Makefile to install (very insecure) development WordPress

Makefile

# rm -rf Makefile && wget -O Makefile https://gist.githubusercontent.com/saxenap/e4b65f41fb6ebb5185e8fff06974f8a6/raw


ROOT_DIR    :=$(shell dirname $(realpath $(lastword $(MAKEFILE_LIST))))

USER	     = USER
PASSW        = PASSWORD
TITLE       ?= test_site
USER_EMAIL  ?= [email protected]
URL         ?= $(shell curl http://169.254.169.254/latest/meta-data/public-ipv4)
BUILD_PATH  ?= $(ROOT_DIR)/build

DBHOST      ?= localhost
DBNAME      ?= wordpress_$(shell date +%s)
DBUSER      ?= root
DBPASS      ?=
DBCOLLATE   ?=
DBCHARSET   ?= utf8

SKIP_THEMES  = twentyfifteen twentyfourteen twentythirteen
SKIP_PLUGINS = hello akismet

INSTALL_PLUGINS = debug-bar log-deprecated-notices simply-show-ids wordpress-reset query-monitor

WPCLI       ?= wp
WP          ?= $(WPCLI) --allow-root

define wpcliyml
path: $(BUILD_PATH)
url: $(URL)
user: $(USER)
debug: true

core config:
    dbhost: $(DBHOST)
    dbname: $(DBNAME)
    dbuser: $(DBUSER)
    dbpass: $(DBPASS)
    dbcharset: $(DBCHARSET)
    dbcollate: $(DBCOLLATE)
    extra-php: |
        define( 'WP_DEBUG', true );
        define( 'WP_DEBUG_LOG', true );
        define( 'WP_DEBUG_DISPLAY', true );

core install:
    title: $(TITLE)
    admin_user: $(USER)
    admin_password: $(PASS)
    admin_email: $(USER_EMAIL)

endef
export wpcliyml

install-wpcli:
	curl -O https://raw.githubusercontent.com/wp-cli/builds/gh-pages/phar/wp-cli.phar
	@chmod 755 wp-cli.phar
	@rm -rf /usr/local/bin/wp /usr/bin/$(WPCLI)
	@sudo mv wp-cli.phar /usr/local/bin/$(WPCLI)
	@sudo ln -s /usr/local/bin/wp /usr/bin/$(WPCLI)
	echo "Installed: WP-CLI."

all: install-wpcli
	rm -rf $(BUILD_PATH) && mkdir $(BUILD_PATH)
	$(WP) core download --path=$(BUILD_PATH)
	rm -rf wp-cli.yml
	echo "$$wpcliyml" >> wp-cli.yml
	$(WP) core config
	$(WP) db create
	$(WP) core install
	$(WP) theme delete $(SKIP_THEMES)
	$(WP) plugin delete $(SKIP_PLUGINS)
	$(WP) plugin install $(INSTALL_PLUGINS)
	$(WP) plugin activate $(INSTALL_PLUGINS)
	rm -rf $(BUILD_PATH)/license.txt $(BUILD_PATH)/readme.html

test:
	test
	test
	test
	test

make all USER=admin PASS=password