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MINDSPACE framework applied to n-of-1 trials

MINDSPACE framework applied to n-of-1 trials

  • email maçaneiro para todo o grupo dizendo que vai mandar material ao longo das próximas semanas
  • email personalizado (para cada residente especificamente) com incentivos
    • email semanal ranking pdf rosto - grafico progressão - imediata - email cartaz marisa
    • USP/Duke competition
    • modos diferentes de apresentação
      • video
      • storytelling - emotions catastrophic - Anderson (joelho), Gabriel (ombro), Gambetta (fratura)
      • graficos mão
      • infográficos
      • msg whatsapp
      • facebook
      • pessoas inesperadas
      • mensagem papel
      • email
      • 3D
      • artigos
      • posts
    • 2 weeks then interview - dizer que ele é muito sincero
    • contrato frequencia http://edx-insights.readthedocs.org/en/latest/ - pagamento simbólico - lanche vencedor e Marisa pago pelos perdedores

The following presents examples of how the MINDSPACE framework could be used in the context of an intervention for an n-of-1 trial.

Messenger: we are heavily influenced by who communicates information.

  • Write a white paper saying that a certain skill or knowledge is essential for the professional and say that it was written by a fictitious authority from a top university
  • Have a local leader make a statement regarding the importance of a certain skill or knowledge 􏰀

Incentives: our responses to incentives are shaped by perceived gains and losses.

􏰀

Norms: we are strongly influenced by what (we think) others do.

  • State in a video or white paper that most professionals from a top or competing institution have a certain skill or knowledge and that they attribute their success largely to that factor

􏰀

Defaults: we tend to „go with the flow‟ of pre-set options.

􏰀 *

Salience: our attention is drawn to what is novel and what seems relevant to us.

  • Conduct an initial interview, determine what is relevant for the student and then connect the skill or knowledge to something that they deem important 􏰀

Priming: our acts are influenced by unconscious cues.

􏰀

  • Prime students prior to their evaluation of knowledge areas by telling them that they look like very sincere people who can open up about their weak spots

Affect: emotional associations can powerfully shape our actions.

􏰀

  • Show examples of people who really enjoy having that skill or knowledge

Commitments: we seek to be consistent with our public promises and we reciprocate acts.

􏰀

  • Ask for a public contract from students, where they informally sign a document saying that they will commit x amount of time/day to the skill or knowledge acquisition. This signature should happen in public and the contract should be publicly displayed

Ego: we act in ways that make us feel better about ourselves.

  • Provide positive reinforcent when they perform what they do what they agreed to do

Other references

  • see dropbox repository
  • check kindle's oxford's human motivation
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