)\\n\\nWe know this may seem a little overwhelming at first, but with some explanation and a little practice, this calendar will make your life easier. \\n\\nFor today let's keep it simple. This excel calendar contains different tabs for Facebook, Twitter, Instagram and LinkedIn, 4 of the best social media networks for reaching out to and engaging with your audience.\\n\\n![Screen-Shot-2017-09-26-at-12.22.04-PM](/content/images/2017/09/Screen-Shot-2017-09-26-at-12.22.04-PM.png)\\n\\nThe calendar has been optimized for each channel based on how many times a day you should be posting, as well as the best times each day to post. This would be around 3x a day on Facebook, 8-12x a day on Twitter, 1-2x a day on Instagram and 3-5x a week on LinkedIn.\\n\\nWe've filled in an example day on each platform with sample types of content you can use to post. For example, on the Facebook platform, we've filled in two types of content- Personal and Business. \\n\\nUnfortunately, not mixing business and pleasure is a thing of the past. Remember, when building a personal brand, it's not all about your business- it's mostly about YOU. It's important to find a balance. \\n\\nOf course you want to get the word out about your business and promote yourself professionally, but you'll also want to relate to your clients on a personal level. So, for today let's focus on personal content. \\n\\n![Screen-Shot-2017-09-26-at-12.13.19-PM](/content/images/2017/09/Screen-Shot-2017-09-26-at-12.13.19-PM.png)\\n\\n**Today's Action Item:**\\nSit down and think about what kind of personal content you feel comfortable sharing on social media. What type of content will you post? Will you share about your family, your hobbies, your home? Your pets, or your cooking? \\n\\nWhat parts of your personal or daily-life reinforce the personal brand you'd like to promote? Choose a few things that you think fit and then regularly work them into your social media strategy.\\n\\nNext week we'll be diving deeper into Facebook!\\n\\nFor more personal branding tips and advice, join our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/).\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/235397052\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>As promised in last week's video, this Tuesday we're sharing a Social Media Content Calendar made especially for all you realtors!</p>\n<p>There's nothing worse than trying to plan social media content on the fly. As a realtor, your day-to-day schedule can get extremely hectic. Trying to fit in managing all your social media channels with all that craziness can get really stressful. This is sure to reflect in the quality of your posts.</p>\n<p>BUT with a little time and effort invested ahead of time each week, a content calendar will help you master your social media channels by planning and becoming more organized, all while boosting your personal brand. We've put together a special calendar in an excel document for easy filling and editing, so you can modify it to fit your individual needs.</p>\n<p><a href=\"https://docs.google.com/spreadsheets/d/1j10YRtU7vjC3HRYSGG6glvx2oL0C4mfcU6Dei9YC54U/edit#gid=0\">Check out the social media content calendar here.</a></p>\n<p>To download the calendar as an excel file follow these instructions:</p>\n<p><img src=\"/content/images/2017/09/FB.png\" alt=\"FB\"></p>\n<p>We know this may seem a little overwhelming at first, but with some explanation and a little practice, this calendar will make your life easier.</p>\n<p>For today let's keep it simple. This excel calendar contains different tabs for Facebook, Twitter, Instagram and LinkedIn, 4 of the best social media networks for reaching out to and engaging with your audience.</p>\n<p><img src=\"/content/images/2017/09/Screen-Shot-2017-09-26-at-12.22.04-PM.png\" alt=\"Screen-Shot-2017-09-26-at-12.22.04-PM\"></p>\n<p>The calendar has been optimized for each channel based on how many times a day you should be posting, as well as the best times each day to post. This would be around 3x a day on Facebook, 8-12x a day on Twitter, 1-2x a day on Instagram and 3-5x a week on LinkedIn.</p>\n<p>We've filled in an example day on each platform with sample types of content you can use to post. For example, on the Facebook platform, we've filled in two types of content- Personal and Business.</p>\n<p>Unfortunately, not mixing business and pleasure is a thing of the past. Remember, when building a personal brand, it's not all about your business- it's mostly about YOU. It's important to find a balance.</p>\n<p>Of course you want to get the word out about your business and promote yourself professionally, but you'll also want to relate to your clients on a personal level. So, for today let's focus on personal content.</p>\n<p><img src=\"/content/images/2017/09/Screen-Shot-2017-09-26-at-12.13.19-PM.png\" alt=\"Screen-Shot-2017-09-26-at-12.13.19-PM\"></p>\n<p><strong>Today's Action Item:</strong><br>\nSit down and think about what kind of personal content you feel comfortable sharing on social media. What type of content will you post? Will you share about your family, your hobbies, your home? Your pets, or your cooking?</p>\n<p>What parts of your personal or daily-life reinforce the personal brand you'd like to promote? Choose a few things that you think fit and then regularly work them into your social media strategy.</p>\n<p>Next week we'll be diving deeper into Facebook!</p>\n<p>For more personal branding tips and advice, join our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\nAs promised in last week's video, this Tuesday we're sharing a Social Media\nContent Calendar made especially for all you realtors!\n\nThere's nothing worse than trying to plan social media content on the fly. As a\nrealtor, your day-to-day schedule can get extremely hectic. Trying to fit in\nmanaging all your social media channels with all that craziness can get really\nstressful. This is sure to reflect in the quality of your posts.\n\nBUT with a little time and effort invested ahead of time each week, a content\ncalendar will help you master your social media channels by planning and\nbecoming more organized, all while boosting your personal brand. We've put\ntogether a special calendar in an excel document for easy filling and editing,\nso you can modify it to fit your individual needs.\n\nCheck out the social media content calendar here.\n\nTo download the calendar as an excel file follow these instructions:\n\n\n\nWe know this may seem a little overwhelming at first, but with some explanation\nand a little practice, this calendar will make your life easier.\n\nFor today let's keep it simple. This excel calendar contains different tabs for\nFacebook, Twitter, Instagram and LinkedIn, 4 of the best social media networks\nfor reaching out to and engaging with your audience.\n\n\n\nThe calendar has been optimized for each channel based on how many times a day\nyou should be posting, as well as the best times each day to post. This would be\naround 3x a day on Facebook, 8-12x a day on Twitter, 1-2x a day on Instagram and\n3-5x a week on LinkedIn.\n\nWe've filled in an example day on each platform with sample types of content you\ncan use to post. For example, on the Facebook platform, we've filled in two\ntypes of content- Personal and Business.\n\nUnfortunately, not mixing business and pleasure is a thing of the past.\nRemember, when building a personal brand, it's not all about your business- it's\nmostly about YOU. It's important to find a balance.\n\nOf course you want to get the word out about your business and promote yourself\nprofessionally, but you'll also want to relate to your clients on a personal\nlevel. So, for today let's focus on personal content.\n\n\n\nToday's Action Item:\nSit down and think about what kind of personal content you feel comfortable\nsharing on social media. What type of content will you post? Will you share\nabout your family, your hobbies, your home? Your pets, or your cooking?\n\nWhat parts of your personal or daily-life reinforce the personal brand you'd\nlike to promote? Choose a few things that you think fit and then regularly work\nthem into your social media strategy.\n\nNext week we'll be diving deeper into Facebook!\n\nFor more personal branding tips and advice, join our Facebook Group, Future of\nReal Estate [https://www.facebook.com/groups/futurerealestate/].","feature_image":"/content/images/2017/09/eric-rothermel-23788.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Weekly Social Media Content Calendar for Realtors","meta_description":"There's nothing worse than planning social media content on the fly. A content calendar will help master social media and boost your personal brand.","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-26T14:31:22.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-09-26T15:28:36.000Z","updated_by":"59a581318a966b0022dfa0f0","published_at":"2017-09-26T15:20:57.000Z","published_by":"59a581318a966b0022dfa0f0","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":"/content/images/2017/09/eric-rothermel-23788-1.jpg","og_title":null,"og_description":null,"twitter_image":"/content/images/2017/09/eric-rothermel-23788-2.jpg","twitter_title":null,"twitter_description":null},{"id":"59cbcb44356e4f00236d69b5","uuid":"8ae6e4bd-6d0e-47bf-abf1-ed709eb5443e","title":"Meeting People - The Foundation of Real Estate","slug":"meeting-people-the-foundation-of-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Jeff's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232672181\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n**Today's Tip from Jeff: Get out there and answer your (damn) phone.**\\n\\nThat’s right. This week, Scottsdale Real Estate tycoon, Jeff Fisher, tells it like it is. (Warning: Viewer discretion is advised). \\n\\n![06-JEFF-TIPS---MEETING-PEOPLE-1](/content/images/2017/09/06-JEFF-TIPS---MEETING-PEOPLE-1.png)\\n\\nJeff shares that as a realtor, you’re going to meet people and that THAT is the foundation of real estate. Plain and simple: \\n\\n![06-JEFF-TIPS---MEETING-PEOPLE---Quote1-copy](/content/images/2017/09/06-JEFF-TIPS---MEETING-PEOPLE---Quote1-copy.png)\\n\\nHis top 3 ways to meet new people/new clients as a realtor are:\\n\\n**1.The phone**\\n*Ring, ring.  Who’s calling? Your future.* You really never know who is going to be on the other line. Even if it is a marketer, that marketer could one day be in the neighborhood and see your name on a sign. \\n**2. Social Media**\\nJeff makes the extra and necessary effort to friend anyone on his social media channels who has looked at his properties in the past. So don’t be afraid to pop the question: *“Will you be my [Facebook] friend?\\\"*\\n**3. Open Houses**\\nWhen Jeff isn’t hitting the yoga mat with his dog, Teddy, he’s hosting open houses. “You never know if someone is going to come in unrepresented,” Jeff shares. And whether or not they are ready to sign a lease, that random neighbor and their kids could be your next client!\\n\\nSo whether it's in person, on the phone or online remember to get one-on-one with who ever you're talking to and...\\n\\n![06-JEFF-TIPS---MEETING-PEOPLE---Quote2-copy](/content/images/2017/09/06-JEFF-TIPS---MEETING-PEOPLE---Quote2-copy.png)\\n\\nSo are you ready to get out there? Let us know which strategy work best for you and why in our Facebook Group, [Future of Real Estate!](http://www.facebook.com/groups/futurerealestate/) \\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Jeff's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232672181\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p><strong>Today's Tip from Jeff: Get out there and answer your (damn) phone.</strong></p>\n<p>That’s right. This week, Scottsdale Real Estate tycoon, Jeff Fisher, tells it like it is. (Warning: Viewer discretion is advised).</p>\n<p><img src=\"/content/images/2017/09/06-JEFF-TIPS---MEETING-PEOPLE-1.png\" alt=\"06-JEFF-TIPS---MEETING-PEOPLE-1\"></p>\n<p>Jeff shares that as a realtor, you’re going to meet people and that THAT is the foundation of real estate. Plain and simple:</p>\n<p><img src=\"/content/images/2017/09/06-JEFF-TIPS---MEETING-PEOPLE---Quote1-copy.png\" alt=\"06-JEFF-TIPS---MEETING-PEOPLE---Quote1-copy\"></p>\n<p>His top 3 ways to meet new people/new clients as a realtor are:</p>\n<p><strong>1.The phone</strong><br>\n<em>Ring, ring.  Who’s calling? Your future.</em> You really never know who is going to be on the other line. Even if it is a marketer, that marketer could one day be in the neighborhood and see your name on a sign.<br>\n<strong>2. Social Media</strong><br>\nJeff makes the extra and necessary effort to friend anyone on his social media channels who has looked at his properties in the past. So don’t be afraid to pop the question: <em>“Will you be my [Facebook] friend?&quot;</em><br>\n<strong>3. Open Houses</strong><br>\nWhen Jeff isn’t hitting the yoga mat with his dog, Teddy, he’s hosting open houses. “You never know if someone is going to come in unrepresented,” Jeff shares. And whether or not they are ready to sign a lease, that random neighbor and their kids could be your next client!</p>\n<p>So whether it's in person, on the phone or online remember to get one-on-one with who ever you're talking to and...</p>\n<p><img src=\"/content/images/2017/09/06-JEFF-TIPS---MEETING-PEOPLE---Quote2-copy.png\" alt=\"06-JEFF-TIPS---MEETING-PEOPLE---Quote2-copy\"></p>\n<p>So are you ready to get out there? Let us know which strategy work best for you and why in our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate!</a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nToday's Tip from Jeff: Get out there and answer your (damn) phone.\n\nThat’s right. This week, Scottsdale Real Estate tycoon, Jeff Fisher, tells it\nlike it is. (Warning: Viewer discretion is advised).\n\n\n\nJeff shares that as a realtor, you’re going to meet people and that THAT is the\nfoundation of real estate. Plain and simple:\n\n\n\nHis top 3 ways to meet new people/new clients as a realtor are:\n\n1.The phone\nRing, ring. Who’s calling? Your future.  You really never know who is going to\nbe on the other line. Even if it is a marketer, that marketer could one day be\nin the neighborhood and see your name on a sign.\n2. Social Media\nJeff makes the extra and necessary effort to friend anyone on his social media\nchannels who has looked at his properties in the past. So don’t be afraid to pop\nthe question: “Will you be my [Facebook] friend?\"\n3. Open Houses\nWhen Jeff isn’t hitting the yoga mat with his dog, Teddy, he’s hosting open\nhouses. “You never know if someone is going to come in unrepresented,” Jeff\nshares. And whether or not they are ready to sign a lease, that random neighbor\nand their kids could be your next client!\n\nSo whether it's in person, on the phone or online remember to get one-on-one\nwith who ever you're talking to and...\n\n\n\nSo are you ready to get out there? Let us know which strategy work best for you\nand why in our Facebook Group, Future of Real Estate!\n[http://www.facebook.com/groups/futurerealestate/]","feature_image":"/content/images/2017/09/rawpixel-com-358750.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Meeting People | The Foundation of Real Estate ","meta_description":"This week, Scottsdale Real Estate tycoon, Jeff Fisher, shares the foundation of Real Estate and three tips to connect to new clients. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-09-27T16:01:08.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-09-27T19:11:50.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-09-27T19:11:50.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59cc03de31008e0023aa98ee","uuid":"52f1c7c1-1005-4a13-a3dc-17b306a6e8aa","title":"How Do You Talk About Real Estate on Social Media?","slug":"how-do-you-talk-about-real-estate-on-social-media","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Josh's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/235758416\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nTake a quick second and think about someone you follow on social media that you really love to follow. (Go ahead, we’ll wait). Ok - now answer this question: Why do you like following them? \\n\\nChances are it’s because they are authentically themselves. Or, in other words, they tell it like it is and you can relate.\\n\\nWhen Josh started putting content about real estate onto his social media channels, he realized he needed to be more human or “more raw” to gain the trust of his audience. He gives to tips on his social media strategy:\\n\\n**1. Create value\\n2. Share information**\\n\\nIn order to create value, become a valuable resource of info for your followers. And make sure to do so in an authentic \\\"YOU\\\" way. Josh closed out this week's video with a simple yet profound take-away:\\n\\n*“If they like you they’ll be your friend. But if they trust you they’ll do business with you.”* \\n\\nHow are you creating value and making connections on your social media channels? We want to know! Share your thoughts by joining the Facebook Group, [Future of Real Estate!](http://www.facebook.com/groups/futurerealestate/)\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Josh's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/235758416\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Take a quick second and think about someone you follow on social media that you really love to follow. (Go ahead, we’ll wait). Ok - now answer this question: Why do you like following them?</p>\n<p>Chances are it’s because they are authentically themselves. Or, in other words, they tell it like it is and you can relate.</p>\n<p>When Josh started putting content about real estate onto his social media channels, he realized he needed to be more human or “more raw” to gain the trust of his audience. He gives to tips on his social media strategy:</p>\n<p><strong>1. Create value<br>\n2. Share information</strong></p>\n<p>In order to create value, become a valuable resource of info for your followers. And make sure to do so in an authentic &quot;YOU&quot; way. Josh closed out this week's video with a simple yet profound take-away:</p>\n<p><em>“If they like you they’ll be your friend. But if they trust you they’ll do business with you.”</em></p>\n<p>How are you creating value and making connections on your social media channels? We want to know! Share your thoughts by joining the Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate!</a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Josh's tip in video form:\n\nTake a quick second and think about someone you follow on social media that you\nreally love to follow. (Go ahead, we’ll wait). Ok - now answer this question:\nWhy do you like following them?\n\nChances are it’s because they are authentically themselves. Or, in other words,\nthey tell it like it is and you can relate.\n\nWhen Josh started putting content about real estate onto his social media\nchannels, he realized he needed to be more human or “more raw” to gain the trust\nof his audience. He gives to tips on his social media strategy:\n\n1. Create value\n2. Share information\n\nIn order to create value, become a valuable resource of info for your followers.\nAnd make sure to do so in an authentic \"YOU\" way. Josh closed out this week's\nvideo with a simple yet profound take-away:\n\n“If they like you they’ll be your friend. But if they trust you they’ll do\nbusiness with you.”\n\nHow are you creating value and making connections on your social media channels?\nWe want to know! Share your thoughts by joining the Facebook Group, Future of\nReal Estate! [http://www.facebook.com/groups/futurerealestate/]","feature_image":"/content/images/2017/09/pineapple-supply-co-150879.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"How Do You Talk About Real Estate on Social Media?  ","meta_description":"As a realtor, it is important to engage with your audience on social media. In this post, realtor, Josh Zungia, shares his great tips and takeaways. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-09-27T20:02:38.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-09-28T19:13:08.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-09-28T19:13:08.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59cd1909e0f313002247391e","uuid":"2233c46d-e3f8-4293-b930-40d1b05c77e4","title":"Paradigm Shift: Intent-Based Marketing to Push and Target Marketing","slug":"paradigm-shift-intent-based-marketing-push-target-marketing","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"In 2013, the internet went from your desktop to the palm of your hand. \\n\\nThe rise of handheld mobile devices made us more available to friends, family and colleagues (whether we wanted to or not) and changed the way we consumed, well...everything. And with this change, marketing experienced its own paradigm shift from **intent-based marketing** to **push and target marketing**. A shift that has had far reaching implications in the real estate industry. \\n\\nWe're here to help you, as a realtor, understand this shift and how it affects your marketing spend.\\n \\nFirst and foremost, what is intent-based marketing? According to the [Digital Marketing Glossary ](http://www.digitalmarketing-glossary.com/What-is-Intent-based-marketing-definition) (yes, that exists): *“Intent-based marketing can be defined as being all marketing campaigns aiming at consumers who have shown a purchase intent through their behaviors.”* \\n\\nThe beauty of intent-based marketing is that you can close business faster while spending less overall.\\n\\nBefore the internet existed, marketers (and especially realtors), were using this method to gauge the intent of their consumers. Back in the good ole’ days, real estate agents would advertise in newspaper classifieds and buyers with the intention of purchasing a house would look in the classifieds and decide to contact the agent.\\n\\nBut as we all know, the rise of the World Wide Web shook things up a bit. In the mid-2000s, real estate moved over to the internet, but still using intent-based marketing. Services like [Google Ads](http://www.google.com/ads/), [Zillow](http://www.zillow.com/), [Realtor.com](http://realtor.com/) and others allowed agents to target potential buyers who searched for properties- demonstrating their intent even more clearly.\\n\\nIntent-based marketing has served realtors well and it still proves a healthy return on investment. But with the advent of mobile devices, push and target marketing took on a whole new meaning in the world of real estate and beyond. \\n\\n![josh-felise-55613](/content/images/2017/09/josh-felise-55613.jpg)\\n\\nPeople began spending less time on their phones inside browsers searching for information and more time inside apps, consuming what’s being presented to them. In this sense, people don’t show their intent nearly as much on mobile as they do on desktop. This fact alone is what created the advertising shift from intent-based marketing to push and target marketing. \\n\\nBefore moving forward - what exactly *is* push and target marketing and how does it work?\\n\\nPush and target marketing came from new tools created by social media companies like Facebook, Twitter, LinkedIn and Instagram to *push* advertisements to specific targeted groups of highly engaged people in your sector of business. Rather than waiting for a potential buyer to demonstrate intent via their browser, realtors can *and should* shift to a push and target marketing approach to get in front of their audience- faster and more efficiently. \\n\\nFor example, social media companies, like Facebook, allow a realtor to target a likely buyer by way of geographic area (ex. 10 mile radius from the property), age (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even credit score (cool, right?). With the click of a button, a realtor can push out their property directly into the social media feeds of people who meet that criteria. Even better, buyers don't have to demonstrate intent (like open up to the classifieds) because the ads have targeted the correct audience and pushed the message to where they are today- not where they were 5 years ago.\\n\\nHere are a few other examples of push and target marketing in the world of real estate:\\n\\n* A real estate agent in California wanted to target tech workers in the fast growing markets of Venice and Santa Monica. He knew that young, potential buyers would work at specific internet technology companies. So he targeted his new listings to people aged 25-35, who made more than $100,000 and worked at one of six fast growing tech companies.\\n\\n* An Arizona real estate agent had a property on a golf course that she wanted to sell. She targeted people within a 10 mile radius of the property who were interested in the country club, the golf course and golf in general.\\n\\n\\nAs you can see, the combinations are limitless. You can take advantage of this paradigm shift by creating your own landing pages and social media ads, or you can use tools like PropertySimple to help do it for you. \\n\\nGet early access to our product and join the [Future of Real Estate](http://www.facebook.com/groups/futurerealestate/)!\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>In 2013, the internet went from your desktop to the palm of your hand.</p>\n<p>The rise of handheld mobile devices made us more available to friends, family and colleagues (whether we wanted to or not) and changed the way we consumed, well...everything. And with this change, marketing experienced its own paradigm shift from <strong>intent-based marketing</strong> to <strong>push and target marketing</strong>. A shift that has had far reaching implications in the real estate industry.</p>\n<p>We're here to help you, as a realtor, understand this shift and how it affects your marketing spend.</p>\n<p>First and foremost, what is intent-based marketing? According to the <a href=\"http://www.digitalmarketing-glossary.com/What-is-Intent-based-marketing-definition\">Digital Marketing Glossary </a> (yes, that exists): <em>“Intent-based marketing can be defined as being all marketing campaigns aiming at consumers who have shown a purchase intent through their behaviors.”</em></p>\n<p>The beauty of intent-based marketing is that you can close business faster while spending less overall.</p>\n<p>Before the internet existed, marketers (and especially realtors), were using this method to gauge the intent of their consumers. Back in the good ole’ days, real estate agents would advertise in newspaper classifieds and buyers with the intention of purchasing a house would look in the classifieds and decide to contact the agent.</p>\n<p>But as we all know, the rise of the World Wide Web shook things up a bit. In the mid-2000s, real estate moved over to the internet, but still using intent-based marketing. Services like <a href=\"http://www.google.com/ads/\">Google Ads</a>, <a href=\"http://www.zillow.com/\">Zillow</a>, <a href=\"http://realtor.com/\">Realtor.com</a> and others allowed agents to target potential buyers who searched for properties- demonstrating their intent even more clearly.</p>\n<p>Intent-based marketing has served realtors well and it still proves a healthy return on investment. But with the advent of mobile devices, push and target marketing took on a whole new meaning in the world of real estate and beyond.</p>\n<p><img src=\"/content/images/2017/09/josh-felise-55613.jpg\" alt=\"josh-felise-55613\"></p>\n<p>People began spending less time on their phones inside browsers searching for information and more time inside apps, consuming what’s being presented to them. In this sense, people don’t show their intent nearly as much on mobile as they do on desktop. This fact alone is what created the advertising shift from intent-based marketing to push and target marketing.</p>\n<p>Before moving forward - what exactly <em>is</em> push and target marketing and how does it work?</p>\n<p>Push and target marketing came from new tools created by social media companies like Facebook, Twitter, LinkedIn and Instagram to <em>push</em> advertisements to specific targeted groups of highly engaged people in your sector of business. Rather than waiting for a potential buyer to demonstrate intent via their browser, realtors can <em>and should</em> shift to a push and target marketing approach to get in front of their audience- faster and more efficiently.</p>\n<p>For example, social media companies, like Facebook, allow a realtor to target a likely buyer by way of geographic area (ex. 10 mile radius from the property), age (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even credit score (cool, right?). With the click of a button, a realtor can push out their property directly into the social media feeds of people who meet that criteria. Even better, buyers don't have to demonstrate intent (like open up to the classifieds) because the ads have targeted the correct audience and pushed the message to where they are today- not where they were 5 years ago.</p>\n<p>Here are a few other examples of push and target marketing in the world of real estate:</p>\n<ul>\n<li>\n<p>A real estate agent in California wanted to target tech workers in the fast growing markets of Venice and Santa Monica. He knew that young, potential buyers would work at specific internet technology companies. So he targeted his new listings to people aged 25-35, who made more than $100,000 and worked at one of six fast growing tech companies.</p>\n</li>\n<li>\n<p>An Arizona real estate agent had a property on a golf course that she wanted to sell. She targeted people within a 10 mile radius of the property who were interested in the country club, the golf course and golf in general.</p>\n</li>\n</ul>\n<p>As you can see, the combinations are limitless. You can take advantage of this paradigm shift by creating your own landing pages and social media ads, or you can use tools like PropertySimple to help do it for you.</p>\n<p>Get early access to our product and join the <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":null,"plaintext":"In 2013, the internet went from your desktop to the palm of your hand.\n\nThe rise of handheld mobile devices made us more available to friends, family\nand colleagues (whether we wanted to or not) and changed the way we consumed,\nwell...everything. And with this change, marketing experienced its own paradigm\nshift from intent-based marketing  to push and target marketing. A shift that\nhas had far reaching implications in the real estate industry.\n\nWe're here to help you, as a realtor, understand this shift and how it affects\nyour marketing spend.\n\nFirst and foremost, what is intent-based marketing? According to the Digital\nMarketing Glossary\n[http://www.digitalmarketing-glossary.com/What-is-Intent-based-marketing-definition] \n (yes, that exists): “Intent-based marketing can be defined as being all\nmarketing campaigns aiming at consumers who have shown a purchase intent through\ntheir behaviors.”\n\nThe beauty of intent-based marketing is that you can close business faster while\nspending less overall.\n\nBefore the internet existed, marketers (and especially realtors), were using\nthis method to gauge the intent of their consumers. Back in the good ole’ days,\nreal estate agents would advertise in newspaper classifieds and buyers with the\nintention of purchasing a house would look in the classifieds and decide to\ncontact the agent.\n\nBut as we all know, the rise of the World Wide Web shook things up a bit. In the\nmid-2000s, real estate moved over to the internet, but still using intent-based\nmarketing. Services like Google Ads [http://www.google.com/ads/], Zillow\n[http://www.zillow.com/], Realtor.com [http://realtor.com/]  and others allowed\nagents to target potential buyers who searched for properties- demonstrating\ntheir intent even more clearly.\n\nIntent-based marketing has served realtors well and it still proves a healthy\nreturn on investment. But with the advent of mobile devices, push and target\nmarketing took on a whole new meaning in the world of real estate and beyond.\n\n\n\nPeople began spending less time on their phones inside browsers searching for\ninformation and more time inside apps, consuming what’s being presented to them.\nIn this sense, people don’t show their intent nearly as much on mobile as they\ndo on desktop. This fact alone is what created the advertising shift from\nintent-based marketing to push and target marketing.\n\nBefore moving forward - what exactly is  push and target marketing and how does\nit work?\n\nPush and target marketing came from new tools created by social media companies\nlike Facebook, Twitter, LinkedIn and Instagram to push  advertisements to\nspecific targeted groups of highly engaged people in your sector of business.\nRather than waiting for a potential buyer to demonstrate intent via their\nbrowser, realtors can and should  shift to a push and target marketing approach\nto get in front of their audience- faster and more efficiently.\n\nFor example, social media companies, like Facebook, allow a realtor to target a\nlikely buyer by way of geographic area (ex. 10 mile radius from the property),\nage (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even\ncredit score (cool, right?). With the click of a button, a realtor can push out\ntheir property directly into the social media feeds of people who meet that\ncriteria. Even better, buyers don't have to demonstrate intent (like open up to\nthe classifieds) because the ads have targeted the correct audience and pushed\nthe message to where they are today- not where they were 5 years ago.\n\nHere are a few other examples of push and target marketing in the world of real\nestate:\n\n * A real estate agent in California wanted to target tech workers in the fast\n   growing markets of Venice and Santa Monica. He knew that young, potential\n   buyers would work at specific internet technology companies. So he targeted\n   his new listings to people aged 25-35, who made more than $100,000 and worked\n   at one of six fast growing tech companies.\n   \n   \n * An Arizona real estate agent had a property on a golf course that she wanted\n   to sell. She targeted people within a 10 mile radius of the property who were\n   interested in the country club, the golf course and golf in general.\n   \n   \n\nAs you can see, the combinations are limitless. You can take advantage of this\nparadigm shift by creating your own landing pages and social media ads, or you\ncan use tools like PropertySimple to help do it for you.\n\nGet early access to our product and join the Future of Real Estate\n[http://www.facebook.com/groups/futurerealestate/]!","feature_image":"/content/images/2017/09/rawpixel-com-267079-3.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Paradigm Shift: Intent-Based Marketing to Push and Target Marketing ","meta_description":"With the shift from intent-based marketing to push and target marketing, realtors have had to change the way they market to potential buyers. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-09-28T15:45:13.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-09-28T19:35:17.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-09-28T19:35:17.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59ce8d9aa3a50b0022fd449a","uuid":"957dde40-4e4e-4b9f-908b-38c85eca6667","title":"Facebook for Realtors- Building & Maintaining your Personal Brand","slug":"facebook-for-realtors","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/235934377\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nFacebook is the most popular and regularly used social platform today, with over 1 billion daily active users and the highest referral rates on the Internet. Still not impressed? Here's another stat for you- **1 out of every 5 page views in the USA today occurs on Facebook.**\\n\\n![Whatttt](/content/images/2017/09/Whatttt.gif)\\n\\nYes, you read that right. \\n\\nThe long and short of it- to be successful in today's marketplace, you NEED to be on Facebook.\\n\\nThis social media channel is an extremely powerful platform that, when used correctly, will help boost your brand and build your business. \\n\\nIn our opinion, it's a good idea to adopt a **FACEBOOK FIRST STRATEGY**- meaning your content should first be created with the Facebook user in mind, and then later repurposed for use on the other channels like LinkedIn and Twitter.\\n\\n![dai-ke-32162](/content/images/2017/09/dai-ke-32162.jpg)\\n\\nSo, to get started, which is better? A Facebook personal profile or a Facebook page?\\n\\nGotcha! That was a trick question. You may not like this answer but as a realtor, you really should be using both.\\n\\nWe've found that when it comes to using Facebook (*& really social media in general*), **finding a balance is key.** Social media marketing is all about 'give and take.' A general rule of thumb- you need to give, give and give some more, before you can receive. \\n\\nIf you're having a hard time zeroing in on that balance- **try using the 80-20 rule.**\\n\\nWhen it comes to your **personal Facebook profile**, you should be posting 80% personal content and only around 20% business-related content. It is, after all, your personal page. This is where you should be looking to connect with your audience on a more personal level and work to build lasting relationships. \\n\\nWith your **Facebook business page**, you have a little more wiggle room with self-promotion- if someone's visiting or liking your business page, they will most likely expect to be sold to. Still, your page shouldn't be all about pushing sales. \\n\\nIt's important to find the balance here as well, keeping the 80-20 rule in mind. For your business page though, 80% of content should provide some kind of value to your followers- either informing, educating or entertaining your audience. **And still, only 20% of your content should directly promote your business.**\\n\\nHaving a hard time thinking of valuable content you can GIVE to your audience? There are plenty of things you can do and share to help build relationships and get your clients to trust you- from sharing local events, or information about the neighborhood in which you're selling, to tips on home-buying and selling, DIY projects or any other little bits of your expertise. Build a foundation with these valuable pieces of content, and then you can begin promoting your listings, open houses, snapshots of happy buyers and other parts of your business.\\n\\nNow that we've had a basic overview of how you should be using Facebook as a realtor, let's get to this week's action item.\\n\\n**Today's Action Item:**\\nUsing the [social media content calendar](http://blog.propertysimple.com/weekly-social-media-content-calendar-for-realtors/) that we shared last week, plan out one full week of Facebook content- both business and personal. Make this content your own and try to mix it up, providing both variety and value! \\n\\nWe'd love to hear about the types of content you came up with in our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/). \"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/235934377\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Facebook is the most popular and regularly used social platform today, with over 1 billion daily active users and the highest referral rates on the Internet. Still not impressed? Here's another stat for you- <strong>1 out of every 5 page views in the USA today occurs on Facebook.</strong></p>\n<p><img src=\"/content/images/2017/09/Whatttt.gif\" alt=\"Whatttt\"></p>\n<p>Yes, you read that right.</p>\n<p>The long and short of it- to be successful in today's marketplace, you NEED to be on Facebook.</p>\n<p>This social media channel is an extremely powerful platform that, when used correctly, will help boost your brand and build your business.</p>\n<p>In our opinion, it's a good idea to adopt a <strong>FACEBOOK FIRST STRATEGY</strong>- meaning your content should first be created with the Facebook user in mind, and then later repurposed for use on the other channels like LinkedIn and Twitter.</p>\n<p><img src=\"/content/images/2017/09/dai-ke-32162.jpg\" alt=\"dai-ke-32162\"></p>\n<p>So, to get started, which is better? A Facebook personal profile or a Facebook page?</p>\n<p>Gotcha! That was a trick question. You may not like this answer but as a realtor, you really should be using both.</p>\n<p>We've found that when it comes to using Facebook (<em>&amp; really social media in general</em>), <strong>finding a balance is key.</strong> Social media marketing is all about 'give and take.' A general rule of thumb- you need to give, give and give some more, before you can receive.</p>\n<p>If you're having a hard time zeroing in on that balance- <strong>try using the 80-20 rule.</strong></p>\n<p>When it comes to your <strong>personal Facebook profile</strong>, you should be posting 80% personal content and only around 20% business-related content. It is, after all, your personal page. This is where you should be looking to connect with your audience on a more personal level and work to build lasting relationships.</p>\n<p>With your <strong>Facebook business page</strong>, you have a little more wiggle room with self-promotion- if someone's visiting or liking your business page, they will most likely expect to be sold to. Still, your page shouldn't be all about pushing sales.</p>\n<p>It's important to find the balance here as well, keeping the 80-20 rule in mind. For your business page though, 80% of content should provide some kind of value to your followers- either informing, educating or entertaining your audience. <strong>And still, only 20% of your content should directly promote your business.</strong></p>\n<p>Having a hard time thinking of valuable content you can GIVE to your audience? There are plenty of things you can do and share to help build relationships and get your clients to trust you- from sharing local events, or information about the neighborhood in which you're selling, to tips on home-buying and selling, DIY projects or any other little bits of your expertise. Build a foundation with these valuable pieces of content, and then you can begin promoting your listings, open houses, snapshots of happy buyers and other parts of your business.</p>\n<p>Now that we've had a basic overview of how you should be using Facebook as a realtor, let's get to this week's action item.</p>\n<p><strong>Today's Action Item:</strong><br>\nUsing the <a href=\"http://blog.propertysimple.com/weekly-social-media-content-calendar-for-realtors/\">social media content calendar</a> that we shared last week, plan out one full week of Facebook content- both business and personal. Make this content your own and try to mix it up, providing both variety and value!</p>\n<p>We'd love to hear about the types of content you came up with in our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\nFacebook is the most popular and regularly used social platform today, with over\n1 billion daily active users and the highest referral rates on the Internet.\nStill not impressed? Here's another stat for you- 1 out of every 5 page views in\nthe USA today occurs on Facebook.\n\n\n\nYes, you read that right.\n\nThe long and short of it- to be successful in today's marketplace, you NEED to\nbe on Facebook.\n\nThis social media channel is an extremely powerful platform that, when used\ncorrectly, will help boost your brand and build your business.\n\nIn our opinion, it's a good idea to adopt a FACEBOOK FIRST STRATEGY- meaning\nyour content should first be created with the Facebook user in mind, and then\nlater repurposed for use on the other channels like LinkedIn and Twitter.\n\n\n\nSo, to get started-Which is better to use- a Facebook personal profile or a\nFacebook page?\n\nUnfortunately, that was a trick question. You may not like this answer, but as a\nrealtor, you really should be using both.\n\nWe've found that when it comes to using Facebook (& really social media in\ngeneral), finding a balance is key. Social media marketing is all about 'give\nand take,' and a general rule of thumb is you need to give & give some more\nbefore you can receive. If you're having a hard time zeroing in on that balance-\nusing the 80-20 rule can help.\n\nWhen it comes to your personal profile, you should be posting 80% personal\ncontent and only around 20% business-related content. It is, after all, your\npersonal page. This is where you should be looking to connect with your audience\non a more personal level and work to build lasting relationships. With your\npersonal page, your main goal should be to connect, relate and show your 'human\nside.' And this is where the personal content we talked about last week comes\nin. Do you want to share your family, your friends, your hobbies? You decide!\n\nWhen it comes to your business page, you have a little more wiggle room to\nself-promote. If someone's visiting or liking your business page, they will most\nlikely expect to be sold to. Still, your page shouldn't just be all about\npushing sales. I would still utilize the 80-20 rule here- 80% being content that\nwill inform, educate or entertain your audience and only 20% being content that\ndirectly promotes your business.\n\nWith the 80% of the content for your business page, you'll want to provide some\nsort of value to your clients, something you GIVE to them, to help build a\nrelationship and let them know they can trust you. There's plenty of ideas for\nthis type of content- from sharing local events, or information about the\nneighborhood in which you're selling, to tips on home-buying and selling, DIY\nprojects or any other little bits of your expertise. Once you've built a\nfoundation with these valuable pieces of content, you can begin promoting your\nlistings, open houses, snapshots of happy buyers you've worked with and other\nparts of your business.\n\nSo now that we've had a nice basic overview of how you should be using Facebook,\nhere's today's action item. Using the realtor calendar that I shared last week,\nplan out one full week of Facebook content- both Business and Personal. Try to\nmake this content your own and mix it up, providing both variety and value. And\nthen let us know in the comments below!\n\nSee you next week for a Tip Tuesday dedicated to Instagram!","feature_image":"/content/images/2017/09/william-iven-19844.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Facebook for Realtors- Building & Maintaining your Personal Brand","meta_description":"When it comes to your personal Facebook profile, you should be posting 80% personal content and only around 20% business-related content. ","author_id":"59a581318a966b0022dfa0f0","created_at":"2017-09-29T18:14:50.000Z","created_by":"59a581318a966b0022dfa0f0","updated_at":"2017-10-02T19:42:49.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-10-02T19:42:49.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59ce8e6fa3a50b0022fd449b","uuid":"25811df0-19f2-4830-99f2-fc3bbcc8021d","title":"The Ultimate Realtor Personal Branding Experiment- Future of Real Estate Episode 4","slug":"the-ultimate-realtor-personal-branding-experiment-future-of-real-estate-episode-4","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"On this week's episode, Ed takes us to London:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/220472753\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nThe ultimate personal branding experiment continues and the views on social media just keep on comin’! So far, the Future of Real Estate series featuring surfer/realtor, Ed Hutchinson, has reached over 170K views - a 300% increase compared to episode 1!\\n\\nHere’s why we think episodes 2 and 3 have done so well:\\n\\nThe concept of broadcasting a new realtor’s experience out in the property-trenches on social media is super unique to the real estate world. That said, viewers could still be surprised by the novelty of the series. (We know this because viewers are tagging their realtor friends). \\n\\nAlso, we don’t mean to toot your horn, Ed, but viewers are leaving comments on “your attractiveness,” which could also be why we are seeing a boost in our analytics...\\n\\n![giphy--1-](/content/images/2017/09/giphy--1-.gif)\\n\\nOverall, episode 3 brought in the most engagement compared to any other video. This could illustrate how personal branding goes hand-in-hand with business branding. From surfing in the morning to incredible properties and expertise on the industry in the afternoon, Ed brought us into his day-day and it worked!\\n\\nOne difference between episode 2 and 3 was a change in audience. In episode 3, more men tuned in versus episode 2 where more women viewed the video. There’s no way to gauge this analytically, but we have a hunch that it’s because episode 2 started with Ed’s cute fluffy dog and, well, we'll let you draw your own conclusion.\\n\\n![giphy-1](/content/images/2017/09/giphy-1.gif)\\n\\nIn this week’s episode 4, Ed heads to London to visit his family and show us where he grew up. Ed even throws in interesting tidbits about the history and design of the architecture in his neighborhood.  \\n\\nWhile we got to learn even more about Ed in this episode, we noticed the reach of this video decreased by 25%. Perhaps this is because we targeted a US audience in this episode while the episode took place in the UK. It could also be that this post was heavy on Ed's personal life while episode 2 equally showcased Ed's personal and realtor life.  \\n\\nMoral of the story here: Find the balance.  \\n\\n![giphy-downsized-large](/content/images/2017/09/giphy-downsized-large.gif)\\n\\nTune in next week for a look at Episode 5!\\n\\nFollow Ed and watch his personal branding journey through our series, by joining our Facebook page- [Future of Real Estate.](http://www.facebook.com/groups/futurerealestate/?ref=br_rs)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>On this week's episode, Ed takes us to London:</p>\n<iframe src=\"https://player.vimeo.com/video/220472753\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>The ultimate personal branding experiment continues and the views on social media just keep on comin’! So far, the Future of Real Estate series featuring surfer/realtor, Ed Hutchinson, has reached over 170K views - a 300% increase compared to episode 1!</p>\n<p>Here’s why we think episodes 2 and 3 have done so well:</p>\n<p>The concept of broadcasting a new realtor’s experience out in the property-trenches on social media is super unique to the real estate world. That said, viewers could still be surprised by the novelty of the series. (We know this because viewers are tagging their realtor friends).</p>\n<p>Also, we don’t mean to toot your horn, Ed, but viewers are leaving comments on “your attractiveness,” which could also be why we are seeing a boost in our analytics...</p>\n<p><img src=\"/content/images/2017/09/giphy--1-.gif\" alt=\"giphy--1-\"></p>\n<p>Overall, episode 3 brought in the most engagement compared to any other video. This could illustrate how personal branding goes hand-in-hand with business branding. From surfing in the morning to incredible properties and expertise on the industry in the afternoon, Ed brought us into his day-day and it worked!</p>\n<p>One difference between episode 2 and 3 was a change in audience. In episode 3, more men tuned in versus episode 2 where more women viewed the video. There’s no way to gauge this analytically, but we have a hunch that it’s because episode 2 started with Ed’s cute fluffy dog and, well, we'll let you draw your own conclusion.</p>\n<p><img src=\"/content/images/2017/09/giphy-1.gif\" alt=\"giphy-1\"></p>\n<p>In this week’s episode 4, Ed heads to London to visit his family and show us where he grew up. Ed even throws in interesting tidbits about the history and design of the architecture in his neighborhood.</p>\n<p>While we got to learn even more about Ed in this episode, we noticed the reach of this video decreased by 25%. Perhaps this is because we targeted a US audience in this episode while the episode took place in the UK. It could also be that this post was heavy on Ed's personal life while episode 2 equally showcased Ed's personal and realtor life.</p>\n<p>Moral of the story here: Find the balance.</p>\n<p><img src=\"/content/images/2017/09/giphy-downsized-large.gif\" alt=\"giphy-downsized-large\"></p>\n<p>Tune in next week for a look at Episode 5!</p>\n<p>Follow Ed and watch his personal branding journey through our series, by joining our Facebook page- <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate.</a></p>\n</div>","amp":null,"plaintext":"On this week's episode, Ed takes us to London:\n\nThe ultimate personal branding experiment continues and the views on social\nmedia just keep on comin’! So far, the Future of Real Estate series featuring\nsurfer/realtor, Ed Hutchinson, has reached over 170K views - a 300% increase\ncompared to episode 1!\n\nHere’s why we think episodes 2 and 3 have done so well:\n\nThe concept of broadcasting a new realtor’s experience out in the\nproperty-trenches on social media is super unique to the real estate world. That\nsaid, viewers could still be surprised by the novelty of the series. (We know\nthis because viewers are tagging their realtor friends).\n\nAlso, we don’t mean to toot your horn, Ed, but viewers are leaving comments on\n“your attractiveness,” which could also be why we are seeing a boost in our\nanalytics...\n\n\n\nOverall, episode 3 brought in the most engagement compared to any other video.\nThis could illustrate how personal branding goes hand-in-hand with business\nbranding. From surfing in the morning to incredible properties and expertise on\nthe industry in the afternoon, Ed brought us into his day-day and it worked!\n\nOne difference between episode 2 and 3 was a change in audience. In episode 3,\nmore men tuned in versus episode 2 where more women viewed the video. There’s no\nway to gauge this analytically, but we have a hunch that it’s because episode 2\nstarted with Ed’s cute fluffy dog and, well, we'll let you draw your own\nconclusion.\n\n\n\nIn this week’s episode 4, Ed heads to London to visit his family and show us\nwhere he grew up. Ed even throws in interesting tidbits about the history and\ndesign of the architecture in his neighborhood.\n\nWhile we got to learn even more about Ed in this episode, we noticed the reach\nof this video decreased by 25%. Perhaps this is because we targeted a US\naudience in this episode while the episode took place in the UK. It could also\nbe that this post was heavy on Ed's personal life while episode 2 equally\nshowcased Ed's personal and realtor life.\n\nMoral of the story here: Find the balance.\n\n\n\nTune in next week for a look at Episode 5!\n\nFollow Ed and watch his personal branding journey through our series, by joining\nour Facebook page- Future of Real Estate.\n[http://www.facebook.com/groups/futurerealestate/?ref=br_rs]","feature_image":"/content/images/2017/09/arkadiusz-radek-110591.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Ultimate Realtor Personal Branding Experiment- Future of Real Estate","meta_description":"The Future of Real Estate series has reached over 170k views - a 300% increase compared to episode 1! Here we reveal how we boosted our stats.","author_id":"59c963c6d81e550023edb166","created_at":"2017-09-29T18:18:23.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-09-29T20:22:34.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-09-29T20:22:34.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59cea259a3a50b0022fd44aa","uuid":"d06a347b-910a-4ca1-aef0-e55bb1899fdd","title":"The Advantages of Having a Real Estate Partner","slug":"advantages-having-real-estate-partner","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Edward's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/233526480\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nHate to be the bearer of bad news, but for those who are employed in the US - did you know your 10 days of paid holiday time-off a year is PEANUTS compared to the 21+ days given to employees in the UK?\\n\\n![giphy--4-](/content/images/2017/09/giphy--4-.gif)\\n\\n\\nOn this week’s Ed Tip episode, Ed shares how having a partner-in-real-estate helps lessen the blow when it comes to finding a work-life balance as a self-employed realtor. \\n\\nHe says a massive advantage for Dave and himself is to have two equal 50-50 partners. With a sidekick, Ed is able to decide which days he’s working, where and when he wants to be, and still have the ability to make a good-living and not be limited to a lower standard of life.\\n\\nWe all know what you’re thinking now...\\n\\n![giphy--3-](/content/images/2017/09/giphy--3-.gif)\\n\\nDo you have a partner in the real estate game? Let us know your thoughts on the [Future of Real Estate](http://www.facebook.com/groups/futurerealestate/) Facebook Group!\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Edward's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/233526480\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Hate to be the bearer of bad news, but for those who are employed in the US - did you know your 10 days of paid holiday time-off a year is PEANUTS compared to the 21+ days given to employees in the UK?</p>\n<p><img src=\"/content/images/2017/09/giphy--4-.gif\" alt=\"giphy--4-\"></p>\n<p>On this week’s Ed Tip episode, Ed shares how having a partner-in-real-estate helps lessen the blow when it comes to finding a work-life balance as a self-employed realtor.</p>\n<p>He says a massive advantage for Dave and himself is to have two equal 50-50 partners. With a sidekick, Ed is able to decide which days he’s working, where and when he wants to be, and still have the ability to make a good-living and not be limited to a lower standard of life.</p>\n<p>We all know what you’re thinking now...</p>\n<p><img src=\"/content/images/2017/09/giphy--3-.gif\" alt=\"giphy--3-\"></p>\n<p>Do you have a partner in the real estate game? Let us know your thoughts on the <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a> Facebook Group!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Edward's tip in video form:\n\nHate to be the bearer of bad news, but for those who are employed in the US -\ndid you know your 10 days of paid holiday time-off a year is PEANUTS compared to\nthe 21+ days given to employees in the UK?\n\n\n\nOn this week’s Ed Tip episode, Ed shares how having a partner-in-real-estate\nhelps lessen the blow when it comes to finding a work-life balance as a\nself-employed realtor.\n\nHe says a massive advantage for Dave and himself is to have two equal 50-50\npartners. With a sidekick, Ed is able to decide which days he’s working, where\nand when he wants to be, and still have the ability to make a good-living and\nnot be limited to a lower standard of life.\n\nWe all know what you’re thinking now...\n\n\n\nDo you have a partner in the real estate game? Let us know your thoughts on the \nFuture of Real Estate [http://www.facebook.com/groups/futurerealestate/] \nFacebook Group!","feature_image":"/content/images/2017/09/rawpixel-com-274858.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"The Advantages of Having a Real Estate Partner | Work-Life Balance","meta_description":"This week, realtor Ed Hutchinson, shares the major advantages to having a partner as a realtor. A big plus- a better work-life balance without the pay cut. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-09-29T19:43:21.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-02T08:00:09.000Z","updated_by":"1","published_at":"2017-10-02T08:00:00.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d24f1446a5310022fb630b","uuid":"20b7eae9-9758-44c7-90cd-9040c4453179","title":"(Untitled)","slug":"untitled","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"></div>","amp":null,"plaintext":"","feature_image":null,"featured":0,"page":0,"status":"draft","locale":null,"visibility":"public","meta_title":null,"meta_description":null,"author_id":"59c963c6d81e550023edb166","created_at":"2017-10-02T14:37:08.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-02T14:37:08.000Z","updated_by":"59c963c6d81e550023edb166","published_at":null,"published_by":null,"custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d2564146a5310022fb630c","uuid":"198a66a4-b333-4f29-b91a-b44147085de1","title":"Open Houses: The Best Place to Market Your Brand","slug":"open-houses-best-place-market-your-brand","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Jeff's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232672394\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nToday's Tip from Jeff: The best place to market your brand as a realtor- OPEN HOUSES! \\n\\n![giphy](/content/images/2017/10/giphy.gif)\\n\\nIt might not come as a surprise to those that have been in the real estate business that open houses are one of the best ways to get out there and generate leads. Not only are they inexpensive but they bring you face-to-face with future clients. Open houses are also a great way to establish trust and showcase your own personal brand (i.e. what sets you apart from other realtors in the area). \\n\\nBefore an open house, it’s crucial to do some preparation and advertise ahead of time.  One of Jeff’s preferred methods of getting the word out: **Postcards.** Address them to the homes in the neighborhood because let's be real - who doesn’t love getting a card in the mail?  \\n\\n![giphy-1-1](/content/images/2017/10/giphy-1-1.gif)\\n\\nThis will help get the immediate neighborhood in the door, and maybe that neighbor will bring along their friends and family. Because 9 times out of 10, Jeff points out, a majority of those who walk through the door are unrepresented, i.e.:\\n\\n![07-JEFF-TIPS---OPEN-HOUSES---Quote2-COPY-2](/content/images/2017/10/07-JEFF-TIPS---OPEN-HOUSES---Quote2-COPY-2.png)\\n\\nLastly, if a family comes in to view the house, make sure to fill them in on all the family-friendly options the neighborhood has to offer - like the proximity to the movie theater or nearby parks and schools.\\n\\nSo, how do you prepare for an open house? Share your thoughts in our Facebook Group, [Future of Real Estate!](http://www.facebook.com/groups/futurerealestate/?ref=br_rs) \"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Jeff's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/232672394\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Today's Tip from Jeff: The best place to market your brand as a realtor- OPEN HOUSES!</p>\n<p><img src=\"/content/images/2017/10/giphy.gif\" alt=\"giphy\"></p>\n<p>It might not come as a surprise to those that have been in the real estate business that open houses are one of the best ways to get out there and generate leads. Not only are they inexpensive but they bring you face-to-face with future clients. Open houses are also a great way to establish trust and showcase your own personal brand (i.e. what sets you apart from other realtors in the area).</p>\n<p>Before an open house, it’s crucial to do some preparation and advertise ahead of time.  One of Jeff’s preferred methods of getting the word out: <strong>Postcards.</strong> Address them to the homes in the neighborhood because let's be real - who doesn’t love getting a card in the mail?</p>\n<p><img src=\"/content/images/2017/10/giphy-1-1.gif\" alt=\"giphy-1-1\"></p>\n<p>This will help get the immediate neighborhood in the door, and maybe that neighbor will bring along their friends and family. Because 9 times out of 10, Jeff points out, a majority of those who walk through the door are unrepresented, i.e.:</p>\n<p><img src=\"/content/images/2017/10/07-JEFF-TIPS---OPEN-HOUSES---Quote2-COPY-2.png\" alt=\"07-JEFF-TIPS---OPEN-HOUSES---Quote2-COPY-2\"></p>\n<p>Lastly, if a family comes in to view the house, make sure to fill them in on all the family-friendly options the neighborhood has to offer - like the proximity to the movie theater or nearby parks and schools.</p>\n<p>So, how do you prepare for an open house? Share your thoughts in our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate!</a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nToday's Tip from Jeff: The best place to market your brand as a realtor- OPEN\nHOUSES!\n\n\n\nIt might not come as a surprise to those that have been in the real estate\nbusiness that open houses are one of the best ways to get out there and generate\nleads. Not only are they inexpensive but they bring you face-to-face with future\nclients. Open houses are also a great way to establish trust and showcase your\nown personal brand (i.e. what sets you apart from other realtors in the area).\n\nBefore an open house, it’s crucial to do some preparation and advertise ahead of\ntime. One of Jeff’s preferred methods of getting the word out: Postcards. \nAddress them to the homes in the neighborhood because let's be real - who\ndoesn’t love getting a card in the mail?\n\n\n\nThis will help get the immediate neighborhood in the door, and maybe that\nneighbor will bring along their friends and family. Because 9 times out of 10,\nJeff points out, a majority of those who walk through the door are\nunrepresented, i.e.:\n\n\n\nLastly, if a family comes in to view the house, make sure to fill them in on all\nthe family-friendly options the neighborhood has to offer - like the proximity\nto the movie theater or nearby parks and schools.\n\nSo, how do you prepare for an open house? Share your thoughts in our Facebook\nGroup, Future of Real Estate!\n[http://www.facebook.com/groups/futurerealestate/?ref=br_rs]","feature_image":"/content/images/2017/10/jesse-roberts-146556.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Open Houses: The Best Way to Market Your Brand As A Realtor","meta_description":"The best way to generate leads as a realtor is to host open houses. They are inexpensive and help you establish trust with the neighborhood.","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-02T15:07:45.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-02T16:09:15.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-10-02T16:09:15.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d4e2508246490022fe3617","uuid":"81edf3e2-d55d-4830-a475-e6b6ec065a4f","title":"Open Houses: The \"Dos & Don'ts\"","slug":"open-houses-what-to-expect-dos-donts","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Jeff's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232672538\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n[Last week](http://blog.propertysimple.com/open-houses-best-place-market-your-brand/), Remax Fine Properties realtor, Jeff Fisher, shared that one of the most inexpensive and effective ways to market yourself as a realtor is to host an open house. \\n\\nThis week, Jeff highlights 3 things to expect and be careful about when it comes to open houses, i.e. what to expect and be careful of when opening the door of someone else’s home to the public. \\n\\n1. **Have a buddy system.** \\nIf you're not used to open houses or you don’t feel you're ready for a potential sale, Jeff says to “have a buddy system.” If possible, recruit a veteran realtor who can help you get your bearings during your first open house. \\n\\n2. **Hide the crown jewels!**\\nIf you have an occupied open house, be aware of the homeowner’s belongings and valuables- including firearms and prescription drugs. Be sure to get them out of the way and of course, always heir on the side of caution. \\n\\n3. **\\\"Remember: with great power comes great responsibility...\\\"**\\n\\n![giphy-4](/content/images/2017/10/giphy-4.gif)\\n\\nThanks, Uncle Ben. As the fiduciary (or trustee) of the home, the homeseller is trusting you with her/his property. Hosting a showing, Jeff points out, comes with big responsibility. Avoid disclosing any sensitive information about the homeowner(s) to potential buyers. For example, do not share that the family only uses the home during the summer time as this could lead to potential break-in when the family is out of town. \\n\\nNow that you know what to expect and be careful about, it's your turn - what are some dos and don'ts you'd share with realtors new to open houses? Let us know in our Facebook Group, [Future of Real Estate!](http://www.facebook.com/groups/futurerealestate/?ref=br_rs)\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Jeff's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/232672538\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p><a href=\"http://blog.propertysimple.com/open-houses-best-place-market-your-brand/\">Last week</a>, Remax Fine Properties realtor, Jeff Fisher, shared that one of the most inexpensive and effective ways to market yourself as a realtor is to host an open house.</p>\n<p>This week, Jeff highlights 3 things to expect and be careful about when it comes to open houses, i.e. what to expect and be careful of when opening the door of someone else’s home to the public.</p>\n<ol>\n<li>\n<p><strong>Have a buddy system.</strong><br>\nIf you're not used to open houses or you don’t feel you're ready for a potential sale, Jeff says to “have a buddy system.” If possible, recruit a veteran realtor who can help you get your bearings during your first open house.</p>\n</li>\n<li>\n<p><strong>Hide the crown jewels!</strong><br>\nIf you have an occupied open house, be aware of the homeowner’s belongings and valuables- including firearms and prescription drugs. Be sure to get them out of the way and of course, always heir on the side of caution.</p>\n</li>\n<li>\n<p><strong>&quot;Remember: with great power comes great responsibility...&quot;</strong></p>\n</li>\n</ol>\n<p><img src=\"/content/images/2017/10/giphy-4.gif\" alt=\"giphy-4\"></p>\n<p>Thanks, Uncle Ben. As the fiduciary (or trustee) of the home, the homeseller is trusting you with her/his property. Hosting a showing, Jeff points out, comes with big responsibility. Avoid disclosing any sensitive information about the homeowner(s) to potential buyers. For example, do not share that the family only uses the home during the summer time as this could lead to potential break-in when the family is out of town.</p>\n<p>Now that you know what to expect and be careful about, it's your turn - what are some dos and don'ts you'd share with realtors new to open houses? Let us know in our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate!</a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nLast week, Remax Fine Properties realtor, Jeff Fisher, shared that one of the\nmost inexpensive and effective ways to market yourself as a realtor is to host\nan open house.\n\nThis week, Jeff highlights 3 things to expect and be careful about when it come\nto open houses, i.e. what to expect and be careful of when opening the door of\nsomeone else’s home to the public.\n\n 1. Have a buddy system.\n    If you're not used to open houses or you don’t feel you're ready for a\n    potential sale, Jeff says to “have a buddy system.” if possible, recruit a\n    veteran realtor who can help you get your bearings during your first open\n    house.\n    \n    \n 2. Hide the crown jewels!\n    If you have an occupied open house, be aware of the homeowner’s belongings\n    and valuables- including firearms and prescription drugs. Be sure to get\n    them out of the way and of course, always heir on the side of caution.\n    \n    \n 3. \"Remember: with great power comes great responsibility...\"\n    \n    \n\n\n\nThanks, Uncle Ben. As the fiduciary (or trustee) of the home, the homeseller is\ntrusting you with her/his property. Hosting a showing, Jeff points out, comes\nwith big responsibility. Avoid disclosing any sensitive information about the\nhomeowner(s) to potential buyers. For example, do not share that the family only\nuses the home during the summer time as this could lead to potential break-in\nwhen the family is out of town.\n\nNow that you know what to expect and be careful about, it's our turn - what are\nsome do's and don'ts you'd share with realtors new to open houses? Share your\ncomments below! For more tips from Jeff join us on our Facebook Group, Future\nof\nReal Estate! [http://www.facebook.com/groups/futurerealestate/?ref=br_rs]","feature_image":"/content/images/2017/10/brian-babb-256298.jpg","featured":0,"page":0,"status":"scheduled","locale":null,"visibility":"public","meta_title":"Open Houses | What to Expect and the \"Do's & Don'ts\"","meta_description":"This week, Jeff highlights 3 major responsibilities that come with open houses, like what to expect and be careful of when hosting an open house. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-04T13:29:52.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-04T21:12:58.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-10-12T08:00:00.000Z","published_by":null,"custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d4f43b8246490022fe3620","uuid":"5256647e-24c9-4ef0-9c97-1b9999c21f16","title":"Social Media: The (Still) Untapped Territory of Real Estate","slug":"social-media-untapped-territory-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Jeff's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232672665\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nIt’s time we filled every realtor in on our little secret. “Social media” is the new “open house.” Yes, you heard it from us first. While open houses are an inexpensive and effective way to get face-to-face with potential new buyers, social media is an untapped tool that realtors need to use if they want to generate more leads. \\n\\nThis week, Jeff shares his big wins using platforms like Instagram, Facebook, Twitter and LinkedIn to send properties and set up appointments. He also accepts NO excuses for those who are shy to use channels like “The Tweeter” as your grandma calls it. \\n\\n“What do you mean you can’t spend an hour and a half on social media a day?!” \\n\\nJeff’s not happy. And we don’t blame him. While most realtors are spending hours to print out postcards that will eventually go in the trash, Jeff points out that they could be spending that time building their personal brand, taking names, and setting up appointments on social media. \\n\\n[](https://media.giphy.com/media/acttIrNAHaoco/giphy.mp4)\\n\\nEnter into Jeff’s morning routine: \\n\\n1. Pets cute dog and takes (too many) photos of him.\\n\\n![FullSizeRender](/content/images/2017/10/FullSizeRender.jpg)\\n\\n2. Posts an engaging photo that shares something about him. (NOTE: This doesn’t have to be related to real estate). \\n3. Uses hashtags like #jefffisherrealtor #remax #arizonarealty to drive more people to his page to learn about him as a realtor.\\n4. Share similar content on Facebook and Twitter.\\n5. Post on LinkedIn with articles related to real estate and share properties to his followers. \\n\\n**Embrace it** - change is the essence of life and old school real estate sales methods are out of date. That means if you’re still knocking on doors, making calls with a robo-dialer, and asking the question “What’s the dot com?” just know Jeff’s probably on his way to sit down with his next client who found *him* on Twitter. \\n\\nHow has social media helped you as a realtor? Share your comments below and be sure to follow our Facebook Group, [Future of Real Estate](http://www.facebook.com/groups/futurerealestate/?ref=br_rs) for more tips of the real-estate trade!\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Jeff's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/232672665\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>It’s time we filled every realtor in on our little secret. “Social media” is the new “open house.” Yes, you heard it from us first. While open houses are an inexpensive and effective way to get face-to-face with potential new buyers, social media is an untapped tool that realtors need to use if they want to generate more leads.</p>\n<p>This week, Jeff shares his big wins using platforms like Instagram, Facebook, Twitter and LinkedIn to send properties and set up appointments. He also accepts NO excuses for those who are shy to use channels like “The Tweeter” as your grandma calls it.</p>\n<p>“What do you mean you can’t spend an hour and a half on social media a day?!”</p>\n<p>Jeff’s not happy. And we don’t blame him. While most realtors are spending hours to print out postcards that will eventually go in the trash, Jeff points out that they could be spending that time building their personal brand, taking names, and setting up appointments on social media.</p>\n<p><a href=\"https://media.giphy.com/media/acttIrNAHaoco/giphy.mp4\"></a></p>\n<p>Enter into Jeff’s morning routine:</p>\n<ol>\n<li>Pets cute dog and takes (too many) photos of him.</li>\n</ol>\n<p><img src=\"/content/images/2017/10/FullSizeRender.jpg\" alt=\"FullSizeRender\"></p>\n<ol start=\"2\">\n<li>Posts an engaging photo that shares something about him. (NOTE: This doesn’t have to be related to real estate).</li>\n<li>Uses hashtags like #jefffisherrealtor #remax #arizonarealty to drive more people to his page to learn about him as a realtor.</li>\n<li>Share similar content on Facebook and Twitter.</li>\n<li>Post on LinkedIn with articles related to real estate and share properties to his followers.</li>\n</ol>\n<p><strong>Embrace it</strong> - change is the essence of life and old school real estate sales methods are out of date. That means if you’re still knocking on doors, making calls with a robo-dialer, and asking the question “What’s the dot com?” just know Jeff’s probably on his way to sit down with his next client who found <em>him</em> on Twitter.</p>\n<p>How has social media helped you as a realtor? Share your comments below and be sure to follow our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate</a> for more tips of the real-estate trade!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nIt’s time we filled every realtor in on our little secret. “Social media” is the\nnew “open house.” Yes, you heard it from us first. While open houses are an\ninexpensive and effective way to get face-to-face with potential new buyers,\nsocial media is an untapped tool that realtors need to use if they want to\ngenerate more leads.\n\nThis week, Jeff shares his big wins using platforms like Instagram, Facebook,\nTwitter and LinkedIn to send properties and set up appointments. He also accepts\nNO excuses for those who are shy to use channels like “The Tweeter” as your\ngrandma calls it.\n\n“What do you mean you can’t spend an hour and a half on social media a day?!”\nJeff’s not happy and we don’t blame him. While most realtors are spending hours\nto print out postcards that will eventually go in the trash, Jeff points out\nthat they could be spending that time building their personal brand, taking\nnames, and setting up appointments on social media.\n\n  [https://media.giphy.com/media/acttIrNAHaoco/giphy.mp4]\n\nEnter into Jeff’s morning routine:\n\n 1. Pet cute dog, NAME\n 2. Post an engaging photo that shares something about him (NOTE: This doesn’t\n    have to be related to real estate).\n 3. Use hashtags like #realtor #Remax to drive more people to his page to learn\n    about him as a realtor. GET REAL HASHTAGS FROM HIS ACCOUNT\n 4. Share similar content on Facebook and Twitter.\n 5. Post on LinkedIn with articles related to real estate and share properties\n    to his followers.\n\nEmbrace - change is the essence of life and old school real estate sales methods\nare out of date. So if you’re still knocking on doors, making calls with a\nrobo-dialer, and asking the question “What’s the dot com?” just know Jeff’s\nabout to sit down with his next client who found him on Twitter.\n\nHow has social media helped you as a realtor? Share your comments below and be\nsure to follow our Facebook Group, Future of Real Estate for more tips of the\nreal-estate trade!","feature_image":"/content/images/2017/10/brad-neathery-303623.jpg","featured":0,"page":0,"status":"draft","locale":null,"visibility":"public","meta_title":"Social Media | The Untapped Territory of Real Estate","meta_description":"Remax Fine Properties realtor, Jeff, shares his big wins using social media platforms to send properties and set up appointments to generate more leads.","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-04T14:46:19.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-04T15:38:27.000Z","updated_by":"59c963c6d81e550023edb166","published_at":null,"published_by":null,"custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d501c68246490022fe362a","uuid":"8b2659a9-393b-4362-9a6d-d361fd9c111f","title":"Social Media Etiquette: Being Authentic Is Better Than Bragging","slug":"social-media-etiquette-being-authentic-is-better-than-bragging","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Jeff's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232672870\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nWhat’s that smell? That's realtors ranting online. \\n\\n![giphy-6](/content/images/2017/10/giphy-6.gif)\\n\\nIn last week’s tip, Jeff shared how social media is still an untapped territory for realtors and should be utilized more often. This week, he dives deeper into the great barrier reef of social media to expose how many real estate social forums contain controversial opinions and rants within (and outside) the real estate industry. \\n\\nJeff says, “often times realtors will get in an internet fight of some sort and I watch their brand, their name and their brokerage go down the drain.” Instead of getting wrapped up in all the noise, he drops two nuggets of wisdom on all the realtors out there listening: \\n\\n**BE HELPFUL IN YOUR POSTS** \\n\\nCan you hear that? It’s your mom saying “if you have nothing nice to say, don’t say anything at all.” Jeff tells his audience to wait for opportunities to share meaningful insight on the industry. After all, your name is your business in real estate so it’s important you aren’t remembered as the guy or gal who “went-off” on social media. \\n\\n![giphy-7](/content/images/2017/10/giphy-7.gif)\\n\\n**BEING YOURSELF IS MORE ENGAGING THAN BEING SOMEONE ELSE** \\n\\nThe quote “be yourself, everyone else is taken” hold particularly true for realtors. Jeff states that it’s very important that you are genuine and authentic, and to showcase who you are versus who you want to be in the industry. To keep it real, he keeps it positive and in all his posts, focuses on 4 things:\\n\\nDonuts, dogs, houses and hiking. (Try and say that 3 times fast...)\\n\\n“I get a lot of engagement and a lot of comments and feedback on those four topics,” says Jeff. Staying consistent, helpful and himself allows others to see Jeff as Jeff, sans all the fluff and nonsense.\\n\\nWhat are 3-4 things you can focus on on your social media channels that keep you authentic to your followers? Let us know below and make sure to follow our Facebook Group, [Future of Real Estate](http://www.facebook.com/groups/futurerealestate/?ref=br_rs) for more tips!\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Jeff's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/232672870\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>What’s that smell? That's realtors ranting online.</p>\n<p><img src=\"/content/images/2017/10/giphy-6.gif\" alt=\"giphy-6\"></p>\n<p>In last week’s tip, Jeff shared how social media is still an untapped territory for realtors and should be utilized more often. This week, he dives deeper into the great barrier reef of social media to expose how many real estate social forums contain controversial opinions and rants within (and outside) the real estate industry.</p>\n<p>Jeff says, “often times realtors will get in an internet fight of some sort and I watch their brand, their name and their brokerage go down the drain.” Instead of getting wrapped up in all the noise, he drops two nuggets of wisdom on all the realtors out there listening:</p>\n<p><strong>BE HELPFUL IN YOUR POSTS</strong></p>\n<p>Can you hear that? It’s your mom saying “if you have nothing nice to say, don’t say anything at all.” Jeff tells his audience to wait for opportunities to share meaningful insight on the industry. After all, your name is your business in real estate so it’s important you aren’t remembered as the guy or gal who “went-off” on social media.</p>\n<p><img src=\"/content/images/2017/10/giphy-7.gif\" alt=\"giphy-7\"></p>\n<p><strong>BEING YOURSELF IS MORE ENGAGING THAN BEING SOMEONE ELSE</strong></p>\n<p>The quote “be yourself, everyone else is taken” hold particularly true for realtors. Jeff states that it’s very important that you are genuine and authentic, and to showcase who you are versus who you want to be in the industry. To keep it real, he keeps it positive and in all his posts, focuses on 4 things:</p>\n<p>Donuts, dogs, houses and hiking. (Try and say that 3 times fast...)</p>\n<p>“I get a lot of engagement and a lot of comments and feedback on those four topics,” says Jeff. Staying consistent, helpful and himself allows others to see Jeff as Jeff, sans all the fluff and nonsense.</p>\n<p>What are 3-4 things you can focus on on your social media channels that keep you authentic to your followers? Let us know below and make sure to follow our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate</a> for more tips!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nWhat’s that smell? That's realtors ranting online.\n\n\n\nIn last week’s tip, Jeff shared how social media is still an untapped territory\nfor realtors and should be utilized more often. This week, he dives deeper into\nthe great barrier reef of social media to expose how many real estate social\nforums contain controversial opinions and rants within (and outside) the real\nestate industry.\n\nJeff says, “often times realtors will get in an internet fight of some sort and\nI watch their brand, their name and their brokerage go down the drain.” Instead\nof getting wrapped up in all the noise, he drops two nuggets of wisdom on all\nthe realtors out there listening:\n\nBE HELPFUL IN YOUR POSTS\n\nCan you hear that? It’s your mom saying “if you have nothing nice to say, don’t\nsay anything at all.” Jeff tells his audience to wait for opportunities to share\nmeaningful insight on the industry. After all, your name is your business in\nreal estate so it’s important you aren’t remembered as the guy or gal who\n“went-off” on social media.\n\n\n\nBEING YOURSELF IS MORE ENGAGING THAN BEING SOMEONE ELSE\n\nThe quote “be yourself, everyone else is taken” hold particularly true for\nrealtors. Jeff states that it’s very important that you are genuine and\nauthentic, and to showcase who you are versus who you want to be in the\nindustry. To keep it real, he keeps it positive and in all his posts, focuses on\n4 things:\n\nDonuts, dogs, houses and hiking. (Try and say that 3 times fast...)\n\n“I get a lot of engagement and a lot of comments and feedback on those four\ntopics,” says Jeff. Staying consistent, helpful and himself allows others to see\nJeff as Jeff, sans all the fluff and nonsense.\n\nWhat are 3-4 things you can focus on on your social media channels that keep you\nauthentic to your followers? Let us know below and make sure to follow our\nFacebook Group, Future of Real Estate\n[http://www.facebook.com/groups/futurerealestate/?ref=br_rs]  for more tips!","feature_image":"/content/images/2017/10/jessica-henderson-365335.jpg","featured":0,"page":0,"status":"draft","locale":null,"visibility":"public","meta_title":"Social Media Etiquette | Being Authentic Is Better Than Bragging","meta_description":"Jeff dives into the great barrier reef of social media to expose how it can work to your advantage as a realtor as long as you stay real to yourself. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-04T15:44:06.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-04T16:16:47.000Z","updated_by":"59c963c6d81e550023edb166","published_at":null,"published_by":null,"custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d509e88246490022fe3632","uuid":"d00cc01e-0061-46b0-99f1-54c3bad487fe","title":"Social Media Posting: Don't Turn Humble Brags Into Humble Lies","slug":"legitimate-social-media-posting-humble-bragging","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Jeff's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/232673087\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nEarmuffs kids - it’s about to get real (again) on this week’s tip with Jeff.  \\n![Captura-de-pantalla-2017-10-04-a-las-2.54.07-PM](/content/images/2017/10/Captura-de-pantalla-2017-10-04-a-las-2.54.07-PM.png)\\n\\nJeff shares his frustration for how there are some realtors out there who talk the talk but don’t walk the walk. For example, he notes how on social media some realtors will share their “big wins” - like having 3 new clients or selling two properties. But when it comes time to pull up these realtors on sites like the Arizona Department of Real Estate, and there are no new closings under this realtor’s name, you can’t help but scratch your head, and go….\\n\\n![giphy-1-2](/content/images/2017/10/giphy-1-2.gif)\\n\\nDon’t just make noise. If you are going to share a humble brag, that’s ok! Just make sure you are walking the walk if you are going to talk the time. \\n\\nDo you have a legit humble brag to share? We want to hear it! Share below and follow our Facebook Group at Facebook Group, [Future of Real Estate!](http://www.facebook.com/groups/futurerealestate/?ref=br_rs)\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Jeff's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/232673087\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Earmuffs kids - it’s about to get real (again) on this week’s tip with Jeff.<br>\n<img src=\"/content/images/2017/10/Captura-de-pantalla-2017-10-04-a-las-2.54.07-PM.png\" alt=\"Captura-de-pantalla-2017-10-04-a-las-2.54.07-PM\"></p>\n<p>Jeff shares his frustration for how there are some realtors out there who talk the talk but don’t walk the walk. For example, he notes how on social media some realtors will share their “big wins” - like having 3 new clients or selling two properties. But when it comes time to pull up these realtors on sites like the Arizona Department of Real Estate, and there are no new closings under this realtor’s name, you can’t help but scratch your head, and go….</p>\n<p><img src=\"/content/images/2017/10/giphy-1-2.gif\" alt=\"giphy-1-2\"></p>\n<p>Don’t just make noise. If you are going to share a humble brag, that’s ok! Just make sure you are walking the walk if you are going to talk the time.</p>\n<p>Do you have a legit humble brag to share? We want to hear it! Share below and follow our Facebook Group at Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate!</a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Jeff's tip in video form:\n\nEarmuffs kids - it’s about to get real (again) on this week’s tip with Jeff.\n\n\nJeff shares his frustration for how there are some realtors out there who talk\nthe talk but don’t walk the walk. For example, he notes how on social media some\nrealtors will share their “big wins” - like having 3 new clients or selling two\nproperties. But when it comes time to pull up these realtors on sites like the\nArizona Department of Real Estate, and there are no new closings under this\nrealtor’s name, you can’t help but scratch your head, and go….\n\n\n\nDon’t just make noise. If you are going to share a humble brag, that’s ok! Just\nmake sure you are walking the walk if you are going to talk the time.\n\nDo you have a legit humble brag to share? We want to hear it! Share below and\nfollow our Facebook Group at Facebook Group, Future of Real Estate!\n[http://www.facebook.com/groups/futurerealestate/?ref=br_rs]","feature_image":"/content/images/2017/10/samuel-scrimshaw-361576.jpg","featured":0,"page":0,"status":"draft","locale":null,"visibility":"public","meta_title":"Social Media Posting | Don't Turn Humble Brags Into Humble Lies ","meta_description":"When sharing big wins on social media as a realtor, make sure your humble brags don't turn into humble lies. Stay authentic and authentic, always!","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-04T16:18:48.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-04T18:07:48.000Z","updated_by":"59c963c6d81e550023edb166","published_at":null,"published_by":null,"custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d537221a596500236ac83f","uuid":"522a518e-f315-4a69-8522-c9c259cd4b85","title":"Why Is It Important to be Active on Social Media as a Realtor?","slug":"why-its-important-to-be-active-social-media-realtor","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Not in the mood to read right now? Check out Josh's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/236578273\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\n[In last week’s video](http://blog.propertysimple.com/how-do-you-talk-about-real-estate-on-social-media/), Josh answered the question “how do you talk about real estate on social media?” Creating value and sharing information are 2 key tenets to Josh’s social media strategy and what keeps him engaged and authentic to his audience. This week, Josh addresses why it’s so important to be active on social media as a realtor. \\n\\nNot sure if you heard- but social media is here to stay. Instead of fighting it off, Josh proposes a different approach - have fun with it! Why? Because it’s a part of everyone’s reality (whether you like it or not). \\n\\n![giphy-8](/content/images/2017/10/giphy-8.gif)\\n\\nAs a realtor, Josh says “you better be attached to it” because he’s certain the real estate market is going toward tech. In fact, he believes that if realtors are not involved with it, their business will start to decline. \\n\\nJosh...we couldn’t agree more. \\n\\nAnd for the big players that have been in the real estate game for a long time? Same applies to them too. If realtors of all generations want to stay relevant in the industry they need to establish a presence on social media- not tomorrow...today. \\n\\nAre you active on social media as a realtor? Tell us more in our Facebook Group, [Future of Real Estate](http://www.facebook.com/groups/futurerealestate/). \\n\\n\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Not in the mood to read right now? Check out Josh's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/236578273\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p><a href=\"http://blog.propertysimple.com/how-do-you-talk-about-real-estate-on-social-media/\">In last week’s video</a>, Josh answered the question “how do you talk about real estate on social media?” Creating value and sharing information are 2 key tenets to Josh’s social media strategy and what keeps him engaged and authentic to his audience. This week, Josh addresses why it’s so important to be active on social media as a realtor.</p>\n<p>Not sure if you heard- but social media is here to stay. Instead of fighting it off, Josh proposes a different approach - have fun with it! Why? Because it’s a part of everyone’s reality (whether you like it or not).</p>\n<p><img src=\"/content/images/2017/10/giphy-8.gif\" alt=\"giphy-8\"></p>\n<p>As a realtor, Josh says “you better be attached to it” because he’s certain the real estate market is going toward tech. In fact, he believes that if realtors are not involved with it, their business will start to decline.</p>\n<p>Josh...we couldn’t agree more.</p>\n<p>And for the big players that have been in the real estate game for a long time? Same applies to them too. If realtors of all generations want to stay relevant in the industry they need to establish a presence on social media- not tomorrow...today.</p>\n<p>Are you active on social media as a realtor? Tell us more in our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>.</p>\n</div>","amp":null,"plaintext":"Not in the mood to read right now? Check out Josh's tip in video form:\n\nIn last week’s video\n[http://blog.propertysimple.com/how-do-you-talk-about-real-estate-on-social-media/]\n, Josh answered the question “how do you talk about real estate on social\nmedia?” Creating value and sharing information are 2 key tenets to Josh’s social\nmedia strategy and what keeps him engaged and authentic to his audience. This\nweek, Josh addresses why it’s so important to be active on social media as a\nrealtor.\n\nNot sure if you heard- but social media is here to stay. Instead of fighting it\noff, Josh proposes a different approach - have fun with it! Why? Because it’s a\npart of everyone’s reality (whether you like it or not).\n\n\n\nAs a realtor, Josh says “you better be attached to it” because he’s certain the\nreal estate market is going toward tech. In fact, he believes that if realtors\nare not involved with it, their business will start to decline.\n\nJosh...we couldn’t agree more.\n\nAnd for the big players that have been in the real estate game for a long time?\nSame applies to them too. If realtors of all generations want to stay relevant\nin the industry they need to establish a presence on social media- not\ntomorrow...today.\n\nAre you active on social media as a realtor? Tell us more in our Facebook Group,\n Future of Real Estate [http://www.facebook.com/groups/futurerealestate/].","feature_image":"/content/images/2017/10/ethan-hoover-334116.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"Why Is It Important to be Active on Social Media as a Realtor?","meta_description":"Social media is here to stay. Instead of fighting it off have fun with it! Why? Because it’s a part of everyone’s reality (whether you like it or not). ","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-04T19:31:46.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-06T08:00:12.000Z","updated_by":"1","published_at":"2017-10-06T08:00:00.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59d6882249e7710022042515","uuid":"927006fb-6f45-4395-a2b2-b43dc13990be","title":"The Ultimate Realtor Personal Branding Experiment- Future of Real Estate Episode 5","slug":"ultimate-realtor-personal-branding-experiment-future-real-estate","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"It's an (unusually) sunny day in London on this week's Future of Real Estate episode: \\n\\n<iframe src=\\\"https://player.vimeo.com/video/220992904\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nFor those of you who find comfort living under a rock, here’s what we’ve been up to the last 5 weeks. As a company that builds powerful branding and marketing tools for real estate agents, we decided to test our new platform by choosing one promising realtor and putting him and us to the ultimate test. \\n\\nWe picked Edward- a new realtor in the competitive LA property market, who not only uses social media to his advantage in the real estate industry but also happens to be a really (really) cool guy (with arguably the cutest dog on social media). \\n\\n![unnamed](/content/images/2017/10/unnamed.jpg)\\n\\nOur mission: Measure how fast we can establish his personal brand in LA by performing the ultimate banding experiment. Ed’s mission: Sell $30 million in real estate my the end of the year. NBD - you got this, Ed.\\n\\nSo far, the first three episodes are leading the way in most views (over 180K to be exact). However, episodes 4 and 5 saw a decrease in viewership. Here’s why we think this happened:\\n\\nAs mentioned in [last week’s post](http://blog.propertysimple.com/the-ultimate-realtor-personal-branding-experiment-future-of-real-estate-episode-4/), we think the reason episode 4 didn’t get as many views was because the episode was (1) set in London, while we targeted a US audience and (2) it was pretty heavy on Ed’s personal life and light on real estate. Episode 5 was also set in London, and similarly showcased his personal life more so than his realtor life. This leads us to believe that for realtors especially, BALANCE is the KEY to your personal brand.\\n\\nHowever, we must admit - it was nice to see Ed trade his routine suit and tie for a white T-shirt. Seeing Ed dressed-down was like watching a dog walk on its hind legs - both a bit out of the ordinary and extremely fascinating. \\n\\n![giphy-9](/content/images/2017/10/giphy-9.gif)\\n\\nAnother important thing to note about episodes 4 and 5:  They were both published during the week of the fourth of July holiday. As mentioned, we have been targeting a US audience for these episodes as our product is being offered to realtors in the US.\\n\\nWord to the wise- if you’re trying to reach a US-based audience during a holiday like 4th of July, just know most Americans won’t be checking their social media for tips on real estate. Instead, you’ll probably find them doing something like this:\\n\\n![giphy-10](/content/images/2017/10/giphy-10.gif)\\n\\nOn next week’s episode, Ed heads back to LA to flex his real estate muscles. Let’s see if coming back to the States will create an increase in viewership and have more of an impact on Ed’s brand. \\n\\nTo follow Ed’s entire real estate journey follow our Facebook page- Future of Real Estate.\\n\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>It's an (unusually) sunny day in London on this week's Future of Real Estate episode:</p>\n<iframe src=\"https://player.vimeo.com/video/220992904\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>For those of you who find comfort living under a rock, here’s what we’ve been up to the last 5 weeks. As a company that builds powerful branding and marketing tools for real estate agents, we decided to test our new platform by choosing one promising realtor and putting him and us to the ultimate test.</p>\n<p>We picked Edward- a new realtor in the competitive LA property market, who not only uses social media to his advantage in the real estate industry but also happens to be a really (really) cool guy (with arguably the cutest dog on social media).</p>\n<p><img src=\"/content/images/2017/10/unnamed.jpg\" alt=\"unnamed\"></p>\n<p>Our mission: Measure how fast we can establish his personal brand in LA by performing the ultimate banding experiment. Ed’s mission: Sell $30 million in real estate my the end of the year. NBD - you got this, Ed.</p>\n<p>So far, the first three episodes are leading the way in most views (over 180K to be exact). However, episodes 4 and 5 saw a decrease in viewership. Here’s why we think this happened:</p>\n<p>As mentioned in <a href=\"http://blog.propertysimple.com/the-ultimate-realtor-personal-branding-experiment-future-of-real-estate-episode-4/\">last week’s post</a>, we think the reason episode 4 didn’t get as many views was because the episode was (1) set in London, while we targeted a US audience and (2) it was pretty heavy on Ed’s personal life and light on real estate. Episode 5 was also set in London, and similarly showcased his personal life more so than his realtor life. This leads us to believe that for realtors especially, BALANCE is the KEY to your personal brand.</p>\n<p>However, we must admit - it was nice to see Ed trade his routine suit and tie for a white T-shirt. Seeing Ed dressed-down was like watching a dog walk on its hind legs - both a bit out of the ordinary and extremely fascinating.</p>\n<p><img src=\"/content/images/2017/10/giphy-9.gif\" alt=\"giphy-9\"></p>\n<p>Another important thing to note about episodes 4 and 5:  They were both published during the week of the fourth of July holiday. As mentioned, we have been targeting a US audience for these episodes as our product is being offered to realtors in the US.</p>\n<p>Word to the wise- if you’re trying to reach a US-based audience during a holiday like 4th of July, just know most Americans won’t be checking their social media for tips on real estate. Instead, you’ll probably find them doing something like this:</p>\n<p><img src=\"/content/images/2017/10/giphy-10.gif\" alt=\"giphy-10\"></p>\n<p>On next week’s episode, Ed heads back to LA to flex his real estate muscles. Let’s see if coming back to the States will create an increase in viewership and have more of an impact on Ed’s brand.</p>\n<p>To follow Ed’s entire real estate journey follow our Facebook page- Future of Real Estate.</p>\n</div>","amp":null,"plaintext":"It's an (unusually) sunny day in London on this week's Future of Real Estate\nepisode:\n\nFor those of you who find comfort living under a rock, here’s what we’ve been up\nto the last 5 weeks. As a company that builds powerful branding and marketing\ntools for real estate agents, we decided to test our new platform by choosing\none promising realtor and putting him and us to the ultimate test.\n\nWe picked Edward- a new realtor in the competitive LA property market, who not\nonly uses social media to his advantage in the real estate industry but also\nhappens to be a really (really) cool guy (with arguably the cutest dog on social\nmedia).\n\n\n\nOur mission: Measure how fast we can establish his personal brand in LA by\nperforming the ultimate banding experiment. Ed’s mission: Sell $30 million in\nreal estate my the end of the year. NBD - you got this, Ed.\n\nSo far, the first three episodes are leading the way in most views (over 180K to\nbe exact). However, episodes 4 and 5 saw a decrease in viewership. Here’s why we\nthink this happened:\n\nAs mentioned in last week’s post\n[http://blog.propertysimple.com/the-ultimate-realtor-personal-branding-experiment-future-of-real-estate-episode-4/]\n, we think the reason episode 4 didn’t get as many views was because the episode\nwas (1) set in London, while we targeted a US audience and (2) it was pretty\nheavy on Ed’s personal life and light on real estate. Episode 5 was also set in\nLondon, and similarly showcased his personal life more so than his realtor life.\nThis leads us to believe that for realtors especially, BALANCE is the KEY to\nyour personal brand.\n\nHowever, we must admit - it was nice to see Ed trade his routine suit and tie\nfor a white T-shirt. Seeing Ed dressed-down was like watching a dog walk on its\nhind legs - both a bit out of the ordinary and extremely fascinating.\n\n\n\nAnother important thing to note about episodes 4 and 5: They were both published\nduring the week of the fourth of July holiday. As mentioned, we have been\ntargeting a US audience for these episodes as our product is being offered to\nrealtors in the US.\n\nWord to the wise- if you’re trying to reach a US-based audience during a holiday\nlike 4th of July, just know most Americans won’t be checking their social media.\nInstead, you’ll probably find them doing something like this:\n\n\n\nOn next week’s episode, Ed heads back to LA to flex his real estate muscles.\nLet’s see if coming back to the States will create an increase in viewership and\nhave more of an impact on Ed’s brand.\n\nTo follow Ed’s entire Real Estate journey follow our Facebook page- Future of\nReal Estate.","feature_image":"/content/images/2017/10/hugo-sousa-259183.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"The Ultimate Realtor Personal Branding Experiment | Episode 5","meta_description":"A few weeks ago, we decided to test our new marketing platform for realtors by choosing one promising realtor and putting him and us to the ultimate test. ","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-05T19:29:38.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-08T14:59:59.000Z","updated_by":"1","published_at":"2017-10-08T15:00:00.000Z","published_by":"1","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59db7ee6789f7700229a8435","uuid":"444a203c-8729-48bb-a631-685be1cc1b28","title":"A Closer Look At The LA Real Estate Market","slug":"los-angeles-real-estate-market-update","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"Don't feel like reading? Check out Ed's tip in video form:\\n\\n<iframe src=\\\"https://player.vimeo.com/video/233536670\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nIn this week’s episode, Ed fills us in on the Los Angeles housing market. First thing to keep in mind is that the LA market, as a whole, is made up of over 8 different cities. Ed and his partner, David, focus their attention on the west side- Venice, Santa Monica, Brentwood, Beverly Hills, Bel Air, Pacific Palisades as well as up in Malibu- a sector of the LA market that, he says, is very, very strong.\\n\\nHowever, as any realtor knows, with a strong market comes even stronger concerns. \\n\\nIf you are a realtor entering into a new market that is doing well, there can sometimes be the fear of a  “real estate bubble”- or a runup in housing prices due to demand. Ed says that there is not that sort of fear in the LA market. From a buyer’s point of view, there is always the concern that they will buy the home and if the market crashes the following year, they’ve overpaid and could enter into a negative equity on their home. Again, Ed doesn’t believe this will happen. “It’s not as if the prices in the markets that we've worked with have increased to a level where it’s not sustainable.”  \\n\\nHere’s one reason why the LA market is doing so well right now:\\n\\nAs places like Silicon Beach and the Venice market start to emerge, there are a lot more companies paying their employees higher salaries. The influx in buyers with more buying power, however, is not driving the price up to a ridiculous level. In fact, Ed and his partner have noticed that there’s been a period over the last two months where there’s been very little inventory (i.e. properties) coming to the market and there are still a lot of buyers in the market. \\n\\nHold onto your seat. Ed shares a few numbers that might shock you:\\n\\n“In LA, you can get a 10 year mortgage up to $4 million for a 3 ¼ % a year APR.” The cheapest money Ed’s ever seen in his real estate career. With a happy forecast for those looking to buy and realtors looking to sell, Ed closes with the cherry on top of the LA real estate market:\\n\\nIf you’re able to borrow up to $4 million, you don’t need a big down payment to buy an incredible LA home. Hear that Ken and Barbie? Bigger closest space. \\n\\n![giphy-14](/content/images/2017/10/giphy-14.gif)\\n\\nAre you a realtor in LA? What's your take on the market? Let us know in our Facebook Group, [Future of Real Estate. ](http://www.facebook.com/groups/futurerealestate/?ref=br_rs)\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p>Don't feel like reading? Check out Ed's tip in video form:</p>\n<iframe src=\"https://player.vimeo.com/video/233536670\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>In this week’s episode, Ed fills us in on the Los Angeles housing market. First thing to keep in mind is that the LA market, as a whole, is made up of over 8 different cities. Ed and his partner, David, focus their attention on the west side- Venice, Santa Monica, Brentwood, Beverly Hills, Bel Air, Pacific Palisades as well as up in Malibu- a sector of the LA market that, he says, is very, very strong.</p>\n<p>However, as any realtor knows, with a strong market comes even stronger concerns.</p>\n<p>If you are a realtor entering into a new market that is doing well, there can sometimes be the fear of a  “real estate bubble”- or a runup in housing prices due to demand. Ed says that there is not that sort of fear in the LA market. From a buyer’s point of view, there is always the concern that they will buy the home and if the market crashes the following year, they’ve overpaid and could enter into a negative equity on their home. Again, Ed doesn’t believe this will happen. “It’s not as if the prices in the markets that we've worked with have increased to a level where it’s not sustainable.”</p>\n<p>Here’s one reason why the LA market is doing so well right now:</p>\n<p>As places like Silicon Beach and the Venice market start to emerge, there are a lot more companies paying their employees higher salaries. The influx in buyers with more buying power, however, is not driving the price up to a ridiculous level. In fact, Ed and his partner have noticed that there’s been a period over the last two months where there’s been very little inventory (i.e. properties) coming to the market and there are still a lot of buyers in the market.</p>\n<p>Hold onto your seat. Ed shares a few numbers that might shock you:</p>\n<p>“In LA, you can get a 10 year mortgage up to $4 million for a 3 ¼ % a year APR.” The cheapest money Ed’s ever seen in his real estate career. With a happy forecast for those looking to buy and realtors looking to sell, Ed closes with the cherry on top of the LA real estate market:</p>\n<p>If you’re able to borrow up to $4 million, you don’t need a big down payment to buy an incredible LA home. Hear that Ken and Barbie? Bigger closest space.</p>\n<p><img src=\"/content/images/2017/10/giphy-14.gif\" alt=\"giphy-14\"></p>\n<p>Are you a realtor in LA? What's your take on the market? Let us know in our Facebook Group, <a href=\"http://www.facebook.com/groups/futurerealestate/?ref=br_rs\">Future of Real Estate. </a></p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Ed's tip in video form:\n\nIn this week’s episode, Ed fills us in on the Los Angeles housing market. First\nthing to keep in mind is that the LA market, as a whole, is made up of over 8\ndifferent cities. Ed and his partner, David, focus their attention on the west\nside- Venice, Santa Monica, Brentwood, Beverly Hills, Bel Air, Pacific Palisades\nas well as up in Malibu- a sector of the LA market that, he says, is very, very\nstrong.\n\nHowever, as any realtor knows, with a strong market comes even stronger\nconcerns.\n\nIf you are a realtor entering into a new market that is doing well, there can\nsometimes be the fear of a “real estate bubble”- or a runup in housing prices\ndue to demand. Ed says that there is not that sort of fear in the LA market.\nFrom a buyer’s point of view, there is always the concern that they will buy the\nhome and if the market crashes the following year, they’ve overpaid and could\nenter into a negative equity on their home. Again, Ed doesn’t believe this will\nhappen. “It’s not as if the prices in the markets that we've worked with have\nincreased to a level where it’s not sustainable.”\n\nHere’s one reason why the LA market is doing so well right now:\n\nAs places like Silicon Beach and the Venice market start to emerge, there are a\nlot more companies paying their employees higher salaries. The influx in buyers\nwith more buying power, however, is not driving the price up to a ridiculous\nlevel. In fact, Ed and his partner have noticed that there’s been a period over\nthe last two months where there’s been very little inventory (i.e. properties)\ncoming to the market and there are still a lot of buyers in the market.\n\nHold onto your seat. Ed shares a few numbers that might shock you:\n\n“In LA, you can get a 10 year mortgage up to $4 million for a 3 ¼ % a year APR.”\nThe cheapest money Ed’s ever seen in his real estate career. With a happy\nforecast for those looking to buy and realtors looking to sell, Ed closes with\nthe cherry on top of the LA real estate market:\n\nIf you’re able to borrow up to $4 million, you don’t need a big down payment to\nbuy an incredible LA home. Hear that Ken and Barbie? Bigger closest space.\n\n\n\nAre you a realtor in LA? What's your take on the market? Let us know in our\nFacebook Group, Future of Real Estate.\n[http://www.facebook.com/groups/futurerealestate/?ref=br_rs]","feature_image":"/content/images/2017/10/jenna-day-310276.jpg","featured":0,"page":0,"status":"published","locale":null,"visibility":"public","meta_title":"A Closer Look At The Los Angeles Real Estate Market ","meta_description":"If you are a realtor entering into a new market, there can be the fear of a  “real estate bubble.\" Ed says this fear in the LA market doesn't exist.","author_id":"59c963c6d81e550023edb166","created_at":"2017-10-09T13:51:34.000Z","created_by":"59c963c6d81e550023edb166","updated_at":"2017-10-09T14:39:53.000Z","updated_by":"59c963c6d81e550023edb166","published_at":"2017-10-09T14:39:18.000Z","published_by":"59c963c6d81e550023edb166","custom_excerpt":null,"codeinjection_head":"","codeinjection_foot":"","og_image":null,"og_title":null,"og_description":null,"twitter_image":null,"twitter_title":null,"twitter_description":null},{"id":"59dbb85b600410002e444052","uuid":"72ad6545-fee5-41d6-8155-df9ba976cd1b","title":"Instagram for Realtors- Creating Relationships and Building Your Personal Brand","slug":"instagram-for-realtors-building-maintaining-your-personal-brand","mobiledoc":"{\"version\":\"0.3.1\",\"markups\":[],\"atoms\":[],\"cards\":[[\"card-markdown\",{\"cardName\":\"card-markdown\",\"markdown\":\"*Don't feel like reading? Check out Lauren's tip in video form:*\\n\\n<iframe src=\\\"https://player.vimeo.com/video/237151742\\\" width=\\\"640\\\" height=\\\"640\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\\n\\nCompared to other social media platforms, Instagram might not have the best referral traffic rates, its user base is skewed to a younger demographic, AND around 80% of Instagram users are outside of the US....\\n\\nSo, you're probably thinking- 'Is using Instagram really worth it?'\\n\\nShort answer to that question- absolutely, YES! \\n\\n![Absolutely](/content/images/2017/10/Absolutely.gif)\\n\\nWith over 700 million active users and engagement rates up to 10x higher than other platforms like Facebook, Instagram may be a totally different ball game than other social channels, but **it is the perfect tool for realtors to build awareness, create relationships and boost their brand.**\\n\\nFirst things first. If you're on Instagram- **you should convert your account to a business profile.** Having a business account on Instagram will give you  access to stats, follower info and other data that will help you monitor your account and its growth.\\n\\n**Next, you'll want to optimize your profile.** Upload a professional, yet friendly profile photo, add 1-3 keywords after your name (to make your account searchable), and work on your bio to give your audience a better idea of who you are and why they should follow you. (*If you watched and completed [the action item in video 3](http://blog.propertysimple.com/building-a-personal-brand-authenticity/), this is where your brand headline could come in!*)  Also, delete any past posts that are very 'off-brand' and you should probably add a link to your blog or landing page, as profile URLs are currently Instagram's only clickable links.\\n\\nFor reference, let's take a quick look at two awesome realtor Instagram profiles. Both Ed and Jeff, have inviting profile photos, clickable profile links and explicitly state who they are, what they do AND where they're located, with contact info in their bios.\\n\\n![Screen-Shot-2017-10-09-at-3.44.48-PM](/content/images/2017/10/Screen-Shot-2017-10-09-at-3.44.48-PM.png)\\n\\n![Screen-Shot-2017-10-09-at-3.45.18-PM](/content/images/2017/10/Screen-Shot-2017-10-09-at-3.45.18-PM.png)\\n\\nOnce you have your profile optimized, search-happy and ready to go, you can get to the fun part- posting! Instagram is all about visuals, meaning ALL photos and videos you post should be the highest possible quality. [Like Facebook,](http://blog.propertysimple.com/facebook-for-realtors/) try to get creative and share content with value. Showcase some of your favorite spots around town, like where you get your morning coffee, your favorite park to walk your dog, the bar you like to meet friends at for a drink after work, or even an inside look at your own home. Once you've got a nice mix going, start adding in things like open houses, property listings, photos from company events, etc. \\n\\n![nathan-dumlao-264380](/content/images/2017/10/nathan-dumlao-264380.jpg)\\n\\nInstagram is all about giving your followers a little inside look at your life, connecting with them, creating relationships and establishing yourself as an expert in the process, so make sure you set aside a little bit of time each day for engagement. \\n\\nYou'll want to use Instagram as a way for your audience to identify with you and your brand while building trust. When they decide to sell or buy, they'll know immediately who to turn to!\\n\\n**Today's Action Item**\\nUsing our [Realtor Content Calendar](http://blog.propertysimple.com/weekly-social-media-content-calendar-for-realtors/), plan out a week of Instagram posts. \\n\\nHave some fun with this and experiment with different filters, angles and perspectives. Are you comfortable with video? Try a video walk-through of a new listing or a mini-tour around town. Show some of your day-to-day, and don't forget to show a little of the behind-the-scenes- AKA...YOU!\\n\\nIf you're already on Instagram- what's your strategy? We'd love to hear from you in our Facebook Group, [Future of Real Estate](https://www.facebook.com/groups/futurerealestate/)!\"}]],\"sections\":[[10,0]]}","html":"<div class=\"kg-card-markdown\"><p><em>Don't feel like reading? Check out Lauren's tip in video form:</em></p>\n<iframe src=\"https://player.vimeo.com/video/237151742\" width=\"640\" height=\"640\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>\n<p>Compared to other social media platforms, Instagram might not have the best referral traffic rates, its user base is skewed to a younger demographic, AND around 80% of Instagram users are outside of the US....</p>\n<p>So, you're probably thinking- 'Is using Instagram really worth it?'</p>\n<p>Short answer to that question- absolutely, YES!</p>\n<p><img src=\"/content/images/2017/10/Absolutely.gif\" alt=\"Absolutely\"></p>\n<p>With over 700 million active users and engagement rates up to 10x higher than other platforms like Facebook, Instagram may be a totally different ball game than other social channels, but <strong>it is the perfect tool for realtors to build awareness, create relationships and boost their brand.</strong></p>\n<p>First things first. If you're on Instagram- <strong>you should convert your account to a business profile.</strong> Having a business account on Instagram will give you  access to stats, follower info and other data that will help you monitor your account and its growth.</p>\n<p><strong>Next, you'll want to optimize your profile.</strong> Upload a professional, yet friendly profile photo, add 1-3 keywords after your name (to make your account searchable), and work on your bio to give your audience a better idea of who you are and why they should follow you. (<em>If you watched and completed <a href=\"http://blog.propertysimple.com/building-a-personal-brand-authenticity/\">the action item in video 3</a>, this is where your brand headline could come in!</em>)  Also, delete any past posts that are very 'off-brand' and you should probably add a link to your blog or landing page, as profile URLs are currently Instagram's only clickable links.</p>\n<p>For reference, let's take a quick look at two awesome realtor Instagram profiles. Both Ed and Jeff, have inviting profile photos, clickable profile links and explicitly state who they are, what they do AND where they're located, with contact info in their bios.</p>\n<p><img src=\"/content/images/2017/10/Screen-Shot-2017-10-09-at-3.44.48-PM.png\" alt=\"Screen-Shot-2017-10-09-at-3.44.48-PM\"></p>\n<p><img src=\"/content/images/2017/10/Screen-Shot-2017-10-09-at-3.45.18-PM.png\" alt=\"Screen-Shot-2017-10-09-at-3.45.18-PM\"></p>\n<p>Once you have your profile optimized, search-happy and ready to go, you can get to the fun part- posting! Instagram is all about visuals, meaning ALL photos and videos you post should be the highest possible quality. <a href=\"http://blog.propertysimple.com/facebook-for-realtors/\">Like Facebook,</a> try to get creative and share content with value. Showcase some of your favorite spots around town, like where you get your morning coffee, your favorite park to walk your dog, the bar you like to meet friends at for a drink after work, or even an inside look at your own home. Once you've got a nice mix going, start adding in things like open houses, property listings, photos from company events, etc.</p>\n<p><img src=\"/content/images/2017/10/nathan-dumlao-264380.jpg\" alt=\"nathan-dumlao-264380\"></p>\n<p>Instagram is all about giving your followers a little inside look at your life, connecting with them, creating relationships and establishing yourself as an expert in the process, so make sure you set aside a little bit of time each day for engagement.</p>\n<p>You'll want to use Instagram as a way for your audience to identify with you and your brand while building trust. When they decide to sell or buy, they'll know immediately who to turn to!</p>\n<p><strong>Today's Action Item</strong><br>\nUsing our <a href=\"http://blog.propertysimple.com/weekly-social-media-content-calendar-for-realtors/\">Realtor Content Calendar</a>, plan out a week of Instagram posts.</p>\n<p>Have some fun with this and experiment with different filters, angles and perspectives. Are you comfortable with video? Try a video walk-through of a new listing or a mini-tour around town. Show some of your day-to-day, and don't forget to show a little of the behind-the-scenes- AKA...YOU!</p>\n<p>If you're already on Instagram- what's your strategy? We'd love to hear from you in our Facebook Group, <a href=\"https://www.facebook.com/groups/futurerealestate/\">Future of Real Estate</a>!</p>\n</div>","amp":null,"plaintext":"Don't feel like reading? Check out Lauren's tip in video form:\n\nCompared to other social media platforms, Instagram might not have the best\nreferral traffic rates, its user base is skewed to a younger demographic, AND\naround 80% of Instagram users are outside of the US....\n\nSo, you're probably thinking- 'Is using Instagram really worth it?'\n\nShort answer to that question- absolutely, YES!\n\n\n\nWith over 700 million active users and engagement rates up to 10x higher than\nother platforms like Facebook, Instagram may be a totally different ball game\nthan other social channels, but it is the perfect tool for realtors to build\nawareness, create relationships and boost their brand.\n\nFirst things first. If you're on Instagram- You should convert your account to a\nbusiness profile.  Having a business account on Instagram will give you access\nto stats, follower info and other data that will help you monitor your account\nand its growth.\n\nNext, you'll want to optimize your profile.  Upload a professional, yet friendly\nprofile photo, add 1-3 keywords after your name (to make your account\nsearchable), and work on your bio to give your audience a better idea of who you\nare and why they should follow you. (If you watched and completed the action\nitem in video 3\n[http://blog.propertysimple.com/building-a-personal-brand-authenticity/], this\nis where your brand headline could come in!) Also, delete any past posts that\nare very 'off-brand' and you should probably add a link to your blog or landing\npage, as profile URLS are currently Instagram's only clickable links.\n\nFor reference, let's take a quick look at two awesome realtor Instagram\nProfiles. Both Ed and Jeff, have inviting profile photos, clickable profile\nlinks and explicitly state who they are, what they do AND where they're located,\nwith contact info in their bios.\n\n\n\n\n\nOnce you have your profile optimized, search-happy and ready to go, you can get\nto the fun part- posting! Instagram is all about visuals, meaning ALL photos and\nvideos you post should be the highest possible quality. Like Facebook,\n[http://blog.propertysimple.com/facebook-for-realtors/]  try to get creative and\nshare content with value. Showcase some of your favorite spots around town, like\nwhere you get your morning coffee, your favorite park to walk your dog, the bar\nyou like to meet friends at for a drink after work, or even an inside look at\nyour own home. Once you've got a nice mix going, starting adding in things like\nopen houses, property listings, photos from company events, etc.\n\n\n\nInstagram is all about giving your followers a little inside look at your life,\nconnecting with them, creating relationships and establishing yourself as an\nexpert in the process, so make sure you set aside a little bit of time each day\nfor engagement.\n\nYou'll want to use Instagram as a way for your audience to identify with you and\nyour brand while building trust. When they decide to sell or buy, they'll know\nimmediately who to turn to!\n\nToday's Action Item\nUsing our Realtor Content Calendar\n[http://blog.propertysimple.com/weekly-social-media-content-calendar-for-realtors/]\n, plan out a week of Instagram posts.\n\nHave some fun with this and experiment with different filters, angles and\nperspectives. Are you comfortable with video? Try a video walk-through of a new\nlisting or a mini-tour around town. Show some of your day-to-day, and don't\nforget to show a little of the behind-the-scenes- AKA YOU!\n\nIf you're already on Instagram- what's your strategy? We'd love to hear from you\nin our Facebook Group, Future of Real Estate\n[https://www.facebook.com/groups/futurerealestate/]!","feature_image":"/content/images/2017/10/eaters-collective-129481.jpg","featured":0,"page":0,"status":"draft","locale":null,"visibility":"public","meta_title":"Instagram for Realtors | Creating Relationships & Boosting your Brand","meta_description":"With 700 million active users and engagement rates up to 10x higher than other platforms, Instagram is the perfect tool for realtors to boost their 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