Apple Code Adding data to a cell using tags http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/tableview_iphone/TableViewCells/TableViewCells.html

uitableviewcell-data.m

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath
{

    UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:@"MyIdentifier"];
    UILabel *label;
    label = (UILabel *)[cell viewWithTag:1];
    label.text = [NSString stringWithFormat:@"%d", indexPath.row];

    label = (UILabel *)[cell viewWithTag:2];
    label.text = [NSString stringWithFormat:@"%d", NUMBER_OF_ROWS - indexPath.row];
    return cell;
}