using tags without any need for subclassing a UITableViewCell - UITableView in iOS apress.com

TableViewController.m

-(UITableViewCell *)tableView:(UITableView *)tableView 
  cellForRowAtIndexPath:(NSIndexPath *)indexPath
{
  UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:cellIdentifier];

  UILabel *cellLabel;
  cellLabel = (UILabel *)[cell viewWithTag:1000];
  cellLabel.text = [tableData objectAtIndex:indexPath.row];

  UIImageView *cellIcon = (UIImageView *)[cell viewWithTag:1010];
  cellIcon.image = [UIImage imageNamed:@"cellIcon"];

  UIImageView *cellBackground = (UIImageView *)[cell viewWithTag:1020];
  cellBackground.image = [UIImage imageNamed:@"cellBackground"];

  return cell;

}